Cloth Paper Scissors

What Cloth Paper Scissors does

Cloth Paper Scissors is a mixed-media craft content brand operated under Interweave, which has published craft instructional content since 1975 and is owned by Golden Peak Media. The brand serves hobbyist and intermediate-to-advanced crafters across five content verticals: knitting, crochet, jewelry making, beading, and mixed media (the Cloth Paper Scissors specialty covering collage, fabric art, and printmaking). It functions as both a free top-of-funnel content destination (thousands of instructional articles, pattern inspiration, technique guides) and a gated premium subscription (the Makers Club Membership at $49.95–$78/year) with member-exclusive projects and curated content deliveries.

The underlying platform is a digital content and e-commerce system combining a website (interweave.com, plus clothpaperscissors.com for mixed media), the Craft Daily video-on-demand subscription, the Interweave @Home virtual events platform, and a direct storefront selling digital downloads (videos, e-books, patterns), print publications (magazines, books), and memberships. Marketing and distribution are multi-channel: organic SEO across article content, social media presence on Facebook, Instagram, Pinterest, and YouTube, email newsletters, and in-person events (Bead Fest, Maker Festivals). The company has no disclosed API, no mobile app, and no AI/ML capabilities referenced in the source data.

The business model is consumer-direct with five revenue streams: annual membership subscriptions (recurring), digital product sales (one-time), print publications (recurring magazine subs and book sales), individual pattern sales (one-time), and affiliate referral commissions (notably via a LoveCrafts partnership for yarn). Customers self-serve through a freemium model in which free articles and tutorials drive conversion to paid memberships via a 30-day free trial. The platform also generates community-led engagement through virtual events, user-generated project galleries, and craft festivals, with no enterprise or institutional customer concentration.

Name

Cloth Paper Scissors

Legal name

Cloth Paper Scissors (operated by Interweave, a brand of Golden Peak Media)

Website

https://creatingkeepsakes.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloth Paper Scissors is a mixed-media craft instruction brand operated under Interweave (founded 1975, owned by Golden Peak Media), serving hobbyist and advanced crafters with subscription memberships, digital patterns, video tutorials, and virtual events across knitting, crochet, jewelry, beading, and mixed media.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Coast

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual and introductory memberships for Bead & Jewelry and Interweave Knits providing access to exclusive projects, patterns, and member-only content. Recurring revenue model with introductory pricing to drive conversions.
2. Digital Product Sales: Individual video downloads, e-books, online workshops, and digital patterns available for one-time purchase. Seasonal sales promotions like Summer Learning Sale drive volume purchases.
3. Print Publications: Magazine subscriptions and books covering knitting, jewelry making, beading projects, and crochet patterns.
4. Pattern Sales: Individual knitting, crochet, jewelry, and beading pattern downloads and physical pattern collections.
5. Affiliate Revenue: Referral commissions from yarn and craft supply affiliate links (e.g., LoveCrafts), generating revenue when members purchase supplies through partner links.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cloth Paper Scissors is a mixed media craft brand that publishes instructional articles, patterns, video tutorials, magazines, books, and e-books for hobbyist crafters. Its offerings span multiple craft disciplines including knitting, crochet, jewelry making, beading, and mixed media arts, delivered through a freemium content platform with paid membership subscriptions, individual digital downloads, and print publications.

Product overview

Interweave (operating the Cloth Paper Scissors brand) is a content and education platform for craft enthusiasts offering a portfolio of digital and physical products. The core Interweave Website provides free instructional articles and inspiration, while the Makers Club Membership offers premium subscription access with exclusive projects and content. Craft Daily provides video streaming and downloads. The product line spans five main categories: Knitting, Crochet, Jewelry, Beading, and Mixed Media (Cloth Paper Scissors), each offering books, ebooks, magazines, online workshops, patterns, and video downloads. Virtual Events through Interweave @Home provide live instruction. The platform operates under Golden Peak Media parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Interweave Makers Club: Subscription membership program offering exclusive projects, video content, and expert advice for knitting, crochet, beading, and jewelry making enthusiasts
• Interweave @Home
• Craft Daily

Products and services

• Interweave Website and Content Platform Online platform providing free instructional articles, technique guides, pattern inspiration, project galleries, and how-to content for craft enthusiasts across multiple disciplines including knitting, crochet, jewelry making, beading, and mixed media.
• Makers Club Membership Premium annual membership offering curated weekly or daily crafting content via email, with access to 250+ seasonal projects, 100+ member-exclusive projects, and 10,000+ pieces of expert advice across knitting, crochet, jewelry, and beading disciplines. Includes a 30-day free trial.
• Craft Daily Video Subscription Video subscription platform offering streaming access to instructional craft videos and downloadable video content across knitting, crochet, jewelry, and beading disciplines, with seasonal sale pricing on individual video downloads.
• Interweave @Home Virtual Events Live virtual workshops and classes featuring expert instructors covering various craft techniques and projects in real-time with interactive registration for craft enthusiasts.
• Knitting Product Line Product category including books, ebooks, magazines, online workshops, patterns, pattern collections, and video downloads focused on knitting techniques and projects for hobbyist and advanced knitters.
• Jewelry Product Line Product category including books, magazines, online workshops, project collections, video downloads, and technique guides covering metalsmithing, soldering, stone setting, wire jewelry, and related jewelry making disciplines.
• Beading Product Line Product category including ebooks, magazines, online workshops, projects, project collections, and video downloads focused on bead embroidery, beaded ropes, herringbone stitch, Kumihimo, Peyote stitch, Right-Angle Weave, and other beading techniques.
• Crochet Product Line Product category including ebooks, magazines, online workshops, patterns, pattern collections, and video downloads focused on crochet techniques including colorwork, filet crochet, and Tunisian crochet.
• Cloth Paper Scissors Mixed Media Product Line Mixed media craft brand including books, lessons, magazines, and video downloads focused on mixed media techniques including collage, fabric art, printmaking, and related crafts. Includes articles and technique guides on the Cloth Paper Scissors website.

Quantifiable outcome

• $2,000+ total value for Bead & Jewelry membership ($49.95/year)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• LoveCraftsminorChannel Partner/ Reseller/ DistributorAffiliate partnership for yarn sales. Interweave links to LoveCrafts yarn products with referral commissions earned on qualifying purchases. Partnership provides revenue stream while offering members convenient access to craft supplies.
• Bead FestcoreStrategic or Co-development PartnerLong-running bead and jewelry making festival brand. Interweave/Maker Festivals co-hosts or promotes Bead Fest events, creating community engagement and brand awareness for beading and jewelry maker audiences.
• Maker FestivalscoreStrategic or Co-development PartnerCo-branded event platform for maker communities. Interweave partners with Maker Festivals to deliver craft-focused festivals including virtual and in-person events for the maker community.
• Golden Peak MediacoreOthersParent company owning Interweave and related craft media brands including Cloth Paper Scissors, Knitting, Jewelry, Beading, and Crochet publications. Operates as the corporate umbrella for all craft media properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ravelry: Ravelry is the dominant online community and pattern database for knitters and crocheters, with project galleries, forums, and a pattern marketplace. It overlaps with Interweave's knitting and crochet community, pattern sales, and user-generated project gallery features.
• Annie's: Annie's (part of Dotdash Meredith) publishes craft magazines, pattern books, and kits across knitting, crochet, and quilting. Its pattern publication and direct-to-consumer craft instruction business closely mirrors Interweave's print and digital pattern sales.
• Creativebug: Creativebug offers on-demand craft video classes and workshops spanning sewing, knitting, embroidery, jewelry making, and mixed media under a subscription model. The subscription video library and multi-discipline coverage make it a closely comparable craft education peer.
• Craftsy: Craftsy (formerly Bluprint) is an online craft education platform offering video classes and patterns across knitting, crochet, sewing, quilting, and other crafts. It is the most directly comparable subscription-based craft instruction business.

Emerging players

• We Are Knitters: We Are Knitters sells knitting kits, patterns, yarn, and educational content targeted at a younger demographic of crafters. It is comparable in knitting instruction and pattern sales, with a notable differentiation in millennial-friendly branding and kits.
• Lion Brand Yarn: Lion Brand is a major yarn brand with a pattern database, free instructional content, and a learning community. It overlaps with Interweave's knitting instruction and pattern offerings, though its primary business is yarn manufacturing and retail.
• LoveCrafts: LoveCrafts is an online craft supply marketplace with strong knitting, crochet, and sewing categories and embedded pattern/instruction content. It is directly comparable as the company's primary affiliate partner and a competitor in the craft supply and content space.

Broad incumbents

• Etsy: Etsy operates a massive handmade craft marketplace with digital pattern sales and a vibrant maker community. While broader and not instruction-focused, it overlaps with Interweave's pattern marketplace and serves the same hobbyist craft customer base.
• Skillshare: Skillshare is a general subscription learning platform with significant craft, illustration, and creative hobby class offerings. It overlaps in business model (subscription video classes) and target audience (hobbyist learners), though it is much broader in scope.

Others

• Maker's Row: Maker's Row connects makers and small manufacturers for production services and supplies. It is thematically adjacent in the maker/craft ecosystem but does not directly compete in craft education or instruction content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/InterweaveVideos
• Facebookfacebook.com/MixedMediaCPS
• Instagraminstagram.com/interweavecraft
• Pinterestpinterest.com/interweave
• Xx.com/MixedMediaCPS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloth Paper Scissors