Anti-Violence Project of Victoria

What Anti-Violence Project of Victoria does

Anti-Violence Project of Victoria Inc. (VicAVP) is a community-led nonprofit incorporated association founded in 1997 that addresses prejudice-motivated violence, hate crime, harassment, and same-sex family/intimate partner violence within and against the GLBTi community in Victoria, Australia. The organization operates without a permanent office, historically running from board members' garages, living rooms, and a monthly leadership meeting at a Thai cafe in Fitzroy, and is led by Executive Director Greg Adkins and Treasurer/Finance Director Ava Lopez, with a small volunteer board.

Its core product is a free, web-based violence reporting service accessible at antiviolence.info, supplemented by an interactive GLLO (LGBTI Liaison Officer) locator map that connects users to trained Victoria Police liaison officers, awareness campaigns (e.g., AVP Connect, About Face), and planned Android and iPhone apps funded by an AUD $18,000 Victorian Government LGBTI Community Grant awarded in 2017. The technology stack is built on a WordPress site (Irresistible theme by WooThemes) with no disclosed AI, API, or SDK capabilities.

VicAVP generates no commercial revenue. It is funded entirely through government grants — notably the AUD $18,000 LGBTI Community Grant (April 2017) and access to a AUD $500,000 component of a broader AUD $1 million Victorian Government support package for the LGBTI community during the marriage equality postal survey (August 2017). Its go-to-market motion is community-led, relying on website content, social media, podcast partnerships with JOY 94.9, regional Equality Roadshows across 23 Victorian towns, and direct collaboration with Victoria Police GLLOs and the Human Rights Law Centre rather than paid acquisition channels. The organization has signaled intent to relocate into Melbourne's planned AUD $15 million Pride Centre to obtain its first permanent physical base.

Name

Anti-Violence Project of Victoria

Legal name

Anti-Violence Project of Victoria Inc.

Website

https://antiviolence.info

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

VicAVP is a community-led nonprofit founded in 1997 that operates a free web-based violence reporting service and GLLO police-liaison finder for Victoria's GLBTi community, funded by Victorian Government grants and partnered with Victoria Police and the Human Rights Law Centre.

Ownership category

akta.pro rank

Product category

LGBTI Community Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

Keywords

• LGBTI advocacy services
• Community violence reporting
• GLBTi support programs
• Anti-violence nonprofit
• Police liaison services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants: Funded through government grants for community organizations. Received $18,000 through first round of LGBTI Community Grants announced by Minister for Equality Martin Foley in 2017 to update and enhance violence reporting service and develop mobile apps.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Anti-Violence Project of Victoria is a nonprofit community organization that delivers violence reporting, advocacy, and support services for the GLBTi community in Victoria, Australia. Founded in 1997, it operates a violence reporting service and a GLLO (Gay and Lesbian Liaison Officer) finder that connects community members with Victoria Police liaison officers, alongside community-led campaigns such as About Face and AVP Connect.

Product overview

The Anti-Violence Project of Victoria is a community-led non-profit organization offering a violence reporting service and resource portal for the GLBTi community in Victoria. The core offering includes an online violence reporting service, an interactive GLLO (LGBTI Liaison Officer) map for finding police contacts, and various awareness campaigns including 'About Face' and 'AVP Connect'. The organization is developing mobile apps for both Android and iPhone platforms to expand its reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Violence Reporting Service Confidential violence reporting service for GLBTi individuals in Victoria, Australia, allowing community members to document incidents of violence and seek follow-up advocacy and support.
• GLLO Finder Service Finder tool and service that connects GLBTi community members in Victoria with Victoria Police Gay and Lesbian Liaison Officers (GLLOs) for safety, reporting, and liaison support.
• Advocacy and Community Support Services Direct advocacy and community support services for GLBTi individuals in Victoria who have experienced violence or require advocacy intervention.

Quantifiable outcome

• 7 out of 10 people in metropolitan areas and 9 out of 10 in regional/rural areas do not report experiences of violence
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• JOY 94.9coreStrategic or Co-development Partner · 1 May 2017Victoria Police GLLOs returned as an exclusive podcast on JOY 94.9, hosted alongside the Anti-Violence Project. The GLLO Show had previously aired on JOY 94.9 around five years prior.
• National LGBTI Health AlliancecoreStrategic or Co-development Partner · 1 January 1997The Anti-Violence Project of Victoria Inc. is a member of the National LGBTI Health Alliance, working on mental health and suicide prevention initiatives like the MindOUT survey.
• Human Rights Law CentrecoreStrategic or Co-development PartnerCollaborated on the 'End the Hate' report launching September 2018, calling for stronger protections from hate speech and hate crime in Victoria. Joint panel discussion with Victoria Police on hate crime reform.
• Victoria Police (GLLO Program)coreStrategic or Co-development PartnerOngoing partnership with Victoria Police Gay and Lesbian Liaison Officers (GLLOs) who are trained police officers providing liaison with the GLBTi community. The AVP works directly with GLLOs on hate crime reporting and victim support.
• AFL and AFL Players AssociationminorGTM or Marketing PartnerPartner in No To Homophobia campaign. AVP is listed as a partner alongside ALSO, VGLRL, and TGV for the No To Homophobia TV campaign. AFL screened anti-homophobia advertisements at AFL finals matches.
• Safe Schools Coalition / Minus18minorStrategic or Co-development PartnerThe Safe Schools Coalition partnered with Minus18 to produce resources to tackle homophobia in schools. AVP supports and advocates for Safe Schools program.
• Pride Centre MelbournecoreStrategic or Co-development PartnerAVP hopes to find a home in Melbourne's new Pride Centre, announced by the Andrews government. The $15 million center is expected to be one of the world's leading hubs for the LGBTI community, larger than San Francisco's counterpart.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gay & Lesbian Health Victoria (GLHV): GLHV is a Victorian health promotion and research unit focused on LGBTI health. It is directly comparable to AVP on Victorian GLBTi-specific research and policy work, including the cited 'Coming Forward' underreporting report.
• PFLAG Australia: PFLAG Australia supports parents, families, and friends of LGBTI people. It is directly comparable as a peer support and advocacy organization addressing family-level violence and discrimination, overlapping with AVP's family/intimate partner violence mandate.
• Minus18: Minus18 is an Australian LGBTI youth organization focused on advocacy, Safe Schools, and youth support. It is directly comparable to AVP on the youth-focused segment of its work (same-sex attracted and gender diverse youth) and on Safe Schools coalition advocacy.
• Human Rights Law Centre: HRLC is a national human rights advocacy and litigation organization. It is directly comparable to AVP on the hate crime and anti-discrimination advocacy side, having co-authored the 'End the Hate' report and jointly pursued legislative reform with AVP.
• Switchboard Victoria: Switchboard Victoria is a Victorian LGBTI community organization providing peer-led support, information, and referral. It is directly comparable as a community-led Victorian peer support service targeting overlapping populations and issues (mental health, family violence, discrimination).
• QLife: QLife is Australia's national LGBTI peer support and referral helpline. It is directly comparable as a free, community-funded crisis intake and referral service for LGBTI people, addressing violence, mental health, and discrimination — overlapping with AVP's violence reporting and support mandate.

Broad incumbents

• Thorne Harbour Health: Thorne Harbour Health (formerly Victorian AIDS Council) is Victoria's largest LGBTI community health organization. It is a broad incumbent offering overlapping community health, advocacy, and wellbeing services from which AVP historically spun off, making it a relevant comparable.
• headspace: headspace is Australia's national youth mental health foundation. It is a broad incumbent referenced on AVP's crisis helpline list and overlapping on youth mental health support, providing scale and funding benchmarks relevant to AVP's youth segment.

Regional players

• ACON: ACON is NSW's leading LGBTI health and community organization. It is a regional peer offering comparable services (violence prevention, counselling, advocacy) in a different Australian state, providing a relevant benchmark for organizational scale and funding.
• Twenty10 (including GLCS NSW): Twenty10 is a NSW-based LGBTI youth and homelessness support service. It is a regional peer that overlaps with AVP on GLBTi youth support, violence response, and Safe Schools–adjacent advocacy in a different jurisdiction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VicAVP
• LinkedInlinkedin.com/company/anti-violence-project-of-victoria-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anti-Violence Project of Victoria