PwC's Australia Business Restructuring Services

What PwC's Australia Business Restructuring Services does

PwC Australia's Business Restructuring Services operates as part of the Deals practice within PricewaterhouseCoopers Australia, providing corporate restructuring, insolvency, turnaround advisory, and adjacent M&A advisory to distressed corporates, lenders, creditors, and investors. The practice was materially expanded in 2018 through the acquisition of key partners and staff from PPB Advisory, explicitly designed to bolster PwC Australia's corporate restructuring and deals business. The broader PwC Australia firm (ABN 52 780 433 757) operates as a partnership and the Australian member firm of the global PricewaterhouseCoopers network, delivering an integrated portfolio of audit and assurance, consulting, tax, legal, and deals services. Revenue reached $2.35bn AUD in 2018 (up 10.8%) on a consistent double-digit growth track since 2015 ($1.73bn) and 2005 ($1bn milestone), with 679 partners and a 2,800-strong Assurance team as of 2018.

The technology stack is anchored on Microsoft Azure OpenAI, Power BI, and PwC's own Responsible AI frameworks. Proprietary assets include a GenAI-powered Member Experience Solution built for Avant Mutual (insights drawn from calls, emails and audio with 100% Quality Assurance coverage), AI agents deployed at Wyndham Hotels & Resorts, the Sydney-based Audit Innovation Hub staffed with data scientists and NLP programmers, and codified industry knowledge systems that are deployed into client solutions as reusable prompts and playbooks. Research outputs include the annual Global CEO Survey and the AI Jobs Barometer (analysing 1bn+ job advertisements).

Go-to-market is direct enterprise field sales through partner-led relationships, with industry-specialised teams covering agribusiness, financial services, healthcare, hospitality, mining, energy, retail and consumer, and government. Distribution leverages the global PwC network for cross-border engagements. Revenue mechanics are engagement-based, with fees negotiated by scope and complexity on multi-year contract cadences. Customer segments span large enterprises, private/family businesses, federal/state/local government, and not-for-profit organisations, with documented engagements across agribusiness, insurance, healthcare, hospitality, and financial services. Sub-brands include Strategy& (strategy consulting) and PwC's Indigenous Consulting (PIC); acquired boutique brands include PPB Advisory, Litmus Group, Strategic Intelligence Group, Booz & Co (Strategy&), MGI Melbourne, WalterTurnbull, AshleyMunro, GEM Consulting, and others. The firm is privately held, ISO 27001/27017/27018 and SOC 2 Type 2 certified, GDPR and Australian Privacy Principles compliant, and an Employer of Choice for Gender Equality (2023-25).

Name

PwC's Australia Business Restructuring Services

Legal name

PricewaterhouseCoopers

Website

https://pwc.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

PwC Australia's Business Restructuring Services provides corporate restructuring, insolvency, and turnaround advisory as part of the Deals practice within PwC Australia. It serves distressed corporates, lenders, creditors, and investors, leveraging the global PwC network across audit, consulting, tax, and legal.

Ownership category

akta.pro rank

Product category

Corporate Restructuring and Deals Advisory

NAICS

Business Support Services (5614)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Restructuring & Turnaround Advisory (BPAHADAD)

akta.pro secondary industries

Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO), Restructuring & Turnaround Advisory (BPAHAOAC), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Corporate restructuring services
• Insolvency advisory
• Turnaround consulting
• Business recovery
• Deals advisory

Headquarters

HQ city

Marrangaroo

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: PwC Australia generates revenue through providing professional services including audit and assurance, consulting, deals advisory, tax, and legal services to clients across Australia
2. Audit and Assurance: Provides assurance over clients' financial statement reporting to build trust in the capital markets, including sustainability and climate reporting, cyber and data security assurance
3. Tax Services: Tax advisory and compliance services for businesses from multinationals to family businesses
4. Consulting Services: Digital transformation, AI implementation, workforce and change consulting
5. Deals Advisory: M&A advisory, restructuring services, corporate finance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PwC Australia's Business Restructuring Services is part of the Deals practice, providing corporate restructuring, insolvency, turnaround advisory, and M&A advisory services. The firm helps organisations use transactions to reposition, transform, and capture value, while preserving and recovering value through hands-on, pragmatic support. Integrated alongside audit, assurance, consulting, tax, and legal services for end-to-end client engagements.

Product overview

PwC Australia is a professional services firm offering an integrated portfolio of services centered on audit, assurance, consulting, tax, legal, and deals (including business restructuring). Services are delivered through specialized practices spanning Artificial Intelligence Services, Cybersecurity and Digital Trust, Cloud and Digital, Digital Transformation, ESG, and Workforce Services. The firm operates across diverse industry verticals including Financial Services, Healthcare, Technology, Retail and Consumer, Mining, Energy, and more. PwC Australia combines deep industry expertise with technology-enabled solutions, including AI-powered offerings built on Microsoft Azure OpenAI and Power BI, to help clients transform operations, manage risk, and capture value. The Deals practice, which includes business restructuring services, helps organizations use transactions and transformation to reinvent and capture value.

Differentiator

Problem solved

Functional benefit

Brands

• PwC's Indigenous Consulting (PIC): Majority Indigenous owned, led and managed consulting firm delivering societal impact and cultural integrity to Indigenous projects
• Strategy&
• PwC Private

Products and services

• Deals (including Business Restructuring Services)
• Assurance
• Consulting
• Tax
• Legal Services
• Artificial Intelligence Services
• Cybersecurity and Digital Trust
• Cloud and Digital
• Digital Transformation
• ESG Services
• Workforce Services
• PwC Private
• AI Jobs Barometer

Quantifiable outcome

• 94% faster brand updates for Wyndham Hotels through AI agents
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• MIT (EPOCH Framework)minorStrategic or Co-development Partner · 1 January 2026PwC draws on MIT's EPOCH framework which maps human abilities most resistant to AI automation to categorize capabilities rising in value in the AI economy.
• MicrosoftcoreTechnology or Integration · 25 November 2025PwC Australia designed and built an AI solution for Avant Mutual, powered by Microsoft Azure OpenAI and Power BI. Microsoft alliance enables delivery of GenAI-powered solutions with Tracey Kennair as Microsoft Alliance Lead at PwC Australia. Partnership enables responsible AI deployment with privacy-by-default and governance frameworks.
• Pride in DiversityminorOthers · 1 January 2024Member of Pride in Diversity - Australia's first not-for-profit workplace diversity organisation focused on LGBTQ+ inclusion. Supports PwC's diversity and inclusion initiatives.
• Diversity Council AustraliaminorOthers · 1 January 2024Member of Diversity Council Australia - the independent not-for-profit organisation for workplace diversity and inclusion.
• Australian Disability NetworkminorOthers · 1 January 2024Member of Australian Disability Network - supporting workplace inclusion for people with disability.
• Champions of Change CoalitionminorOthers · 1 January 2024Member of Champions of Change Coalition - a group of CEOs and leaders working to achieve gender equality.
• Supply NationminorOthers · 1 January 2024Member of Supply Nation - Australia's leading supplier diversity organization connecting Indigenous businesses with corporate and government buyers.
• Booz & Co (Strategy&)coreStrategic or Co-development Partner · 1 January 2014Booz & Co merged with PwC to create Strategy&, PwC's global strategy consulting business - the only at-scale strategy business inside a professional services network.
• Microsoft Corp.coreStrategic or Co-development Partner · 1 January 2013Strategic Alliance with Microsoft Corp. formed to help companies engaged in enterprise transformation projects using Microsoft Business Solutions technology.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EY Australia: Big Four peer in Australia providing restructuring, transaction advisory, and turnaround services alongside audit and consulting. Competes head-to-head with PwC's Deals practice on M&A and corporate restructuring mandates.
• Deloitte Australia: One of the Big Four in Australia, offering parallel audit, consulting, tax, and restructuring/advisory services. Directly competes with PwC Australia for mid-market and large-cap restructuring and turnaround mandates.
• KordaMentha: Australia's leading independent restructuring, forensic, and real-economy advisory firm. Direct competitor in turnaround, insolvency, and corporate restructuring mandates, often winning the most complex distressed engagements.
• Grant Thornton Australia: Mid-tier accounting and advisory firm in Australia providing restructuring, insolvency, and transaction advisory services. Competes with PwC in the mid-market segment for restructuring and turnaround mandates.
• FTI Consulting: Global specialist advisory firm with a strong restructuring and corporate finance practice active in Australia. Competes for turnaround, creditor advisory, and M&A restructuring mandates against PwC's Deals practice.
• Alvarez & Marsal: Global professional services firm specialising in turnaround, restructuring, and performance improvement. Active in Australia competing for interim management, creditor advisory, and complex restructuring engagements.
• KPMG Australia: Big Four member firm in Australia delivering restructuring, deal advisory, and insolvency services. Competes directly with PwC Australia's Business Restructuring Services for distressed and turnaround engagements.

Broad incumbents

• Bain & Company: Global strategy consulting firm with significant restructuring and turnaround practice in Australia. Competes for performance improvement and transformation mandates tied to distressed and post-restructuring scenarios.
• McKinsey & Company: Global management consulting firm active in Australia across corporate finance, restructuring support, and turnaround strategy. Adjacent competitor for transformation components of large restructuring engagements.

Emerging players

• BDO Australia: Mid-tier accounting and advisory network in Australia providing restructuring, insolvency, and corporate advisory services. Overlaps with PwC Australia in the lower mid-market and SME restructuring segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PwC_AU
• YouTubeyoutube.com/user/PwCAU
• Facebookfacebook.com/PwCAU
• LinkedInlinkedin.com/company/pwc-australia
• Instagraminstagram.com/pwc_au

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PwC's Australia Business Restructuring Services