American Graduate School of Business

What American Graduate School of Business does

American Graduate School of Business, operating commercially as American Institute of Applied Sciences in Switzerland (AUS) and Swiss Business School, is a private educational institution founded in 1991 and headquartered in La Tour-de-Peilz, Switzerland, on the shores of Lake Geneva. The institution is operated by its legal entity AGSB S.A., a Swiss corporate structure. AUS offers a portfolio of dual-degree programs in which students earn both Swiss and US degrees simultaneously while studying entirely in Switzerland, spanning bachelor, master, and doctorate levels, with specializations across Business Management, Accounting, Healthcare Administration, HR Management, International Business, Sports Management, Aviation Management, Finance, Strategic Brand & Digital Marketing, and Data Analytics & AI for Business. It also offers a Swiss Federal Diploma in Business Administration and Executive Programs for working professionals.

The school's core academic differentiator is an experiential learning model capped at 20 students per cohort with a 1:7 faculty-to-student ratio, supported by IBM SkillsBuild certifications in AI, Data Science, and Cloud Computing as an add-on credential layer. AUS is ranked Top 2 for master's degrees in Switzerland and Top 200 globally within the Business Masters category by QS World University Rankings. Reported career outcomes for 2024 BA graduates include 100% receiving at least one job offer within three months of graduation and a median post-graduation salary of CHF 95,000 to CHF 117,000.

The business model is recurring tuition revenue across undergraduate, graduate, doctorate, executive, and diploma programs, with billing on an annual cadence and scholarships available. Go-to-market is sales-led, relying on direct admissions through the aus.swiss website, campus visits, student testimonials, and personalized recruitment of international students seeking globally recognized credentials. Customer segments are primarily individual undergraduate and graduate students, with smaller doctoral and executive segments; no enterprise or B2B customer concentration is present.

Name

American Graduate School of Business

Legal name

AGSB S.A.

Website

https://agsb.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

American Graduate School of Business (AUS) is a private Swiss business school founded in 1991 that offers dual Swiss-US bachelor, master, doctorate, and executive programs to international students, employing a boutique cohort model with add-on IBM SkillsBuild AI and data certifications.

Ownership category

akta.pro rank

Product category

Higher Education (Business School)

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industries

Online International & Cross-Border Universities (Global/Transnational Providers) (EDAHALAL), Diploma-to-Degree / Articulation & Credit-Transfer Pathways (EDAIAJAG), Short-Term Certificate & Micro-Credential Programs (International) (EDAIAIAI)

Keywords

• Dual degree business education
• Business school programs
• Higher education services
• Executive education programs
• Doctoral business administration

Headquarters

HQ city

La Tour-de-peilz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition - Bachelor Programs: Revenue generated from undergraduate dual degree programs in Business Management, Accounting, Healthcare Administration, HR Management, International Business, Sports Management, and Marketing.
2. Tuition - Master Programs: Revenue from graduate dual degree programs including Aviation Management, Data Analytics & AI, Finance, Healthcare Administration, HR Management, International Business, Leadership & Change, Sports Management, and Strategic Brand & Digital Marketing.
3. Doctorate Programs: Revenue from Doctorate in Business Administration (DBA) program.
4. Executive Programs: Revenue from executive education offerings for working professionals.
5. Swiss Federal Diploma: Revenue from Swiss Federal Diploma in Business Administration program.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

American Graduate School of Business (AUS) delivers private higher education in Switzerland, granting simultaneously issued Swiss and US degrees across bachelor, master, doctorate, executive, and Swiss Federal Diploma programs. Students study entirely in La Tour-de-Peilz on Lake Geneva in cohorts capped at 20, choosing a specialization such as Finance, Healthcare Administration, International Business, Data Analytics & AI for Business, Aviation Management, Leadership & Change, Strategic Brand & Digital Marketing, Sports Management, HR Management, Accounting, Business Management, or Integrated Digital Marketing. An optional IBM SkillsBuild certification track in AI, Data Science, and Cloud Computing layers onto the dual degree curriculum.

Product overview

American Graduate School of Business (operating as American Institute of Applied Sciences in Switzerland - AUS) is an educational institution offering a portfolio of dual degree programs spanning undergraduate (Bachelor), graduate (Master), and doctoral (DBA) levels. Students earn degrees from both Switzerland and the United States simultaneously while studying in Switzerland. The core offerings include the Dual Bachelor Degree Program, Dual Master Degree Program (ranked top 2 in Switzerland by QS World University Rankings), and Doctorate in Business Administration. These are complemented by the Swiss Federal Diploma in Business Administration and Executive Programs. Students can specialize in areas including Data Analytics & AI for Business, Finance, International Business, Leadership & Change, Strategic Brand & Digital Marketing, Healthcare Administration, HR Management, Aviation Management, Sports Management, Accounting, Business Management, and Integrated Digital Marketing. Additional certifications in AI, Data Science, and Cloud Computing are available through IBM SkillsBuild. The institution operates from Lake Geneva, Switzerland, and emphasizes experiential learning with small cohorts limited to 20 students and a 1:7 faculty-to-student ratio.

Differentiator

Problem solved

Functional benefit

Products and services

• Dual Bachelor Degree Program Undergraduate dual degree program allowing students to earn both Swiss and US bachelor's degrees simultaneously while studying entirely in Switzerland, with specializations including Accounting, Business Management, Healthcare Administration, HR Management, Integrated Digital Marketing, International Business, and Sports Management.
• Dual Master Degree Program Graduate dual degree program enabling students to earn both Swiss and US master's degrees simultaneously while studying in Switzerland, with specializations including Aviation Management, Data Analytics & AI for Business, Finance, Healthcare Administration, HR Management, International Business, Leadership & Change, Sports Management, and Strategic Brand & Digital Marketing.
• Doctorate in Business Administration (DBA) Doctoral-level dual degree program in Business Administration targeting senior executives and academics pursuing advanced research credentials and thought leadership.
• Swiss Federal Diploma in Business Administration Professional Swiss Federal Diploma program providing foundational business administration credentials.
• Executive Programs Executive education programs for working professionals seeking advanced business credentials and continuing education.

Quantifiable outcome

• Top 2 master's degree ranking in Switzerland by QS World University Rankings
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• IBM SkillsBuildcoreStrategic or Co-development PartnerIBM SkillsBuild partnership provides students with additional certifications in AI, Data Science, and Cloud Computing on top of their dual degree programs. These certifications provide skills highly demanded by employers, enhancing graduate employability and career outcomes.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schiller International University: International university with multi-country campuses offering American-accredited degrees to globally mobile students. Directly comparable multi-country dual-degree structure and target demographic.
• Geneva Business School: Private Swiss business school based in Geneva offering bachelor and master programs in English for international students. Closely comparable mission, geography, and target demographic as AUS.
• EU Business School: Swiss-headquartered international business school with campuses in Geneva, Montreux, Barcelona, and Munich offering bachelor, master, and MBA programs. Direct competitor for international students seeking English-taught European business degrees with global career outcomes.
• Webster University Geneva: US-accredited university operating its main European campus in Geneva, providing international students with dual-country/dual-credential pathways similar to AUS's Swiss-US dual-degree model.
• International University of Geneva (IUG): Geneva-based private English-language university offering bachelor and master programs for international students. Comparable size, geography, and positioning within Swiss private higher education.
• Robert Kennedy College: Zurich-based private institution offering Swiss-validated and UK/US dual degree programs to international students online and onsite. Direct competitor in the dual Swiss-international degree niche.

Broad incumbents

• University of St. Gallen (HSG): Switzerland's leading public business university, consistently ranked among the top European business schools. A much larger, established incumbent competing for the same international master's-level talent pool.
• IMD Business School: Lausanne-based elite Swiss business school focused on executive education and MBAs. Broader incumbent with overlapping MBA/executive program market but significantly larger scale and brand.

Emerging players

• Hult International Business School: Global business school with campuses across multiple continents offering bachelor, master, and MBA programs targeting international students. Comparable dual-degree and multi-market strategy to AUS.

Regional players

• Les Roches: Swiss-based international hospitality and management school with global campuses. Adjacent Swiss private higher-education peer specializing in management fields, sharing the same premium Swiss location and international student demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agsbswiss
• Facebookfacebook.com/agsbswiss
• LinkedInlinkedin.com/company/school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Graduate School of Business