SAFI

What SAFI does

SAFI (legally Herrera Carvajal y Asociados CIA. LTDA.) is a privately held Ecuadorian enterprise software company founded in 1987 by Guillermo Herrera and headquartered in Quito. The company sells a comprehensive ERP-centered software ecosystem — cloud-based SAFI ERP WEB, on-premise SAFI ERP, and SAFI WIN for small businesses — augmented by modules for business intelligence (SAFI BIN), customer relationship management (SAFI CRM), mobile commerce (SAFI SMART), HR self-service (SAFI AUTOSERVICIO), point of sale (SAFI POS), customer journey tracking (SAFI JOURNEY), e-commerce, and an AI assistant (SAFI AI). The platform is specifically adapted to Ecuadorian regulatory requirements (SRI tax authority, Superintendencia de Compañías, local labor law) with automatic compliance updates, and is hosted on proprietary cloud infrastructure (SAFI Cloud) operated from SAFI's own datacenter. Marketing materials claim a 300% productivity improvement from departmental integration and cite measurable reductions in rework and financial process cycle times.

SAFI generates revenue through a recurring software subscription/licensing model with annual billing, complemented by professional services (implementation, training delivered via in-person sessions, free webinars, and a Moodle-based e-learning platform) and ongoing support and maintenance. Pricing is quote-based and segmented by customer size from microempresas (1-9 collaborators) to gran empresa (+200 collaborators). Go-to-market is sales-led: direct sales with demo requests via the website, inside sales through PBX (+593 2 2506353) and WhatsApp, supported by thought-leadership content including a weekly podcast, blog, and free update webinars. Customers include medium and large Ecuadorian enterprises across engineering/construction (China Railway N9 Engineering Group), technology (TECNOESCALA S.A.), food industry (Granotec), education (CORPOEDU), and manufacturing (Fabricables), with several relationships exceeding a decade. Strategic partners include Microsoft (with Copilot integration) and Inteligencorp Consultores for implementation services.

Name

SAFI

Legal name

Herrera Carvajal y Asociados CIA. LTDA.

Website

https://safi.com.ec

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

SAFI is a privately held Quito-based software firm, founded in 1987, that sells cloud and on-premise ERP, CRM, business intelligence, and AI solutions to medium and large enterprises in Ecuador, with products localized to SRI and local regulatory requirements.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEAEAA

Core ERP Suites (Financials, Procurement, Projects)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYBPAEAAAE

ERP/CRM/HRIS Implementation & Integration

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration

SECONDARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

SECONDARYBPAAACAC

Software/Application Support (SaaS, Enterprise Apps)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

Keywords

• Enterprise resource planning
• Business intelligence software
• Customer relationship management
• Cloud ERP solutions
• Accounting software

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing/Subscription: Recurring software licensing fees for ERP solutions including SAFI ERP WEB, SAFI CRM, SAFI BIN, SAFI SMART, SAFI E-Commerce, and other modules. Revenue generated through periodic subscription payments for cloud-based access and usage rights.
2. Professional Services: Implementation services, training programs (both in-person and virtual through e-learning Moodle platform), and ongoing technical support included in the service offering. Training covers SAFI ERP modules, Microsoft Windows, and MS Excel courses.
3. Support and Maintenance: Technical support through contact center and chat, system updates for regulatory compliance (SRI, tax authorities), and maintenance services for continuous system improvement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SAFI develops, sells, and supports a proprietary cloud-based ERP ecosystem for Ecuadorian companies, centered on SAFI ERP WEB and SAFI WIN. The core platform integrates accounting, finance, commercial operations, human resources, payroll, and inventory, and is extended with add-on modules for business intelligence (SAFI BIN), customer relationship management (SAFI CRM), AI assistance (SAFI AI), mobile commerce (SAFI SMART), employee self-service (SAFI Autoservicio), point of sale (SAFI POS), customer journey (SAFI Journey), e-commerce, and an external integration API (SAFI Web Service). All products are tailored to Ecuadorian tax and labor regulations and delivered through SAFI's own datacenter.

Product overview

SAFI offers a comprehensive ecosystem of enterprise software solutions primarily serving medium and large Ecuadorian companies. The product portfolio is organized as a platform-plus-modules architecture centered on SAFI ERP (available as cloud-based SAFI ERP WEB and on-premise SAFI WIN variants). The core ERP integrates accounting, finance, commercial operations, human resources, and payroll modules. Around this core, SAFI provides specialized add-on modules including SAFI AI (artificial intelligence assistant), SAFI BIN (business intelligence), SAFI CRM (customer relationship management), SAFI SMART (mobile commerce), SAFI AUTOSERVICIO (employee self-service), SAFI POS (point of sale), SAFI Journey (customer journey), and SAFI E-Commerce (online store). Technical infrastructure is supported by SAFI Cloud (cloud hosting) and SAFI Web Service (API for external integrations). The ecosystem is designed for companies seeking control, efficiency, and growth with local Ecuadorian regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• SAFI ERP WEB: Cloud-based Enterprise Resource Planning solution integrating accounting, finance, commercial, and human capital management.
• SAFI ERP
• SAFI BIN
• SAFI CRM
• SAFI AI
• SAFI Smart
• SAFI Web Service
• SAFI Cloud
• SAFI E-Commerce
• SAFI WIN
• SAFI POS
• SAFI JOURNEY
• SAFI Autoservicio

Products and services

• SAFI ERP WEB

Quantifiable outcome

• Reduces rework index by 75% according to academic studies on ERP implementation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationStrategic technology partnership featuring Microsoft logo and Copilot integration. Microsoft provides underlying technology platform support for SAFI's cloud solutions and enterprise applications.
• Inteligencorp Consultores CIA LTDAminorImplementation/ SI/ Consulting PartnerConsulting partner providing complementary services in accounting and auditing to enhance SAFI's implementation capabilities for clients.
• Strategic Organizations (Accounting, Auditing, Legal)minorImplementation/ SI/ Consulting PartnerStrategic alliances with organizations providing complementary services including accounting, auditing, and legal studies to complement SAFI's service offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SIIGO: Colombian cloud accounting and ERP platform serving SMBs across multiple LATAM countries. Directly comparable to SAFI in functional focus (accounting, invoicing, payroll, ERP) and customer segment (small and medium enterprises), with broader geographic reach that highlights SAFI's geographic concentration risk.
• Odoo: Open-source ERP suite with broad functional coverage (accounting, CRM, inventory, HR, e-commerce, BI) and a global community/partner ecosystem. Directly competes with SAFI in the SMB and mid-market ERP segment, especially via self-service onboarding that contrasts with SAFI's sales-led model.
• Defontana: Chile-based cloud ERP and accounting software provider serving SMBs and mid-market in Latin America. Closely comparable to SAFI in product scope (ERP + accounting + payroll), target segment, and subscription-based cloud delivery model. Like SAFI, it competes against global vendors via local regulatory adaptation.
• Softland: Latin American ERP and HR software provider operating across multiple countries (Chile, Argentina, Peru, Colombia, Mexico, etc.). Comparable to SAFI in core ERP/HR product offering and mid-market focus, with a much larger multi-country footprint that demonstrates the regional expansion path.

Regional players

• Contpaqi: Mexican accounting, ERP, and payroll software provider for SMBs and mid-market. Comparable to SAFI in product scope (accounting, payroll, ERP) and local-language/localization focus, but serving primarily Mexico rather than Ecuador/Andean markets.

Emerging players

• Zsap: Ecuadorian-based ERP and business management software provider focused on the local market. Direct geographical peer to SAFI within Ecuador, competing for the same mid-market ERP customers with potentially overlapping product positioning.
• Alegra: Colombian cloud accounting and invoicing platform with growing presence across LATAM. Comparable to SAFI WIN for the micro and small business segment, with a self-service, modern UX model that contrasts with SAFI's traditional sales-led approach.

Broad incumbents

• SAP Business One: SAP's mid-market ERP solution offering integrated financials, sales, inventory, and operations. Competes with SAFI for the upper end of the Ecuadorian mid-market, where customers may select SAP for global scalability and brand recognition despite higher cost and complexity.
• Oracle NetSuite: Global cloud ERP platform with financials, CRM, BI, and e-commerce. Increasingly targeting Latin American SMBs and mid-market, directly competing with SAFI for digitally transforming Ecuadorian enterprises seeking cloud-native ERP.
• Microsoft Dynamics 365: Microsoft's cloud ERP and CRM suite with broad global footprint and deep integration with Microsoft 365. Particularly relevant to SAFI as a Microsoft partner, Dynamics represents the most credible global alternative for Ecuadorian enterprises already in the Microsoft ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SAFIEcuador
• YouTubeyoutube.com/user/SAFIHCA
• Facebookfacebook.com/SAFIEcu
• LinkedInlinkedin.com/company/safi-ecuador
• Instagraminstagram.com/safiecuador

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAFI