Colorado Business Group on Health

What Colorado Business Group on Health does

Colorado Business Group on Health (CBGH) is a nonprofit employer-led healthcare coalition founded in 1996 and headquartered in Lakewood, Colorado. The organization convenes Colorado employers, public agencies, and healthcare stakeholders to improve healthcare value through collective purchasing power, knowledge sharing, and policy advocacy. Its core offerings include monthly Strategy Sessions, an Annual Forum conference, and The Colorado Purchasing Alliance (TCPA), a CBGH affiliate launched in 2019 that aggregates purchasers to engage providers in direct pay arrangements for quality and cost improvement. CBGH also curates resource pillars covering healthcare quality assessment, waste and cost reduction, transparency, and value-based purchasing strategies, and facilitates member access to external data tools including the Colorado All Payer Claims Database (APCD) through its partnership with CIVHC, Leapfrog Hospital Safety Grades, eValue8, Bridges to Excellence, and a proprietary Hospital Cost Tool launched in 2021.

The organization generates revenue through two primary streams: recurring annual membership dues from employer purchasers, public agencies, and affiliate members, and Annual Forum sponsorships with publicly disclosed tiered pricing (Gold at $10,000, Silver at $6,000, Bronze at $4,000, plus exhibitor fees of $1,500 for members and $2,000 for non-members). Specific membership fee levels are not publicly disclosed. Its membership roster spans Colorado school districts, state and municipal governments (including the State of Colorado, City & County of Denver, City of Colorado Springs, Larimer County, and PERA), health insurers (Delta Dental, Pinnacol), healthcare systems (UC Health Trust), and private employers (Mike Maroone Automotive, Johnson & Johnson). Distribution is direct via field/enterprise membership sales within a Colorado-only geographic footprint, supported by a community-led go-to-market motion emphasizing knowledge sharing, convening, and advocacy rather than product distribution.

CBGH does not develop proprietary technology products and operates with 11–50 staff under Executive Director Bob Smith, who has led the organization since May 2017. The organization is governed by an Executive Committee of member representatives, is independently owned with no parent company or institutional investor, and is affiliated nationally with the National Alliance of Healthcare Purchaser Coalitions. Strategically, CBGH has repositioned since 2017 from a traditional networking organization toward purchaser-led, market-based healthcare reform, with TCPA representing its most operationally significant initiative to date.

Name

Colorado Business Group on Health

Legal name

Colorado Business Group on Health

Website

https://cbghealth.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Colorado Business Group on Health is a nonprofit employer-led healthcare coalition, founded in 1996 and based in Lakewood, Colorado. It convenes Colorado employers, government entities, and healthcare stakeholders through membership programs, monthly Strategy Sessions, an Annual Forum, and The Colorado Purchasing Alliance to drive collective healthcare value purchasing.

Ownership category

akta.pro rank

Product category

Employer Healthcare Coalition Services

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Employer healthcare coalition
• Value-based purchasing
• Healthcare price transparency
• Employer benefits strategy
• Healthcare quality measurement

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: CBGH generates revenue through annual membership dues from employer purchasers, public agencies, and affiliate organizations. Members include school districts, government entities, healthcare providers, insurers, and pharmaceutical companies.
2. Annual Forum Sponsorships and Exhibits: The Annual Forum generates sponsorship revenue with tiered levels: Gold $10,000, Silver $6,000, Bronze $4,000, plus exhibitor fees of $1,500 for members and $2,000 for non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Colorado Business Group on Health is a nonprofit employer-led healthcare coalition that delivers membership-based services to Colorado employers, including monthly Strategy Sessions, an Annual Forum, peer learning networks, and educational resources on healthcare quality, price transparency, value-based purchasing, and waste reduction. It also operates The Colorado Purchasing Alliance (TCPA), an affiliated vehicle for collective employer action on healthcare purchasing.

Product overview

Colorado Business Group on Health (CBGH) is a non-profit employer-led healthcare coalition offering a portfolio of programs, resources, and tools for value-based healthcare purchasing. The organization's core offerings include monthly Strategy Sessions, an Annual Forum conference, and The Colorado Purchasing Alliance (TCPA) initiative. These are supported by resource pillars covering quality assessment, waste/cost reduction, transparency, and value-based purchasing strategies. CBGH provides data resources including the Healthcare Data Summary reports and facilitates access to external tools such as eValue8, Leapfrog Hospital Safety Survey, Bridges to Excellence, CareChex, and the Colorado All Payer Claims Database. The organization acts as a coalition aggregator enabling employers to have a unified voice in healthcare market reform.

Differentiator

Problem solved

Functional benefit

Brands

• The Colorado Purchasing Alliance (TCPA): An affiliate purchaser-led, market-based healthcare reform initiative aggregating purchasers to engage providers in quality and affordability improvement.

Products and services

• Employer Coalition Membership Annual membership program for Colorado employers that provides access to coalition resources, peer learning networks, educational materials, and advocacy on healthcare quality, price transparency, value-based purchasing, and waste reduction.
• Monthly Strategy Sessions Recurring member-only educational sessions where Colorado employers convene to discuss strategy, best practices, and current issues in healthcare purchasing, quality, and value-based care.
• Annual Forum Annual conference hosted by Colorado Business Group on Health bringing together employers, providers, payers, and policymakers to discuss healthcare quality, transparency, and value-based purchasing.
• The Colorado Purchasing Alliance (TCPA) An affiliated initiative of Colorado Business Group on Health through which member employers coordinate collective action and purchasing strategies aimed at improving healthcare value, quality, and cost outcomes.

Quantifiable outcome

• Substantial pharmacy savings achieved over 12 years of membership for school district members
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Colorado Purchasing Alliance (TCPA)coreStrategic or Co-development PartnerTCPA is a CBGH affiliate initiative that aggregates Colorado purchasers to engage willing providers in immediate and ongoing improvement in healthcare quality and affordability. It represents a purchaser-led, market-based healthcare reform effort consistent with state legislation, aiming to alter underlying economic dynamics causing healthcare market dysfunction.
• The Leapfrog GroupcoreStrategic or Co-development PartnerNational nonprofit representing employers and purchasers of healthcare. CBGH drives Leapfrog's hospital safety grade initiatives in Colorado, coordinating the release of semi-annual hospital safety grades and supporting employer use of this quality transparency data.
• Center for Improving Value in Health Care (CIVHC)coreStrategic or Co-development PartnerCIVHC administers Colorado's All Payer Claims Database (APCD) and provides CBGH members with healthcare data, analytics, and transparency tools. Partnership enables employers to access pricing information and benchmark healthcare costs across Colorado markets.
• National Alliance of Healthcare Purchaser CoalitionscoreStrategic or Co-development PartnerNational membership association of employer-led coalitions committed to community health reform. CBGH participates in national employer coalition network, accessing best practices, research, and policy advocacy resources from peer coalitions across the country.
• Purchaser Value Network (PVN)minorStrategic or Co-development PartnerNetwork of purchasers accelerating adoption of high-value healthcare delivery and payment models through policy advocacy, education, and purchaser engagement. Sponsored by leading employer coalitions, PVN works to inject purchaser perspectives into federal and state policy.
• Catalyst for Payment Reform (CPR)minorStrategic or Co-development PartnerEmployer-based non-profit providing employers with tools including sample RFPs and case studies to achieve affordable, high-quality healthcare. CPR partnered with CBGH on Denver Metro Area healthcare market assessments.
• Purchaser Business Group on HealthcoreStrategic or Co-development PartnerNational purchaser coalition network that CBGH works with to advance employer healthcare reform efforts. Collaboration enables sharing of strategies with National Business Group on Health networks to identify centers of excellence and learn from employers across the country.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Center for Improving Value in Health Care (CIVHC): Colorado-based nonprofit administering the state's All Payer Claims Database. While a data partner rather than a competitor, CIVHC provides similar transparency and analytics resources that overlap with CBGH's data offerings.

Direct peers

• Catalyst for Payment Reform: Employer-based nonprofit focused on payment reform and value-based purchasing. CBGH partnered with CPR on Denver Metro market assessments, and they serve overlapping employer purchaser audiences with similar tools (sample RFPs, case studies).
• Washington Health Alliance: Regional healthcare coalition producing community health reports, driving transparency, and convening purchasers/providers in Washington State. Operates a similar community health improvement model to CBGH.
• Northeast Business Group on Health: Employer-led regional healthcare coalition focused on value-based purchasing and healthcare market reform in the Northeast US. Operates the same coalition model as CBGH with employer education and advocacy services.
• Midwest Business Group on Health: Regional employer-led healthcare coalition serving Midwest employers with purchasing collaboratives, strategy sessions, and employer toolkits — including the obesity toolkit that CBGH distributes. Structurally very similar to CBGH.
• Pacific Business Group on Health: One of the nation's largest employer-led healthcare coalitions, operating primarily in California but with similar purchaser-aggregation, value-based contracting, and benchmarking services as CBGH.
• National Alliance of Healthcare Purchaser Coalitions: National membership association of employer-led coalitions, of which CBGH is a member. Provides similar employer coalition infrastructure, advocacy, and benchmarking resources at the national level.
• Employers' Forum of Indiana: Indiana-based employer coalition advancing healthcare value through purchaser education, market assessments, and collective action. Closely mirrors CBGH's mission and operating model at the state level.
• Purchaser Business Group on Health: National employer-led purchaser coalition advancing value-based purchasing and healthcare market reform. CBGH explicitly partners with PBGH, and they share the same core mission of aggregating employer purchasing power to drive healthcare affordability.

Broad incumbents

• The Leapfrog Group: National nonprofit representing employers and purchasers that drives hospital safety and quality transparency. CBGH coordinates Leapfrog's Colorado activities, making Leapfrog a broader incumbent in CBGH's transparency and quality assessment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cbghealth
• Facebookfacebook.com/cbghealth
• LinkedInlinkedin.com/company/colorado-business-group-on-health

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Business Group on Health