Elektor

Name

Elektor

Legal name

Elektor International Media B.V.

Website

https://elektor.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Electronics Engineering Media and Hardware

NAICS

Book Publishers (513130), Book Retailers and News Dealers (459210), Electronics and Appliance Retailers (4492), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Computer & Computer Software Stores (5734), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Textbooks & Academic Books Retail (CRALAAAC)

akta.pro secondary industries

Educational & Academic Publishing Distribution (Textbooks) (CRAOALAC), Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI), Tablets & E-Readers Retail (CRACABAB)

Keywords

• Electronics engineering magazine
• Embedded systems kits
• Development board retail
• Electronics e-learning courses
• DIY hardware projects

Headquarters

HQ city

Susteren

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Online store selling electronics hardware, kits, modules, development boards, measuring tools, prototyping equipment, books, e-books, and magazines. Own branded products (Elektor Kits, Elektor Labs Selection) alongside third-party products.
2. Digital Content Subscriptions: Elektor Magazine (print and digital), special editions, e-books, and compilations on USB. Elektor Green Membership provides 10% discount on purchases plus access to digital editions.
3. E-Learning Platform: Elektor Academy Pro offers programming courses for Arduino, Raspberry Pi Pico, and ESP32. Courses include video content, downloadable project files, and hardware bundles. Partnership with Embedded Academy for additional courses.
4. Affiliate Revenue: Referral program through Eleshop for trade products. Receives compensation for purchases completed within 30 days of clicking referral link (last click, 30-day attribution).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Elektor operates a multi-platform electronics engineering media and products business. It publishes the bimonthly Elektor Magazine in print and digital form, produces topic-focused Special Editions, and runs an e-commerce store at elektor.com selling proprietary Elektor Labs kits and modules alongside curated third-party hardware, books, e-books, and magazine compilations. Elektor Academy Pro provides paid e-learning courses and hardware bundles covering Arduino, Raspberry Pi Pico, and ESP32 programming, complemented by the Elektor Green Membership program that delivers digital content access and a 10% discount on store purchases.

Product overview

Elektor International Media operates a multi-platform electronics engineering media and products business. The core offerings include Elektor Magazine (print and digital bimonthly editions), topic-focused Special Editions produced with industry partners, and Elektor Green Membership subscription. The company sells Elektor Labs-designed products including development boards (Raspberry Pi Buffer Board), test equipment (Dual DC LISN), robotics kits (Mini-Wheelie Self-Balancing Robot), IoT devices (ESP32 Energy Meter), and audio processors (Audio DSP FX Processor). Elektor Academy Pro provides professional learning courses for Arduino, ESP32, and Raspberry Pi Pico with hands-on kits. The product portfolio spans publications, development platforms, AI accelerators (Raspberry Pi AI HAT+), electronic components, and prototyping tools, all targeting electronics engineers, makers, and hobbyists.

Differentiator

Problem solved

Functional benefit

Brands

• Elektor Green Membership: Membership program offering 10% discount on products and exclusive digital content access.
• Elektor Academy Pro
• Elektor Labs
• Elektor Classics

Products and services

• Elektor Magazine (Print and Digital) Bimonthly electronics engineering magazine published in print and digital formats (PDF), featuring practical design projects, engineering tutorials, and expert insights for professional engineers, makers, and hobbyists.
• Elektor Special Editions Topic-focused special edition magazines covering domains such as robotics and automation, edge AI (with Edge Impulse / Qualcomm), power supplies, and embedded systems, produced with industry partners and available in print and digital formats.
• Elektor Green Membership Annual or two-year membership program delivering a 10% discount on all store purchases, access to digital editions of Elektor Magazine, and member-exclusive benefits for electronics engineers, makers, and students.
• Elektor Dual DC LISN (150 kHz to 200 MHz) Proprietary EMC pre-compliance test equipment (Dual DC Line Impedance Stabilization Network) supporting voltages up to 60 V and currents up to 10 A, co-developed with Würth Elektronik for electronics engineers conducting EMC measurements.
• Elektor Raspberry Pi Buffer Board GPIO protection board for Raspberry Pi using TXS0108E bi-directional voltage translators to safeguard the host board when experimenting with external hardware, targeted at engineers and makers.
• Elektor Mini-Wheelie Self-Balancing Robot ESP32-S3-controlled autonomous self-balancing robot kit with MPU6050 IMU, 12V motors, ultrasonic transducer, 2.9-inch TFT display, and Wi-Fi/Bluetooth/ESP-NOW wireless capabilities, programmable via the Arduino environment.
• Elektor ESP32 Energy Meter Real-time energy monitoring device built on ESP32-S3 with the ATM90E32AS metering IC, supporting single-phase and three-phase systems and integrating with Home Assistant, ESPHome, and MQTT for smart home and industrial monitoring.
• Elektor Audio DSP FX Processor Audio DSP module pairing the ESP32 microcontroller with the Analog Devices ADAU1701 audio DSP to provide Bluetooth/Wi-Fi audio sink, guitar effects, music synthesis, and programmable crossover filtering for audio engineers and makers.
• Elektor MultiCalculator Kit Arduino-based multifunction calculator kit providing 22 functions including light and temperature measurement, resistor color code conversion, and IR remote decoding, targeted at hobbyists and STEM learners.
• Elektor Academy Pro Learning Platform Professional e-learning platform delivering video courses, downloadable project files, and hardware bundles covering Arduino programming, ESP32 with Arduino C/C++ and MicroPython, and Raspberry Pi Pico with MicroPython, with instructor support for working professionals and learners.
• Elektor Books and E-books Curated catalog of technical books and e-books covering electronics, microcontrollers, Raspberry Pi, Arduino, ESP32, FPGA, audio design, IoT/automation, and programming, authored by industry experts and sold in print, PDF, or USB collection form.
• Elektor Archives USB Stick (1974 to 2025) Comprehensive USB stick archive delivering every Elektor Magazine English edition from 1974 through 2025 as searchable PDFs, plus supplementary materials for recent articles, priced at €99.95 to €199.95 depending on capacity.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Embedded AcademyminorGTM or Marketing Partner · 15 December 2025Cooperation offering 30% discount for access to Embedded Academy's e-learning platform until December 31, 2025. Platform includes courses on electronics, electrical engineering, e-mobility, embedded systems, and software development with various subscription options and job-specific learning paths.
• Edge Impulse (Qualcomm company)coreStrategic or Co-development Partner · 9 December 2025ElektorMag guest edition curated by Edge Impulse, a Qualcomm company. 124-page special edition focusing on edge AI projects, tutorials, and guidance on deploying machine learning on hardware. Shows accelerated adoption by major companies and focus on embedded intelligence. Additional Bonus Edition released with extra content.
• STMicroelectronicscoreStrategic or Co-development Partner · 31 October 2025Co-hosted STM32 Edge AI Contest 2025 with Elektor. Five nominees selected from submissions reviewed by judges from STMicroelectronics and Elektor. Top three winners announced during live online event on November 27, 2025.
• EleshopcoreChannel Partner/ Reseller/ DistributorExclusive affiliate partner for trade products. Eleshop handles all order fulfillment including sales, invoicing, shipping, warranty, and customer service. Elektor receives anonymized aggregated sales reports and compensation for purchases within 30 days of referral link clicks.
• Würth ElektronikminorStrategic or Co-development PartnerCooperation in development of Elektor Dual DC LISN (150 kHz – 200 MHz). 5 µH, 50 Ω Dual DC LISN supporting voltages up to 60 V and currents up to 10 A for EMC pre-compliance testing.
• Red PitayaminorChannel Partner/ Reseller/ DistributorDistribution partnership for Red Pitaya STEMlab 125-14 PRO Gen 2 Starter Kit and related books. Elektor bundles include STEMlab board with accessories, probes, and accompanying book.
• ArduinocoreTechnology or IntegrationLong-standing platform partnership covering Arduino boards, shields, accessories, and programming courses. Products include Arduino UNO Q (with Qualcomm Dragonwing QRB2210), Arduino Pro Portenta Vision Shield, and Arduino Nano MCCAB Training Board.
• Raspberry Pi FoundationcoreTechnology or IntegrationComprehensive platform partnership covering Raspberry Pi boards, Pico, accessories, AI HAT+, cameras, and related books. Elektor sells Raspberry Pi 5, Pico RP2040, kits, HATs, and learning bundles.
• Great Scott GadgetsminorChannel Partner/ Reseller/ DistributorDistribution partnership for HackRF One and HackRF Pro SDR platforms. Elektor sells and bundles SDR products with accompanying book on programming with GNU Radio.
• ESP32/EspressifcoreTechnology or IntegrationMajor platform coverage for ESP32-based projects, kits, and courses. Products include MakePython ESP32 Development Kit, Elektor ESP32 Energy Meter, ESP32 Audio Transceiver Board, and multiple programming courses.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pololu: US maker-electronics retailer specializing in robotics, motor control, and embedded electronics. Overlaps with Elektor's robotics kits, ESP32/Raspberry Pi products, and engineering reference content for the maker/professional segment.
• Adafruit Industries: US-based maker-focused electronics retailer and content publisher with own-brand kits, tutorials, and learning platform. Direct competitor on Elektor's core maker/engineer segments, with comparable proprietary products (e.g., Feathers, Circuit Playground) and educational content flywheel.
• SparkFun Electronics: US maker-electronics retailer selling development boards, sensors, and kits, with active educational content and own-brand products. Closest analog to Elektor in product mix (own-brand + curated third-party hardware) and community-driven GTM.
• Seeed Studio: China-based maker-electronics retailer with own-brand development boards (Wio, XIAO), modules, and open-source hardware community. Comparable bundle of proprietary hardware, community, and educational content targeting the same electronics engineer / maker segments.
• The MagPi (Raspberry Pi Foundation): Official Raspberry Pi magazine and digital content channel publishing Raspberry Pi project books, tutorials, and news. The same niche (consumer-facing embedded electronics publishing) and same target audience, with stronger platform loyalty but narrower subject scope than Elektor.

Regional players

• Arduino Project Hub: Arduino's official community project platform for sharing tutorials and code. Overlaps with Elektor's content publishing and project guides for the Arduino ecosystem but is platform-locked rather than multi-platform like Elektor.

Others

• Würth Elektronik: Major electronic component manufacturer and Elektor's co-development partner on the Dual DC LISN product. Comparable in the EMC/test-equipment space and adjacent as a supplier, but operates as a components manufacturer rather than a publisher/retailer.

Emerging players

• Hackster.io: Online community and project publishing platform for hardware developers, owned by Avnet. Competes with Elektor Labs / Elektor Lab Talk in the project-sharing and tutorial space, with a stronger pure-digital presence but no proprietary product line.

Broad incumbents

• Mouser Electronics: Global electronic component distributor also publishing technical reference content (e.g., Empowering Innovation Together). Same broad customer base of engineers and buyers but at much larger scale, with much broader SKU coverage than Elektor's curated catalog.
• Digi-Key Electronics: Global electronic components distributor with massive catalog (millions of SKUs) and reference design content. Overlaps with Elektor's wholesale-style product distribution and education/reference value, though Digi-Key is broader/nonspecialized versus Elektor's niche engineering focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Elektor
• YouTubeyoutube.com/@ElektorTV
• Facebookfacebook.com/elektornorthamerica
• LinkedInlinkedin.com/company/elektor-north-america
• Instagraminstagram.com/elektor_international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektor