What Wimm-Bill-Dann Foods does

Wimm-Bill-Dann Foods (AO Вимм-Билль-Данн) is a Russian consumer packaged goods company established in 1992 (with dairy operations tracing to a 1982 Moscow children's dairy factory), headquartered in Moscow and operating as a wholly-owned subsidiary of PepsiCo since its 2011 acquisition. The company manufactures and sells a diversified portfolio of branded food and beverage products through Russian retail networks nationwide, spanning dairy products, juices and nectars, children's nutrition, fermented dairy, cheese, mineral water, and berry-based fruit drinks. Its portfolio encompasses 15+ sub-brands including J7 (juices, since 1994), Agusha (baby food, since 1982), Domik v Derevne, Chudo, Immunele, BIO MAX, Lubimiy, Vesely Molochnik, Kubanskaya Burenka, Lambert cheese, and Rodniki Rossii mineral water, each with dedicated brand websites and consumer marketing.

The company operates 20+ production facilities across all major Russian regions — Central Russia (Moscow Lianozovo and Tsaritsyno), Northwestern (Saint Petersburg), Southern Russia (Timashevsk — the largest dairy plant in southern Russia), North Caucasus (Essentuki for mineral water), Volga (Nizhny Novgorod, Kazan, Ufa, Samara, Astrakhan, Togliatti, Ulyanovsk), Ural (Yekaterinburg, Chelyabinsk, Perm, Izhevsk), and Siberian (Omsk, Novosibirsk, Rubtsovsk) — plus cheese production in the Altai region. Operations are supported by 10,000+ employees and certifications including the AIB international audit (passed by the Timashevsky plant in 2012 as the first food enterprise in Krasnodar Krai to achieve it).

The business model is direct-to-consumer CPG manufacturing and distribution: WBD produces branded products sold through grocery stores, supermarkets, and food retail outlets across Russia, with brand-level marketing through individual websites and the VK social network. Revenue is generated through unit-volume retail sales across the portfolio rather than disclosed contracts or enterprise relationships. WBD is positioned as one of the top three players in Russia's cultured beverages market alongside Danone and Unilever, with a projected 15-20% category share in non-dairy cultured beverages by 2026, growing toward 25-30% by 2035 in a market valued at 1.5-2.0 billion liters annually with 6-9% projected annual growth through 2035.

Name

Wimm-Bill-Dann Foods

Legal name

AO Wimm-Bill-Dann (АО «Вимм-Билль-Данн»)

Website

https://wbd.ru

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wimm-Bill-Dann Foods is a Russian consumer packaged goods company and PepsiCo subsidiary that manufactures and sells branded dairy, juice, children's nutrition, cheese, mineral water, and fermented beverage products through retail chains nationwide across 20+ production facilities and 15+ brands.

Ownership category

akta.pro rank

Product category

Dairy and Beverage Consumer Packaged Goods

NAICS

Dairy Product Manufacturing (3115), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Dairy Products (2020), Beverages (2080), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Dairy products
• Fruit juices
• Baby food
• Fermented beverages
• Mineral water

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Food and Beverage Products: Manufactures and sells a portfolio of consumer brands across dairy, juices, nectars, children's nutrition, fermented beverages, cheese, and mineral water categories in Russia and neighboring markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wimm-Bill-Dann Foods manufactures and sells a portfolio of branded dairy products, juices and nectars, children's nutrition, cheese, fermented beverages, and mineral water under a family of established Russian consumer brands. The company operates more than 20 production facilities across Russia and distributes its products through nationwide grocery retail chains under brands including J7, Agusha, Domik v Derevne, Chudo, Lambert, Immunele, BIO MAX, Lubimiy, and Rodniki Rossii.

Product overview

Wimm-Bill-Dann Foods operates as a diversified food and beverage portfolio under PepsiCo (acquired in 2011), offering dairy products, juices and nectars, baby food, cheese, and mineral water. The product portfolio consists of multiple sub-brands that span core categories: dairy products (Домик в деревне, Чудо, Имунеле, BIO MAX, Веселый молочник, Кубанская буренка, Фругурт), juices and nectars (Любимый, J7, 100% Gold, Мажитэль), baby food (Агуша, Чудо детки), cheese (Ламбер), mineral water (Родники России), and fruit beverages (Чудо-Ягода). The brands operate as distinct product lines with individual websites and marketing, unified under the PepsiCo Russia umbrella. The company is a major player in Russia's naturally cultured beverages market according to market analysis, competing alongside Danone and Unilever.

Differentiator

Problem solved

Functional benefit

Brands

• Lyubimiy (Любимый): Juices, nectars and juice-containing drinks of high quality at affordable prices, preserving the natural taste and aroma of ripe fruits without artificial colors and preservatives.
• Domik v Derevne (Домик в деревне)
• Agusha (Агуша)
• Chudo (Чудо)
• Immunele (Имунеле)
• Lambert (Ламбер)
• Frugurt (Фругурт)
• 100% Gold
• Mazhitel (Мажитэль)
• Vesely Molochnik (Веселый молочник)
• Kubanskaya Burenka (Кубанская буренка)
• Rodniki Rossii (Родники России)
• Chudo-Yagoda (Чудо-Ягода)
• Chudo Detki (Чудо детки)
• BIO MAX
• J7

Products and services

• Lubimiy (Любимый) juices and nectars Juices, nectars, and juice-containing beverages in various flavors at accessible prices, preserving the natural taste and aroma of ripe fruits without artificial colors or preservatives, for mass-market Russian consumers.
• Domik v Derevne (Домик в деревне) dairy products 100% natural dairy products prepared according to traditional recipes, made from milk filtered and cooled immediately after milking, without added preservatives or dyes, targeting consumers seeking traditional natural dairy.
• Agusha (Агуша) baby food and children's nutrition Wide range of healthy products for children's nutrition including dairy food, fruit and meat purees, cereals, and juices, enriched with vitamins, minerals, and functional components, for infants and young children. Established since 1982 with over 30 years of quality recognition.
• Chudo (Чудо) dairy products Dairy products produced for 20 years with high quality standards and unique processing technology, chosen by multiple generations of consumers for daily consumption.
• Immunele (Имунеле) functional dairy Functional dairy products with a wide range of flavors, designed to help strengthen immunity, marketed for 16 years with regular product innovations for health-conscious consumers.
• Chudo Detki (Чудо детки) children's dairy Line of natural products from the Chudo brand specially created for preschool and school-age children, including nutritional milk cocktails, drinking yogurts enriched with probiotic microorganisms (bifidobacteria), and cottage cheese with fruit pieces.
• Lambert (Ламбер) cheese Traditional cheese with rich creamy taste, unique aroma and very tender texture, produced in the Altai region. Features an original round shape with patented production technology owned by PepsiCo.
• BIO MAX fermented dairy Fermented dairy products marketed for over 20 years, with a 2019 reformulated line featuring plant fibers for improved digestion and live bacteria for microflora support.
• J7 juices and nectars Juices and nectars with a rich flavor lineup, the first juice brand in Russia, launched in 1994 and pioneering packaged juice in the country with high-quality convenient packaging and FSC-certified Tetra Pak packaging.
• Majitel (Мажитэль) milk and juice beverages Light and refreshing beverage combining milk or whey and natural juice, with some flavors containing vitamins A, B6, B12, and PP, targeted at modern consumers seeking on-the-go consumption.
• Veselyi Molochnik (Веселый молочник) traditional dairy All-Russian brand of traditional dairy categories including pasteurized milk, ultra-pasteurized milk, kefir, cottage cheese, sour cream, ryazhanka, and snezhok, produced from quality local farm milk.
• Kubanskaya Burenka (Кубанская буренка) Kuban regional dairy Natural dairy products of the highest quality from the Kuban region including milk, kefir, sour cream, cottage cheese, ryazhanka, cream, and butter, produced by the Timashevsky Dairy Plant, the largest dairy plant in southern Russia, AIB international audit certified in 2012.
• Rodniki Rossii (Родники России) mineral water Natural mineral water sourced from underground springs in the ecologically protected Caucasian Mineral Waters region, bottled at a factory in Essentuki, with a balanced natural mineral composition suitable for daily consumption and an ecological reforestation program.
• 100% Gold juices Affordable-price juice brand launched in mid-2009, positioned as a guarantee of high quality at an affordable price, leading the low-price juice segment with flavors including apple, orange, multigrape, tomato, and others.
• Frugurt (Фругурт) fermented dairy Drinking and thick fermented dairy products in various flavors with a delicate texture and rich fruit taste, made from natural milk with live yogurt culture without preservatives, marketed for the whole family at reasonable price.
• Chudo-Yagoda (Чудо-Ягода) berry drinks Fruit drinks (morsy) prepared according to traditional Russian recipes based on ripe berries, without dyes or preservatives, recommended for children from three years old, in flavors including cranberry, berry blend, lingonberry, and cranberry-strawberry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PepsiCo: Global food and beverage conglomerate and parent company of WBD since 2011. Operates a broader portfolio across snacks, juices, water, and dairy globally, with overlapping capabilities in beverages and dairy where PepsiCo's standard brands compete for shelf space alongside WBD's J7 and Lubimiy.
• Lactalis: World's largest dairy group, with global cheese and milk products. Comparable to WBD as a multinational dairy incumbent with category overlap in cheese (vs. Lambert) and broader dairy categories; representative of the consolidation pressure in branded dairy.
• FrieslandCampina: Global dairy cooperative with historic Russian dairy operations (brands such as Campina). Competes with WBD in branded dairy products across multiple categories and represents comparable European dairy multinational scale and capabilities.
• Unilever Russia: Russian subsidiary of Unilever, identified as one of the top 3 players in Russia's cultured beverages market alongside WBD and Danone. Competes across ice cream, tea, and broader FMCG, with brand portfolio that intersects WBD's mass-market dairy and beverages.

Others

• Mlekpol: Polish dairy cooperative with branded dairy products including milk, cream, and cheese. Relevant as a peer for WBD's cheese (Lambert) and dairy categories with cross-border distribution capabilities, representing regional European branded dairy scale and supply chain structure.

Emerging players

• Müller Milk & Ingredients: UK-based dairy processor known for branded milk, cream, and yogurt products. Comparable to WBD in branded dairy scale and category mix (yogurts, probiotic dairy, flavored milk) and represents a similar premiumization trajectory in the European dairy space.

Regional players

• Molvest: Major Russian dairy producer based in the Voronezh region, operating multiple processing plants and producing branded dairy products under its own portfolio. Comparable to WBD as a Russian-headquartered competitor serving similar mass-market dairy consumers through national retail.
• Savushkin Product: Belarusian dairy company with significant Russian market presence, producing branded milk, cheese, yogurt, and cultured dairy products. Comparable to WBD as a regional dairy manufacturer competing in the same Russian retail channels with branded mass-market dairy products.

Direct peers

• Danone Russia: Russian dairy and cultured beverage operations of Danone, the global dairy giant. Directly competes with WBD across yogurt, fermented dairy, baby food (e.g., Prostokvashino, Malyutka/Tyoma), and probiotic drinks; cited as one of the top 3 players alongside WBD in Russia's cultured beverage market.
• Ehrmann AG: German dairy company with substantial Russian operations producing yogurts, desserts, and cottage cheese products. Directly competes with WBD in mass-market Russian dairy, with a focus on value-tier and functional dairy products similar to WBD's Chudo and Vesely Molochnik.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wimm-bill-dann

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimm-Bill-Dann Foods