SALVE

Name

SALVE

Legal name

Kelada Creative Group LLC

Website

https://salvenaturals.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bulk Product Sales: Sale of bulk natural skincare bases and finished products (salves, bath & body, face, hair, mineral makeup, aroma, lifestyle, pet, and K9/equine products) in 1-gallon, 5-gallon, and 55-gallon volumes. Fresh to order with customization options. Includes free shipping on bulk orders.
2. Custom Formulation Services: Bespoke formulation services for brands requiring unique product development. Customers work with in-house formulator Dahlia Kelada. Services include custom product development from scratch, modification of existing formulas, and technical support during formulation process.
3. Private Label Services: Launching own brand through premium bulk products branded as the customer's own. Company handles manufacturing and filling complexities. Flexible MOQ starting at 1 gallon yield.
4. Retail / Apothecary Direct Sales: Direct-to-consumer retail sales of finished products through salvenaturals.com storefront. Includes Apothecary line (salves, body creams, essential oil roll-ons, soaps, gifts), raw materials (teas, botanical oils, butters, waxes, herbs, infusions), packaging, and branded merchandise (tote bags, compact mirrors).
5. Workshops & Events: In-person and kit-based educational workshops and spa stations including Mimosas & Masks, Coffee & Scrubs, Tea & Salts, and Aromatherapy Blending workshops. Available in Houston area and nationally via kits. Also available for franchise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SALVE (Salve Naturals & Native Earth) is a Houston-based contract manufacturer that produces FDA-registered, cGMP-compliant natural and organic topical skincare products and OTC medicines, selling bulk bases (1, 5, and 55 gallon volumes) plus offering private label and custom formulation services to B2B clients across skincare, CBD, hemp, medical, and compounding pharmacy verticals. The firm also operates a direct-to-consumer retail apothecary storefront and educational workshops nationwide.

Product overview

SALVE (Salve Naturals & Native Earth) is a B2B contract manufacturer and supplier of natural and organic skincare products, founded in 2012 and based in Houston, TX. The company operates two sub-brands: salvenaturals® Apothecary for retail products and Native Earth for raw materials. The product portfolio spans multiple categories including Bulk Salves (basic and medicinal melt & pour bases), Bulk Bath & Body, Bulk Face (cleansers, masks, serums), Bulk Hair, Bulk Mineral Makeup, Bulk Aroma, Bulk Lifestyle Products, and Bulk K9 & Equine products. The company primarily serves B2B customers including retailers, CBD manufacturers, medical practitioners, compounding pharmacies, and startups. SALVE offers services including private label, custom formulation, and educational workshops. Products are hand-crafted, cruelty-free, and made-to-order under FDA GMP and USDA Organic Certified standards.

Differentiator

Problem solved

Functional benefit

Brands

• Native Earth: Raw materials division offering teas, botanical oils & butters, bulk dry materials, wax, therapy salts, infusions & extracts, and clays.
• HempIt
• Active Ink
• salvenaturals Apothecary

Products and services

• Bulk Salves Melt-and-pour salve bases sold in 1, 5, and 55-gallon volumes covering Basic Salves (Coconut, Hemp Seed, Olive, Sunflower, Sweet Almond), Medicinal Salves (Muscle Rub, Achy Salve, Scratched, Rough/Dry, Perfect Skin, Itchy/Bitten, Breathe Deeply), and specialty variants for face, lip & cheek, hand/nail/cuticle, babies, and pets. Targeted at B2B brands seeking customizable natural bases for white-label, private-label, and custom-formulation launches.
• Bulk Bath & Body Bulk body care line for B2B buyers including moisturizers, massage oils, skin soothing oils, dry oil mists, body powder (talc-free), body butters, shave butters, body scrubs, bath soaks, foot care, deodorant, baby-safe, pregnancy-safe, men's body care, Active Ink® tattoo care, and HempIt® hemp-based personal care products.
• Bulk Face Bulk facial skincare for B2B skincare brands including cleansers, micellar water, creams, moisturizers, exfoliants, lip care, clay and powder masks, marine/collagen/niacinamide serums, Skin Potion line, toners, mists, and men's face & neck care.
• Bulk Hair Bulk hair care line for B2B customers covering hot oil treatments, ayurveda/coffee/deep-conditioning hair masks, scalp and hair serums, beard & face oils, leave-in conditioners, detanglers, salt sprays, pomade, wax sculpting, and talc-free dry shampoo for light and dark hair.
• Bulk Mineral Makeup Bulk pigment powders and makeup bases including mica & iron oxides, foundation powders, bronzer & highlighter powders, and lip, eye, and face bases configured for sticks, jars, and doe-foot application. Sold B2B for white-label mineral cosmetics.
• Bulk Aroma Bulk aromatherapy products including room & linen sprays and essential oil roll-ons & balms in multiple therapeutic blends, intended for B2B resale or custom product integration.
• Bulk Lifestyle Products Specialty bulk lifestyle categories including Pro-Use Medical & Sports, Athletes, Tattoos (Active Ink), Outdoors, Meditation & Sleep, Travel, and Unscented product lines for B2B customers seeking lifestyle-segment extensions.
• Bulk K9 & Equine Bulk pet care line for dogs and horses including dry shampoo, deshedding and coat conditioners, deodorizing mist, and skin salves, sprays and oils such as K9 Recovery First Aid & Hot Spot Ointment, Ear Cleanse, Scratches & Scruffs Ointment, Dry Skin Spot Oil Treatment, and Hot Spot Oil.
• salvenaturals® Apothecary (Retail) Retail-ready products under the salvenaturals® brand including salves for people and pets, body products (lip/nail/cuticle conditioners, essential oil roll-ons, organic bar soaps, soaks & scrubs, body creams & mists), and gifts (tissue pouches, bling mirrors, canvas tote bags, basil plant kit, gift sets, emergency kit). Sold direct-to-consumer and to wholesale accounts.
• Native Earth Raw Materials Raw material brand for B2B buyers covering Teas (black, green, herbal, matcha, chamomile), Botanical Oils & Butters (Jojoba, Glycerin, Rosehip Seed, Vitamin-E), Bulk Dry Materials (clays, white/yellow beeswax USP-NF, therapy salts, dry plants in flowers/seeds/fruit, powder, and cut/sifted forms), and Infusions & Extracts (mushroom tinctures including Lion's Mane, Chaga, Cordyceps, Maitake, Red Reishi, Shiitake, Turkey Tail, Tremella; herb extracts including Ashwagandha; infused oils including Plantain, Calendula, Arnica).
• Private Label Services B2B service that enables brands to launch their own products using SALVE's premium bulk formulations, with manufacturing, filling, and packaging handled in-house while clients focus on branding. Operations are in Texas and the flexible MOQ starts at 1 gallon yield.
• Custom Formulation Services Full-service custom formulation partnership for B2B clients covering bespoke topical product development from concept through production, including formulation from scratch or modification of existing formulas, with no formulation fees. A mutual NDA is required before sharing pricing and formulation details.
• Workshops & Events Educational and team-building experiences including Mimosas & Masks, Coffee & Scrubs, Tea & Salts, and Aromatherapy Blending workshops; Make Your Own Mask and Scrub Stations; and SALVE home/office parties. Available in the Houston area with minimum participant requirements and franchised in select markets.

Quantifiable outcome

• 208+ customer reviews with overwhelmingly positive testimonials
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dr. Bronner's: Family-owned natural personal care brand with in-house manufacturing of organic soaps and topicals. Comparable to SALVE in plant-based, organic, and cruelty-free positioning but operates as a brand rather than a B2B contract manufacturer.
• Mana Products: Large-scale contract manufacturer of color cosmetics, skincare, and personal care products serving global brands. Comparable to SALVE in B2B contract manufacturing but operates at significantly larger scale and broader product portfolio.
• KDC/One: Global contract manufacturer of personal care, beauty, and household products. Comparable to SALVE as a B2B manufacturer in personal care but with much broader scale, multinational footprint, and end-to-end formulation-to-packaging capabilities.

Direct peers

• Kazmira: CBD product contract manufacturer and private label supplier with cGMP-compliant facilities. Directly comparable to SALVE's CBD/hemp topical manufacturing capability and B2B focus on cannabinoid brands seeking premium bases and custom formulations.
• Eco Lips: Organic and fair trade certified lip balm and personal care manufacturer offering private label and bulk products. Comparable to SALVE in natural/organic positioning, B2B focus, plant-based ingredients, and certification-driven differentiation for emerging brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SalveNaturals
• YouTubeyoutube.com/salvenaturals
• Facebookfacebook.com/salvenaturals
• Instagraminstagram.com/salvenaturals
• Pinterestpinterest.com/salvenaturals
• LinkedInlinkedin.com/company/salve-all-natural-and-organic-skin-care-

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALVE