What Ultje does

ültje is a German branded snack food company established in 1867 and headquartered in Cologne at Erna-Scheffler-Str. 3, operating as a brand entity under parent Intersnack Deutschland SE. The company manufactures and distributes peanuts and nut specialties, self-describing as the "national market leader in the segment of peanuts and nut specialties" in Germany. Its product portfolio spans eight organized lines: SWAVY (premium chocolate-nut sweet-salty combinations), FUSION (intensely seasoned peanuts), classic Erdnüsse in multiple roast/seasoning variants, coated peanuts (Kessel Nüsse, Linsen Crackets), Edelnüsse (premium cashews, pistachios, almonds, smoked almonds), Nuss-Mixe (nut mixes), Nuss-Frucht-Mixe (studentenfutter variants), and the ültje pur additive-free line. Packaging ranges from 40g single-serve to 1000g bulk formats, with the ültje pur line positioned at a premium tier.

The business operates a classic consumer packaged goods revenue model, generating revenue through one-time retail purchases distributed across three channels: traditional grocery and retail stores in Germany and Switzerland, a dedicated Amazon.de storefront, and a proprietary direct-to-consumer e-commerce site (Knabbershop/knabbershop.de). Pricing follows a unit-pricing model with no subscription or enterprise contracting structure visible. The target customer base is horizontal — general snack consumers across occasions (parties, casual home snacking, TV evenings) — with a secondary persona targeting health-conscious consumers seeking protein, magnesium, and vitamin E sources. Marketing is executed through content marketing (recipe database, "Nussecke" nut education, sustainability messaging), a multi-platform social media presence (Instagram, Facebook, TikTok, YouTube), and video content supporting the SWAVY and FUSION sub-brands.

The underlying production technology is rooted in traditional food processing and roasting rather than proprietary software, AI, or platform architecture. No APIs, mobile apps, software products, patents, or AI/ML capabilities are disclosed. The company employs 51–100 people and serves the DACH region (Germany and Switzerland). Strategic emphasis in recent years has been on premiumization through sub-brand launches and on direct-to-consumer digital channel buildout, rather than on geographic or category expansion beyond the established nut-snack footprint.

Name

Ultje

Legal name

Intersnack Deutschland SE

Website

https://ueltje.de

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

51–100 employees

Short description

ültje is a 1867-founded German branded snack food company and self-described national market leader in peanuts and nut specialties. Operating under parent Intersnack Deutschland SE, it sells roasted, seasoned, coated, mixed, and premium nuts through grocery retail, an Amazon.de storefront, and a proprietary D2C e-commerce site across Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Packaged Nut Snacks

NAICS

Confectionery and Nut Retailers (445292), All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

Keywords

• Roasted peanuts
• Nut snacks
• Snack foods
• Nut mixes
• Coated peanuts

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: ültje generates revenue through the sale of branded snack food products including peanuts, nuts, nut mixes, and coated snacks. Products are sold through retail stores, e-commerce platforms (Amazon, Knabbershop), and direct-to-consumer channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ültje manufactures and distributes a broad range of roasted nut snacks, primarily peanuts and nut specialties, sold as packaged consumer goods under multiple sub-brands (SWAVY, FUSION, ültje pur). The company sells its products through German and Swiss retail/grocery stores, a proprietary Knabbershop e-commerce site, and an Amazon.de storefront, targeting everyday snacking occasions for broad consumer audiences.

Product overview

ültje is a German snack food company and national market leader in peanuts and nut specialties, founded in 1867 and now part of the Intersnack Group. The company operates a multi-brand portfolio organized into distinct product lines: (1) SWAVY - a premium sub-brand featuring chocolate and nut combinations with sweet-salty flavors (Salted Caramel, Salted Coffee, Salted Candy, Hot Honey); (2) FUSION - seasoned peanuts with intense spice mixtures (Paprika Flamed Style, Curry Orient Style, BBQ-Honey Style); (3) Classic Erdnüsse (peanuts) including roasted, unsalted, spicy, Jumbo, Oven-baked, and Extra Roast varieties; (4) Erdnüsse im Knuspermantel (coated peanuts) including Linsen Crackets and Kessel Nüsse with crispy coatings; (5) Edelnüsse (premium nuts) featuring Cashews, Pistazien, Rauchmandeln, and Mandeln; (6) Nuss-Mixe (nut mixes) including GeNuss Mix, Deluxe Mix, Bar Mix, and honey-salted varieties; (7) Nuss-Frucht-Mixe (nut-fruit mixes) including Studentenfutter original and süß & salzig; (8) ültje pur - a health-focused line featuring pure, unprocessed nuts and nut-fruit combinations without salt or additives.

Differentiator

Problem solved

Functional benefit

Brands

• SWAVY: Chocolate and nut combinations including Salted Caramel, Salted Coffee, Salted Candy, and Hot Honey varieties.
• FUSION
• ültje pur

Products and services

• ültje SWAVY Premium snack line combining chocolate and nuts with sweet-salty and spicy-sweet flavor profiles (Salted Caramel, Salted Coffee, Salted Candy, Hot Honey), targeted at consumers seeking novel indulgent snacking experiences.
• ültje FUSION Crunchy peanuts coated with intense spice mixtures (Paprika Flamed Style, Curry Orient Style, BBQ Honey Style), designed for consumers seeking bold, savory snack flavors.
• ültje Erdnüsse (peanuts) Core range of classic and variant peanuts including roasted & salted, roasted unsalted, spicy seasoned, jumbo, oven-baked, and extra-roast formats for everyday snacking.
• ültje Erdnüsse im Knuspermantel (coated peanuts) Peanuts coated with a crispy legume or breadcrumb shell (Linsen Crackets with lentil crust, Kessel Nüsse with paprika breadcrumb coating), combining two legumes for a higher protein snack.
• ültje Edelnüsse (premium nuts) Premium single-nut range featuring roasted cashews (salted and unsalted), salted in-shell pistachios, smoked almonds, and roasted & salted almonds.
• ültje Nuss-Mixe (nut mixes) Range of nut mixes including GeNuss Mix (peanuts, almonds, cashews, pistachios), Deluxe Mix (almonds, cashews, pecans, macadamia), Bar Mix (peanuts, cashews, almonds, hazelnuts), and honey-salted almond and cashew blends.
• ültje Nuss-Frucht-Mixe (nut-fruit mixes) Classic nut-and-fruit mixes including Studentenfutter original with raisins and Studentenfutter süß & salzig featuring chocolate cashews, chocolate flakes, and cranberries.
• ültje pur Clean-label line of pure nuts and nut-fruit mixes (Nussmischung, Studentenfutter, Erdnüsse) without salt, oil-roasting, or additives, positioned for health-conscious consumers.

Quantifiable outcome

• National market leader position in Germany for peanuts and nut specialties

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Intersnack Deutschland SEcoreOthersIntersnack Deutschland SE is the parent company of the ültje brand. The headquarters at Erna-Scheffler-Str. 3 in Köln serves as the corporate headquarters for Intersnack.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@ueltje
• Facebookfacebook.com/ueltje

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultje