Pet Prescription

What Pet Prescription does

Pet Drugs Online (operating under the parent entity Pet Prescription) is a UK-based, direct-to-consumer online pet pharmacy headquartered in Bristol. Founded around 2004, the company sells prescription veterinary medicines, pet food, flea/tick/worming treatments, and accessories at prices positioned below traditional veterinary clinics, targeting UK pet owners who want to source medications and supplies online. The platform serves two primary customer segments: pet owners requiring ongoing prescription medications (who upload a photograph of their veterinary prescription at checkout for verification) and general pet care consumers purchasing non-prescription food, accessories, and preventive treatments. The company holds VMD (Veterinary Medicines Directorate) accreditation as an internet retailer (ID 2033874), the regulatory license required to dispense prescription veterinary medicines online in the UK.

The underlying technology is a standard e-commerce storefront (petdrugsonline.co.uk) with a prescription upload and verification workflow, integrated customer reviews via Feefo, and a logistics layer offering standard and premium next-day delivery for prescription orders placed before 12pm Monday-Friday. The product catalog spans 650+ brands from Adaptil to Zylkene, and a subscription product line supports recurring delivery of medications and supplies. The company has no mobile app, no public API, and no disclosed integrations beyond Feefo.

The business operates on three revenue streams: one-time sales of prescription medications, one-time sales of non-prescription pet care products, and recurring subscription revenue. Pricing is not publicly disclosed on the website; promotional discounts reach up to 40% during seasonal sales such as the Summer Sale. The company is privately held with 1-10 employees, no disclosed parent company, no institutional investors, and no funding rounds on record. It serves exclusively the UK market and has accumulated approximately 192,000 verified customer reviews on Feefo over its 20-year operating history.

Name

Pet Prescription

Legal name

Pet Drugs Online

Website

https://petprescription.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Drugs Online is a UK-based direct-to-consumer online pet pharmacy selling prescription veterinary medicines, pet food, flea/tick/worming treatments, and accessories at below-clinic prices, serving UK pet owners through a VMD-accredited e-commerce platform.

Ownership category

akta.pro rank

Product category

Online Pet Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

akta.pro secondary industries

Pet Pharmacy Retail (Prescription) (CRALAHAD), E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)

Keywords

• Online pet pharmacy
• Veterinary prescription medications
• Pet supplies e-commerce
• Flea and worming treatments
• Pet food and accessories

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medication Sales: Sale of prescription pet medications through online pharmacy model. Customers upload valid veterinary prescriptions which are verified before order fulfillment.
2. Pet Care Products: Sale of pet food, accessories, flea/tick/worming treatments. Products include Best Sellers, Pet Food, Flea & Worming categories with 650+ brands.
3. Subscription Products: Recurring subscription model for regular pet medications and supplies, offering convenience and potential savings for ongoing pet care needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pet Prescription (Pet Drugs Online) is a UK-based direct-to-consumer online pet pharmacy selling prescription veterinary medications, pet food, flea/tick/worming treatments, pet accessories, and equine products at lower prices than veterinary clinics. Customers browse the website, upload a valid veterinary prescription at checkout for verification, and receive home delivery with optional next-day prescription delivery service.

Product overview

Pet Drugs Online is an online pet pharmacy offering a single integrated platform for prescription medications, pet food, accessories, and parasite treatments. The core offering centers on prescription medications requiring veterinary authorization, complemented by pet food, flea/tick/worming products, and accessories. The service includes a subscription option for regular deliveries and pet advice content. The company offers approximately 650 branded products spanning Adaptil to Zylkene, serving primarily UK pet owners with accredited veterinary medicines internet retailer status.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Medication Online prescription pet medications requiring a valid veterinary prescription. Customers upload a photograph of their whole prescription at checkout for verification by the VMD-accredited retailer (ID 2033874) before the order is dispatched with home delivery, including optional next-day delivery.
• Pet Food Specialised pet food products including prescription diets and general nutrition for various animals, sold through the online storefront.
• Pet Accessories General pet care accessories and supplies for various pets available through the online storefront.
• Flea, Tick & Worming Treatments Parasite prevention and treatment products including flea, tick, and worming treatments for routine preventive pet care.
• Subscription Products Regular delivery subscription service for ongoing medications and pet supplies, offering convenience and potential savings for recurring pet care needs.
• Equine Range Growing selection of horse medications and equine health products sold through the online storefront.

Quantifiable outcome

• 192,000+ satisfied customers with reviews on Feefo
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Animed Direct: Animed Direct is a UK online pet pharmacy and supplies retailer offering prescription and non-prescription pet medicines. It directly competes with Pet Drugs Online on prescription fulfillment, flea/worming products, and next-day delivery within the UK.
• The Pets Pharmacy: The Pets Pharmacy is a UK online retailer specializing in veterinary prescription medications and pet health products. It directly competes with Pet Drugs Online as a VMD-accredited e-commerce pharmacy serving pet owners seeking lower-cost prescription fulfillment.
• VetUK: VetUK is a UK-based VMD-accredited online retailer of pet medications, foods, and accessories. It is a directly comparable online veterinary pharmacy serving UK pet owners with prescription upload and home delivery, operating in the same niche as Pet Drugs Online.
• Pet Chemist: Pet Chemist is a UK online pet pharmacy offering prescription and non-prescription medications, supplements, and pet care products. It directly competes with Pet Drugs Online on the same VMD-accredited online prescription fulfillment model targeting UK pet owners.

Emerging players

• Allivet: Allivet is a US-based online veterinary pharmacy offering prescription pet medications with vet authorization and home delivery. It is comparable to Pet Drugs Online as an early-stage-to-mid-stage online pet pharmacy serving pet owners seeking lower-cost prescription fulfillment.
• Fetch.co.uk: Fetch is a UK online pet pharmacy and medication retailer offering prescription pet medicines with home delivery. While smaller in scale, it is directly comparable on the VMD-accredited online prescription fulfillment model and competitive landscape.
• PetCareRx: PetCareRx is a US online pet medication and supplies retailer offering prescription fulfillment and over-the-counter products. While smaller than Chewy or PetMeds, it competes in the same online pet pharmacy niche and is comparable on product categories and home delivery model.

Broad incumbents

• 1-800-PetMeds (PetMeds): PetMeds is the largest US online pet pharmacy, offering prescription and OTC pet medications with home delivery. While US-based, it is the closest analog at scale to Pet Drugs Online's direct-to-consumer online veterinary pharmacy model with subscription options.
• Chewy Pharmacy: Chewy operates a major US online pet pharmacy (and broader pet supplies platform) offering prescription medications with vet authorization. Its scale, subscription autoship model, and integrated pharmacy make it a relevant comparable for the broader e-commerce pet pharmacy + supplies combination that Pet Drugs Online offers.
• Pets at Home: Pets at Home is the UK's dominant specialty pet retailer with an integrated veterinary practice network (Vets4Pets) and online pharmacy. While much broader than Pet Drugs Online, its online pharmacy and prescription fulfillment capabilities make it the most significant overlapping competitor in the UK pet medication space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/petprescription
• LinkedInlinkedin.com/company/pet-prescription-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Prescription