Pure Audio Video
Pure Audio Video is a Fort Lauderdale-based custom integrator designing and installing luxury home entertainment and automation systems for high-net-worth homeowners in South Florida, the Caribbean, and the US, specializing in residences over 5,000 square feet.
- Company typePrivate
- Founded2005
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Audio Video does
Pure Audio Video, founded in 2005 by brothers Marcelo and Gustavo Serafini, is a Fort Lauderdale, Florida-based custom integrator that designs, engineers, and installs luxury home entertainment and automation systems. The company serves high-net-worth homeowners across South Florida, the Caribbean, and broader US markets, with stated expertise in residences exceeding 5,000 square feet. Its core offerings span two integrated categories: home entertainment (private cinema rooms, whole-house audio, outdoor entertainment, high-performance music rooms, gaming setups, and integrated media walls) and home automation (lighting, shading, surveillance, access control, climate, and pool/spa management). Systems are unified under a single mobile and keypad control platform rather than fragmented across multiple apps, with the company explicitly favoring wired infrastructure for reliability, scalability, and security in large luxury properties.
The business model rests on project-based custom installation contracts billed as one-time license revenue, supplemented by recurring managed services that include 24/7 technician phone support, remote diagnostics, and ongoing system maintenance. Pricing is fully bespoke, with each engagement individually scoped based on home specifications, technology selection, and client budget; no public price list exists. Distribution is enterprise field sales conducted through high-touch in-home consultations, augmented by referral relationships with interior designers, architects, and custom home builders that are cultivated through a recurring bi-monthly Zoom Teach & Learn educational webinar series. The technology stack is anchored by core partnerships with Barco Residential (premium Belgian/Norwegian projection), Lutron Ketra (circadian-rhythm lighting and shading), and Josh.AI (voice control), with secondary integrations to Niio digital art, DMF Lighting, and Pure365 filtration systems.
Pure Audio Video operates as a privately held Florida LLC with no disclosed institutional investment, founder-owned and operated, with the Serafini brothers remaining actively visible at customer events and webinars. The company reports a headcount in the 11-50 employee range and has not disclosed revenue figures; no funding rounds, M&A activity, or leadership changes are present in the available materials.
Pure Audio Video firmographics
Firmographics- Name
- Pure Audio Video
- Legal name
- Pure Audio Video LLC
- Website
- https://pureaudiovideo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Audio Video is a Fort Lauderdale-based custom integrator designing and installing luxury home entertainment and automation systems for high-net-worth homeowners in South Florida, the Caribbean, and the US, specializing in residences over 5,000 square feet.
- Ownership category
- akta.pro rank
Pure Audio Video industry classification
Industry- Product category
- Custom Home Entertainment and Automation Integration
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Audio and Video Equipment Manufacturing (334310)
- SIC
- Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)
- akta.pro secondary industries
- Whole-Home Automation System Design & Programming (HSAHADAA), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Smart Home Entertainment & Multiroom Control Retail (CRACAGAK), Multiroom / Whole‑Home Audio Systems (CRACANAJ), Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ)
Keywords
Where Pure Audio Video is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Audio Video business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Entertainment Systems: Design, installation, and configuration of bespoke home theater, audio, and entertainment systems for luxury homes. Revenue is generated through project-based contracts with custom pricing based on system scope and complexity.
- Home Automation Systems: Complete home automation solutions integrating lighting, shading, climate, security, and entertainment controlled via unified platform. Includes ongoing system monitoring, diagnostics, and troubleshooting services.
- Service and Support: 24/7 phone support by trained technicians, ongoing system maintenance, and remote diagnostics. The company emphasizes long-term client relationships and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom systems are quoted based on individual client needs, home specifications, and selected technology components. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pure Audio Video product offering
Product offeringCore offering
Pure Audio Video designs, engineers, and installs custom home entertainment and home automation systems for luxury residences. The company integrates audio, video, lighting, shading, surveillance cameras, climate, gates, doors, and pool/spa systems into a single unified control application. Services include initial consultation, custom system design, professional installation, and ongoing 24/7 technical support, with particular expertise in homes over 5,000 sq ft using wired infrastructure for reliability and security.
Product overview
Pure Audio Video is a custom home entertainment and automation integrator offering a unified systems approach rather than standalone products. The core offering combines Home Entertainment Systems (private cinema rooms, outdoor entertainment, music rooms, gaming, whole-house audio, integrated media walls) with Home Automation (lighting/shades, surveillance, access control, climate/pool management) controlled through one unified app. These systems integrate third-party technology partnerships including Lutron Ketra lighting, Lutron shading, Barco Residential digital canvas, and Josh.AI voice control. The company also provides technician services for installation and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Entertainment Systems
- Home Automation
- Barco Residential Digital Canvas
- Lutron Lighting and Shading Systems
- Technician Services
Quantifiable outcome
- Systems designed to minimize issues, resulting in far fewer service calls than industry average
Companies that use Pure Audio Video
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pure Audio Video technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Pure Audio Video partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered secondary, minor and core.
- NiiosecondaryDigital art platform partnership. Niio created a world-class platform for digital art ensuring exclusivity, authenticity, and quality. Co-hosted webinar with CEO Rob Anders discussing how to authenticate, protect, and experience museum-quality digital art in homes.
- Pure365minorAir and water filtration systems partnership. Co-hosted educational session on what professionals and homeowners should look for when choosing filtration systems and common mistakes to avoid.
- Barco ResidentialcoreFlagship partnership with Barco Residential for Digital Canvas technology. Barco develops and manufactures state-of-the-art projectors in Belgium and Norway designed specifically for luxury home environments. Together they create unique experiences including Digital Cinema, Digital Canvas for Art, and Window of the World installations in luxury homes and yachts.
- Lutron KetracorePartnership for Lutron Ketra circadian rhythm-synchronizing lighting technology. Ketra is the first lighting system that enhances performance by syncing with occupants' natural circadian rhythms. Also includes Lutron Alisse wall controls and Lutron shading systems for precision daylight control.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Pure Audio Video competitors and assessment
Company assessmentEmerging players
- Sonos: Whole-home wireless audio platform increasingly used in luxury installations alongside more bespoke systems. Represents the mass-market side of multiroom audio that PAV competes against for whole-house music projects.
- Josh.AI: Voice-control and AI platform purpose-built for luxury custom integration. A PAV integration partner and a category-defining emerging player competing in the smart-home intelligence layer.
- Kaleidescape: High-end movie server and content platform frequently paired with luxury private cinemas. Adjacent to PAV's theater business and a complementary product in many PAV installations.
Direct peers
- World Wide Stereo: Pennsylvania-based custom integrator of home theater, whole-home audio, and home automation for high-end residential customers. Closely comparable in service mix, premium brand alignment, and project-based business model.
- Audio Advice: North Carolina-based custom integrator of high-end home theater, whole-home audio, and home automation systems for luxury homeowners. Directly comparable in customer profile, custom install model, and premium brand partnerships.
Broad incumbents
- Crestron Electronics: Large incumbent manufacturer of home automation and AV control platforms serving both residential and commercial markets. Competes with PAV at the platform/control layer through Crestron Home and broader integrator ecosystem.
- Savant Systems: Premium home automation platform (now owned by Racepoint Energy) offering unified control of lighting, climate, entertainment, and security. Targets the same luxury integrator channel as PAV.
- Barco Residential: Premium projector maker (Belgium/Norway) for residential Digital Cinema and Digital Canvas applications. Functions as both a flagship PAV partner and a broader luxury projection brand in the custom integration ecosystem.
- Lutron Electronics: Leading manufacturer of residential lighting, shading, and Ketra circadian systems. A core PAV technology partner and the de facto standard in luxury lighting control that PAV specifies in projects.
- Snap One (Control4): Snap One distributes Control4 and other smart home brands to a national network of custom integrators. Represents the broader platform competitor and channel partner model that PAV operates within.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Audio Video social profiles
Digital presencePure Audio Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Audio Video leadership team
Management profileNumber of profiles
Profiles2 records
Pure Audio Video funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Audio Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Audio Video
What does Pure Audio Video do?
Pure Audio Video designs, engineers, and installs custom home entertainment and home automation systems for luxury residences. The company integrates audio, video, lighting, shading, surveillance cameras, climate, gates, doors, and pool/spa systems into a single unified control application. Services include initial consultation, custom system design, professional installation, and ongoing 24/7 technical support, with particular expertise in homes over 5,000 sq ft using wired infrastructure for reliability and security.
Is Pure Audio Video a public or private company?
Pure Audio Video is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Audio Video founded?
Pure Audio Video was founded in 2005. It employs 11 to 50 people.
Where is Pure Audio Video based?
Pure Audio Video is headquartered in Fort Lauderdale, United States, in the North America region.
How does Pure Audio Video make money?
Three revenue lines are on record. Custom Home Entertainment Systems are the primary driver. The others are home Automation Systems and service and Support.
Who are Pure Audio Video's main competitors?
Emerging players on record are Sonos, Josh.AI and Kaleidescape. Direct peers are World Wide Stereo and Audio Advice. Broad incumbents are Crestron Electronics, Savant Systems, Barco Residential, Lutron Electronics and Snap One (Control4).
Does Pure Audio Video have an API?
No public API is recorded for Pure Audio Video.
What industry is Pure Audio Video in?
Pure Audio Video's product category is Custom Home Entertainment and Automation Integration. Its primary akta.pro industry code is HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration, with a secondary code of HSAHADAA, Whole-Home Automation System Design & Programming. Its NAICS code is 334512 and its SIC code is 7373.