Toboggan
- Company typePrivate
- Founded2010
- HeadquartersMinami-aoyama, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
Toboggan firmographics
Firmographics- Name
- Toboggan
- Legal name
- Toboggan Inc.
- Website
- https://tobogganz.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Toboggan industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Advertising Agencies (541810), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
Keywords
Where Toboggan is headquartered
LocationHeadquarters
- HQ city
- Minami-aoyama
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Toboggan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Production Services Revenue: Toboggan generates revenue by providing creative production services including advertising campaigns, brand experiences, film production, PR content, and service production for global brands and agencies. Revenue is project-based with fees earned per production.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Toboggan product offering
Product offeringCore offering
Toboggan is an international creative production studio that produces advertising campaigns, brand experiences, film, music videos, PR content, and service production for global brands and agencies. Operating from Tokyo, Los Angeles, Amsterdam, and Singapore, the studio delivers end-to-end production services across automotive, technology, beauty, entertainment, gaming, and tourism sectors. Its multidisciplinary bilingual team handles projects spanning television commercials, digital content, branded experiences, and theatrical films.
Product overview
Toboggan is an international creative production studio that functions as a unified service offering rather than a platform-plus-modules architecture. Headquartered in Tokyo with offices in Los Angeles, Amsterdam, and Singapore, the company delivers end-to-end creative production services encompassing commercial advertising, film production, music videos, photography campaigns, and sports/entertainment content. Their multidisciplinary team serves global brands and agencies, producing work across television commercials, digital content, branded experiences, and theatrical films. The studio collaborates with directors, cinematographers, and creative talent worldwide to deliver projects spanning automotive, technology, beauty, fashion, food & beverage, and entertainment sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Production Services Full-service creative production studio offering advertising campaign production, brand experiences, film production, PR content, and service production for global brands and agencies.
- Commercial Advertising Production Production of television commercials, digital ads, and branded content for clients across automotive (Lexus, Honda), technology (Sony, Nikon, Google Pixel), beauty (Shiseido, Shu Uemura), and consumer brand sectors.
- Film Production Feature and short film production including co-productions with international partners. Notable works include Demon (Oscar-qualified short), Onoda, Tokyo Shaking, and Homesick.
- Music Video Production Music video production for international artists including Avril Lavigne, Bad Bunny, Skrillex, Pentatonix, Koshi Inaba, and Mika & Miliyah collaborations.
- Photography and Stills Production Commercial photography and still image production for fashion, beauty, luxury, and brand campaigns including work with Mikimoto, Lexus, and Shiseido.
- Sports and Entertainment Production Sports marketing content, esports productions, and entertainment industry collaborations including Red Bull, Netflix productions (Stranger Things 5, One Piece, Arcane), and Australian Open events.
Companies that use Toboggan
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Toboggan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toboggan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered notable, core and minor.
- amananotableToboggan partnered with amana as a production partner for Sony BRAVIA OLED demo content (Pinball). Amana served as the agency with Toboggan participating from the planning stage alongside The Mill.
- AOInotableAOI collaborated with Toboggan on Lexus RX and Lexus RZ production projects as part of a multi-company production team.
- The MillcoreThe Mill served as the VFX production, VFX creative, editorial, and color partner for Sony BRAVIA Pinball project. Also collaborated on Sony Spatial Reality Display launch with The Mill's Emerging Technology team creating demo content and motion logo.
- Zeta DivisionnotableCollaborated with esports/organization Zeta Division on Win With Wings Red Bull x Zeta Division content production.
- Red CreekminorRed Creek was part of the production team for Lexus RX project alongside Toboggan and AOI.
- Dictionary FilmsnotableDictionary Films produced The King of Fighters smartphone game CM with Toboggan involved in this international production.
- Tool of NAminorTool of NA collaborated with Toboggan on Uber production work.
- Wieden+KennedycoreWieden+Kennedy (W+K) was the agency for Shiseido's WASO brand video campaign, with Toboggan handling full production including still photography.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Toboggan competitors and assessment
Company assessmentDirect peers
- Anonymous Content: Globally recognized creative production company and talent management firm producing commercials, music videos, and feature films for major brands and agencies. Comparable to Toboggan in delivering premium commercial and entertainment content with multidisciplinary creative talent, though larger and US-headquartered.
- Radical Media: International production company producing commercials, films, music videos, and branded content for global brands. Comparable to Toboggan in multi-format commercial production across automotive, technology, and consumer goods sectors with multi-office global presence.
- Stink Studios: Global creative production and post-production network producing commercials, music videos, and digital content for brands and agencies. Comparable to Toboggan as a multinational boutique production network delivering award-winning commercial and entertainment content.
- MJZ: Industry-leading commercial production company representing directors and producing advertising campaigns for major brands. Directly comparable to Toboggan as a director-driven boutique commercial production house serving enterprise advertisers across categories.
- RSA Films: Leading global commercial production company representing directors across film, advertising, and music video content for top brands and agencies. Directly comparable to Toboggan as a multinational boutique production house producing award-winning commercial work for enterprise clients.
- B-Reel: Independent creative studio producing commercials, branded content, and interactive experiences for global brands across offices in LA, NYC, London, and Stockholm. Comparable to Toboggan as a multidisciplinary international boutique production company serving similar enterprise brand clients.
- Partizan: Globally distributed production company producing commercials, music videos, and feature films with offices in LA, London, Paris, and beyond. Closely comparable to Toboggan in international commercial production across multiple markets with strong music-video and ad credentials.
- Tool of North America: Commercial and music video production company representing directors and producing advertising campaigns for global brands. Directly comparable to Toboggan in commercial production for premium brands; notably a documented collaborator on Toboggan's Uber production work.
Broad incumbents
- Dentsu: Japanese-headquartered global advertising agency holding company producing advertising campaigns, brand content, and integrated marketing communications. Comparable as a major producer of advertising content from a Japan base serving global brands; notably a previous employer of Toboggan producer Utako Yoshimoto.
Emerging players
- The Mill: Global creative production and VFX studio producing commercials, content, and experiential work for major brands. Comparable as a multinational production partner delivering premium visual content; overlaps with Toboggan's VFX-integrated production work (Sony Pinball, Spatial Reality Display collaboration).
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Toboggan social profiles
Digital presenceToboggan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toboggan leadership team
Management profileNumber of profiles
Profiles9 records
Toboggan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toboggan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toboggan
What does Toboggan do?
Toboggan is an international creative production studio that produces advertising campaigns, brand experiences, film, music videos, PR content, and service production for global brands and agencies. Operating from Tokyo, Los Angeles, Amsterdam, and Singapore, the studio delivers end-to-end production services across automotive, technology, beauty, entertainment, gaming, and tourism sectors. Its multidisciplinary bilingual team handles projects spanning television commercials, digital content, branded experiences, and theatrical films.
Is Toboggan a public or private company?
Toboggan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toboggan founded?
Toboggan was founded in 2010. It employs 11 to 50 people.
Where is Toboggan based?
Toboggan is headquartered in Minami-aoyama, Japan, in the Asia region.
How does Toboggan make money?
One revenue line is on record: production Services Revenue.
Who are Toboggan's main competitors?
Direct peers on record are Anonymous Content, Radical Media, Stink Studios, MJZ, RSA Films, B-Reel, Partizan and Tool of North America. Dentsu is listed as a broad incumbent. The Mill is listed as an emerging player.
Does Toboggan have an API?
No public API is recorded for Toboggan.
What industry is Toboggan in?
Toboggan's product category is Creative Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 512 and its SIC code is 7812.