Stone's Throw Winery
Stone's Throw Winery is a privately-held Door County, Wisconsin winery that produces handcrafted wines from California grapes, operating a tasting room, Vino!Vino! Tuscan tapas bar, wine club, and event venue rentals serving tourists and local wine enthusiasts.
- Company typePrivate
- Founded1993
- HeadquartersBaileys Harbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stone's Throw Winery does
Stone's Throw Winery is a privately-held, founder-owned winery established in 1993 by Russell Turco in Baileys Harbor, Door County, Wisconsin. The company is distinctive for being the only all-California grape winery in Door County, sourcing premium grapes from California vineyards and transporting them 2,500 miles to Wisconsin, where they are crushed within 36 hours of harvest. Wines are produced using traditional one-barrel-at-a-time fermentation methods, yielding varietals including Zinfandel, Sangiovese, Petite Sirah, Cabernet Sauvignon, and Petit Verdot.
The business operates as an integrated destination hospitality experience comprising four core revenue streams: direct-to-consumer wine sales through the on-site tasting room (open daily 10AM-5PM) and e-commerce shop; a subscription-based wine club offering complimentary tastings and regular shipments; Vino!Vino!, an on-site Tuscan Wine & Tapas Bar restaurant serving Italian-inspired cuisine (open daily 12PM-6PM); and event venue rentals across six spaces ranging from a 36-person Sculpture Garden to 150-person Outdoor Grounds. The company employs 11-50 people and distributes through regional channels with an emerging e-commerce presence.
Stone's Throw generates revenue primarily through one-time wine sales, recurring wine club memberships, restaurant transactions, and event venue fees. The go-to-market is direct-to-consumer, leveraging the Door County tourism ecosystem, organic social media (Facebook, Instagram, X, Pinterest), and event-driven demand from weddings and corporate gatherings. The company has earned sustained industry recognition, including Wine Spectator's Award of Excellence for eight consecutive years (2013-2020) at Vino!Vino! and a Double Gold Medal for Petit Verdot at an international wine competition.
Stone's Throw Winery firmographics
Firmographics- Name
- Stone's Throw Winery
- Legal name
- Stone's Throw Winery
- Website
- https://stonesthrowwinery.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stone's Throw Winery is a privately-held Door County, Wisconsin winery that produces handcrafted wines from California grapes, operating a tasting room, Vino!Vino! Tuscan tapas bar, wine club, and event venue rentals serving tourists and local wine enthusiasts.
- Ownership category
- akta.pro rank
Stone's Throw Winery industry classification
Industry- Product category
- Winery & Wine Production
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Stone's Throw Winery is headquartered
LocationHeadquarters
- HQ city
- Baileys Harbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stone's Throw Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wine Sales: Direct-to-consumer wine sales through the tasting room, on-site shop, and e-commerce platform. Sells varietals including Zinfandel, Sangiovese, Petite Sirah, Cabernet Sauvignon, Petit Verdot, and more.
- Wine Club Membership: Subscription-based wine club offering complimentary tastings for members and regular shipments of wines.
- Venue Rentals: Rental income from multiple event spaces including patio, sculpture garden, outdoor grounds, barrel room, and full winery buyouts for private events.
- Restaurant (Vino!Vino!): Tuscan wine and tapas bar serving Italian-inspired cuisine. Open daily 12PM-6PM, featuring local Wisconsin ingredients and wines by the glass.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Stone's Throw Winery product offering
Product offeringCore offering
Stone's Throw Winery crafts handcrafted wines from premium California grapes that are transported 2,500 miles to Door County, Wisconsin and crushed within 36 hours of harvest using a traditional one-barrel-at-a-time fermentation process. The winery operates a tasting room, an on-site Tuscan wine and tapas bar (Vino!Vino!), a subscription wine club, and offers event venue rentals for private functions including weddings and corporate gatherings.
Product overview
Stone's Throw Winery is an all-California grape winery located in Door County, Wisconsin, approximately 2,500 miles northeast of Napa Valley. The winery operates as a unified hospitality experience offering multiple interconnected products: a Tasting Room for wine sampling (open daily), a Wine Club membership with complimentary tastings and deliveries, the Vino!Vino! Tuscan Wine & Tapas Bar restaurant featuring Italian-inspired cuisine and an award-winning wine list, venue rental spaces for events, and handcrafted wines made from premium California grapes using traditional small-barrel fermentation. Founded in 1993 by Russell Turco, the winery released its first vintage (1996 Zinfandel) and has since earned numerous accolades including Wine Spectator's Award of Excellence for eight consecutive years.
Differentiator
Problem solved
Functional benefit
Brands
- Vino!Vino!: Tuscan Wine & Tapas Bar featuring Italian-inspired tapas, local Wisconsin ingredients, and an award-winning wine list. Located at the Stone's Throw Winery property.
Products and services
- Stone's Throw Winery Tasting Room The main winery tasting room where visitors sample handcrafted wines made from premium California grapes; open daily 10AM-5PM in Baileys Harbor, Wisconsin.
- Wine Club A subscription-based membership program offering complimentary wine tastings, exclusive access to wines, and regular shipments of selected wines to members.
- Vino!Vino! Tuscan Wine & Tapas Bar An on-site Tuscan-inspired restaurant featuring Italian tapas, premium local ingredients (including Neuske's, BelGioioso, Glorioso's of Milwaukee), fresh organic vegetables from the on-site garden, and an award-winning wine list; open daily 12PM-6PM.
- Venue Rentals Event venue rental options for private events including the Patio (45 people), Sculpture Garden (36), Outdoor Grounds (150), Winery Barrel Room (80-140), Vino!Vino! (60), and Entire Winery & Grounds (upon request).
- Handcrafted Wines (Zinfandel, Sangiovese, Petite Sirah, Cabernet Sauvignon, Petit Verdot) Handcrafted wines produced from premium California grapes using traditional one-barrel-at-a-time fermentation methods, including varietals such as Zinfandel, Sangiovese, Petite Sirah, Cabernet Sauvignon, and Petit Verdot.
Companies that use Stone's Throw Winery
Customer profileSegments2 records
Ideal customer profiles2 records
Stone's Throw Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stone's Throw Winery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Neuske'sminorLocal Wisconsin producer supplying premium ingredients to Vino!Vino! restaurant.
- BelGioiosominorLocal Wisconsin cheese producer supplying ingredients to Vino!Vino! restaurant.
- Glorioso's of MilwaukeeminorItalian specialty food supplier from Milwaukee providing authentic ingredients to Vino!Vino! Tuscan Wine Bar.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Stone's Throw Winery competitors and assessment
Company assessmentDirect peers
- Door Peninsula Winery: Door County, Wisconsin winery with tasting room, vineyard, and wine specialty retail. The most direct geographic and operational competitor, offering a similar DTC destination experience in the same tourism market.
- Tres Amigos Vineyard & Winery: Wisconsin-based small winery with on-site tasting room and event venue. Closely comparable scale, DTC operating model, and craft positioning for regional wine consumers.
- Lautenbach's Orchard Country Winery: Door County winery combining fruit orchard, winery, and market, with on-site tasting, retail, and events. Closely comparable multi-experience destination model within the same Door County footprint.
- Parallel 44 Vineyard & Winery: Wisconsin-grown estate winery with tasting room and event venue. Comparable craft winery with DTC and events model, though distinguished by locally grown (rather than transported) grapes.
- Wollersheim Winery: Historic Wisconsin winery and distillery offering tastings, tours, and retail. Comparable heritage winery with destination hospitality, multi-product portfolio, and similar mid-sized craft positioning.
- Cave of the Mounds Winery: Wisconsin destination winery pairing wine with a tourist attraction. Comparable Midwest craft winery operating at the intersection of tourism and beverage production.
Regional players
- Galena Cellars Vineyard: Illinois-based winery with vineyard, tasting room, and events. Operates a comparable destination winery model but in a different Midwest state, with similar craft positioning and DTC emphasis.
- St. James Winery: Largest winery in Missouri with tasting rooms, retail, and broad distribution. Comparable craft winery model but with a wider regional footprint and significantly larger scale than Stone's Throw.
Others
- Wine Spectator: Industry authority whose Award of Excellence program has recognized Stone's Throw for eight consecutive years. Relevant peer relationship as the credentialing body whose endorsement drives consumer awareness and recognition.
Broad incumbents
- E. & J. Gallo Winery: The largest wine producer in the United States with broad portfolio and national distribution. Provides a reference point for the scale ceiling that small craft wineries face in expanding beyond regional DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Stone's Throw Winery social profiles
Digital presenceStone's Throw Winery compliance and trust
Trust signalCompliance5 records
Stone's Throw Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone's Throw Winery leadership team
Management profileNumber of profiles
Profiles4 records
Stone's Throw Winery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stone's Throw Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone's Throw Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone's Throw Winery
What does Stone's Throw Winery do?
Stone's Throw Winery crafts handcrafted wines from premium California grapes that are transported 2,500 miles to Door County, Wisconsin and crushed within 36 hours of harvest using a traditional one-barrel-at-a-time fermentation process. The winery operates a tasting room, an on-site Tuscan wine and tapas bar (Vino!Vino!), a subscription wine club, and offers event venue rentals for private functions including weddings and corporate gatherings.
Is Stone's Throw Winery a public or private company?
Stone's Throw Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone's Throw Winery founded?
Stone's Throw Winery was founded in 1993. It employs 11 to 50 people.
Where is Stone's Throw Winery based?
Stone's Throw Winery is headquartered in Baileys Harbor, United States, in the North America region.
How does Stone's Throw Winery make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Membership, venue Rentals and restaurant (Vino!Vino!).
Who are Stone's Throw Winery's main competitors?
Direct peers on record are Door Peninsula Winery, Tres Amigos Vineyard & Winery, Lautenbach's Orchard Country Winery, Parallel 44 Vineyard & Winery, Wollersheim Winery and Cave of the Mounds Winery. Regional players are Galena Cellars Vineyard and St. James Winery. Wine Spectator is listed as an others. E. & J. Gallo Winery is listed as a broad incumbent.
Does Stone's Throw Winery have an API?
No public API is recorded for Stone's Throw Winery.
What industry is Stone's Throw Winery in?
Stone's Throw Winery's product category is Winery & Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.