Texon Towel

What Texon Towel does

Texon Towel, Inc. is a family-owned wholesale distributor of towels and related laundry supplies, headquartered in Noblesville, Indiana. Founded in 1976, the company operates as a direct importer from overseas textile mills, allowing it to source cotton terry and microfiber towels, bathrobes, shop rags, and ancillary products without intermediary markup. The company serves a diversified B2B customer base that includes professional sports teams, schools, colleges, gyms, hotels, resorts, restaurants, hospitals, and industrial buyers, and also operates under the "Texon Athletic" trade name.

The product catalog spans athletic towels (football, golf, gym, pool), commercial towels (bar mops, hand towels, washcloths), microfiber towels, bathrobes, shop rags, and gym wipes, alongside complementary laundry equipment such as laundry bags, carts, Z-racks, and straps. Custom embroidery and logo services are available for branded orders. Distribution is conducted through an e-commerce website (texontowel.com) and phone sales, with same-business-day shipping from multiple US warehouses. The company has patented a proprietary product (Pro Ice Pouch, US Patent 790722S1), indicating limited product development beyond pure distribution.

The business model is straightforward B2B wholesale: Texon Towel purchases finished goods from overseas mills and resells them at unit-based pricing to institutional and commercial buyers. Revenue is generated through per-unit sales across multiple verticals rather than through subscription, licensing, or platform economics. The company is privately held, family-owned, and has no disclosed external funding or institutional capital; growth is funded organically from operations.

Name

Texon Towel

Legal name

Texon Towel, Inc.

Website

https://texontowel.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned wholesale distributor of towels, laundry bags, carts, and gym wipes, supplying athletic facilities, hotels, schools, gyms, and healthcare providers across the United States since 1976 via direct import.

Ownership category

akta.pro rank

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Towel Sales: Direct-to-business wholesale sales of towels and laundry supplies at bulk discount pricing. Products include athletic towels, gym towels, pool towels, hand towels, washcloths, bar mops, bathrobes, microfiber towels, shop rags, and specialty items. Direct importer model eliminates middlemen.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Texon Towel is a wholesale supplier of bulk towels (athletic, gym, pool, golf, football, bar mop, hand, washcloth, bathrobe, microfiber, shop rag) and ancillary laundry equipment (mesh laundry bags, Z-racks, laundry carts/trucks, vinyl hampers, laundry straps, gym wipes). Products are sourced directly from overseas textile mills and resold at bulk discount prices to commercial buyers across the United States, with orders taken via an e-commerce storefront or by phone.

Product overview

Texon Towel is a family-owned wholesale towel supplier established in 1976, operating as a direct importer from overseas mills. The company offers a comprehensive portfolio of textile products centered around towels (athletic, gym, pool, golf, football, bar mops, hand towels, washcloths, bathrobes) and laundry equipment (mesh laundry bags, Z-racks, laundry carts, trucks). Products are sold primarily in bulk quantities to athletic organizations, fitness centers, hotels, spas, restaurants, and industrial facilities. The product line is organized around core textile products (various towel types and bathrobes) and ancillary laundry management equipment (bags, carts, racks). The company emphasizes quality, durability, bulk pricing, and direct-from-mill sourcing as primary value propositions.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Towels Absorbent, durable towels designed for schools, colleges, and professional sports teams, available in multiple sizes and weights including fitness, economy gym, and premium options.
• Bar Mop Towels Versatile cotton terry towels used in restaurants, bars, commercial kitchens, coffee shops, janitorial services, and automotive detailing, valued for durability and absorbency.
• Bathrobes Wholesale bathrobes including Oxford Super Blends, cotton terry, honeycombed waffle, and velour options for hotels, spas, and hospitality businesses.
• Bleach Safe Towels Towels designed to retain color and withstand exposure to bleach and personal hygiene products, including Fibertone towels resistant to peroxide and bleaching agents.
• Center Stripe Towels Striped towels featuring a bold center stripe for easy identification in laundries, available in multiple sizes and stripe colors for gyms, hotels, and pools.
• Colored Bath Towels Wholesale colored bath towels in multiple sizes, including economy and premium options in various colors for health centers, gyms, athletic departments, and salons.
• Football Towels Quarterback towels worn by collegiate and professional players, featuring heavy-duty sewn Velcro attachment for waist mounting and available in multiple colors with custom embroidery options.
• Golf Towels Premium extra-large ribbed cotton golf towels designed as caddy towels, available in multiple color options including black with white stripes.
• Gym Towels Absorbent and durable towels for fitness centers, health clubs, and athletic facilities, available in economy and premium options including colored, bleach resistant, and center stripe varieties.
• Microfiber Towels Synthetic fiber towels constructed of 80% polyester and 20% polyamide, used for commercial cleaning, hospitality, gyms, healthcare, and auto-detailing, lifting and storing dirt until washed.
• Pool Towels Towels designed for pools, resorts, country clubs, and YMCA facilities, available in economy and premium options including bleach-resistant Fibertone and large bath sheets.
• Hand Towels Wholesale hand towels in various sizes (15x25, 16x27, 16x30) available in economy and premium grades for gyms, spas, hotels, and fitness facilities.
• Premium Towels High-quality absorbent and durable towels for spas, salons, health clubs, and athletics, made from ring-spun cotton for softness and maximum comfort.
• Pro Ice Pouch Reusable cold-compression ice bag (US Patent 790722S1) designed for athlete recovery, made of 100% terry cloth with Velcro closures, 12x19 inches, providing up to 30 minutes of cold compress relief.
• Shop Towels and Shop Rags Heavy-duty cleaning towels including red shop rags for automotive and industrial use, and blue huck surgical towels for superior absorbency and low-lint applications.
• Standard Towels Standard economy and premium towels including washcloths, gym towels, and bath towels at value pricing, featuring durable construction for commercial laundry.
• Towel Wraps Bath and shower wraps made from 100% combed velour terry cotton with adjustable elastic closure and front pocket, suitable for steam rooms, pools, and spas.
• Washcloths Cotton washcloths in 12x12 and 13x13 sizes, made from 100% looped terry cotton with reinforced edges to prevent unraveling, available in economy and premium grades.
• White Towels White towels in bulk available in economy and premium qualities, sizes ranging from 12x12 washcloths to 35x70 bath sheets for athletic departments, gyms, motels, hotels, and hospitals.
• Workout Towels Towels designed for health clubs and fitness facilities, available in colored, bleach resistant, economy white, center stripe, and premium white options.
• Mesh Laundry Bags Heavy-duty polyester mesh laundry bags with various closure options (drawstring, zipper, rubber, gator clips), including ID patches and hanging cords, used by athletic teams, hospitality, and corrections.
• Nylon Laundry Counter Bags Extra-large 30x40 solid color nylon laundry bags made of heavyweight nylon acrylic-coated polyester, holding up to three loads (approximately 45-50 lbs) with locking drawstring closure.
• Z-Racks (Rolling Garment Racks) Commercial rolling garment racks manufactured in the USA, available in multiple configurations with various base sizes, rail types, and upright heights, featuring welded construction and casters rated to 125 lbs each.
• Laundry Carts and Trucks Commercial laundry equipment carts including antimicrobial wire carts, canvas laundry carts, vinyl laundry carts, poly laundry trucks, and vinyl bumper trucks for transport in commercial laundry processes.
• Steele Vinyl Laundry Carts Steele brand vinyl laundry carts with steel frame and Steeletex vinyl or cotton canvas construction, including elevated trucks, extractor trucks, and replacement casters.
• Vinyl Shipping Hampers Vinyl shipping hampers for athletic team travel and commercial laundry transport, including exterior-frame travel carts and wood-covered shipping hampers.
• Vinyl Bumper Trucks R&B Wire vinyl bumper trucks with reinforced bumpers for wall and equipment protection, available in 6-20 bushel capacities for hotels, hospitals, and large-scale laundries.
• Wire Laundry Carts Commercial wire laundry carts from R&B Wire Products, including antimicrobial options, narrow, front-load, large-capacity, and mega-capacity styles for various laundry transport needs.
• Laundry Straps Laundry straps and loops used in commercial laundry handling, listed as a distinct product category on the company's wholesale catalog.
• Gym Wipes Bulk gym wipes bundled with dispensers, foaming hand sanitizer, and dispensers, targeted at health club and fitness facility operators.

Quantifiable outcome

• Towels retain original size and thickness over time with proper care

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cintas: Large publicly-traded supplier of uniforms, towels, mops, and facility services with rental and direct-sale programs. Competes with Texon in commercial towel and uniform procurement for hospitality, healthcare, and industrial customers, but at vastly greater scale and a broader service portfolio.
• Alsco: Industrial linen and uniform rental provider serving restaurants, hotels, healthcare, and industrial customers. Comparable end markets to Texon but operating on a rental-route service model rather than wholesale sale.
• UniFirst: Major North American uniform rental and supply company with towel, linen, and facility-service offerings. Overlaps with Texon's commercial textile supply business but emphasizes rental/service contracts over wholesale-only sales.
• Champion Teamwear: Athletic apparel and teamwear brand with towel, uniform, and accessory lines sold to schools, colleges, and sports programs. Competes with Texon in the collegiate and professional athletic customer segment, though with a broader apparel catalog.
• Webstaurant Store: Massive online commercial foodservice supplier carrying bulk towels, bar mops, cleaning cloths, and laundry supplies. Competes directly with Texon for restaurant, bar, and commercial-kitchen accounts with a much broader catalog and digital marketing engine.

Direct peers

• Penn Jersey Products: Wholesale supplier of athletic towels, including quarterback towels and team-branded products, serving schools, colleges, and professional sports organizations. Direct competitor in Texon's flagship athletic towel niche.
• Towel Specialties / Wholesale Towel Outlet: Wholesale towel distributor offering bulk economy and premium towels (gym, pool, bath, hand) to commercial buyers. Mirrors Texon's pricing-by-weight, tiered-quality model with similar e-commerce and bulk-order fulfillment.
• Direct Textile: Direct importer and wholesale distributor of towels, linens, and textile products to commercial and institutional buyers. Closely comparable to Texon Towel in product breadth, customer base (athletic, hospitality, healthcare), and direct-import pricing model.
• R&B Wire Products: US manufacturer of commercial wire laundry carts, trucks, and hampers for hospitality, healthcare, and industrial laundries — a category Texon actively resells. Direct comparable in the laundry-equipment portion of Texon's product mix.
• Steele Canvas: Manufacturer of canvas and vinyl commercial laundry carts, hampers, and trucks for the uniform/linen-rental industry. Texon resells Steele-branded products, and Steele represents the upstream manufacturing peer in Texon's ancillary laundry-hardware line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TexonTowel
• Facebookfacebook.com/texontowel
• LinkedInlinkedin.com/company/texon-athletic-towel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texon Towel