Phoenix Research
Phoenix Research is a privately held New Zealand market research firm founded in 2000, delivering quantitative, qualitative, and social research to corporate, SME, government, and non-profit clients domestically and across the Trans-Tasman and Asia-Pacific.
- Company typePrivate
- Founded2000
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Phoenix Research does
Phoenix Research Limited is a privately held, New Zealand-owned market research firm founded in 2000 and headquartered in Auckland. The company delivers quantitative, qualitative, and social research services to corporate, SME, government, and non-profit clients in New Zealand, with extended Trans-Tasman and Asia-Pacific Rim capabilities. Its core offerings include bespoke market research projects (brand health monitoring, segmentation, pricing, customer satisfaction), diagnostic qualitative research designed to surface covert emotional drivers of consumer behavior, and social/evaluation research including specialized work with Maori, Pacific, and Asian communities. The firm also operates phoenix-online, an online research platform providing survey deployment, online discussion forums, and panel access, alongside CATI fieldwork services with a minimum 10% quality assurance audit on interviews.
The firm is led by Managing Director David Fougere (Fellow of the NZ Market Research Society, former AMRO chairman) and Director Jeanette du Plooy, with Trish Howie listed as a primary contact for qualitative work. Phoenix Research differentiates through a scientific/analytic methodology in which hypotheses precede facts, combined with senior-consultant-led delivery, cross-disciplinary teamwork, and adherence to the Research Association (formerly AMRO) and Aotearoa New Zealand Evaluation Association codes of ethics. Notable client relationships include 2degrees Mobile, Auckland City, Diabetes NZ, Victoria University of Wellington, and Kestrel Group, with a collaboration spanning nearly two decades in political science research cited as a flagship engagement.
Phoenix Research operates a project-based, quote-priced professional services model with no publicly disclosed pricing or revenue figures. Services are sold via direct engagement by senior research staff — a sales-led, enterprise-field-sales go-to-market motion — supported by a professional website and industry association membership. The firm has no disclosed funding, no institutional investors, no parent company, and no subsidiary structure; it functions as an independent boutique competing on methodological rigor, sector specialism (advertising, B2B, IT/telecom, legal research, public sector), and long-tenured client relationships rather than scale.
Phoenix Research firmographics
Firmographics- Name
- Phoenix Research
- Legal name
- Phoenix Research
- Website
- https://phoenix.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phoenix Research is a privately held New Zealand market research firm founded in 2000, delivering quantitative, qualitative, and social research to corporate, SME, government, and non-profit clients domestically and across the Trans-Tasman and Asia-Pacific.
- Ownership category
- akta.pro rank
Phoenix Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Policy, Regulatory & Public Affairs Research (BPAHALAF), Due Diligence & Investigative Research (BPAHALAI)
Keywords
Where Phoenix Research is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Phoenix Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Market Research Services: Custom research projects for corporate and SME clients including quantitative surveys, qualitative research, brand studies, customer satisfaction research. Project-based professional services.
- phoenix-online Platform Services: Online survey services from client databases or panel sources; online discussion forums and panels; data only or full reporting and analysis options
- Social Research and Evaluation: Social surveys, evaluation projects, research with Maori communities, advertising impact assessment, workshops, consulting, and social marketing services
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Phoenix Research product offering
Product offeringCore offering
Phoenix Research is a New Zealand-owned market research firm that delivers custom quantitative, qualitative, and social research projects to corporate, SME, government, and non-profit clients. Services span brand health monitoring, market sizing and segmentation, customer satisfaction and loyalty studies, advertising impact assessment, and research with Maori communities, supported by advanced statistical modelling, CATI telephone interviewing, and the phoenix-online platform. The firm operates on a project-based professional services model with senior research consultants directly engaging clients.
Product overview
Phoenix Research is a New Zealand market research and consumer insights company offering a portfolio of research services rather than a unified software platform. The core offerings include Market Research (Quantitative), Qualitative Research, and Social Research divisions, with phoenix-online serving as the company's online research platform for surveys and discussion forums. Fieldwork Services support data collection through telephone interviewing (CATI) and online methods. Services are differentiated by client segment: Corporate and Large Business Research and Small and Medium Business Research. The company also provides specialized offerings including legal research, advertising impact assessment, and research with Maori communities.
Differentiator
Problem solved
Functional benefit
Brands
- phoenix-online: Online research platform offering online surveys and online discussion forums and panels for market research purposes.
Products and services
- Market Research (Quantitative) Quantitative market research services for corporate, SME, and large business clients, covering brand health monitoring, market sizing and segmentation, customer satisfaction and loyalty, pricing strategies, competitor benchmarks, B2B research, channel evaluation, and Trans-Tasman / Asia-Pacific Rim research projects. Includes tailored research packages for Small and Medium Enterprises focused on customer relationships, USP discovery, business planning, targeted marketing, reputation management, and new market identification.
- Qualitative Research Qualitative research services that diagnose complex issues and decision-making processes, exploring functional and emotive drivers of consumer behaviour beyond quantitative analysis. Includes qualitative emotional research reaching into covert, deeper levels of emotions and the drivers of consumer desires.
- Social Research Social research services including social surveys with methodological expertise for diverse populations, evaluation projects, research with Maori communities, advertising impact assessment, workshops and consulting, and social marketing services for government agencies and non-profit organisations.
- phoenix-online (Online Research Platform)
Companies that use Phoenix Research
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Phoenix Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Phoenix Research partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Phoenix Research competitors and assessment
Company assessmentRegional players
- Roy Morgan Research: Roy Morgan is a long-established Australia- and NZ-focused research firm, comparable in custom market research, social research, and brand tracking to Phoenix Research. It is a strong direct competitor particularly in Trans-Tasman studies, though anchored to Australia as its primary market.
Broad incumbents
- Ipsos (New Zealand): Ipsos is a global market research firm with NZ presence, offering brand, advertising, customer experience, and social research. It overlaps with Phoenix Research across nearly all service lines but competes from a global platform with deeper analytics investment.
- Nielsen (New Zealand): Nielsen is a global measurement and data analytics incumbent operating in NZ. It competes with Phoenix Research on consumer insights, audience measurement, and retail/CPG research for large enterprises, but with vastly greater scale, syndicated products, and global comparability.
- Verian (formerly Kantar Public): Verian (formerly Kantar Public) is a global public-affairs and social research firm with NZ presence, competing directly with Phoenix Research for government, NGO, and social research contracts, particularly evaluation and policy research.
- Kantar (New Zealand): Kantar is a global market research and consumer insights incumbent with significant NZ operations (formerly Colmar Brunton). It competes directly with Phoenix Research for corporate market research, brand tracking, and segmentation work, but offers global syndicated panels and integrated analytics platforms at much larger scale.
Direct peers
- Research NZ: Research NZ is an NZ-based market and social research firm offering survey design, qualitative research, and social research services. Similar size and client mix to Phoenix Research, with overlap in public sector and corporate engagements.
- Perceptive Research: Perceptive Research is a Christchurch-based NZ market research firm offering customer satisfaction, brand, and product research. Comparable in scale and methodology to Phoenix Research, it competes for corporate and SME engagements across the South Island and nationally.
- Horizon Research: Horizon Research is an NZ-based market and social research firm offering public opinion polling, social research, and Maori research. Highly comparable to Phoenix Research in service portfolio, including the same niche focus on Maori community research and government work.
- UMR Research: UMR Research is a New Zealand market and social research firm of comparable size, offering quantitative, qualitative, and public-sector research. It competes head-to-head with Phoenix Research for NZ corporate, government, and nonprofit engagements, including Maori-focused and social research work.
- Talbot Mills Research: Talbot Mills is a New Zealand-based market research firm offering quantitative and qualitative research, customer satisfaction, and brand studies. Similar in scale and service mix to Phoenix Research, it competes directly for SME and corporate research projects in the NZ market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Phoenix Research social profiles
Digital presencePhoenix Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Research leadership team
Management profileNumber of profiles
Profiles2 records
Phoenix Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Research
What does Phoenix Research do?
Phoenix Research is a New Zealand-owned market research firm that delivers custom quantitative, qualitative, and social research projects to corporate, SME, government, and non-profit clients. Services span brand health monitoring, market sizing and segmentation, customer satisfaction and loyalty studies, advertising impact assessment, and research with Maori communities, supported by advanced statistical modelling, CATI telephone interviewing, and the phoenix-online platform. The firm operates on a project-based professional services model with senior research consultants directly engaging clients.
Is Phoenix Research a public or private company?
Phoenix Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phoenix Research founded?
Phoenix Research was founded in 2000. It employs 11 to 50 people.
Where is Phoenix Research based?
Phoenix Research is headquartered in Auckland, New Zealand, in the Oceania region.
How does Phoenix Research make money?
Three revenue lines are on record. Market Research Services are the primary driver. The others are phoenix-online Platform Services and social Research and Evaluation.
Who are Phoenix Research's main competitors?
Roy Morgan Research is listed as a regional player. Broad incumbents are Ipsos (New Zealand), Nielsen (New Zealand), Verian (formerly Kantar Public) and Kantar (New Zealand). Direct peers are Research NZ, Perceptive Research, Horizon Research, UMR Research and Talbot Mills Research.
Does Phoenix Research have an API?
No public API is recorded for Phoenix Research.
What industry is Phoenix Research in?
Phoenix Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of BPAHALAF, Policy, Regulatory & Public Affairs Research. Its NAICS code is 54191 and its SIC code is 8742.