Winetitles Media

What Winetitles Media does

Winetitles Media is a privately held Australian wine industry publisher and information services provider, operating as a division of Provincial Press Group, a fourth-generation family-owned regional publishing company founded in 1937. The company produces one of the world's longest-running wine industry trade journals — Grapegrower & Winemaker (since 1963) — alongside the annual Australian and New Zealand Wine Industry Directory (40+ years), the Daily Wine News email newsletter (9,000+ subscribers, claimed as Australia's only daily wine industry newsletter), the Wine Jobs employment platform, an events calendar, a wine industry courses directory, an online bookstore, and Excel-format contact databases. Its technology stack is a conventional digital publishing platform comprising searchable directory databases, email newsletter distribution, and an e-commerce storefront for subscriptions and publications.

The company's revenue mechanics are diversified across five streams: advertising sales (print publications, the annual directory, and digital platforms), annual subscriptions (Grapegrower & Winemaker from A$55/year), annual Wine Industry Directory sales (A$95 for the 2026 edition), one-time database licenses (A$500–A$3,400 depending on segment), and individual book/article sales (A$27.50–A$93.50). Go-to-market is sales-led advertising combined with strong event-driven engagement — Winetitles sponsors and supports Wine Industry Outlook Conference, the Australian Wine Industry Technical Conference, WineTech exhibitions, and regional wine shows, and holds official distribution partnerships with Wine Australia and Australian Vignerons. The platform serves winemakers, grapegrowers, wine industry suppliers, distributors, retailers, educators, and job seekers across Australia and New Zealand, with limited international reach via PressReader.

In Winter 2024 the company consolidated its publication portfolio by discontinuing the standalone Wine & Viticulture Journal (after 38 years) and merging its content into Grapegrower & Winemaker, citing post-COVID print publishing pressures. The company is headquartered in Broadview, Adelaide (South Australia), with additional offices in Surrey Hills, Wangaratta, and Healesville in Victoria, and operates within a broader Provincial Press Group employing 90+ staff.

Name

Winetitles Media

Legal name

Winetitles Media

Website

https://winetitles.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Winetitles Media is a privately held Australian and New Zealand wine industry publisher and information services provider, producing the Grapegrower & Winemaker trade journal (since 1963), the annual Wine Industry Directory, the Daily Wine News newsletter, the Wine Jobs platform, and industry databases. It serves winemakers, grapegrowers, suppliers, and distributors via advertising, subscriptions, and data licensing.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Wine industry publishing
• Trade publications
• Industry directories
• Specialized business media
• Wine industry news

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Revenue: Winetitles Media generates revenue from advertising placements across their print publications (Grapegrower & Winemaker), the annual Wine Industry Directory, and digital platforms (Daily Wine News and website). Advertising clients include wine industry suppliers, equipment manufacturers, and service providers targeting the ANZ wine sector.
2. Publication Subscriptions: Annual subscription revenue from Grapegrower & Winemaker magazine (from $55.00 AUD/year). Subscribers receive access to print and online content.
3. Wine Industry Directory Sales: Annual sales of the Australian and New Zealand Wine Industry Directory ($95.00 AUD for 2026 edition), available in print and online access formats. Also includes professional tier bundles.
4. Database Sales: Sale of industry databases in Excel format. Australia Wine Producers database at $2,500, New Zealand Wine Producers at $1,000, Suppliers at $1,500, Distributors/Retailers at $750, Organisations at $500, Writers/Media at $500.
5. Book Sales: Sales of wine industry-specific books and publications including Viticulture volumes, winemaking guides, and technical manuals. Titles include Sunlight into Wine ($63.80 AUD), Riesling in Australia ($34.65 AUD), Diseases & Pests ($55.00 AUD), and others.
6. Individual Article Sales: Non-subscribers may purchase individual articles from back issues at $8.80 each.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Winetitles Media is a wine industry publisher that produces print and digital trade publications for the Australian and New Zealand wine sectors. Its core products include the Grapegrower & Winemaker monthly magazine (Australia's longest-running wine industry journal, published since 1963), the annual Australian and New Zealand Wine Industry Directory, the Daily Wine News email newsletter reaching 9,000+ subscribers, and the Wine Jobs employment website. The company also sells Excel-format industry contact databases and operates an online bookstore for specialized wine industry books.

Product overview

Winetitles Media operates a comprehensive wine industry information platform consisting of multiple interconnected publications and services. The core offerings include Grapegrower & Winemaker Magazine (now incorporating the Wine & Viticulture Journal following their 2024 merger), the annual Australian and New Zealand Wine Industry Directory with its online searchable database counterpart, and the Daily Wine News newsletter. Additional services include Wine Jobs employment website, a bookstore offering wine industry-specific publications, an events calendar, wine industry courses directory, and Excel database products for industry contacts. The platform primarily serves wine industry professionals including grape growers, winemakers, viticulturists, suppliers, distributors, retailers, educators, and marketers across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Grapegrower & Winemaker: Australia's longest established and most authoritative wine industry journal covering Australia and New Zealand, now incorporating the Wine & Viticulture Journal content.
• Australian and New Zealand Wine Industry Directory
• Daily Wine News
• Wine Jobs
• Winetitles Classifieds

Products and services

• Grapegrower & Winemaker Magazine Australia's longest established and most authoritative wine industry journal covering Australia and New Zealand. A monthly magazine featuring industry news, grapegrowing, winemaking, sales and marketing, and business and technology content. Available by annual subscription from $55.00 AUD.
• Australian and New Zealand Wine Industry Directory The industry's premier annual publication for over 40 years. A comprehensive 'who's who' and 'what's what' listing wine producers in Australia and New Zealand with contact details, varieties, tonnage, personnel, and visitor facilities. Available in print and online access formats at $95.00 AUD for the 2026 edition.
• Daily Wine News Australia's only daily industry online newsletter distributed to over 9,000 subscribers, providing a snapshot of wine business, research, and marketing content from local and international wine media sources.
• Wine Jobs Industry's employment website for the wine sector featuring job listings across winemaking, viticulture, cellar door, and related positions.
• Winetitles Bookstore Online bookstore offering Australia's most comprehensive range of wine industry specific book titles including viticulture volumes, winemaking guides, and technical manuals. Examples include Sunlight into Wine ($63.80 AUD), Riesling in Australia ($34.65 AUD), Diseases & Pests ($55.00 AUD).
• Wine Industry Database (Excel Format) Microsoft Excel spreadsheet databases of wine industry contacts including wine producers (Australia and New Zealand), suppliers, distributors/retailers, organisations, and writers/media. Sold as one-time licenses with Australia Wine Producers at $2,500 AUD, New Zealand Wine Producers at $1,000 AUD, Suppliers at $1,500 AUD, Distributors/Retailers at $750 AUD, Organisations at $500 AUD, and Writers/Media at $500 AUD.
• Wine Industry Directory Online (WID Online) Online searchable database version of the Wine Industry Directory, providing access to Australian wineries, New Zealand wineries, suppliers, buyers' guide, calendar, courses, distributors, retailers, organisations, writers, and media bloggers.
• WID Calendar (Wine Industry Events) Calendar database of wine shows and events including Australian & New Zealand International Wine Shows, Australian Wine Shows, Competitions, Conferences, Festivals, New Zealand Wine Shows, Overseas Wine Shows, and Trade Shows.
• Wine Industry Courses Directory

Quantifiable outcome

• Daily Wine News reaches over 9,000 subscribers
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wine AustraliacoreGTM or Marketing PartnerWinetitles publications are the official newsletter distribution choice of Wine Australia, providing them with a direct channel to communicate industry updates, market data, and regulatory information to wine industry participants.
• Australian VigneronscoreGTM or Marketing PartnerWinetitles publications serve as the official newsletter distribution channel for Australian Vignerons, the national association representing winegrape growers.
• Wine Communications Group (Wine Business Monthly)minorStrategic or Co-development PartnerPublishing arrangements with international wine business publications, enabling content sharing between the American wine industry and Australian/New Zealand readers, and vice versa.
• PressReaderminorChannel Partner/ Reseller/ DistributorDigital editions of Grapegrower & Winemaker and Wine & Viticulture Journal available through PressReader platform for international digital access.
• Provincial Press GroupcoreOthersWinetitles Media is a division of Provincial Press Group, a fourth-generation family regional publishing company dating back to 1937. The Group employs over 90 staff across South Australia and Victoria.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Drinks Business: Global trade publication for the wine and spirits industry, covering production, business, and marketing. Directly comparable as a B2B wine trade media outlet serving producers, distributors, and suppliers with editorial and advertising products.
• Meininger's Wine Business International: International wine industry trade publication covering production, export markets, and business. Comparable as a B2B wine trade journal targeting producers and exporters, with an international rather than purely regional focus.
• Wine Industry Network: US-based wine industry digital media and services platform providing news, supplier directories, and events. Comparable as a wine industry B2B publishing and directory business, narrower digital focus than Winetitles' print subscription base.
• Wine Business Monthly: Leading US-based wine industry trade publication covering production, business, and marketing for North American wineries. Directly comparable as a B2B wine industry publishing platform serving producers and suppliers, and Winetitles has an explicit content-sharing partnership with them.

Broad incumbents

• Decanter: Long-running global wine magazine and digital publication with reviews, news, and events. Comparable as a multi-product wine media platform, though broader consumer and lifestyle orientation rather than purely trade.
• Wine Enthusiast Companies: Multimedia wine media and commerce company operating reviews, a magazine, and an online retail and database platform. Comparable as a multi-product wine media and database business, though it operates at much larger scale and with consumer focus rather than trade-only.
• Wine Spectator: Established global wine magazine and ratings platform with print, digital, and events properties. Comparable as a long-running wine industry publication with multi-channel monetization, though primarily consumer-facing rather than trade.

Regional players

• Harpers Wine & Spirit: UK-based wine and spirits trade publication serving the British on-trade and retail channel. Comparable as a B2B wine industry media brand, but operates primarily in the UK market rather than ANZ.

Emerging players

• Wine Folly: Digital wine education and media brand offering articles, courses, and consumer-facing content. Comparable as a digital wine publishing brand, though primarily consumer and education-oriented rather than B2B trade.
• Vinous Media: Digital wine criticism and media platform with global coverage and a subscription-based model. Comparable as a digital wine content platform competing for advertising and subscription spend in the same wine media category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winetitles
• Facebookfacebook.com/WinetitlesMedia
• LinkedInlinkedin.com/company/winetitles-pty-ltd
• Instagraminstagram.com/winetitlesmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winetitles Media