Tangent Products
Tangent Products Ltd. is a privately held, rider-owned BMX racing component company founded in 1999 that designs and sells high-end frames (RIFT), carbon handlebars, bottom brackets, hubs, and custom handmade USA carbon rims directly to amateur and professional BMX racers worldwide.
- Company typePrivate
- Founded1999
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tangent Products does
Tangent Products Ltd. is a privately held, rider-owned BMX racing component company founded in 1999 and operating from Kelowna, British Columbia, with US production of carbon rims and wheels. The company designs, manufactures, and sells high-end bicycle motocross components — its flagship RIFT race frames (RIFT ES20D), Tri Oval carbon handlebars, square taper and JIS Ti bottom brackets, lock-on grips, hubs, saddles, and seats — aimed at competitive amateur and professional BMX racers who previously had limited access to professional-grade equipment.
The business model centers on direct-to-consumer hardware sales through a Shopify e-commerce storefront with global shipping (Canada Post, USPS, DHL, EMS), supplemented by a traveling proshop at race events and a developing bike shop dealer network. Secondary revenue comes from branded apparel and accessories. Pricing is not publicly disclosed and is reportedly quote-based for high-end components. Go-to-market is community-led and event-driven: Tangent sponsors Factory RIFT/Tangent USA, Factory RIFT/Tangent International, and Tangent Equipped Elite teams (including riders such as Nic Long, Brooke Crain, Anthony Bucardo, and Sylvain Andre), maintains a multi-brand sponsorship coalition with Shimano, Fly Racing, Onyx Racing, Alienation BMX, 100%, and Rockstar Energy, and hosts the Tangent Pro-Am Series — a 10-round race series at 6 stops across California and Nevada that originated as a single annual event in 2003 and expanded to a full series in 2020.
Differentiation rests on lifetime warranty coverage on carbon rims for riding accidents, handmade USA wheel/rim manufacturing with 3-4 week customizable lead times, and deep entrenchment in BMX racing culture through the #tangentequipped and #ridetherift grassroots movement. The company operates with a small team (1-10 employees) and shows no evidence of external funding, making it a niche, founder-driven specialist business rather than a scaled commercial enterprise.
Tangent Products firmographics
Firmographics- Name
- Tangent Products
- Legal name
- Tangent Products Ltd.
- Website
- https://tangentproducts.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tangent Products Ltd. is a privately held, rider-owned BMX racing component company founded in 1999 that designs and sells high-end frames (RIFT), carbon handlebars, bottom brackets, hubs, and custom handmade USA carbon rims directly to amateur and professional BMX racers worldwide.
- Ownership category
- akta.pro rank
Tangent Products industry classification
Industry- Product category
- BMX cycling components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
Keywords
Where Tangent Products is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tangent Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- BMX Components Hardware Sales: Primary revenue from selling high-end BMX racing components including RIFT frames, carbon handlebars, bottom brackets (square taper, JIS Ti), hubs, grips (mini flanged and flangeless), seats and seat posts, clamps, and gyro systems. Products sold directly via Shopify e-commerce store with global shipping.
- Apparel and Accessories: Secondary revenue stream from branded apparel and accessories sold through the same e-commerce platform.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Tangent Products product offering
Product offeringCore offering
Tangent Products designs, manufactures, and sells high-end BMX racing components including the RIFT carbon race frames (flagship), Tri Oval handlebars, square taper and JIS Ti bottom brackets, hubs, lock-on grips, saddles, clamps, and carbon wheels/rims that are handmade in the USA. The company sells direct-to-consumer through a Shopify storefront with global shipping, and supplements sales with a traveling proshop at race events. It also operates the Tangent Pro-Am Series, a 10-round BMX race series across California and Nevada that promotes the brand within the racing community.
Product overview
Tangent Products is a rider-owned and operated BMX racing component company with 22 years of experience. The company offers a focused portfolio of high-end bicycle motocross components including the RIFT race frames (their flagship product), handlebars, bottom brackets, grips, seats, hubs, and carbon wheels/rims. All wheels and rims are handmade in the USA and fully customizable. The company also operates the Tangent Pro-Am Series, a competitive race series spanning 10 rounds across California and Nevada tracks. Products are sold primarily through their Shopify e-commerce platform with international distribution capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- RIFT: RIFT Race Frames - premium carbon BMX race frames
- Tangent Pro-Am Series
- Tangent Equipped
Products and services
- RIFT Race Frames Flagship premium BMX racing frame line designed for competitive racing; rider-tested for high-performance track use and fully customizable.
- Tri Oval Handlebar High-performance carbon BMX handlebar featuring a proprietary tri oval design for improved ergonomics and strength; intended for competitive BMX racing.
- Square Taper Bottom Brackets Bottom bracket components in square taper configuration (JIS Ti variants available) for BMX bikes; returned to stock after availability.
- Lock-On Grips BMX lock-on grips offered in mini flanged and flangeless 130mm variants; back in stock.
- Remix Saddle BMX saddle offered in Pro and Jr sizes; in limited supply.
- Hubs BMX hub components for wheel building, sold through the hubs collection on the Shopify store.
- Carbon Wheels/Rims Carbon fiber rims and wheels that are handmade in the USA and fully customizable; covered by a lifetime warranty against riding accidents to the original owner; 3-4 week lead time; ship direct from the factory.
- Handlebars BMX handlebars including carbon expert bars, sold through the handlebars collection on the Shopify store.
- Tangent Pro-Am Series A 10-round BMX race series at 6 stops across USA BMX events in California and Nevada; allows amateur riders to compete against professional riders with prize payouts and year-end bonuses.
- Apparel Tangent-branded clothing and merchandise items sold through the Shopify store.
- Accessories Various BMX accessories and components sold through the Shopify store.
Companies that use Tangent Products
Customer profileSegments3 records
Ideal customer profiles3 records
Tangent Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Tangent Products partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fly RacingcoreMajor sponsor of the Factory RIFT/Tangent International team. Fly Racing provides product support for sponsored riders competing internationally.
- ShimanocoreSponsor of Factory RIFT/Tangent International team. Shimano provides drivetrain and component sponsorship for elite BMX racers.
- Onyx RacingminorComponent sponsor providing hub products for Factory RIFT/Tangent International team riders.
- Alienation BMXminorProvides BMX components (tires, etc.) for Factory RIFT/Tangent International sponsored riders.
- 100% (100percent)minorSponsor providing goggle and protection products for Factory RIFT/Tangent International team.
- Rockstar EnergyminorEnergy drink sponsor mentioned in social media posts featuring Tangent equipped riders. Rockstar Energy Bike Park in Houston hosted Lone Jack Nationals.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Tangent Products competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tangent Products social profiles
Digital presenceTangent Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tangent Products leadership team
Management profileNumber of profiles
Tangent Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tangent Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tangent Products
What does Tangent Products do?
Tangent Products designs, manufactures, and sells high-end BMX racing components including the RIFT carbon race frames (flagship), Tri Oval handlebars, square taper and JIS Ti bottom brackets, hubs, lock-on grips, saddles, clamps, and carbon wheels/rims that are handmade in the USA. The company sells direct-to-consumer through a Shopify storefront with global shipping, and supplements sales with a traveling proshop at race events. It also operates the Tangent Pro-Am Series, a 10-round BMX race series across California and Nevada that promotes the brand within the racing community.
Is Tangent Products a public or private company?
Tangent Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tangent Products founded?
Tangent Products was founded in 1999. It employs 1 to 10 people.
Where is Tangent Products based?
Tangent Products is headquartered in Sacramento, United States, in the North America region.
How does Tangent Products make money?
Two revenue lines are on record. BMX Components Hardware Sales are the primary driver. The others are apparel and Accessories.
Does Tangent Products have an API?
No public API is recorded for Tangent Products.
What industry is Tangent Products in?
Tangent Products's product category is BMX cycling components. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.