DIEMEDIAFABRIK agency for media consulting

What DIEMEDIAFABRIK agency for media consulting does

DIEMEDIAFABRIK Agentur für Mediaberatung GmbH is an owner-managed German media agency headquartered in Berlin with a second office in Stuttgart, founded in the late 1990s by Andreas Kinsky and Peter Peschel. The agency operates as a marketer-independent, full-service media consultancy delivering integrated media planning and buying across out-of-home, digital, print, TV, radio, and programmatic channels. Its client portfolio of more than 40 named logos is concentrated in three verticals: politics and government (federal and state ministries, GIZ, Expo 2020 Dubai), healthcare and health insurance (AOK Baden-Württemberg, Bayerisches Staatsministerium für Gesundheit und Pflege, BG Bau), and business/economy (Berliner Wasserbetriebe, Gasag, VNG, IG Metall, publishing and media clients). Additional engagements span cultural institutions and nonprofits such as NABU and Jüdisches Museum Berlin.

The agency's offering is structured around five core service modules: Strategie und Consulting (market, competitor, and target-group analysis), Planung und Einkauf (cross-channel media planning from traditional booking to programmatic buying), Performance Marketing (social, search, display, and AI-based e-commerce solutions such as Demand Gen and PMax), Brand Experience (including Green Media sustainable strategies), and Programmatic Advertising (GDPR-compliant real-time bidding with geographic, demographic, behavioral, and contextual targeting). Underlying technology relies on third-party programmatic platforms, Google marketing tools, and licensed German market research databases (AWA, b4p, ma Audio, ma Plakat), supplemented by custom campaign dashboards for KPI monitoring. No proprietary AI models, patents, or in-house technology architecture are disclosed.

Revenue is generated through two streams: professional-service fees for media strategy and planning, and commissions/markups on media inventory purchases across channels. Pricing is bespoke with no published rate cards; contracts are described as multi-year and personalized per client. Go-to-market is exclusively B2B and consultative, delivered through senior consultants and team leads with direct client contact. The company holds no external funding, no subsidiaries, and no M&A activity; it is a privately held GmbH with sole ownership retained by the founding partners.

Name

DIEMEDIAFABRIK agency for media consulting

Legal name

Diemediafabrik Agentur für Mediaberatung GmbH

Website

https://diemediafabrik.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

DIEMEDIAFABRIK is an owner-managed German media agency in Berlin and Stuttgart, delivering independent media strategy, planning, and programmatic buying across all channels to politics, healthcare, and business clients in Germany.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Media planning services
• Media buying agency
• Programmatic advertising
• Performance marketing
• Brand experience campaigns

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning and Consulting Fees: The agency charges fees for media planning, strategy consulting, and campaign management services. As an independent, marketer-independent media agency, it earns commissions and fees from media placements across out-of-home, digital, print, TV, radio, and programmatic channels. Revenue is generated through professional service fees and media buying commissions.
2. Media Buying Commissions and Markups: The agency purchases media inventory (OOH, print, TV, radio, digital) on behalf of clients and earns commissions or markups on these purchases. The company emphasizes marketer-independent media buying that guarantees transparency and flexible campaign forecasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DIEMEDIAFABRIK is an owner-managed media agency that plans, buys, and optimizes advertising campaigns across out-of-home, digital, print, TV, radio, and programmatic channels. The firm delivers strategy consulting, cross-channel media planning, programmatic buying, performance marketing, and brand experience services for clients in politics, healthcare, and business sectors from offices in Berlin and Stuttgart.

Product overview

DIEMEDIAFABRIK is an owner-managed media agency offering an integrated portfolio of five core service modules. The Strategie und Consulting module provides market analysis, competitor analysis, and target group analysis as the strategic foundation. Planung und Einkauf delivers cross-channel media planning from traditional booking to programmatic buying. These strategic and planning capabilities feed into three specialized execution modules: Performance Marketing (social media, search, AI-based e-commerce solutions), Brand Experience (emotional branding and sustainable Green Media strategies), and Programmatic Advertising (real-time bidding with precise targeting across DOOH, TV, cinema, audio). The five modules work together to provide end-to-end media planning and buying services from strategy development through campaign execution and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie und Consulting Media strategy development including market analysis, competitor analysis, target group analysis, and media analysis. Consultants develop data-based strategies for market entry, awareness, events, or lead generation.
• Planung und Einkauf Cross-genre, budget-sensitive, and transparent media planning with efficient solutions from classic booking to programmatic buying. Includes out-of-home, print, audio, and moving image channels.
• Performance Marketing Performance campaigns developed with modern technologies and trend awareness. Includes social media (Meta, TikTok, Snapchat, X, BeReal), YouTube, display, search (Google, Bing), LinkedIn, Xing for recruiting, and AI-based e-commerce solutions (Demand Gen, PMax, SEO, CRO).
• Brand Experience Emotional and unforgettable brand experiences creating authentic, impressive, and lasting connections. Includes sustainable media strategies (Green Media), cross-media concepts, and precise budget allocation.
• Programmatic Advertising Precise targeting for campaigns using geographic, demographic, interest-based, behavioral, contextual, and time-based targeting. Includes device and cross-device targeting, retargeting, DOOH, ATV/CTV, cinema, audio, and hyperlocal targeting with GDPR-compliant German data providers and European data centers.

Quantifiable outcome

• The company does not disclose specific performance metrics or quantified campaign outcomes in the source material.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• NABU – Naturschutzbund Deutschland e.V.minorStrategic or Co-development Partner · 1 January 2009Since 2009, DIEMEDIAFABRIK has supported NABU with the purchase of technical equipment for wolf observation and printing of information materials, including the kindergarten campaign 'Rotkäppchen irrt' (Little Red Riding Hood is Wrong). The company also helps the contact office of the Lausitz wolf region prepare for Wolf Day events.
• Kontaktbüro Wolfsregion LausitzminorStrategic or Co-development Partner · 1 January 2009DIEMEDIAFABRIK supports the contact office of the Lausitz wolf region in setting up and preparing for Wolf Day events, traveling to Brandenburg, Saxony, and Poland every few years for field trips.
• Bundesverband Digitale Wirtschaft (BVDW) e.V.minorOthersDIEMEDIAFABRIK is a member of the BVDW, a leading German digital economy association that sets standards and provides industry networking opportunities.
• AGMAminorOthersDIEMEDIAFABRIK is a member of AGMA, a German media agency association.
• Interessengemeinschaft Die Mediaagenturen e.V.minorOthersDIEMEDIAFABRIK is a member of the interest group 'Die Mediaagenturen e.V.', representing independent media agencies in Germany.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• pilot Hamburg: Independent, owner-managed media agency based in Hamburg with a multi-channel planning and buying offering very similar to DIEMEDIAFABRIK's. Strong fit on independent positioning, German-market focus, and consultative B2B go-to-market.
• Mediaplus Group (Serviceplan Group): Germany's largest independent media agency within the Serviceplan Group, offering cross-channel media planning, buying, and programmatic services to enterprise, government, and consumer clients. Directly comparable in service mix and German-market focus, though materially larger in scale.
• CrossMedia GmbH: Independent German media agency offering media planning, buying, and consulting across channels. Most comparable to DIEMEDIAFABRIK on service portfolio, independent ownership, and mid-market enterprise client base.
• Pia Media GmbH: German independent media agency focused on media strategy, planning, and digital buying for enterprise clients. Comparable service mix and independent positioning to DIEMEDIAFABRIK in the German market.

Broad incumbents

• OMD Germany: Omnicom Media Group's flagship network in Germany, offering full-service media planning and buying. Competes for the same enterprise clients with global scale, proprietary analytics, and cross-border capabilities DIEMEDIAFABRIK cannot match.
• Havas Media Germany: Havas's German media agency network offering integrated media planning and buying. Competes in the same German market with overlapping service modules, but benefits from global holding-company infrastructure.
• GroupM Germany: WPP's media investment arm in Germany, housing agencies Mindshare, MediaCom, Wavemaker, and Essence. Competes head-to-head for the same enterprise and government clients but as part of a global holding-company network with substantially more scale.
• Dentsu Germany: Dentsu's German media operations (including Carat and iProspect) offering full-service media planning, buying, and programmatic. Overlapping capabilities and client targets, but with global holding-company scale and technology.
• Wavemaker Germany: GroupM media agency with strong activation and planning offerings in Germany. Direct competitor for German enterprise clients but with global WPP backing and proprietary tools.
• Publicis Media Germany: Publicis Groupe's media division in Germany, with offerings spanning Zenith, Starcom, and Spark Foundry. Direct competitor for large German advertisers and government clients, but with global holding-company reach and proprietary tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIEMEDIAFABRIK agency for media consulting