Roadside Response
Roadside Response is an Australian independent provider of on-demand Pay As You Go roadside assistance — battery replacement, tyre repair, towing, fuel delivery, and locksmith services — delivered nationwide via a 300+ provider network and a smartphone booking app, targeting motorists who prefer not to hold annual memberships.
- Company typePrivate
- Founded2012
- HeadquartersLaverton, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Roadside Response does
Roadside Response is an Australian independent provider of on-demand emergency roadside assistance, headquartered in Laverton, Victoria. The company offers a Pay As You Go service model that requires no membership or annual subscription, competing against traditional automobile-club offerings such as NRMA and RACV by targeting motorists who need assistance infrequently. Services span battery replacement (covering car, Start/Stop, 4WD, truck, motorcycle, marine, caravan, Jetski, mower, and scooter batteries with a 3-year warranty), tyre supply and fitting, jumpstarts, fuel delivery, locksmith support, towing, windscreen repair, wrong-fuel extraction, car breakdown assistance, and a dedicated Fleet Response program for business vehicle fleets.
The company operates an asset-light distribution model: bookings are received through a 24/7 phone response centre (1300 468 931) and a Smart Response Booking App with automatic location detection and upfront fixed pricing, then fulfilled by a network of over 300 independent local service providers across Australia. Response times are typically under one hour in metropolitan areas, with the company reporting that 86% of Sydney jobs are completed within 50 minutes. Revenue is generated per incident via credit card pre-authorisation, with call-out services priced from $99 and truck batteries from $149 upwards; battery procurement is sourced through brand partnerships with Century, Supercharge, Neuton Power, and AC Delco. Customer acquisition is driven by an extensive local SEO footprint, with dedicated landing pages for each major Australian city and suburb.
The firm is privately held, registered in Victoria under ABN 62608292299, with reported headcount in the 1–10 range and no disclosed external funding. It is positioned as proudly Australian-owned and explicitly independent of any automobile club or insurance provider, with over 20 years of stated industry experience underpinning its brand.
Roadside Response firmographics
Firmographics- Name
- Roadside Response
- Legal name
- Roadside Response
- Website
- https://roadsideresponse.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roadside Response is an Australian independent provider of on-demand Pay As You Go roadside assistance — battery replacement, tyre repair, towing, fuel delivery, and locksmith services — delivered nationwide via a 300+ provider network and a smartphone booking app, targeting motorists who prefer not to hold annual memberships.
- Ownership category
- akta.pro rank
Roadside Response industry classification
Industry- Product category
- Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
- akta.pro secondary industries
- Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)
Keywords
Where Roadside Response is headquartered
LocationHeadquarters
- HQ city
- Laverton
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Roadside Response business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pay As You Go Roadside Assistance: Transaction-based service model where customers pay per incident for roadside assistance services. No membership or subscription fees required. Customers pay upfront via credit card for services as needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay As You Go Roadside Assistance - per incident pricing |
| Unit Pricing | Pay-as-you-go | Battery Replacement Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roadside Response product offering
Product offeringCore offering
Roadside Response is an independent Australian roadside assistance provider offering on-demand Pay As You Go services including battery replacement, tyre fitting and repair, jumpstarts, fuel delivery, locksmith support, towing, windscreen repair, wrong fuel extraction, and car breakdown assistance. Services are available 24/7 nationwide via a smartphone app or phone line, with no membership or subscription required, and are delivered by a network of 300+ local service providers across all major Australian metropolitan areas.
Product overview
Roadside Response is an independent Australian emergency roadside assistance provider offering a Pay As You Go service model that does not require membership or subscription. The core offering consists of on-demand roadside assistance accessible via phone (1300 468 931) or smartphone app. The product portfolio includes battery replacement (covering car, 4WD, truck, motorcycle, boat/marine, caravan, Jetski, mower, and scooter batteries), tyre replacement and repair, fuel delivery, jumpstart services, locksmith services, towing, windscreen repair, wrong fuel extraction, and car breakdown assistance. The company also offers a dedicated Fleet Response program for businesses. Services are delivered through a network of over 300 local service providers operating 24/7 nationwide, with response times typically within an hour. Battery services feature partnerships with Century, Supercharge, Neuton Power, and AC Delco brands, with warranties up to 3 years. The company has been operating for over 20 years and is proudly Australian owned and operated.
Differentiator
Problem solved
Functional benefit
Products and services
- Pay As You Go Roadside Assistance On-demand emergency roadside assistance service available to any Australian motorist without requiring membership or subscription. Customers pay only for the service they need when they need it, with no monthly or annual fees.
- Battery Replacement Mobile battery replacement service delivering and installing new batteries for all passenger vehicles, including modern Start/Stop Batteries, anywhere and anytime with a 3-year warranty. Available for car, 4WD, truck, motorcycle, boat/marine, deep cycle, caravan, Jetski, mower, and scooter batteries.
- Tyre Replacement Mobile tyre service supplying and fitting new tyres, including spare tyre installation and puncture repairs, performed by trained technicians at the customer's location.
- Fleet Response Tailored roadside response program for businesses with vehicle fleets, providing coverage to keep fleet vehicles moving with pay-to-use pricing model.
- Jumpstart Response Professional jumpstart service to safely start vehicles without causing damage to electrical or engine management systems, with electronic battery testing to assess battery condition.
- Fuel Response Emergency fuel delivery service providing petrol or diesel fuel to stranded motorists.
- Locksmith Response Mobile locksmith service to assist drivers locked out of their vehicles, retrieving keys or collecting spare sets from home.
- Towing Response Vehicle transport service when the vehicle cannot be made mobile again, towing securely to home or authorized repair agent.
- Windscreen Repair Professional windscreen chip repair and replacement service for chipped or damaged screens.
- Wrong Fuel Extraction Service to drain incorrect fuel (petrol in diesel or diesel in petrol vehicles) to prevent engine and fuel system damage.
- Car Breakdown Assistance Emergency mechanical breakdown assistance service for vehicles unable to start or experiencing mechanical issues.
- Smart Response Booking App Mobile smartphone application enabling customers to book roadside assistance services, automatically detecting location and providing fixed-price quotes instantly without waiting on the phone.
- Start/Stop Batteries Specialized batteries for vehicles equipped with Idle Start/Stop technology, designed to handle frequent cycling and rapid recharging demands of micro-hybrid vehicles.
- Inspection Response Fleet inspection service for businesses requiring vehicle maintenance checks and assessments.
Quantifiable outcome
- Battery replacement delivery and installation within 50 minutes in most cases
- +2 more outcomes
Companies that use Roadside Response
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Roadside Response technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roadside Response partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Roadside Response competitors and assessment
Company assessmentBroad incumbents
- Allianz Global Assistance: Allianz Global Assistance is a major insurance-linked roadside and travel assistance provider in Australia, bundling roadside with insurance and travel products. It represents the embedded-insurance channel that competes with Roadside Response for end-customer roadside coverage.
- Agero: Agero is the largest North American provider of roadside assistance platforms, serving insurers, automotive OEMs, and fleet operators through a digitized dispatch network. It represents the broader incumbent technology-and-services layer of roadside assistance that Roadside Response operates within.
Direct peers
- RAC: RAC (Royal Automobile Club of WA) is Western Australia's leading automobile club providing roadside assistance and member services. It directly competes with Roadside Response in Perth.
- Urgently: Urgently is a digital roadside assistance platform connecting drivers to a network of service providers via a mobile app, with pay-per-use and subscription options. It is the closest international analog to Roadside Response's app-led, contractor-network model.
- NRMA: NRMA is Australia's largest automobile club providing membership-based roadside assistance, insurance, and travel services across NSW and ACT. It is the dominant incumbent that Roadside Response explicitly positions against as a Pay As You Go alternative.
- RAA: RAA (Royal Automobile Association) is South Australia's primary automobile club offering roadside assistance and insurance. It is a direct competitor in Adelaide, one of Roadside Response's key metro dispatch areas.
- RACV: RACV (Royal Automobile Club of Victoria) is a leading Australian automobile club offering 24/7 roadside assistance, insurance, and member services. It directly competes with Roadside Response in Melbourne and broader Victoria.
- RACQ: RACQ is the Royal Automobile Club of Queensland providing roadside assistance, insurance, and travel services across Queensland. It is a direct competitor in one of Roadside Response's core metropolitan markets.
Emerging players
- Honk: Honk is a North American on-demand roadside assistance platform that connects stranded drivers with nearby service providers via a mobile app. It mirrors Roadside Response's app-facilitated, pay-as-you-go business model in a comparable developed market.
- Niche Roadside: Niche Roadside is an Australian independent roadside assistance provider offering membership and on-demand services to motorists. It is a smaller, more directly comparable independent competitor to Roadside Response in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roadside Response social profiles
Digital presenceRoadside Response financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadside Response leadership team
Management profileNumber of profiles
Roadside Response funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadside Response M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadside Response
What does Roadside Response do?
Roadside Response is an independent Australian roadside assistance provider offering on-demand Pay As You Go services including battery replacement, tyre fitting and repair, jumpstarts, fuel delivery, locksmith support, towing, windscreen repair, wrong fuel extraction, and car breakdown assistance. Services are available 24/7 nationwide via a smartphone app or phone line, with no membership or subscription required, and are delivered by a network of 300+ local service providers across all major Australian metropolitan areas.
Is Roadside Response a public or private company?
Roadside Response is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roadside Response founded?
Roadside Response was founded in 2012. It employs 1 to 10 people.
Where is Roadside Response based?
Roadside Response is headquartered in Laverton, Australia, in the Oceania region.
How does Roadside Response make money?
One revenue line is on record: pay As You Go Roadside Assistance.
Who are Roadside Response's main competitors?
Broad incumbents on record are Allianz Global Assistance and Agero. Direct peers are RAC, Urgently, NRMA, RAA, RACV and RACQ. Emerging players are Honk and Niche Roadside.
Does Roadside Response have an API?
No public API is recorded for Roadside Response.
What industry is Roadside Response in?
Roadside Response's product category is Roadside Assistance Services. Its primary akta.pro industry code is TLAKAAAL, Mobile Auto Repair & Roadside Assistance, with a secondary code of TLAKAFAB, Heavy-Duty Truck & Bus Mobile Repair & Roadside. Its NAICS code is 48841 and its SIC code is 7500.