Love Tito's

What Love Tito's does

Love Tito's is the philanthropic arm of Tito's Handmade Vodka, operated by Fifth Generation Distilled Spirits, Inc., a privately held corporation founded in 1997 by Tito Beveridge in Austin, Texas. As a charitable platform, Love Tito's channels corporate resources into nonprofit support, having donated $200M+ to 20K+ nonprofit organizations and supported 50K+ events over the past five years, with merchandise proceeds contributing 100% to nonprofit causes. The program includes sub-initiatives such as Vodka for Dog People, Block to Block community projects (150+ completed since 2019), and the Tito's Golf Club.

The broader Tito's Handmade Vodka business underlying this philanthropy is a single-product spirits company producing America's Original Craft Vodka, distilled from corn using traditional pot stills and certified gluten-free at 40% ABV. The brand is protected through a portfolio of registered trademarks including the Pot Still Logo and copper cap trade dress. Distribution spans 100+ countries via retail liquor stores, bars, restaurants, DTC online ordering, and a merchandise store, with the Tito's Taster membership program providing a direct consumer community channel. Pricing sits in the mid-range craft vodka segment with bottles ranging approximately $14-$45.

Revenue is not disclosed. The company is entirely founder-owned with no venture capital, private equity, or institutional investors referenced, and has no parent company or subsidiaries. Growth has been organic, built on a multi-channel marketing strategy spanning social media, content marketing, and brand collaborations such as the Wrangler denim bottle bag partnership.

Name

Love Tito's

Legal name

Fifth Generation Distilled Spirits, Inc.

Website

https://titosvodka.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Tito's is the philanthropic arm of Tito's Handmade Vodka, channeling corporate giving into 20K+ nonprofits with $200M+ donated over five years, while supporting community programs like Vodka for Dog People and Block to Block projects.

Ownership category

akta.pro rank

Product category

Craft Vodka

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Craft vodka production
• Gluten-free spirits
• Corn distilled vodka
• Spirits retail distribution
• Philanthropic nonprofit giving

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Spirits Sales: Primary revenue from sales of Tito's Handmade Vodka through retail liquor stores, bars, restaurants, and direct-to-consumer online ordering/delivery.
2. Merchandise Sales: Sales of branded merchandise including barware, apparel, and accessories through the web store. 100% of net proceeds from merchandise are donated to nonprofits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Love Tito's is the philanthropic arm of Tito's Handmade Vodka, channeling proceeds from branded merchandise sales and a portion of corporate activity into nonprofit donations, community Block to Block projects, and the Vodka for Dog People animal welfare initiative. The underlying commercial engine is Tito's Handmade Vodka, a corn-distilled, gluten-free craft vodka (40% ABV) sold through retail liquor stores, on-premise accounts, direct-to-consumer online ordering, and international distributors.

Product overview

Tito's Handmade Vodka is a single-product beverage company offering America’s original craft vodka, distilled from corn and certified gluten-free. The core product is complemented by a merchandise line (with 100% net proceeds donated to nonprofits), a cocktail recipe ecosystem, the Tito’s Taster membership program, and two philanthropic initiatives: Love, Tito’s (nonprofit support) and Vodka for Dog People (pet assistance). There is no platform architecture; the product portfolio centers on the vodka itself with ancillary lifestyle and charitable programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tito's Handmade Vodka A corn-distilled, certified gluten-free craft vodka at 40% ABV, marketed as America's Original Craft Vodka, sold to adult consumers of legal drinking age through retail liquor stores, bars, restaurants, and direct-to-consumer online ordering.
• Tito's Branded Merchandise

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• WranglerminorGTM or Marketing PartnerTito's has teamed up with Wrangler for a collaborative denim bottle bag promotion, available at liquor stores. This partnership targets shared audiences of spirit and outdoor lifestyle consumers.
• Various International DistributorscoreChannel Partner/ Reseller/ DistributorTito's partners with local distributors across numerous countries including Albania, Canada, Australia, United Kingdom, Germany, Japan, Mexico, and many others to enable international availability of their products.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chopin Vodka: Ultra-premium Polish potato vodka with a strong craft provenance story. Comparable premium positioning and on-premise presence in high-end cocktail bars.
• Absolut Vodka: Iconic global vodka brand (Pernod Ricard) with extensive international distribution. Comparable in scale, brand-led marketing, and DTC ambitions, though Absolut operates a flavored/portfolio extension strategy Tito's does not.
• Belvedere Vodka: Premium Polish rye vodka (LVMH-owned) competing in the same ultra-premium vodka category. Closely comparable on price point, brand-led positioning, and international distribution model.
• Grey Goose: Premium French vodka (Bacardi-owned) competing head-to-head with Tito's in on-premise and retail premium placements. Comparable craft-marketing playbook and similar target consumer profile.
• Ketel One: Premium vodka brand owned by Diageo, similarly positioned in the craft/premium vodka segment with broad retail and on-premise distribution. Most direct comparable to Tito's in pricing tier and channel mix.

Broad incumbents

• Smirnoff: World's largest vodka brand by volume (Diageo) competing across price tiers with Tito's at the lower-premium band. Comparable global distribution footprint; broader portfolio including flavored vodkas gives it wider strategic optionality than Tito's single-SKU model.
• Stoli Group: Multi-category spirits producer (Stolichnaya vodka, bourbon, tequila). Comparable craft-positioned vodka flagship but with broader portfolio that absorbs category volatility better than Tito's single-SKU.
• Diageo: Largest global spirits company and owner of Ketel One, Smirnoff, Cîroc, and Bulleit. Comparable at the brand-portfolio and distribution-scaling level; represents the institutional incumbent model Tito's has built privately against.

Emerging players

• Deep Eddy Vodka: Texas-based craft vodka distiller with similar Austin/Texas roots and craft positioning. Comparable handmade/craft story and regional American identity, though smaller scale than Tito's.
• Hangar 1 Vodka: California-based craft vodka producer with handmade/small-batch positioning. Comparable product narrative and premium craft positioning, though Tito's has much broader national distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/titosvodka
• YouTubeyoutube.com/user/titosvodka
• Facebookfacebook.com/TitosVodka
• LinkedInlinkedin.com/company/titos-handmade-vodka
• Instagraminstagram.com/titosvodka
• TikToktiktok.com/@titosvodka
• Pinterestpinterest.com/titosvodka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Tito's