Venus Medicare
Venus Medicare is a Nigerian Health Maintenance Organization offering tiered health insurance plans (Smart to Deluxe) plus corporate, personal/family, and senior citizen plans. It serves individuals, families, SMEs, and corporate employers across all 36 Nigerian states via a Zenith Group-affiliated provider network and digital HIMS platform.
- Company typePrivate
- Founded2009
- HeadquartersAbuja, Nigeria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Venus Medicare does
Venus Medicare Limited is a Health Maintenance Organization (HMO) headquartered in Abuja, Nigeria, offering health insurance products to individuals, families, SMEs, and large corporate employers across the private and public sector. The company was founded in 2009 as Zenith Medicare Limited and rebranded to Venus Medicare in 2024, while remaining a member of the Zenith Group, a Nigerian financial conglomerate with assets exceeding N1trn. Venus Medicare provides a tiered product portfolio spanning five health plan levels (Smart, Classic, Super, Zenith, and Deluxe) plus specialized Corporate, Personal & Family, and Senior Citizen plans, with coverage ranging from basic primary care to elite international hospital access. The company operates across all 36 Nigerian states and the FCT through nine regional offices and an extensive provider network encompassing hospitals, dental centers, diagnostic centers, eye care centers, pharmacy centers, physiotherapy centers, and gyms & spas.
The company generates revenue through subscription-based health insurance premiums paid by corporate employers, SMEs, and individual/family plan subscribers, and uses capitation and fee-for-service arrangements to compensate healthcare providers. Its technology stack centers on a Health Insurance Management System (HIMS) that handles eligibility verification, claims processing, and pre-authorization, accessible to enrollees via a web-based Enrollee Portal (powered by LionTech Zeus), an Android mobile application (Venus Care), and a USSD-based encounter code system (*723*070#) for low-bandwidth provider authentication. Venus Medicare is accredited by the National Health Insurance Authority (NHIA) and distributes its products through direct corporate sales, regional offices, a website quote request system, and direct channels including phone, WhatsApp, and email. Named enterprise clients include QuantumZenith, Mercy Corps, and 9mobile.
Venus Medicare firmographics
Firmographics- Name
- Venus Medicare
- Legal name
- Venus Medicare Limited
- Website
- https://venusmedicare.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Venus Medicare is a Nigerian Health Maintenance Organization offering tiered health insurance plans (Smart to Deluxe) plus corporate, personal/family, and senior citizen plans. It serves individuals, families, SMEs, and corporate employers across all 36 Nigerian states via a Zenith Group-affiliated provider network and digital HIMS platform.
- Ownership category
- akta.pro rank
Where Venus Medicare is headquartered
LocationHeadquarters
- HQ city
- Abuja
- HQ country
- Nigeria
- HQ region
- Africa
Offices10 records
Markets served
Venus Medicare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Health Insurance Premiums: Venus Medicare operates as an HMO generating revenue through subscription-based health insurance premiums from corporate employers, SMEs, and individual/family plan subscribers. The company pools risk across enrollees and pays healthcare providers through capitation and fee-for-service arrangements.
- Capitation Payments to Providers: Periodic upfront payments made to healthcare providers on each registered enrollee with their hospital, whether the enrollee visits or not. This is a cost structure where providers receive fixed payments for primary care coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Smart Health - Basic plan with essential coverage including emergency, outpatient, inpatient, maternity, child health, surgical, radiological, eye care, dental, mental health, HIV/AIDS management, and tuberculosis management services. |
| Subscription | Annual | Classic Health - Expanded chronic condition management, intermediate surgeries, enhanced eye and dental coverage |
| Subscription | Annual | Super Health - Comprehensive package with wellness, annual medical check-up, cancer treatment, private room hospitalization, major surgeries, dental and eye surgeries |
| Subscription | Annual | Zenith Health - Premium plan covering major surgeries, advanced cancer care, fitness and wellness services, annual medical check-up, and access to high-end hospitals including facilities outside the country |
| Subscription | Annual | Deluxe Health - Elite luxury plan with exclusive access to high-end hospitals domestically and internationally, including Super Deluxe and Zenith Deluxe tiers |
| Subscription | Monthly | Personal & Family Plan - Primary care access with zero naira per visit, medical coverage up to N3M |
| Subscription | Monthly | Senior Citizens Plan - Flexible payment options (monthly, quarterly, or annually) with pre-existing condition coverage including hypertension, diabetes, arthritis, and peptic ulcer |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Venus Medicare product offering
Product offeringCore offering
Venus Medicare is a Health Maintenance Organization (HMO) that sells subscription-based health insurance plans to corporate employers, SMEs, individuals, families, and senior citizens in Nigeria. Its portfolio spans tiered plans (Smart, Classic, Super, Zenith, Deluxe) plus specialized Corporate, Personal & Family, and Senior Citizen coverage, with care delivered through a nationwide provider network (hospitals, dental, diagnostic, eye, pharmacy, physiotherapy, gyms/spas) and managed via a proprietary HIMS digital platform, an Android enrollee app, and USSD-based encounter codes.
Product overview
Venus Medicare is a Health Maintenance Organization (HMO) offering a comprehensive portfolio of health insurance plans and digital tools. The product suite comprises five tiered health insurance plans (Smart Health, Classic Health, Super Health, Zenith Health, and Deluxe Health), plus specialized plans for Corporate clients, Personal/Family coverage, and Senior Citizens. The plans range from budget-friendly essential coverage to elite plans with access to high-end hospitals nationally and internationally. Digital access is provided through the Care mobile application (Android) and the web-based Enrollee Portal, both enabling enrollees to manage appointments, generate encounter codes, and access plan information. Healthcare providers interact with the system via the HIMS (Health Insurance Management System) platform for eligibility verification and claims processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Health Plan Budget-friendly health insurance plan covering emergency services, general and specialist consultations, prescribed drugs, basic radiological services, hospital admission with feeding, antenatal care, normal delivery, cesarean section, minor surgeries, children immunization, and basic eye and dental care. Suitable for MSMEs, individuals, and families.
- Classic Health Plan
- Super Health Plan
- Zenith Health Plan
- Deluxe Health Plan
- Senior Citizen Plan
- Corporate Plan
- Personal & Family Plan
- Care App (Venus Care)
- Enrollee Portal
Quantifiable outcome
- 4.8/5 customer satisfaction rating
- +3 more outcomes
Companies that use Venus Medicare
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Venus Medicare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Venus Medicare partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Zenith Group (Zenith Bank)coreVenus Medicare is a member of the Zenith Group and formerly known as Zenith Medicare Limited. The company leverages the extensive branch network and superior IT framework of the Zenith Bank Group. Zenith Group ranks amongst the foremost financial institutions in Africa with total asset base of over N1trn.
- Zenith General InsurancecoreVenus Medicare is a member of Zenith General Insurance which ranks amongst the foremost insurance institutions in Africa with total asset base of over N1trn. The partnership provides access to Zenith Bank's extensive branch network and superior IT infrastructure.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Venus Medicare competitors and assessment
Company assessmentDirect peers
- Avon Healthcare: Major Nigerian HMO under Heirs Holdings, providing corporate and individual health plans across Nigeria. Direct competitor with comparable tiered plan structure and nationwide distribution.
- Mediplan Healthcare: NHIA-accredited Nigerian HMO offering corporate, family, and individual plans. Comparable in target segments and product structure, though smaller in scale.
- Liberty Health: Nigerian HMO providing health insurance to corporate and individual clients. Comparable in NHIA accreditation and tiered plan structure, typically smaller in scale.
- Clearline HMO: Nigerian HMO providing health plans to corporate and individual customers. Comparable in NHIA accreditation, tiered plan structure, and nationwide provider network intent.
- Reliance HMO: Tech-enabled Nigerian HMO combining health insurance with digital tools and telemedicine. Comparable in target market (corporate and individual) with a stronger digital-first positioning.
- Hygeia HMO: One of Nigeria's largest and longest-standing HMOs, offering corporate, family, and individual health plans with a national provider network. Highly comparable to Venus Medicare in scale, NHIA accreditation, and product tiering.
- AIICO Multishield: HMO subsidiary of AIICO Insurance Plc, one of Nigeria's largest insurance groups. Directly comparable in NHIA-licensed HMO offerings, corporate focus, and group-backing distribution.
- Anchor HMO: Nigerian HMO providing health insurance products across corporate and individual segments. Comparable in regulatory accreditation and plan-tier approach.
- MetroHealth HMO: NHIA-licensed Nigerian HMO offering corporate and individual health plans. Comparable in market positioning and provider-network-led distribution.
- Total Health Trust (AXA Mansard Health): AXA-affiliated Nigerian HMO offering health plans to corporate and retail customers. Directly comparable in scale, NHIA accreditation, and multi-tier product offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Venus Medicare social profiles
Digital presenceVenus Medicare compliance and trust
Trust signalCompliance1 record
Venus Medicare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venus Medicare leadership team
Management profileNumber of profiles
Profiles17 records
Venus Medicare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venus Medicare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venus Medicare
What does Venus Medicare do?
Venus Medicare is a Health Maintenance Organization (HMO) that sells subscription-based health insurance plans to corporate employers, SMEs, individuals, families, and senior citizens in Nigeria. Its portfolio spans tiered plans (Smart, Classic, Super, Zenith, Deluxe) plus specialized Corporate, Personal & Family, and Senior Citizen coverage, with care delivered through a nationwide provider network (hospitals, dental, diagnostic, eye, pharmacy, physiotherapy, gyms/spas) and managed via a proprietary HIMS digital platform, an Android enrollee app, and USSD-based encounter codes.
Is Venus Medicare a public or private company?
Venus Medicare is a private company. It is classified as corporate owned and is currently operating.
When was Venus Medicare founded?
Venus Medicare was founded in 2009. It employs 101 to 250 people.
Where is Venus Medicare based?
Venus Medicare is headquartered in Abuja, Nigeria, in the Africa region.
How does Venus Medicare make money?
Two revenue lines are on record. Health Insurance Premiums are the primary driver. The others are capitation Payments to Providers.
Who are Venus Medicare's main competitors?
Direct peers on record are Avon Healthcare, Mediplan Healthcare, Liberty Health, Clearline HMO, Reliance HMO, Hygeia HMO, AIICO Multishield, Anchor HMO, MetroHealth HMO and Total Health Trust (AXA Mansard Health).
Does Venus Medicare have an API?
No public API is recorded for Venus Medicare.