Boerderij

Agricultural News and Information Mediaboerderij.nl

Boerderij is a subscription-based Dutch agricultural media brand serving Dutch farmers and agribusiness professionals with sector news, a 1,100+ price database, podcasts, educational programs, and events.

Company typePrivate
Founded1915
HeadquartersDoetinchem, Netherlands
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Boerderij does

Boerderij is a Dutch subscription-based agricultural news and information media brand serving farmers and agribusiness professionals across the Netherlands. Operated by Misset Uitgeverij B.V., it covers all major Dutch farming sectors — dairy, arable, pigs, poultry, and machinery — and is positioned as a daily reference point for Dutch agricultural decision-making.

The platform combines a paywalled digital magazine, iOS and Android mobile applications, the "Dinsdag Dilemma" podcast, and a proprietary market price database covering more than 1,100 reference prices. Beyond publishing, Boerderij operates structured educational programs under the Collegereeks banner (covering Bedrijfskunde, Sustainability, and Digitalisering & Robotisering) and live/in-person events, building a multi-format ecosystem around its core news and data offering.

Revenue mechanics are anchored in individual subscriptions for premium digital content, supplemented by ticket and program revenue from events and educational courses. The brand is wholly domestic — the Netherlands is the sole stated market — and there is no disclosed evidence of international expansion, M&A activity, or external funding. The product surface is content- and data-led rather than technology-led; no AI/ML, automation, or proprietary software architecture was disclosed in the available data.

Boerderij firmographics

Firmographics

Name: Boerderij
Legal name: Misset Uitgeverij B.V.
Website: https://boerderij.nl
Company type: Private
Founded year: 1915
Operating status: Operating
Headcount range: 101–250 employees
Short description: Boerderij is a subscription-based Dutch agricultural media brand serving Dutch farmers and agribusiness professionals with sector news, a 1,100+ price database, podcasts, educational programs, and events.
Ownership category
akta.pro rank

Boerderij industry classification

Industry

Product category: Agricultural News and Information Media
NAICS: Marketing Research and Public Opinion Polling (541910)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
akta.pro secondary industry: Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)

Keywords

Agricultural news media
Farm market prices
Digital farming magazine
Agribusiness publishing
Agricultural sector reporting

Where Boerderij is headquartered

Location

Headquarters

HQ city: Doetinchem
HQ country: Netherlands
HQ region: Europe

Markets served

Boerderij business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Digital Subscriptions: Subscription revenue from premium digital content including market analyses, background articles, and digital magazine access. Subscribers pay for full access to premium content and the digital magazine platform.
Advertising: Display advertising, sponsored content, and partner branding across the website, newsletter, and events. Premium subscribers and partner content visible on the platform.
Events and Educational Programs: Revenue from organizing events and educational course series (Collegereeks) for the Food & Agribusiness sector, including Bedrijfskunde, Sustainability, and Digitalisering & Robotisering programs.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Premium Digital Subscription

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Boerderij product offering

Product offering

Core offering

Boerderij is a Dutch agricultural news and information platform that publishes daily sector-specific news, market analyses, expert columns, video, podcasts, and a digital magazine for Dutch farmers and agribusiness professionals. Its core includes a premium subscription tier providing access to background articles, market analyses, and the digital magazine, plus the Marktprijzen database covering 1,100+ agricultural product prices. The platform is operated by Misset Uitgeverij B.V. and also delivers events and educational course series (Collegereeks) for the Food & Agribusiness sector.

Product overview

Boerderij is a Dutch agricultural news and media platform offering news, market analyses, and background reporting across multiple farming sectors including dairy cattle (Rundvee), arable farming (Akkerbouw), pig husbandry (Varkens), poultry (Pluimvee), agricultural machinery (Mechanisatie), and farm life (Boerenleven). The platform provides access to a digital magazine (Digitaal Magazine), a comprehensive market prices database covering over 1,100 prices, video content, podcasts, and event information. Boerderij operates as a subscription-based service with premium content access.

Differentiator

Problem solved

Functional benefit

Brands

Food&Agribusiness: A section covering food and agribusiness news and analysis

Products and services

Premium Digital Subscription Annual subscription tier providing paying users access to premium articles, market analyses, background reporting, and the digital Boerderij Magazine on web and mobile. Target audience: Dutch farmers and agribusiness professionals.
Boerderij Marktprijzen (Market Price Database) Database of 1,100+ current market prices for agricultural products across Dutch farming sectors (rundvee, akkerbouw, varkens, pluimvee, etc.). For Dutch farmers, traders, and agribusiness professionals who need daily price intelligence.
Boerderij Digitaal Magazine (Digital Magazine) Digital magazine for subscribers, readable on phone, tablet, or laptop via kiosk.boerderij.nl. For Dutch farmers and agribusiness professionals who want the magazine experience in digital form.
Boerderij Media Mobile App Mobile application for iOS (App Store) and Android (Google Play) providing Dutch farmers and agribusiness professionals access to Boerderij and Food&Agribusiness content on mobile devices.
Boerderij Podcast Series (including Dinsdag Dilemma) Audio podcast series covering Dutch agricultural topics with industry experts, including the 'Dinsdag Dilemma' series. For Dutch farmers and agribusiness professionals seeking in-depth discussion of policy and sector issues.
Boerderij Daily News (Actueel) Daily published agricultural news and current-affairs coverage across all Dutch farming sectors on boerderij.nl. For Dutch farmers and agribusiness professionals who need up-to-date sector news.
Collegereeks Educational Course Series for Food & Agribusiness Paid educational course series (Collegereeks) covering Bedrijfskunde (business administration), Sustainability, and Digitalisering & Robotisering (digitalization and robotization) for Food & Agribusiness professionals.

Companies that use Boerderij

Customer profile

Segments3 records

Ideal customer profiles3 records

Boerderij technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Boerderij partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Boerderij competitors and assessment

Company assessment

Direct peers

Akkerwijzer: Dutch arable farming news and information platform focused on akkerbouw (crop farming). Competes with Boerderij's arable farming section with sector-specific news and market intelligence.
Pluimveekrant: Dutch poultry sector magazine and news platform. Comparable vertical-specific agricultural media targeting Dutch poultry farmers with news, market data, and technical content.
Varkens.nl: Dutch pig farming news platform covering the varkens sector. Comparable subscription- and advertising-supported B2B media model for Dutch livestock producers.
Melkvee: Dutch dairy farming magazine and news platform covering the rundvee (dairy cattle) sector. Directly comparable in its sector-specialist subscription media model serving Dutch dairy farmers.
Nieuwe Oogst: Direct Dutch agricultural newspaper serving farmers across all sectors with news, market information, and policy coverage. Closest direct competitor to Boerderij, also covering dairy, arable, pig, poultry, and machinery.

Regional players

Landbouwleven: Belgian agricultural newspaper and digital platform with comparable coverage of Flemish farming sectors, market news, and policy. Comparable peer due to similar business model and agricultural media focus, but operates in Belgium rather than the Netherlands.
Agra Presse: French agricultural news agency providing market data, policy analysis, and sector news to French agribusiness professionals. Comparable in B2B agricultural information services model, though French rather than Dutch.

Broad incumbents

Progressive Farmer: US agricultural media brand within DTN covering row crops, livestock, and agribusiness. Comparable subscription- and advertising-supported agricultural media model with market intelligence and policy coverage.
Farmers Weekly (UK): UK agricultural news and information platform serving British farmers with news, market prices, and technical content. Comparable in subscription media model and breadth of sector coverage, though operating in a different (larger) market.

Others

Misset Uitgeverij (sister brands): Parent/Misset-managed publishing brands (e.g., Food&Agribusiness) included within the same publishing group. Comparable in editorial and product structure, but operated as sub-brands from the same publisher rather than external competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Boerderij financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Boerderij leadership team

Management profile

Number of profiles

Boerderij funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Boerderij M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boerderij

What does Boerderij do?

Is Boerderij a public or private company?

Boerderij is a private company. It is classified as corporate owned and is currently operating.

When was Boerderij founded?

Boerderij was founded in 1915. It employs 101 to 250 people.

Where is Boerderij based?

Boerderij is headquartered in Doetinchem, Netherlands, in the Europe region.

How does Boerderij make money?

Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising and events and Educational Programs.

Who are Boerderij's main competitors?

Direct peers on record are Akkerwijzer, Pluimveekrant, Varkens.nl, Melkvee and Nieuwe Oogst. Regional players are Landbouwleven and Agra Presse. Broad incumbents are Progressive Farmer and Farmers Weekly (UK). Misset Uitgeverij (sister brands) is listed as an others.

Does Boerderij have an API?

No public API is recorded for Boerderij.

What industry is Boerderij in?

Boerderij's product category is Agricultural News and Information Media. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing), with a secondary code of AFACAJAF, Sustainability & ESG / Carbon & Conservation Program Advisory. Its NAICS code is 541910 and its SIC code is 2721.