What Intersnack Deutschland SE does

Intersnack Deutschland SE is the German operating subsidiary of Intersnack Group and one of the leading savoury snack manufacturers in Germany, producing potato chips, nuts, extruded and baked snacks, popcorn, and innovative formats such as lentil and chickpea chips. Founded in 1968 with its first potato chips, the company operates five production sites in North Rhine-Westphalia and Rhineland-Palatinate — Grevenbroich-Wevelinghoven, Schwerte, Olsberg, Frankenthal-Petersau, and Alsbach-Hähnlein — alongside a Cologne headquarters, employing approximately 1,800 people in total. Its product portfolio is organized around six heritage brands: funny-frisch (market-leading salty snacks), ültje (70+ year nut brand), Chio (Germany's first crisp brand), POM-BÄR (family snacks), Tyrrells (British premium crisps), and Whole Earth (organic peanut butter).

The company runs a sales-led, B2C go-to-market through German retail and supermarket chains, supplemented by direct-to-retail B2B relationships and a private-label manufacturing function based at the Cologne HQ. Brand marketing is conducted through separate brand websites, the corporate site, LinkedIn, and annual sustainability reports. Revenue streams derive from sales of branded savoury snacks and private-label co-manufacturing; specific consumer pricing is not publicly disclosed. Sustainability credentials — SBTi-approved climate targets, ISO 14001/50001/45001, EcoVadis Silver 2025, SMETA audits, 100% green electricity, 99% of products without artificial additives, 65% vegan — are central to both positioning and retailer access. The company is privately held, led by a Management Board of four (Karl Westing, Lars Kamerling, Alwin van Eijken, Jan van den Broek) with Johan van Winkel chairing the Supervisory Board, and is currently investing approximately €250 million in the Wevelinghoven production site while modernizing its Alsbach facility.

Name

Intersnack Deutschland SE

Legal name

Intersnack Deutschland SE

Website

https://intersnack.de

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Intersnack Deutschland SE is the German operating subsidiary of Intersnack Group and a leading German savoury snack manufacturer, producing branded potato chips, nuts, baked snacks and popcorn under six heritage brands (funny-frisch, Chio, ültje, POM-BÄR, Tyrrells, Whole Earth) for retail and supermarket chains across Germany.

Ownership category

akta.pro rank

Product category

Savoury Snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Cookie and Cracker Manufacturing (311821)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industries

Potato & Vegetable Chips Manufacturing (AFAKAIAA), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Savoury snack manufacturing
• Potato chip production
• Nut snack processing
• Private label snacks
• Baked snack products

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Snack Product Sales: Sale of savoury snack products under owned brands (funny-frisch, ültje, Chio, POM-BÄR, Tyrrells, Whole Earth) through retail channels to consumers.
2. Private Label Manufacturing: Private label production mentioned as business function at headquarters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intersnack Deutschland SE manufactures and sells savoury snack products — including potato chips, nuts, extruded snacks, baked products, and popcorn — under owned consumer brands (funny-frisch, ültje, Chio, POM-BÄR, Tyrrells, Whole Earth) through German retailers and supermarkets, and also provides private label snack manufacturing from its five production sites and Cologne headquarters.

Product overview

Intersnack Deutschland SE is a leading manufacturer of savory snacks in Germany, operating as part of the Intersnack Group. The company offers a comprehensive portfolio of the most popular savory snack brands including funny-frisch (market leader in salty snacks), ültje (70+ year nut brand), Chio (Germany's first chip brand), POM-BÄR (family snacks), Tyrrells (British premium crisps), and Whole Earth (organic peanut butter). The product range includes classic potato chips, peanut flips, nuts, baked products, lentil chips, and unique snack specialities. The company has approximately 1,800 employees across five German production sites and its Cologne headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• funny-frisch: Market leader brand for salty snacks, known for classic potato chips in distinctive red-green packaging, including Chipsfrisch Hungarian, kettle chips, oven chips with 60% less fat, lentil & chickpea chips, and baked products.
• ültje
• Chio
• POM-BÄR
• Tyrrells
• Whole Earth

Products and services

• funny-frisch funny-frisch is Intersnack Deutschland's flagship savoury snack brand offering potato chips and snack specialities for retail consumers in Germany. Range includes classic Chipsfrisch Hungarian, kettle chips, oven chips with 60% less fat, lentil & chickpea chips, baked products, and novelty snacks.
• ültje ültje is Intersnack Deutschland's nut snack brand with over 70 years of history, offering peanuts, premium nuts, coated nuts, nut and nut-fruit mixtures, peanut butter, and peanut puree across salted, roasted, spicy, and plain varieties for retail consumers.
• Chio Chio is Intersnack Deutschland's flagship potato chip brand, the first German crisps brand, offering potato crisps, Chio Tortillas in five flavours with three dips, and popcorn aimed at retail consumers in Germany.
• POM-BÄR POM-BÄR is Intersnack Deutschland's family-oriented crunchy snack brand, offering Original, Ketchup & Sour Cream Style flavours, Luftis, and baked (not fried) Oven Minis with 50% less fat for German retail consumers.
• Tyrrells Tyrrells is a British premium potato crisp brand distributed by Intersnack Deutschland in Germany, available in Sea Salt, Apple Cider Vinegar, mature Cheddar, and Sweet Chilli & Red Pepper varieties for retail consumers.
• Whole Earth Whole Earth is Intersnack Deutschland's organic peanut butter brand, founded in England in 1967 and offered in creamy, crunchy, and super creamy varieties made with 99% roasted organic peanuts and sea salt, without palm oil, sugar, or additives, for retail consumers.
• Private Label Snack Manufacturing Private label snack manufacturing is a service offered by Intersnack Deutschland SE to retailers and brand owners, providing contract-manufactured savoury snacks for store-brand ranges from its German production infrastructure.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ComCashewcoreStrategic or Co-development PartnerComCashew is a project aimed at achieving sustainable poverty reduction by enhancing the competitiveness of African cashew smallholders, processors, and other actors in the value chain. Intersnack participates in this initiative for sustainable cashew sourcing.
• SAI Platform (Sustainable Agriculture Initiative)coreStrategic or Co-development PartnerPlatform with over 120 member companies and organisations working to improve sustainable agricultural practices. Intersnack is part of the SAI Crops Working Group and contributes to the SAI Almond Project.
• Sustainable Nut Initiative (SNI)coreStrategic or Co-development PartnerPrecompetitive collaboration platform committed to a more sustainable nut sector. Intersnack is one of the founding members, contributing to sectoral sustainability approaches beyond certification and risk-assessments.
• CEFLEXminorStrategic or Co-development PartnerPartnership to strengthen and develop collection, sorting, and recycling systems for flexible packaging to drive circular economy solutions.
• FPF FlexCollect (UK)minorStrategic or Co-development PartnerPartnership in UK to improve packaging collection and recycling infrastructure systems.
• Dutch Ministry of Foreign AffairscoreStrategic or Co-development PartnerPartner in Macadamia cultivation project in Malawi. Contributed to planting 300,000 macadamia trees and supporting over 3,000 smallholder farmers (50% women) since 2014.
• DAPP Malawi (Development Aid from People to People)coreStrategic or Co-development PartnerLocal implementation partner for Macadamia cultivation project in Malawi. Project enabled first harvest in 2020, ahead of original 2022 forecast.
• Sedex Members Ethical Trade Audit (SMETA)coreStrategic or Co-development PartnerInternational initiative for independent supplier audits ensuring compliance with international requirements and fair working conditions. All suppliers subjected to SMETA audits.
• Die Arche (Cologne)minorStrategic or Co-development PartnerNon-profit leisure facility for socially disadvantaged children in Cologne. Intersnack has supported since 2011 with Christmas campaigns where employees fulfill children's gift wishes.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lorenz Snack-World: German savoury snack manufacturer (snack-cracker, potato chips, nuts) operating in the same German retail channels as Intersnack Deutschland. Most direct comparable in terms of country footprint, product mix, and customer base (German supermarket chains).
• Bahlsen: German family-owned biscuit and baked-goods manufacturer. Comparable in scale, German private ownership, branded CPG positioning, and retail distribution across German supermarket chains for cookie/baked snack categories.

Regional players

• Utz Brands: US pretzel, chip, and cheese snack maker. Comparable product mix (pretzels, kettle-cooked chips, cheese snacks) and mid-sized branded CPG model; primarily competes in the US market rather than Europe.
• Maarud AS: Norwegian savoury snack manufacturer (Krøstepotetgull) that is part of the Intersnack Group network. Closely comparable in product mix and brand positioning, serving as a Nordic sister operation to Intersnack Deutschland.
• Grefusa: Spanish savoury snack manufacturer (pipas/sunflower seeds, snacks) operating across Iberia and Europe. Listed as a joint-venture partner of the Intersnack Group, providing meaningful category and geographical overlap, particularly in seeded snacks.
• Snyder's-Lance (Campbell Snacks): US-focused pretzel and cracker manufacturer (Snyder's of Hanover, Lance, Cape Cod). Comparable in pretzel/baked/snack cracker categories and brand-led mass-market positioning, though operating primarily in North America.

Broad incumbents

• Mondelez International: Global snacks company with brands like Cadbury, Ritz, and belVita. Operates broadly in the cookies/crackers and savoury snacks space across Europe, overlapping with Intersnack's range in baked and cracker categories.
• PepsiCo (Frito-Lay): Global snack giant behind Lay's, Doritos, and Cheetos. Competes directly in German salty snacks with significantly larger marketing budgets and retailer relationships, representing the principal competitive threat to Intersnack's branded portfolio.
• Kellanova: Manufacturer of Pringles and other snack brands, operating globally with strong European penetration. Closely comparable on potato-based and extruded snack categories served to mass-market retailers.

Emerging players

• KP Snacks: UK-based snack manufacturer (Hula Hoops, McCoy's, Tyrells predecessor) actually operated as part of the Intersnack Group. Strong direct overlap in product categories and brand portfolio logic; serves as a sister entity within the same parent group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intersnack-deutschland-se

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersnack Deutschland SE