What Deep Eddy Vodka does

Deep Eddy Vodka, legally operating as Deep Eddy Distilling Co., is an Austin, Texas-based spirits producer founded in 2010 by Chad Auler and Clayton Christopher. The company manufactures corn-based vodka at its distillery in Buda, Texas, with the flagship Original Vodka distilled 10 times and filtered 8 times using purified water at 40% ABV (80 proof). The product portfolio comprises nine flavored vodka variants (Lemon, Ruby Red Grapefruit, Lime, Orange, Cranberry, Peach, Sweet Tea, and Pineapple) bottled at 35% ABV (70 proof) and made with real fruit juices or organic tea and local honey, plus a six-SKU ready-to-drink hard seltzer line under Vodka + Soda and Vodka + Tea sub-brands. The company has accumulated multiple spirits competition awards, including Double Gold, Platinum, and Gold medals from the San Francisco World Spirits Competition in 2024 and Ascot Awards in 2023-2024.

Deep Eddy distributes through a multi-channel retail and on-premise network, including national liquor retailer Total Wine & More, alcohol delivery platforms Instacart, Uber Eats, and DoorDash, and bar and restaurant partners serving signature cocktails such as the Ruby Red Mule. The website's country selector indicates product availability in 40+ countries across North America, Europe, Latin America, the Caribbean, Asia Pacific, the Middle East, and Africa, suggesting mature export relationships. Headcount is reported at 51-100 employees, consistent with a mid-sized craft spirits brand. The company maintains a Texas-rooted brand identity, supported by community programs (Deep Eddy Cares) and active social media engagement, but its privacy and terms pages reference Heaven Hill, implying a corporate affiliation with that major US spirits producer. In June 2025, the company closed its Dripping Springs tasting room, transitioning the space to a new operator while maintaining Buda distillery operations.

The business model is straightforward CPG spirits distribution: one-time unit sales of branded vodka and RTD products through wholesale, retail, and delivery channels, with pricing set by third-party retailers rather than directly disclosed. Go-to-market combines broad retail distribution, event-driven local Austin presence, and digital content marketing (a 40+ recipe library) to drive usage occasions and consumer engagement. Customer segments are horizontal across legal-drinking-age adults seeking flavored vodka for social occasions, with no disclosed enterprise or B2B revenue concentration.

Name

Deep Eddy Vodka

Legal name

Deep Eddy Distilling Co.

Website

https://deepeddyvodka.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Deep Eddy Vodka is an Austin, Texas-based craft distillery founded in 2010 that produces corn-based vodka and flavored vodka variants for adult consumers. Its portfolio of nine flavored vodkas plus ready-to-drink seltzers is distributed through retailers, delivery platforms, and bars across 40+ countries.

Ownership category

akta.pro rank

Product category

Vodka / Distilled Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Flavored vodka
• Corn-based vodka
• Ready-to-drink seltzer
• Craft spirits
• Distilled spirits

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vodka Product Sales: Deep Eddy Vodka generates revenue through the sale of their distilled spirit products including Original Vodka and various flavored vodkas (Pineapple, Lemon, Ruby Red Grapefruit, Lime, Orange, Cranberry, Peach, Sweet Tea). Products are sold through retail stores, online delivery services, and restaurants/bars.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Deep Eddy Vodka manufactures and sells a portfolio of corn-based distilled vodkas and ready-to-drink hard seltzer products from its Buda, Texas distillery. The lineup includes Original Vodka (80 proof), eight flavored vodkas (Lemon, Ruby Red Grapefruit, Lime, Orange, Cranberry, Peach, Sweet Tea, Pineapple) made with real fruit juices, and six hard seltzer SKUs under Vodka + Soda and Vodka + Tea variants, all sold to adult consumers via retail, delivery, and on-premise channels.

Product overview

Deep Eddy Vodka is a portfolio of corn-based vodkas and ready-to-drink hard seltzers founded in Austin, Texas in 2010. The core offering is Deep Eddy Original Vodka (80 Proof, 40% Alc/Vol), which serves as the base for eight flavored vodkas: Lemon, Ruby Red Grapefruit, Lime, Orange, Cranberry, Peach, Sweet Tea, and Pineapple (all at 70 Proof, 35% Alc/Vol). The portfolio also includes six hard seltzer products under the "Vodka + Soda" and "Vodka + Tea" sub-brands. All products are marketed as being made with real ingredients (real fruit juices, organic tea, local honey) and positioned for fun, social occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Eddy Original Vodka The brand's flagship unflavored vodka, distilled from corn in small batches, filtered 8X with purified water and distilled 10X. Contains 40% Alc/Vol (80 Proof) with 64 calories, 0g carbs, and 0g sugar per 1oz serving, targeted at adult consumers for cocktails and mixed drinks.
• Deep Eddy Lemon Vodka

Quantifiable outcome

• Donated $250,000+ to SIMS Foundation since 2019, helping provide mental health services to over 800 clients
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SIMS FoundationcoreOthers · 1 January 2019Deep Eddy has partnered with SIMS Foundation to support destigmatization of mental health and substance use issues in the music community. Since partnering in 2019, Deep Eddy has donated $250,000+, helping SIMS provide mental health services to over 800 clients.
• The Tutu ProjectminorOthersThe Tutu Project is a breast cancer foundation started by Bob Carey who took photos in a pink tutu to uplift his wife Linda after her breast cancer diagnosis. Deep Eddy has donated $25,000, covering assistance and support for 100 breast cancer patients receiving treatment.
• Free Mom HugsminorOthersFree Mom Hugs was started by Sara Cunningham in 2015 to support LGBTQIA+ individuals. Deep Eddy supports this organization through event collaborations and a donation of $25,000, helping fund ally trainings, pride rides, and event and parade fees.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tito's Handmade Vodka: Austin, Texas-based corn vodka brand and the dominant American craft/premium vodka. Direct competitor sharing Deep Eddy's Texas heritage, corn-based recipe, and craft positioning, but at significantly larger scale.
• Ketel One: Premium vodka brand owned by Diageo, positioned in the same premium/super-premium vodka tier as Deep Eddy Original. Competes for the same on-premise and retail premium shelf space and consumer occasions.
• Absolut Vodka: Global flavored vodka leader owned by Pernod Ricard, with a portfolio of flavored expressions directly mirroring Deep Eddy's real-fruit flavor strategy. Most direct competitor in the flavored vodka sub-segment.
• Smirnoff: Mass-market vodka with extensive flavored lineup (vanilla, raspberry, green apple, etc.), competing in similar consumption occasions and price tiers across retail and on-premise channels globally.
• Hangar 1 Vodka: California-based craft vodka brand with a flavored portfolio (Mandarin Blossom, Buddha's Hand, etc.). Closest peer in terms of craft positioning, flavor innovation, and target consumer demographic.
• Prairie Organic Spirits: USDA-certified organic corn vodka with a craft/clean-ingredient positioning overlapping Deep Eddy's corn-base and real-ingredient messaging. Targets the same health-conscious premium vodka consumer.
• Grey Goose: Super-premium French vodka owned by Bacardi, occupying the top tier of the vodka category where Deep Eddy Original also competes. Relevant for premium positioning and on-premise benchmarking.

Broad incumbents

• Heaven Hill Distilleries: Largest privately-held spirits producer in the US and the entity linked from Deep Eddy's privacy/terms pages, indicating ownership or controlling distribution relationship. Provides wholesale scale and portfolio context relevant to evaluating Deep Eddy's strategic position.

Regional players

• Still Austin Whiskey Co. Austin-based grain-to-bottle distillery operating in adjacent spirits categories. Comparable as a fellow Texas craft distillery with shared Austin identity, overlapping on-premise accounts, and similar community-driven brand story.

Emerging players

• Tattersall Distilling: Minnesota-based craft distiller producing flavored and experimental spirits. Comparable craft positioning, real-ingredient philosophy, and cocktail culture focus, though smaller scale and different regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/deepeddyvodka
• Facebookfacebook.com/DeepEddyVodka
• Instagraminstagram.com/deepeddyvodka
• LinkedInlinkedin.com/company/deep-eddy-vodka

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Eddy Vodka