Stitchtime

What Stitchtime does

Stitchtime is a privately held custom apparel decoration company founded in 1993 and headquartered in a single facility at 6778 18th Ave, Jenison, Michigan. The company provides embroidery, screen printing, sublimation, Direct-to-Film (DTF) printing, vinyl heat transfer, and applique services, supported by a full-time in-house artist and a production team. Customers can transact through three channels: walk-in visits to the Jenison location during business hours (Mon-Fri 8am-5pm), an e-commerce storefront (jenisongear.itemorder.com) selling branded apparel, and custom-built online stores Stitchtime creates and hosts for corporate clients and fundraising groups. The product catalog spans blanks and branded apparel from partner brands including adidas, Nike, Bella Canvas, OGIO, Travis Mathew, Tommy Bahama, Cotopaxi, and The North Face, distributed via Company Casuals and ZoomCatalog platforms.

The business model is project- and transaction-based: customers pay one-time fees for decoration services on their own or sourced garments, purchase branded merchandise through the online store, or commission Stitchtime to design, host, and fulfill a custom online store for fundraising or corporate use. Pricing is quote-based and not publicly disclosed. Stitchtime does not offer subscriptions, licensing, or recurring SaaS-style contracts; revenue mechanics are entirely unit-economics driven through decoration, apparel resale, and custom store commissions.

The company targets three primary customer segments: corporate organizations needing branded apparel and event merchandise, fundraiser/community groups (schools, sports teams, nonprofits) needing affordable custom merchandise with online store support, and individual consumers seeking personalized items. Distribution is domestic and concentrated in the Michigan/West Michigan regional market, with no claimed global footprint. Stitchtime does not disclose revenue, headcount, or funding, and appears to be founder/owner-operated with no institutional investors, parent company, or M&A activity in evidence. The company also lists an 'Alpaca Farms' initiative described only as 'more info coming soon,' suggesting an attempted but unconfirmed diversification beyond core decoration services.

Name

Stitchtime

Legal name

Stitchtime

Website

https://stitchtime.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Stitchtime is a privately held custom apparel decoration company founded in 1993 in Jenison, Michigan, offering embroidery, screen printing, sublimation, DTF, and applique services to corporate clients, fundraising groups, and individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Jenison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Decoration Services: Revenue generated from providing embroidery, screen printing, sublimation, DTF printing, vinyl heat transfer, and applique services on apparel and merchandise. Customers pay for decoration services on their own garments or items.
2. Product Sales: Sale of branded apparel and promotional products featuring company logos and designs. Products are sold through their online store platform and include items from partner brands like adidas, Nike, Bella Canvas, and others.
3. Custom Online Store Creation: Design and hosting of custom online stores for corporate clients, fundraisers, and organizations. Stores allow customers to sell branded merchandise with Stitchtime handling production and fulfillment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Stitchtime is a custom apparel decoration company that provides embroidery, screen printing, sublimation, Direct-to-Film (DTF) printing, vinyl heat transfer, and applique services on garments and merchandise. The company also designs and hosts custom online stores for corporate clients and fundraisers, and supplies branded promotional products featuring customer logos.

Product overview

Stitchtime is a custom decoration and apparel company offering a portfolio of printing and embroidery services. The core offerings include embroidery (decorative stitching on apparel), screen printing (printing to perfection on various products), sublimation (full color decoration on shirts and hard goods), DTF (Direct To Film printing), vinyl heat transfer, and applique (custom material embroidered onto garments). The company also provides online store design services for corporate, fundraiser, and commercial purposes, as well as promotional products featuring client logos. Additionally, the company has an alpaca farms initiative. These services are offered as individual offerings rather than a unified platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidery
• Screen Printing
• Sublimation
• DTF (Direct to Film Printing)
• Vinyl Heat Transfer
• Applique
• Online Stores
• Promotional Products
• Alpaca Farms

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• adidasminorOthersStitchtime offers adidas branded apparel in their product catalog, allowing customers to purchase and customize adidas products with embroidery, screen printing, or other decoration methods.
• NikeminorOthersNike products are featured in Stitchtime's catalog, enabling customers to customize Nike apparel for teams, corporate events, or personal use.
• Bella CanvasminorOthersBella Canvas blank apparel items are available through Stitchtime's catalogs for customer customization projects.
• The North FaceminorOthersThe North Face brand products are included in Stitchtime's catalog offerings for customers seeking outdoor apparel customization.
• CotopaximinorOthersCotopaxi outdoor and lifestyle products are available through Stitchtime's catalog for decoration customization.
• Tommy BahamaminorOthersTommy Bahama branded apparel is featured in Stitchtime's product catalog for customer customization.
• Travis MathewminorOthersTravis Mathew lifestyle apparel products are available in Stitchtime's catalog for custom decoration.
• OGIOminorOthersOGIO bags, backpacks, and gear are featured in Stitchtime's catalog for custom logo printing and embroidery.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• RushOrderTees: Custom screen-printed and embroidered apparel provider serving corporate, team, and event customers with a similar multi-decoration-method offering. Directly comparable in service mix and target customer segments.
• LogoSportswear: Online custom decorated apparel platform serving teams, schools, and corporate buyers with embroidery and printing services. Comparable in online store creation capability for groups and fundraisers.
• CustomInk: National direct-to-consumer custom apparel decoration platform offering screen printing, embroidery, and digital printing for groups, teams, and corporate clients. Most direct comparable in product and customer base, though operating at much larger scale with online-first ordering.
• Underground Printing: Midwest-based custom apparel decorator (founded in Michigan) offering screen printing, embroidery, and related decoration services to schools, Greek life, and corporate clients. Strong regional overlap with Stitchtime's Michigan base and customer mix.

Emerging players

• Spreadshirt: Custom apparel platform enabling individuals and organizations to design, sell, and buy decorated apparel. Comparable in offering custom online store functionality to fundraisers and groups.
• Printful: On-demand printing and embroidery fulfillment platform serving e-commerce brands and creators with DTG, embroidery, and sublimation. Emerging digital-first competitor that bypasses local decorators entirely via dropshipping economics.

Broad incumbents

• 4imprint: Large publicly traded promotional products distributor offering decorated apparel alongside a much broader promotional products catalog. Overlaps on apparel decoration but operates at scale across many product categories.
• Alphabroder: Largest US wholesale distributor of imprintable apparel and accessories supplying decorators like Stitchtime with blank garments from the same premium brands. Upstream enabler rather than direct competitor but operates in the same value chain.

Others

• SanMar: Wholesale supplier of imprintable apparel and accessories to the decoration industry, including many of the same brands Stitchtime catalogs (Nike, OGIO, Bella Canvas). Supplier/ecosystem participant rather than competitor.
• Cimpress (Vistaprint):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Stitchtime
• Xx.com/stitchtimepromo
• LinkedInlinkedin.com/company/stitchtime-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stitchtime