Teatro 7
Teatro 7 is a Rome-based theater company founded in 1997 that operates a 144-seat main venue and secondary venue, producing adult and children's plays, theatrical workshops, school programs, and corporate training for Italian enterprises.
- Company typePrivate
- Founded1997
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Teatro 7 does
Teatro 7 S.R.L. is a privately held theater company founded in 1997 in Rome by artistic director Michele La Ginestra. The company operates a 144-seat main venue on Via Benevento and a secondary venue, Teatro 7 OFF, launched during the COVID-19 pandemic. Programming spans adult comedies and dramas (including works by Eduardo Scarpetta and Luigi Pirandello), children's productions for ages 4-12, and educational theatrical workshops for adults, university students, teenagers, and children. The company extends its reach through a national school outreach program that delivers performances at school premises and a corporate training practice serving Italian enterprises such as BNP Paribas, Ford, Procter & Gamble, Eni, and Aristea.
The business model is multi-streamed and centered on physical venue operations. Revenue is generated through individual ticket sales (\u20ac20-28 per seat), seasonal subscriptions with weekday and open tiers (ranging from \u20ac90 for 6 weekday shows up to \u20ac140 for 10 open-turn shows), theater workshop fees (\u20ac100-220 per bimester plus \u20ac50 membership), corporate training workshops, and school programs priced at \u20ac8 per child on-site or \u20ac660 per show traveling. Distribution combines a physical box office with online ticketing via 18tickets.it and 2tickets.it, supplemented by newsletter, Instagram, and Facebook channels.
The affiliated non-profit Teatro 7 Solidariet\u00e0 Onlus, established in 2007, channels a portion of workshop proceeds into charitable projects including the T7 Missione Mozambico distance adoption program supporting the Missionari dei Servi di Maria in Mozambique. The company is wholly owned and operated by its founder, with no external investment, funding rounds, or parent company disclosed. The underlying technology is conventional theater operations with third-party ticketing infrastructure; there is no proprietary platform, no AI/ML systems, and no API integrations.
Teatro 7 firmographics
Firmographics- Name
- Teatro 7
- Legal name
- Teatro 7 S.R.L.
- Website
- https://teatro7.it
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Teatro 7 is a Rome-based theater company founded in 1997 that operates a 144-seat main venue and secondary venue, producing adult and children's plays, theatrical workshops, school programs, and corporate training for Italian enterprises.
- Ownership category
- akta.pro rank
Teatro 7 industry classification
Industry- Product category
- Live Theater / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Regional & Repertory Theatre Companies (MPAGABAB), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)
Keywords
Where Teatro 7 is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Teatro 7 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Sales: Primary revenue stream from individual performance tickets, seasonal subscriptions, and carnet (multi-entry passes) for the main theater venue and Teatro 7 OFF second location.
- Workshop Fees: Theatrical training courses for adults, university students, teenagers, and children with fees ranging from €100-220 per bimester plus membership.
- Corporate Training Workshops: Team-building and theatrical workshops conducted for Italian corporate clients including BNP Paribas, Ford, Procter & Gamble, Eni, and Aristea.
- School Programs: Performances for school groups at €8 per child at the theater, or €660 per show at school premises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual show tickets |
| Subscription | Annual | Season subscriptions |
| Unit Pricing | Pay-as-you-go | Children's shows |
| Unit Pricing | Pay-as-you-go | School performances at theater |
| One time/ perpetual license | Pay-as-you-go | School performances at school premises |
| Subscription | Pay-as-you-go | Acting workshops for adults |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Teatro 7 product offering
Product offeringCore offering
Teatro 7 operates a 144-seat theater venue in Rome offering live theatrical performances (adult season productions and children's shows), acting workshops for all ages (adults, university students, teenagers, children), corporate theatrical team-building workshops, and school-based performances and workshops. Revenue is generated from ticket sales, season subscriptions, workshop fees, and corporate training engagements.
Product overview
Teatro 7 is a cultural center and theater venue in Rome founded in 1997 under the artistic direction of Michele La Ginestra. The company operates a multi-product portfolio centered on its main 144-seat theater, offering theatrical productions (Spettacoli), children's theater (Teatro 7 per Ragazzi), and educational theater workshops (Laboratori Teatrali). Supporting operations include Teatro 7 OFF (secondary venue), Teatro 7 Solidarietà Onlus (charitable initiatives), school programs, and Bar 7 hospitality services. The company generates revenue through ticket sales and subscriptions, with workshop proceeds directed to charitable projects. The theater features a 144-seat platea unica and is equipped with air conditioning, heating, and ventilation systems.
Differentiator
Problem solved
Functional benefit
Brands
- Teatro 7 OFF: Secondary theater venue opened during the pandemic period for additional performances and events.
- Teatro 7 Solidarietà Onlus
Products and services
- Spettacoli (Theater Productions) Main season theatrical productions presented at the Teatro 7 venue, including comedy and drama titles directed by Michele La Ginestra, performed for general audiences on Tuesday-Sunday evenings.
- Spettacoli per Bambini (Children's Theater) Children's theater productions for ages 4-12 including titles such as 'C'era una volta...I Musicanti di Brema', 'Gli Dei dell'Olimpo', and 'Le Fatiche di Ercole', priced at €8 per child.
- Laboratori Teatrali (Theater Workshops) Theater training courses covering acting, improvisation, dramatic expression, and cinematic acting for adults, university students, teenagers, and children, with fees from €100-€220 per bimester plus a €50 membership; proceeds support charitable projects.
- Spettacoli per le Scuole (School Programs) Theater performances for school children available at the Teatro 7 venue at €8 per child (minimum 90 paying children) or performed at school facilities at €660 per show including VAT.
- Laboratori nelle Scuole (School Workshops) Theater workshops conducted in schools focusing on improvisation and theatrical creativity, structured in sessions of maximum 16 children for 28 lessons from October to May.
- Corporate Training Workshops Theatrical team-building and communication workshops delivered at client premises or theater venue for Italian corporate clients including BNP Paribas, Ford, Procter & Gamble, Eni, and Aristea.
- Bar 7 Theater bar service in the foyer offering non-alcoholic drinks, wines, sparkling beverages, and tasting events in collaboration with Enoteca Pallotti.
- Teatro 7 OFF Secondary theater venue opened during the pandemic period, expanding Teatro 7's programming to additional audiences with its own performance schedule.
Companies that use Teatro 7
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Teatro 7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Teatro 7 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Teatro 7 OFFcoreSecond venue location established during the pandemic period as a response to difficult times for theaters. Represents the theater's expansion initiative to continue operations and serve audiences through an additional performance space.
- Missionari dell'Ordine dei Servi di Maria (Mozambique)coreLong-standing partnership supporting distance adoption program T7 Missione Mozambico at the Missione del Cenacolo di Xai Xai. Revenue from theater workshops supports this charitable initiative, operational for over 12 years.
- Teatro 7 Solidarietà OnluscoreAssociated non-profit organization established in 2007 to support charitable projects. Proceeds from theatrical workshops and course fees fund solidarity initiatives. Focus areas include economic assistance to poor, elderly, disabled, and minors in disadvantaged countries; distance adoption programs; educational support; healthcare and infrastructure projects.
- BNP ParibasminorCorporate client for theatrical team-building workshops as part of corporate training and formation programs.
- FordminorCorporate client for theatrical team-building workshops as part of employee formation programs.
- Procter & GambleminorCorporate client for theatrical team-building workshops as part of corporate training programs.
- EniminorCorporate client for theatrical team-building workshops as part of corporate formation programs.
- AristeaminorCorporate client for theatrical team-building workshops.
- 18tickets.itminorOnline ticketing platform partner for selling performance tickets to theater audiences.
- 2tickets.itminorOnline ticketing platform partner for selling performance tickets.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Teatro 7 competitors and assessment
Company assessmentDirect peers
- Teatro Sistina: Long-established Rome commercial theater offering comedy and musical productions with similar mid-size capacity and subscription/ticket model. Directly comparable as a Rome-based theatrical venue competing for the same audience and corporate clients.
- Teatro Olimpico: Historic Rome theater hosting commercial productions, concerts, and performances with comparable subscription and ticket pricing model. Competes directly with Teatro 7 for theater enthusiasts in the Rome market.
- Teatro Ambra Jovinelli: Established Rome theater with broad programming including comedies and dramatic productions. Competes for the same Rome theater-going demographic and offers similar subscription models.
- Teatro Vittoria: Rome-based theater producing season programming and comedy/drama productions, similar mid-tier positioning and subscription offerings. Directly comparable in target customer and production style.
Regional players
- Teatro Franco Parenti: Milan-based theater with season programming, workshops, and contemporary productions. Similar mix of performances and educational offerings but Milan-focused rather than Rome.
- Teatro Carcano: Historic Milan theater producing season plays and hosting touring companies. Comparable in scale and subscription/ticket model but operates in a different Italian metropolitan market.
- Piccolo Teatro di Milano: Leading Italian repertory theater in Milan with multi-stage venue, season subscriptions, and educational programming. Highly comparable operating model but serves a different primary geography.
Broad incumbents
- Teatro Argentina: One of Rome's premier historic theaters under the Teatro di Roma foundation, hosting prestigious productions. Operates in the same market with broader institutional backing and scale.
- Teatro Quirino: Prestigious Rome theater with a multi-stage complex hosting drama, comedy, and contemporary productions. Overlaps in programming and target audience but operates at a larger institutional scale.
Emerging players
- Brancaleone: Rome-based independent cultural space combining live performance, workshops, and community programming. Comparable hybrid arts/community model targeting younger demographics in the same city.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Teatro 7 social profiles
Digital presenceTeatro 7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teatro 7 leadership team
Management profileNumber of profiles
Profiles9 records
Teatro 7 subsidiaries and ownership
Company hierarchySubsidiaries2 records
Teatro 7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teatro 7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teatro 7
What does Teatro 7 do?
Teatro 7 operates a 144-seat theater venue in Rome offering live theatrical performances (adult season productions and children's shows), acting workshops for all ages (adults, university students, teenagers, children), corporate theatrical team-building workshops, and school-based performances and workshops. Revenue is generated from ticket sales, season subscriptions, workshop fees, and corporate training engagements.
Is Teatro 7 a public or private company?
Teatro 7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teatro 7 founded?
Teatro 7 was founded in 1997. It employs 11 to 50 people.
Where is Teatro 7 based?
Teatro 7 is headquartered in Roma, Italy, in the Europe region.
How does Teatro 7 make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are workshop Fees, corporate Training Workshops and school Programs.
Who are Teatro 7's main competitors?
Direct peers on record are Teatro Sistina, Teatro Olimpico, Teatro Ambra Jovinelli and Teatro Vittoria. Regional players are Teatro Franco Parenti, Teatro Carcano and Piccolo Teatro di Milano. Broad incumbents are Teatro Argentina and Teatro Quirino. Brancaleone is listed as an emerging player.
Does Teatro 7 have an API?
No public API is recorded for Teatro 7.
What industry is Teatro 7 in?
Teatro 7's product category is Live Theater / Performing Arts. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 711110 and its SIC code is 7900.