Shibui
Shibui PH is a Philippine-based artisan leather goods maker founded around 2016, selling handmade pen cases, notebook covers, travel organizers, and tech cases via Shopify and specialty stationery retailers across the Philippines, USA, Malaysia, Hong Kong, Singapore, and Taiwan, primarily serving fountain pen and stationery enthusiasts.
- Company typePrivate
- Founded2016
- HeadquartersNew Manila, Philippines
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shibui does
Shibui PH is a privately held, bootstrapped Philippine-based business that designs and manufactures handmade leather accessories, primarily targeted at stationery and writing enthusiasts. The company was founded around 2016 and operates with 1-10 employees from New Manila, Philippines. Its product portfolio centers on pen cases (3-Pen, 5-Pen, 12-Pen, and 2-Pen XL variants), notebook and journal covers (A5, A6, Hobonichi Weeks, and Mega Weeks formats), travel wallets and organizers, tech cases including a 13-inch laptop sleeve, and accessories such as ink vials, dump trays, and magnetic key holders. The company has expanded beyond leather into a Clear Collection of acrylic desk-organization items and offers a Vegetable-Tanned Nude White leather line as a premiumization variant.
The core technology is a trademarked Pull-Tag™ Penholder mechanism that uses leather-on-leather friction to secure pens of varying diameters, deployed across multiple pen-carrying products. Products are made from full grain leather and constructed to precise measurements fitting standard accessories such as Field Notes notebooks, passports, and fountain pens. The business model is direct-to-consumer e-commerce through a Shopify storefront at shibuiph.com, supplemented by a network of local Philippine retailers (Scribe, Everything Calligraphy, Noteworthy) and international specialty retailers across the USA, Malaysia, Hong Kong, Singapore, and Taiwan. Pricing is in Philippine Pesos ranging from ₱1,000 to ₱6,500, with frequent 50% promotional discounting and a dedicated "Seconds" line for blemished goods.
Revenue is generated through one-time purchases of physical goods; no subscription, licensing, or recurring revenue model exists. The customer base is fragmented across stationery hobbyists, fountain pen collectors, frequent travelers, and professionals seeking leather tech accessories. Marketing relies on organic social channels (Facebook, Instagram, Twitter) and email newsletter, with no paid advertising or enterprise sales motion evident. The company is independently owned with no disclosed venture capital, private equity, or institutional investment, and there is no evidence of M&A, leadership changes, or external funding events.
Shibui firmographics
Firmographics- Name
- Shibui
- Legal name
- Shibui PH
- Website
- https://shibuiph.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shibui PH is a Philippine-based artisan leather goods maker founded around 2016, selling handmade pen cases, notebook covers, travel organizers, and tech cases via Shopify and specialty stationery retailers across the Philippines, USA, Malaysia, Hong Kong, Singapore, and Taiwan, primarily serving fountain pen and stationery enthusiasts.
- Ownership category
- akta.pro rank
Shibui industry classification
Industry- Product category
- Leather Goods and Stationery Accessories
- NAICS
- Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (3169)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
- akta.pro secondary industry
- Leather Travel Goods & Luggage (CRAKAEAC)
Keywords
Where Shibui is headquartered
LocationHeadquarters
- HQ city
- New Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Shibui business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase model for leather goods including pen cases, notebook covers, travel wallets, tech cases, and accessories. Products are sold at fixed price points with occasional sale discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for leather goods |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Shibui product offering
Product offeringCore offering
Shibui designs and handcrafts full-grain leather accessories for stationery, travel, and tech organization, including pen cases, notebook and journal covers, travel wallets, laptop sleeves, and tech folios. The company's hallmark is the proprietary Pull-Tag™ Penholder mechanism, a leather-on-leather friction fastening system that securely holds pens of varying sizes. Products are manufactured locally in the Philippines and sold through the company's Shopify e-commerce store and a network of local and international retailers.
Product overview
Shibui (ShibuiPH) is a Philippine-based leather goods company offering a diverse portfolio of handmade leather accessories and stationery organization products. The product line centers on pen cases (3-pen, 5-pen, 12-pen, and 2-pen XL variants), notebook and journal covers (A5, A6, Hobonichi Weeks and Mega Weeks formats), travel wallets and organizers, tech cases and folios, and accessories. Key differentiators include the trademarked Pull-Tag penholder system, use of full grain leather and vegetable-tanned nude white leather options, and local Philippine craftsmanship. The Clear Collection offers acrylic desk organization items (Clear Box, Desk Shelf Mini/Midi, Lap Desk). Products are sold through the company's Shopify e-commerce platform and distributed via local Philippine retailers (Scribe, Everything Calligraphy, Noteworthy) and international retailers across USA, Malaysia, Hong Kong, Singapore, and Taiwan.
Differentiator
Problem solved
Functional benefit
Products and services
- 5-Pen Case Leather pen case with the trademarked Pull-Tag Penholder that securely fastens pens of varying sizes. Features a card pocket and notebook/passport pocket. Made of high quality full grain leather.
- 3-Pen Case Compact leather pen case designed to carry 3 pens of varying diameters.
- 12-Pen Case Large leather pen case designed to carry up to 12 pens.
- 2-Pen Case XL Extra-large leather case for 2 pens, suitable for oversized pen sizes.
- Flat Pencil Case Slim leather pencil case for everyday carry.
- 8-Vial Case Leather case specifically designed to carry 8 standard ink vials (2cm diameter) with a tapered sleeve for ink swatches.
- Travel Wallet Dual purpose leather carry case for solo travel with passport sleeve, Field Notes notebook slot, credit card pockets, ID slot, and bill compartment.
- Travel Organizer Comprehensive leather travel organizer for multiple travel essentials.
- Life Organizer A6 Family travel organizer or A6 notebook/planner cover with slots for 4 passports, 4 IDs, adjustable Pull-Tag penholder, and hand strap.
- Life Organizer A5 Family travel organizer or A5 notebook/planner cover with passport and card slots.
- A5 Hobo/Notebook Journal Cover Leather cover for A5-sized notebooks, planners, and journals.
- A6 Hobo/Notebook Journal Cover Leather cover for A6-sized notebooks, planners, and journals.
- Hobo Weeks Cover Leather cover for Hobonichi Weeks planner.
- Hobo Mega Weeks Cover Leather cover for Hobonichi Mega Weeks planner.
- Slim Cover A5 Slim leather cover for A5-sized notebooks and planners.
- Slim Cover A6 Slim leather cover for A6-sized notebooks and planners.
- Slim Cover Hobo Weeks Slim leather cover for Hobonichi Weeks planner.
- Slim Cover Hobo Weeks Mega Slim leather cover for Hobonichi Weeks Mega planner.
- 13-inch Laptop Sleeve with Zipper Leather laptop sleeve with zipper closure for 13-inch laptops including MacBooks.
- Legal Folio Professional leather folio designed for legal documents and business use.
- Clear Box Acrylic storage box with magnetic latches for displaying and organizing art accessories, washi tapes, stamps, or other items. Features rounded corners.
- Clear Desk Shelf Mini Compact acrylic desk shelf for organizing desk accessories.
- Clear Desk Shelf Midi Mid-size acrylic desk shelf for desktop organization.
- Clear Lap Desk Acrylic lap desk tray for portable work surfaces.
- Cellphone Pouch Leather pouch for protecting and carrying cellphones.
- Checkbook/Passbook Holder Leather holder for checkbooks and passbooks.
- Dual ID/Card Case Compact leather case for ID cards and credit cards.
- Dual Magnetic Key Dock and FOB Set Magnetic key holder dock with key fob for organizing keys.
- Dump Tray Medium Leather collapsible tray for organizing small items on desk.
- Dump Tray Small Compact leather collapsible tray for small item organization.
- Ink Vials 5ML 5ml glass vials for storing and carrying ink samples.
- 8-Vial Case (Veg Tan) Vegetable-tanned nude white leather version of the 8-Vial Case.
- Slim Cover A5 (Veg Tan) Vegetable-tanned nude white leather Slim Cover for A5 notebooks.
- Slim Cover A6 (Veg Tan) Vegetable-tanned nude white leather Slim Cover for A6 notebooks.
- 12-Pen Case (Veg Tan) Vegetable-tanned nude white leather 12-pen case.
- Life Organizer A6 (Veg Tan) Vegetable-tanned nude white leather Life Organizer A6.
- Life Organizer A5 (Veg Tan) Vegetable-tanned nude white leather Life Organizer A5.
Companies that use Shibui
Customer profileSegments3 records
Ideal customer profiles3 records
Shibui technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shibui partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Scribe PhilippinesminorLocal Philippine retailer selling Shibui PH leather goods including pen cases and notebook covers.
- Everything Calligraphy PhilippinesminorLocal Philippine retailer specializing in calligraphy and stationery supplies, carrying Shibui PH products.
- Noteworthy PhilippinesminorLocal Philippine stationery retailer carrying Shibui PH leather goods.
- Endless Pens (USA)minorUS-based retailer of fountain pens and accessories, distributing Shibui PH products internationally.
- Goldspot Pens (USA)minorUS-based fountain pen retailer distributing Shibui PH leather goods.
- Pen Gallery (Malaysia)minorMalaysian pen retailer carrying Shibui PH products for Southeast Asian market.
- Pierre Cardin HKminorHong Kong retailer distributing Shibui PH leather goods in the region.
- Muze PensminorHong Kong-based pen retailer carrying Shibui PH products.
- Cityluxe (Singapore)minorSingapore-based luxury pen and stationery retailer distributing Shibui PH leather goods.
- Fine Writing International (Taiwan)minorTaiwan-based fine writing instruments retailer carrying Shibui PH products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Shibui competitors and assessment
Company assessmentDirect peers
- Roterfaden Taschenmanufaktur: German maker of premium leather organizers and pen holders designed around modular systems, serving stationery and planner enthusiasts in the same premium leather accessory category.
- Galen Leather: Turkey-based handmade leather goods maker specializing in pen cases, notebook covers, and EDC organizers targeted at the same fountain-pen and planner enthusiast niche. Most direct global competitor; competes head-to-head on pen cases and leather folios.
- WaterField Designs: US maker of leather laptop sleeves, tech folios, and travel wallets. Directly comparable on leather tech folios, laptop sleeves, and travel organizer SKUs at similar premium price points.
- Hardgraft: Premium handmade leather tech accessories maker (laptop sleeves, folios, iPad cases, phone cases). Comparable in craftsmanship positioning and price band; direct overlap on tech folios and cellphone pouches.
- Piero Della Valentina: Italian leather notebook covers and planners maker with deep presence in the Hobonichi/planner enthusiast community. Direct competitor on notebook/journal cover SKUs and the same target buyer.
Broad incumbents
- Bellroy: Global scale leather and fabric accessories brand offering wallets, phone cases, laptop sleeves and travel organizers. Overlaps with Shibui's tech folio and cellphone pouch categories at scale Shibui cannot match.
- Targus: Global incumbent in laptop sleeves, tablet cases, and tech accessories. Overlaps with Shibui's laptop sleeve and tech folio SKUs but at mass-market positioning and price points.
- Saddleback Leather: Established US premium leather goods brand with broad portfolio (bags, travel, accessories). Comparable in 'premium handmade leather' positioning but at larger scale and broader product depth.
Others
- Endless Pens: US fountain pen specialist retailer and Shibui distribution partner. Comparable as a channel and customer-acquisition counterpart for the same buyer persona, though Endless Pens is retailer rather than maker.
- Goldspot Pens: US fountain pen and stationery retailer carrying Shibui products. Serves the same buyer base; useful as a distribution comparable and demand signal rather than a product competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Shibui social profiles
Digital presenceShibui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shibui leadership team
Management profileNumber of profiles
Shibui funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shibui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shibui
What does Shibui do?
Shibui designs and handcrafts full-grain leather accessories for stationery, travel, and tech organization, including pen cases, notebook and journal covers, travel wallets, laptop sleeves, and tech folios. The company's hallmark is the proprietary Pull-Tag™ Penholder mechanism, a leather-on-leather friction fastening system that securely holds pens of varying sizes. Products are manufactured locally in the Philippines and sold through the company's Shopify e-commerce store and a network of local and international retailers.
Is Shibui a public or private company?
Shibui is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shibui founded?
Shibui was founded in 2016. It employs 1 to 10 people.
Where is Shibui based?
Shibui is headquartered in New Manila, Philippines, in the Asia region.
How does Shibui make money?
One revenue line is on record: direct Product Sales.
Who are Shibui's main competitors?
Direct peers on record are Roterfaden Taschenmanufaktur, Galen Leather, WaterField Designs, Hardgraft and Piero Della Valentina. Broad incumbents are Bellroy, Targus and Saddleback Leather. Others are Endless Pens and Goldspot Pens.
Does Shibui have an API?
No public API is recorded for Shibui.
What industry is Shibui in?
Shibui's product category is Leather Goods and Stationery Accessories. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders), with a secondary code of CRAKAEAC, Leather Travel Goods & Luggage. Its NAICS code is 316 and its SIC code is 3100.