Ski Resort Property Group

What Ski Resort Property Group does

Ski Resort Property Group is a privately held luxury real estate brokerage headquartered at 354 Main Street in Park City, Utah, founded in 1994 and operating under the Berkshire Hathaway HomeServices Utah Properties franchise. The company represents buyers and sellers of residential, land, commercial, and rental properties in Park City and the broader Summit and Wasatch counties in Utah, with a primary emphasis on ski-in/ski-out luxury homes, vacation properties, and resort-area estates in Deer Valley, Old Town, Canyons Village, and surrounding neighborhoods.

The firm's technology stack centers on an IDX Broker-powered WordPress site exposing MLS, Advanced, Map, and Featured property search, supplemented by virtual tour and neighborhood video content. The product portfolio extends beyond transactional search into lifestyle content marketing, including neighborhood guides, dining and apr\u00e8s-ski guides, mountain bike and eMTB trail guides, public golf course guides, and market statistics, used as a top-of-funnel SEO engine to attract affluent out-of-state and international buyers to Park City's luxury market.

Ski Resort Property Group earns revenue through standard real estate transaction commissions, paid by sellers and split between listing and buyer's agents, with rates negotiated per transaction. The company operates a sales-led go-to-market model through three named licensed agents (Nancy Erni, Branch Broker, GRI, CIPS; Ryan McLaughlin, REALTOR; JanaLee Jacobsen, Associate Broker, CIPS) and drives customer acquisition primarily through organic search, content marketing, and Facebook and YouTube channels. The company has no external funding, no disclosed revenue, and operates as an independently owned franchisee under Berkshire Hathaway HomeServices.

Name

Ski Resort Property Group

Legal name

Berkshire Hathaway HomeServices Utah Properties

Website

https://skiresortproperty.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski Resort Property Group is a privately held Park City, Utah luxury real estate brokerage operating under Berkshire Hathaway HomeServices, serving affluent buyers and sellers of ski-in/ski-out homes, vacation properties, and resort estates across Summit and Wasatch counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: The company earns commissions on real estate transactions by representing buyers and sellers of properties in Park City, Summit County, and Wasatch County. Commission rates are typically paid by the seller and split between listing and buyer's agents.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ski Resort Property Group is a Park City, Utah-based real estate brokerage representing buyers and sellers of luxury ski resort and mountain-lifestyle properties across Summit and Wasatch counties. The firm provides MLS-backed property search, virtual tours, neighborhood and market content, and personalized agent-led buyer and seller representation services, earning revenue through real estate transaction commissions.

Product overview

Ski Resort Property Group is a luxury real estate brokerage operating under Berkshire Hathaway HomeServices Utah Properties, specializing in Park City, Utah ski resort properties. The company offers a comprehensive platform combining MLS property search tools (MLS Search, Advanced Search, Map Search, Featured Properties) with lifestyle content services (neighborhood guides, dining guides, trail guides, market statistics) to serve buyers seeking ski-in/ski-out properties, luxury estates, and resort-area homes. The product portfolio includes core property search functionality powered by IDX Broker, virtual touring services, and extensive area guides covering neighborhoods, dining, outdoor recreation (mountain biking, golf, eMTB trails), and community information. The company provides personalized consultation services through its team of licensed real estate agents.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Berkshire Hathaway HomeServices Utah PropertiescoreChannel Partner/ Reseller/ DistributorSki Resort Property Group operates as an independently owned brokerage under the Berkshire Hathaway HomeServices Utah Properties franchise. This affiliation provides brand recognition, marketing resources, and access to the Berkshire Hathaway HomeServices network for luxury property transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RE/MAX Park City: National-franchise brokerage with an established Park City office serving the local residential and resort market. Comparable to Ski Resort Property Group in business model (transaction-based brokerage) and customer base, though with broader market coverage and brand recognition.
• Windermere Real Estate Park City: Regional real estate brokerage with a Park City office specializing in mountain and ski-area properties. Comparable to Ski Resort Property Group in product offering and geography, with similar reliance on a strong regional brand and local agent expertise.
• Summit Sotheby's International Realty: Luxury-focused real estate brokerage serving Park City and the Wasatch Back with deep ski resort property expertise. Most directly comparable to Ski Resort Property Group in both luxury positioning and geographic focus, and is widely considered the dominant high-end competitor in the Park City market.
• Engel & Völkers Park City: International luxury real estate brand with a Park City office specializing in ski resort and mountain lifestyle properties. Comparable to Ski Resort Property Group in target customer (affluent buyers), product focus (luxury ski-in/ski-out and vacation homes), and reliance on a global brand affiliation for credibility.
• KW Park City Keller Williams: Large national-franchise brokerage with a Park City office serving the local and resort real estate market. Comparable to Ski Resort Property Group in primary product offering (residential brokerage in Park City/Summit County) and customer base, but with significantly greater agent headcount and broader geographic reach.
• Coldwell Banker (Park City): Established national brokerage with Park City-area agents serving luxury and primary-residence buyers. Comparable to Ski Resort Property Group in core brokerage services and local market focus, with a longer-tenured national brand that competes for the same agent and buyer mindshare.
• The Agency Park City: Luxury real estate brokerage with a Park City presence serving high-net-worth buyers of ski resort and mountain properties. Directly comparable in luxury positioning, ski-market focus, and reliance on a strong consumer-facing brand to drive qualified inbound demand.
• Christie's International Real Estate Park City: Affiliated luxury real estate brokerage operating in Park City, serving affluent buyers of premium ski resort and mountain properties. Comparable to Ski Resort Property Group in luxury brand positioning, ski-in/ski-out specialization, and appeal to international and second-home buyers.

Broad incumbents

• Compass: National technology-enabled luxury brokerage with growing presence in destination ski markets including Park City. Comparable in luxury real estate focus and reliance on tech-forward platform tools (similar to IDX-backed search), but operates at significantly greater scale across many geographies.

Emerging players

• Vacasa: Large vacation rental management company with significant inventory in Park City and other ski markets. Not a direct brokerage competitor, but adjacent - many Ski Resort Property Group investor clients purchase ski properties precisely to operate them as short-term rentals, making Vacasa a relevant counterpart on the operating side of the same property ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SRPG_ParkCity
• YouTubeyoutube.com/channel/UCRJ5aSLSW-pBLs5jVzCeBlg
• Facebookfacebook.com/skiresortproperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Resort Property Group