What Paulig Teppichweberei does

Paulig Teppichweberei GmbH is a German family-owned carpet manufactory founded in 1750 by master weaver Johann Christian Paulig, headquartered in Schwarzach, Germany (Gewerbering Nord 1). The company produces handwoven and handknotted rugs from natural materials including wool, jute, linen, cotton, hemp, sisal, and silk, marketed explicitly as a "manufactory – not a factory" with chemical-free processing using pure water, Swiss heavy-metal-free dyes, and certified natural moth protection. Its portfolio spans 12+ named collections (Beat, Salsa, Cotton, Emotion, Fino, Monza, Playa, Riad, Star, Moroccan Roots, Woven Art, Flora Viola) plus a bespoke rug service (Wunschteppiche) supporting custom sizes up to 264 x 531 cm and special shapes via the ExploRUG virtual room visualization and configurator.

The business operates three distribution channels: a D2C e-commerce storefront (paulig1750.com), a flagshipstore and outlet at the Schwarzach headquarters, and a wholesale/dealer network accessed via store locator. Customer segments comprise private consumers, a dedicated "Professionals" (B2B) channel for interior designers and architects, and wholesale dealers; online shop shipping is currently limited to Germany and Austria. Revenue derives entirely from one-time purchases (ready-made collections, customized rugs, and outlet items) with no subscription or recurring component. The company holds STEP Fairtrade Carpets certification and emphasizes sustainability and mulesing-free wool sourcing.

Leadership is held by Managing Directors Thomas Paulig and Theresa Paulig (a father-daughter duo), and the company celebrated its 75th company anniversary in 2020 (post-WWII reestablishment by Willi Paulig in 1945). No external investors, parent company, or public listing is disclosed; ownership remains entirely within the founding family. Marketing is multi-channel, combining content (Paulig Magazine), organic social (Instagram), email newsletter, YouTube, Heimtextil trade fair participation, and Google Analytics/Ads infrastructure.

Name

Paulig Teppichweberei

Legal name

Paulig Teppichweberei GmbH

Website

https://paulig1750.com

Company type

Private

Founded year

1750

Operating status

Operating

Headcount range

11–50 employees

Short description

Paulig Teppichweberei is a 275-year-old German family-owned carpet manufactory producing handwoven and handknotted rugs from natural materials, selling through e-commerce, a flagshipstore in Schwarzach, and a dealer network to private consumers and B2B professionals.

Ownership category

akta.pro rank

Product category

Handmade Carpets and Rugs

NAICS

Carpet and Rug Mills (31411), Furniture and Home Furnishings Retailers (4491)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Handwoven rugs
• Handknotted carpets
• Custom rug manufacturing
• Textile manufactory
• Home textile products

Headquarters

HQ city

Schwarzach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce Retail Sales: Direct sales of handwoven and handknotted rugs through the company's online shop (paulig1750.com) to private consumers and professionals. Products include ready-made collections (Beat, Salsa, Cotton, Emotion, Fino, Monza, Playa, Riad, Star, Moroccan Roots, Woven Art, Flora Viola) as well as customized bespoke rugs.
2. Flagshipstore & Outlet Sales: Physical retail sales through the company's flagshipstore and outlet location in Schwarzach, Germany.
3. Wholesale Distribution: B2B sales to retailers and dealers, with a store locator feature on the website to find authorized dealers. Currently shipping outlet products to Germany and Austria.
4. Customized/Bespoke Rugs: Revenue from made-to-order custom rugs where customers specify dimensions, colors, materials, and designs. Offers sizes up to 264 x 531 cm and special shapes including round, oval, and custom polygons.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Paulig Teppichweberei is a traditional German carpet manufactory founded in 1750 that produces handmade, handwoven and handknotted rugs from natural materials such as wool, jute, linen, cotton, hemp, sisal, and silk. The company sells ready-made rug collections (Beat, Salsa, Cotton, Emotion, Fino, Monza, Playa, Riad, Star, Moroccan Roots, Woven Art, Flora Viola) and offers fully customized/bespoke rugs (Wunschteppiche) with custom sizes, shapes, colors, and materials via an online ExploRUG configurator. Sales occur through a flagshipstore/outlet, an e-commerce shop (paulig1750.com), and a wholesale dealer network.

Product overview

Paulig Teppichweberei is a traditional carpet manufactory established in 1750, offering handwoven and handknotted rugs through multiple product collections. The core product portfolio includes two main collections (Beat and Salsa) featuring modern designer carpets made from 100% new wool with various textures and designs, along with additional collections such as Cotton, Emotion, Fino, Monza, Playa, Riad, Star, Moroccan Roots, Woven Art, and Flora Viola. The company differentiates through its ExploRUG virtual room visualization tool and custom rug creation services (Wunschteppiche) enabling customers to order bespoke designs in custom colors, sizes, shapes, and materials. The portfolio is rounded out with a manufacturer's warranty extension program.

Differentiator

Problem solved

Functional benefit

Products and services

• Handwoven Rugs Handwoven rugs crafted in the PAULIG manufactory using traditional weaving techniques. These are durable, handmade floor coverings suitable for various residential and commercial interior applications.
• Handknotted Rugs Handknotted rugs created through traditional knotting methods, offering high-quality handcrafted floor coverings with intricate designs and patterns.
• Collection Beat Modern designer carpets made from 100% new wool with handwoven pebble texture from felted wool on black warp. Features durable, straightforward and aesthetic designs.
• Collection Salsa Refined design collection that impresses with diversity, quality and willingness to experiment, offering various textures and designs for different living styles.
• Collection Cotton

Quantifiable outcome

• 275+ years of continuous operation since 1750
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global mass-market home furnishings retailer with a wide rug range. Indirect competitor: occupies the opposite end of the price ladder from Paulig's handmade wool rugs but competes for the same category share of consumer spend.
• West Elm: Large US home furnishings retailer (Williams-Sonoma group) with a significant rug assortment at accessible price points. Competes indirectly with Paulig on the same end-use (area rugs for the home) but via machine-made product and broader portfolio.

Direct peers

• The Rug Company: London-based premium handmade rug maker offering designer collaborations and bespoke rugs in natural materials. Highly comparable to Paulig on handmade craft, premium positioning, designer/professional customer base, and bespoke configurator offerings.
• Nanimarquina: Spanish designer rug manufacturer known for handmade collections, designer collaborations, and sustainability focus. Direct competitor in the European premium handmade rug segment with similar DTC, professional, and international dealer channels.
• Beni Rugs: Direct-to-consumer brand specializing in authentic handmade Moroccan rugs with strong storytelling and customization. Comparable on handcraft authenticity, DTC e-commerce focus, and customization, though focused on Moroccan Beni Ourain style specifically.
• Armadillo & Co: Australia-based maker of hand-loomed and hand-knotted rugs using natural fibers, sold DTC and through designers. Overlaps with Paulig on handmade craft, wool/natural materials, designer trade channel, and customization options.
• Knots Rugs: UK-based bespoke handmade rug maker with extensive customization (size, shape, material, color). Highly comparable configurator-led, made-to-order model serving both consumers and interior designers.
• CC-Tapis: Italy-based handmade rug producer with designer collaborations, customization, and strong international distribution. Comparable on handknotted craft, designer aesthetic, premium positioning, and B2B professional channel.
• Tapis Rouge: Danish handmade rug maker offering customizable designer rugs. Direct peer in the European premium handmade rug market with similar DTC + designer trade channels.
• Jaipur Rugs: India-based handmade rug manufacturer with a strong artisan base, Fairtrade credentials, and broad collection portfolio. Comparable to Paulig on hand-knotted/handwoven production, natural materials, sustainability certifications, and multi-channel distribution including online and B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/paulig1750
• LinkedInlinkedin.com/company/paulig-teppichweberei

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paulig Teppichweberei