What Nieuwe Oogst does

Nieuwe Oogst is a Dutch agricultural news and information media platform headquartered in Zwolle, Overijssel, Netherlands, serving the Dutch farming community across livestock (dairy, poultry, pigs, beef cattle), arable, and horticulture sectors. The platform has operated continuously since at least 2011, maintaining a content archive spanning 2011–2026 with monthly article volumes ranging from 224 to 464 articles, indicating sustained daily publishing cadence. Distribution extends across a primary website, native Android and iOS mobile applications, e-paper digital edition, daily email newsletter, podcast series (including Brusselse Oogst covering EU policy), video content (POAH! series), and a live news platform (nieuweoogstlive.nl).

The underlying technology stack is a conventional digital publishing platform with content management, third-party data integration for real-time market prices (dairy, poultry, grains, eggs, potatoes, onions, piglets sourced from Zuivel NL, Barneveld, PotatoNL, DCA BestPigletPrice, and Noteringen), and regional weather forecasting across five Dutch regions. Supporting modules include Marktprijzen (market prices), Weer (weather), Vacatures (agricultural job board at vacatures.nieuweoogst.nl), and E-paper. The platform maintains a knowledge partner program featuring BASF, Bayer Crop Science, OCI Agro, CONO Kaasmakers, Agrifirm, NVM Agrarisch & Landelijk, and Speerstra Feed Ingredients as recurring sponsors.

The business model is multi-stream: subscription revenue (annual billing, full content and e-paper access), advertising and sponsorships (knowledge partner sponsored content), and job board services for the agricultural employment sector. The company is privately held with 31 employees, no disclosed funding rounds, and no parent company involvement documented. Coverage includes regional Dutch geography (Regio Noord, Oost, West, Zuid) and thematic verticals including nitrogen policy, water quality, smart farming, mechanization, and politics & economics.

Name

Nieuwe Oogst

Legal name

Nieuwe Oogst

Website

https://nieuweoogst.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nieuwe Oogst is a Dutch digital agricultural news platform serving Dutch farmers and agricultural professionals with daily editorial coverage, market prices, weather data, podcasts, video, and a job board across livestock, arable, and horticulture sectors.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Premium subscription model providing full access to content, e-paper digital edition, and exclusive features. The site prominently features subscription CTAs and an 'Abonnement' (subscription) page.
2. Advertising and Sponsorships: The platform generates revenue through sponsored content, knowledge partner articles, and advertising placements throughout the website and newsletter. Companies like BASF, Bayer Crop Science, Speerstra Feed Ingredients, OCI Agro, CONO Kaasmakers, NVM, and Agrifirm feature as knowledge partners providing sponsored content.
3. Job Board Services: Dedicated job marketplace (vacatures.nieuweoogst.nl) serving the agricultural sector, featuring listings from companies including AgriVer, Louis Bolk Instituut, LTO Nederland, and Stichting Proefboerderijen Noordelijke Akkerbouw.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nieuwe Oogst is a digital-first agricultural news media platform that delivers daily news coverage, real-time market prices, regional weather forecasts, video and podcast content, and a dedicated job board to Dutch farming professionals. The platform covers livestock farming, arable farming, and horticulture sectors with regional sub-sections and supports a subscription-based e-paper alongside advertising and knowledge partner sponsorships.

Product overview

Nieuwe Oogst is a unified agricultural news and information platform that consolidates news coverage, market prices, weather data, video content, podcasts, and job listings into a single portal. The core platform provides daily agricultural news across livestock farming, arable farming, and horticulture sectors. Supporting modules include Marktprijzen for market price data, Weer for weather forecasting, E-paper for digital subscriptions, Podcast for audio content, Vacatures for job listings, POAH! for video content, and Nieuwsbrief for email newsletters. The platform also features regional coverage sections (Regio Noord, Regio Oost, Regio West, Regio Zuid) and thematic topics including smart farming, nitrogen policy, and water quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Nieuwe Oogst Agricultural News Platform
• Nieuwe Oogst E-Paper
• Nieuwe Oogst Vacatures (Agricultural Job Board)

Quantifiable outcome

• Comprehensive daily coverage across all major Dutch agricultural sectors including livestock, arable farming, and horticulture
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BASFcoreStrategic or Co-development PartnerBASF Crop Science operates as a knowledge partner on Nieuwe Oogst, providing sponsored content articles on crop protection topics including virus management in potato seed cultivation, cercospora control in sugar beets, and crop disease management. Articles are created by BASF advisors and featured under the knowledge partner program.
• Bayer Crop SciencecoreStrategic or Co-development PartnerBayer Crop Science serves as a knowledge partner contributing sponsored content on precision spraying technology (EcoRobotix ARA spotsprayer), weed management, and crop protection innovations. Content includes practical farming technology articles and product information.
• OCI AgrocoreStrategic or Co-development PartnerOCI Agro partners as a knowledge partner providing educational content on nitrogen fertilizer management, nitrogen use efficiency, and soil fertility. Articles focus on Care fertilizer products with nitrification inhibitor technology and practical fertilization advice.
• CONO KaasmakerscoreStrategic or Co-development PartnerCONO Kaasmakers, a Dutch dairy cooperative founded in 1901 celebrating 125 years in 2026, partners as a knowledge partner. Content includes podcast series 'Bij CONO aan tafel' exploring cheese-making heritage, dairy farming practices, and cooperative values.
• AgrifirmminorStrategic or Co-development PartnerAgrifirm participates as a knowledge partner providing agricultural research and advisory content featured on the platform's knowledge partner section.
• NVM Agrarisch & LandelijkminorStrategic or Co-development PartnerNVM Agrarisch & Landelijk (Dutch real estate association for agricultural and rural properties) partners as a knowledge partner, providing content on greenhouse sector trends, agricultural real estate, and farm business transitions.
• Speerstra Feed IngredientsminorStrategic or Co-development PartnerSpeerstra Feed Ingredients operates as a knowledge partner providing sponsored content on dairy cattle nutrition topics including milk fat content management, transition period feeding, and feed optimization strategies.
• LTO NederlandminorOthersLTO Nederland (Agricultural and Horticultural Organization) is frequently cited as a key stakeholder in agricultural policy coverage, representing farmer interests in nitrogen regulations, water quality policy, and farm business development discussions.
• Topconsortium voor Kennis en Innovatie Tuinbouw en UitgangsmaterialenminorStrategic or Co-development PartnerTKI T&U provides subsidy funding (1.5 million euros) for lettuce wilt disease research project conducted in collaboration with seed companies (BASF Nunhems, Bejo, Enza Zaden, Limagrain, Rijk Zwaan, Syngenta, Takii) and Dutch universities (Utrecht, Amsterdam).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Akkerwijzer: Dutch arable farming news platform focused on akkerbouw topics including crops, mechanization, and policy. Comparable to Nieuwe Oogst's arable section but with narrower vertical specialization.
• Boerderij: Leading Dutch agricultural news magazine covering livestock, arable, and horticulture with a multi-format digital presence. Directly competes with Nieuwe Oogst for the same Dutch farmer audience and advertising budgets.
• FoodLog.nl: Dutch food and agriculture news and opinion platform. Similar digital-first media model with news, opinion, and policy coverage serving the Dutch food system including farmers and agribusiness.
• Boerenbusiness: Dutch agricultural news and market price platform combining daily news with real-time commodity pricing for dairy, pigs, potatoes, and grains. Overlaps directly with Nieuwe Oogst on news + Marktprijzen functionality.
• Pluimveeweb: Dutch poultry industry news and market platform covering pluimveehouderij. Directly comparable to Nieuwe Oogst's poultry coverage and serves overlapping egg and broiler market segments.
• Melkvee: Dutch dairy farming news platform serving the melkveehouderij sector. Comparable to Nieuwe Oogst's dairy sub-vertical with similar subscription and advertiser-supported model.

Regional players

• Pig Progress: International pig farming news platform under the Misset umbrella, covering global pork production. Comparable to Nieuwe Oogst's varkenshouderij coverage but with international rather than Dutch-only scope.
• VILT: Belgian Flemish agricultural and horticultural news platform with comparable multi-product digital model. Similar target audience but serves Belgium rather than the Netherlands.

Broad incumbents

• Agra Europe: European agricultural policy and market intelligence publication serving agribusiness and policy professionals. Comparable to Nieuwe Oogst's policy and market coverage but B2B-focused and broader in geographic scope.
• Farmers Weekly (UK): Long-established UK agricultural news brand with digital, print, and events presence. Comparable business model (subscription + advertising + events) but at significantly larger scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubenieuweoogst.nl/video
• LinkedInlinkedin.com/company/nieuwe-oogst

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nieuwe Oogst