What Sales Assembly does

Sales Assembly is a Chicago-based, privately-held B2B training and development company founded in 2017 that provides sales, revenue operations, enablement, and AI architecture training programs to go-to-market (GTM) professionals and leaders. The company serves 150+ member companies and operates a community of 6,000+ peers, delivering 250+ live programs annually through a combination of tiered annual memberships and a la carte cohort-based Labs. Its product portfolio is anchored in proprietary frameworks including AI S.C.A.L.E., Five F's, and the Revenue Manager curriculum, supplemented by AI-assisted reinforcement tools such as custom GPTs and an AI Reinforcement Kit that extend learning beyond live sessions.

Sales Assembly's business model is built on a tiered annual membership subscription ranging from $18,000 to $40,000 per company, plus cohort-based Labs priced at $1,875–$8,500 per participant, with bundle pricing available for multi-program commitments. The company has been profitable throughout its operating history and has sustained 50%+ year-over-year growth over three consecutive years. Delivery is led by 14 Executives-in-Residence and the founding leadership team of Jeff Rosset (Co-Founder & CEO), Matt Green (Co-Founder & CRO), and Brad Rosen (President & Head of RevOps), enabling practitioner-led content rather than outsourced facilitation.

The customer base is concentrated in B2B SaaS and growth-stage technology companies, with named logos including LinkedIn, Salesforce, G2, Affirm, Sprout Social, Bullhorn, ShipBob, SpotHero, Ansira, Black Kite, ConverSight, Ascend Technologies, Zenkraft, Responsive, and Showpad. The company has built a formal VC/PE referral network anchored by firms such as Sequoia, Emergence, and Jump, plus a partnership with Pavilion, creating a structured pipeline into portfolio companies of leading growth-stage investors and positioning Sales Assembly as a default training partner for the venture-backed GTM ecosystem.

Name

Sales Assembly

Legal name

Sales Assembly, LLC

Website

https://salesassembly.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Assembly is a Chicago-based B2B training company that delivers sales, RevOps, enablement, and AI architecture development programs to 150+ member companies and 6,000+ GTM professionals via tiered annual memberships ($18K–$40K) and cohort-based Labs ($1,875–$8,500 per seat).

Ownership category

akta.pro rank

Product category

Sales Enablement and Training

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Sales Onboarding & Ramp Programs (EDABABAA), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Sales training platform
• Revenue team enablement
• B2B professional development
• Sales certification programs
• Cohort-based learning

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Annual Skills Membership Subscription: One flat annual subscription for the entire organization, with pricing based on the size of the revenue team. Includes unlimited seats, 250+ live programs, on-demand resources, and peer groups. No consumption-based charges. Revenue is recurring on an annual cycle.
2. A la Carte Sales Assembly Labs: Cohort-based programs (Revenue Manager Lab, Enablement Architecture Lab, AI Architecture Lab) sold separately by seat or by company. Available to both members and non-members. These are cohort-based with a defined number of sessions.
3. Bundle Pricing (Membership + Labs): Discounted bundle pricing offered when combining the Skills Membership with one or more Labs. Provides preferred pricing to existing members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sales Assembly sells an annual Skills Membership subscription that gives a B2B tech company's entire revenue team unlimited access to 250+ live skill trainings, on-demand resources, peer groups, and 14 role-specific certification tracks. The core membership is complemented by three cohort-based Labs (Revenue Manager Lab, Enablement Architecture Lab, AI Architecture Lab) sold a la carte or as a bundle, targeting first-line managers, enablement leaders, and GTM executives respectively. The platform is delivered through a Member Portal with an Admin Dashboard and AI-reinforcement tools.

Product overview

Sales Assembly offers a unified Skills Membership platform combining live training certifications, peer learning communities, and administrative tools for B2B tech revenue teams. The core offering is the annual Skills Membership providing unlimited access to 250+ live programs for AEs, XDRs, CSMs, and AMs. This is complemented by three cohort-based Labs: the Revenue Manager Lab (for first-line managers), the Enablement Architecture Lab (for enablement leaders), and the AI Architecture Lab (for GTM AI execution). The platform includes 14 certification tracks led by Executives-in-Residence, peer groups connecting 6,000+ professionals, and administrative tools including a Member Portal and Admin Dashboard. Certifications are organized around three Growth Levers: Building Qualified Pipeline, Increasing Win Velocity, and Retaining & Expanding Revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Revenue Manager Lab: A cohort-based program for first-line revenue managers designed to lift forecast accuracy, revenue attainment, and rep retention through a live framework and peer-based learning.
• Enablement Architecture Lab
• AI Architecture Lab
• Scale-as-a-Service

Products and services

• Sales Assembly Skills Membership Annual subscription providing unlimited access to 250+ live skill trainings, on-demand resources, and strategy peer groups for the entire revenue organization (AEs, XDRs, AMs, CSMs). Includes Certifications, Facilitators (Executives-in-Residence), Calendar, Admin Dashboard, and Member Portal. Priced by revenue team size.
• Revenue Manager Lab Cohort-based program for first-line revenue managers (Sales, CS, AM, XDR) featuring a framework for maximizing revenue capacity, forecasting accuracy, deal coaching, and team performance culture. Six 75-minute live sessions over three months, led by Todd Caponi. Sold by seat, with volume discounts.
• Enablement Architecture Lab Six-session working cohort for revenue enablement leaders to architect their own Enablement Operating System. Covers charter, maturity assessment, roadmap, org design, stack decisions, and manager reinforcement. Led by Amy McClain, Sr. Director of Revenue Enablement at Affirm. Sold by seat with 10% member discount.
• AI Architecture Lab Operating framework program for GTM leaders to execute AI initiatives at scale, using the AI S.C.A.L.E. Framework (Strategic outcomes, Chart Friction, Align capabilities, Launch with control, Evolve & Expand). Five 90-minute live sessions plus implementation hours, led by Jonathan Kvarfordt and Jonathan Moss. Sold per company (up to 10 participants).

Quantifiable outcome

• 87% of live programs rated 'great' or 'excellent' (NPS equivalent) over the past year
• +4 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• PavilioncoreGTM or Marketing PartnerPavilion is the premier global community for B2B revenue leaders. Sales Assembly and Pavilion partner to provide unparalleled value for revenue leaders and teams of B2B tech companies. Benefits include: IRL events in Chicago and other cities, special pricing for members of both organizations (Pavilion members get discounted Sales Assembly enrollment; Sales Assembly members get preferred Pavilion pricing), expanded global community access, and curated resources and events. Both organizations share a commitment to fostering inclusive, supportive communities for the best B2B tech companies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allego: Allego provides a sales learning, content management, and conversation intelligence platform. Competes with Sales Assembly in the enterprise sales enablement stack with a more software-centric delivery model.
• Winning by Design: Winning by Design provides B2B sales training, certification, and consulting built around the 'Splash' methodology. Directly competes with Sales Assembly in mid-market and enterprise B2B tech for sales enablement budgets; explicitly mentioned in Sales Assembly's comparison content strategy.
• Force Management: Force Management delivers the 'Force' sales methodology (Command of the Message, etc.) with training, certifications, and consulting for B2B sales teams. A methodology-specific competitor to Sales Assembly's methodology-agnostic offering; serves similar enterprise buyers.
• Mindtickle: Mindtickle is a sales readiness and enablement platform offering role-based training, certifications, and analytics for revenue teams. Competes with Sales Assembly on digital learning delivery, but Sales Assembly differentiates with live cohort programming.
• Pavilion: Pavilion is the premier global community for B2B revenue leaders. As Sales Assembly's mutual cross-referral partner, they share the same buyer (CROs, VPs Sales) and complementary offerings (Pavilion = executive community; Sales Assembly = broader revenue team training). Most direct peer given explicit partnership and overlap in mission.

Broad incumbents

• Corporate Visions: Corporate Visions provides B2B sales, marketing, and customer success training with proprietary research-backed messaging frameworks. A larger, more established training provider competing for similar enterprise enablement budgets.
• Sandler Training: Sandler is a long-established global sales training franchise with methodology-specific programs (Sandler Selling System). Larger, more generalist competitor serving all industries, not just B2B tech.
• Richardson Sales Training: Richardson is a sales training and performance organization offering methodologies (Consultative Selling, etc.) with global delivery. A broader incumbent serving industries beyond B2B tech.

Others

• Showpad: Showpad is a sales enablement platform providing content management, training, and coaching tools. Listed as both a customer and partner of Sales Assembly; represents the software-platform adjacency rather than direct methodology competition.

Emerging players

• ValueSelling Associates: ValueSelling Associates delivers the ValueSelling Framework sales methodology with training and certification. Methodology-specific niche competitor focused on sales process design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sales-assembly

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Assembly