What YRGLM does

YRGLM Inc. (株式会社イルグルム, ticker tyo:3690) is a publicly listed Japanese marketing technology company founded in 2001 in Osaka, with a dual-headquarters structure spanning Osaka (Kita-ku, Umeda) and Tokyo (Chiyoda-ku, Yurakucho) and an offshore development hub in Vietnam (LOCKON Vietnam, established December 2013). The company operates two restructured business segments as of January 2026: Marketing AI and Commerce AI. The Marketing AI segment is anchored by AD EBiS, a SaaS advertising effectiveness measurement platform that holds the No.1 sales share in Japan's ad measurement tool market with an 86.7% share per company commentary and processes 70 billion+ real-time analytics events on a Vertica-based data infrastructure; the segment was extended in 2025 with the launch of AD EBiS Campaign Manager, an AI-driven campaign management SaaS that consolidates policy information, auto-imports results, and proposes next actions, and in July 2026 with the first-in-Japan ChatGPT advertising measurement capability. The Commerce AI segment is anchored by EC-CUBE, Japan's leading open-source e-commerce platform supporting more than 35,000 deployed stores with cumulative GMV of approximately ¥210 billion and 200+ business partners, complemented by EC-CUBE Enterprise variants, the EC-CUBE EQ next-generation generative-AI development process, the Try-oooon!! generative-AI virtual try-on SaaS, and an AI recommendation solution jointly developed by group company Silver Egg Technology and Intimate Merger.

Revenue mechanics are primarily SaaS subscription and open-source platform commercial licensing/support, with fulfillment and EC operations services contributed through the consolidated Ruby Group subsidiary (acquired October 2024). Go-to-market is sales-led, combining enterprise field sales and inside sales for AD EBiS, an SI/partner channel for EC-CUBE, and global open-source distribution. The company achieved 24 consecutive periods of revenue growth since founding, with 2.7x revenue growth in the 10 years since the 2014 TSE Mothers listing; in August 2025 it transitioned its listing to the TSE Standard Market and has publicly stated a ¥10 billion revenue target. The company holds Privacy Mark and GDPR certifications, has obtained patents for advertising measurement core technology and a June 2026 AI Marketing Intent Recognition patent, and has been recognized 12 consecutive times as a Great Place to Work Best Company in Japan.

Name

YRGLM

Legal name

株式会社イルグルム

Website

https://yrglm.co.jp

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Publicly listed Japanese martech company operating two AI-driven segments: Marketing AI (AD EBiS ad measurement platform with 86.7% share of Japan's ad measurement market) and Commerce AI (EC-CUBE open-source e-commerce platform serving 35,000+ stores).

Ownership category

akta.pro rank

Product category

Marketing Technology

NAICS

Software Publishers (5132), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

E-commerce & Retail Recommendation Engines (HDAAAGAA), Pricing, Revenue Management & Promotion Optimization (HDAAAHAB), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

Keywords

• Marketing measurement software
• Advertising analytics platform
• Open source ecommerce
• Marketing AI technology
• Commerce AI solutions

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing AI (Marketing DX) - Subscription SaaS: SaaS subscription revenue from AD EBiS (advertising measurement platform) and AD EBiS Campaign Manager. AD EBiS holds No.1 market share in ad measurement tool market as of August 2024 per Japan Marketing Research Organization survey.
2. Commerce AI (Commerce DX) - EC Platform & Services: Revenue from EC-CUBE open-source platform (commercial licensing/support), EC site development services viaイーシーキューブ, and fulfillment services. Ruby Group (joined October 2024) provides EC operations outsourcing and fulfillment.
3. EC-CUBE Enterprise for AfterMarket: Specialized solution for manufacturing aftermarket DX launched as the 3rd area-specific solution byイーシーキューブ.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

YRGLM operates two main business segments: Marketing AI and Commerce AI. The Marketing AI segment centers on AD EBiS, a web advertising effectiveness measurement platform that holds No.1 market share in Japan (86.7% per CEO interview), complemented by AD EBiS Campaign Manager for AI-powered campaign management. The Commerce AI segment is anchored by EC-CUBE, Japan's leading open-source e-commerce platform supporting 35,000+ stores and 200+ business partners, with cumulative sales throughput of approximately ¥210 billion.

Product overview

YRGLM operates two main business segments: Marketing AI and Commerce AI. The Marketing AI segment centers on AD EBiS, Japan's dominant advertising effectiveness measurement platform with 86.7% market share, complemented by AD EBiS Campaign Manager for AI-powered campaign management. The Commerce AI segment is anchored by EC-CUBE, Japan's leading open-source e-commerce platform supporting 35,000+ stores and 200+ business partners, along with EC-CUBE Enterprise variants, Ruby Group commerce services, and Silver Egg AI recommendation technology. These products work together to serve the full marketing and commerce technology needs of Japanese businesses.

Differentiator

Problem solved

Functional benefit

Brands

• アドエビス (AD EBiS): 広告効果測定プラットフォーム。Web広告の効果を詳細に分析し、企業のマーケティング活動を最適化するためのSaaS。
• AD EBiS Campaign Manager
• EC-CUBE
• ロックオフ

Products and services

• AD EBiS (アドエビス) Web advertising effectiveness measurement SaaS platform providing detailed analysis and visualization of ad performance across multiple channels, enabling data-driven marketing optimization for advertisers. Holds No.1 sales share in Japan's ad measurement tool market (2024) per Japan Marketing Research Organization.
• AD EBiS Campaign Manager (ACM) New SaaS marketing campaign management solution that consolidates policy information, automatically imports results, and uses AI to analyze performance and propose next actions for systematic marketing improvement. Enables team-wide reproducible marketing outcomes.
• EC-CUBE Japan's leading open-source e-commerce platform enabling businesses to build customizable online stores with full control over design and functionality. Estimated 35,000+ stores deployed with cumulative sales throughput of approximately ¥210 billion.
• EC-CUBE Enterprise for AfterMarket Specialized solution for manufacturing aftermarket DX, supporting digital transformation of spare parts and service operations for manufacturers.
• Try-oooon!! Apparel e-commerce SaaS using generative AI to enable virtual try-on experiences from a single selfie photograph.
• AI Recommendation Solution Jointly developed AI-powered recommendation engine for e-commerce platforms, combining Silver Egg and Intimate Merger AI technologies for personalized product recommendations.
• Ruby Group Commerce Services E-commerce site operation, marketing, and fulfillment services provided by subsidiary Ruby Group, offering comprehensive commerce operator support from site operations through logistics.
• AD EBiS ChatGPT Advertising Measurement First-to-market in Japan for ChatGPT advertising measurement, enabling integrated measurement and analysis of AI-era advertising channels.

Quantifiable outcome

• 20% work reduction and human-independent quality improvement in EC development using EC-CUBE EQ generative AI approach
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Marketing Week Summer / Digital Marketing ExpominorGTM or Marketing Partner · 18 June 2026AD EBiS exhibited at the Digital Marketing Expo (summit) as part of Marketing Week Summer (June 24-26), using the event as a customer acquisition and brand visibility channel.
• シルバーエッグ・テクノロジー (Silver Egg Technology)coreStrategic or Co-development Partner · 10 June 2026Silver Egg, a group company of YRGLM, and Intimate Merger jointly developed a new AI recommendation solution. Silver Egg provides proprietary AI recommendation technology, which combined with Intimate Merger's data capabilities creates a differentiated AI recommendation offering for commerce clients.
• インティメートル・マージャー (Intimate Merger)coreStrategic or Co-development Partner · 10 June 2026Joint AI recommendation solution development with Silver Egg. Intimate Merger contributes data capabilities and merge/external data expertise to the jointly developed AI recommendation solution.
• ルビー・グループ (Ruby Group)coreStrategic or Co-development Partner · 1 October 2024Ruby Group became a consolidated subsidiary of YRGLM in October 2024, significantly expanding the commerce AI business's support capabilities. Ruby Group provides EC site operation outsourcing, full fulfillment services, and marketing support, enabling YRGLM to offer comprehensive EC operator support from site operations through logistics.
• Micro Focus (Vertica)coreTechnology or IntegrationYRGLM uses Vertica (from Micro Focus, now OpenText) as the database platform for its large-scale data analytics infrastructure. The company presented at Vertica Unify APAC 2021 as a Japanese enterprise case study for handling 70 billion+ real-time analytics.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Singular: Marketing attribution and analytics platform. Direct competitor in the ad-effectiveness-measurement category that AD EBiS dominates in Japan.
• Adjust: Mobile measurement and analytics SaaS. Closely comparable to AD EBiS's ad-measurement/attribution functionality, with both serving advertisers needing unified performance analytics across digital channels.
• WooCommerce: Open-source e-commerce platform built on WordPress. Closely comparable to EC-CUBE on the open-source EC dimension, with similar customization and partner-ecosystem dynamics.
• futureshop: Japanese SaaS e-commerce platform serving SMB and mid-market retailers. Comparable to EC-CUBE's hosted/commercial offering in the same Japanese market.
• Makeshop (GMO): GMO's Japanese e-commerce platform, the most direct domestic competitor to EC-CUBE for SMB and mid-market merchants building online stores in Japan.
• AppsFlyer: Global mobile and cross-channel ad measurement/attribution platform. Directly comparable to AD EBiS in cross-channel advertising attribution and effectiveness measurement, though with much broader geographic reach.

Broad incumbents

• Salesforce Marketing Cloud: Global marketing cloud with campaign management, analytics, and personalization. Comparable to YRGLM's integrated Marketing AI + Commerce AI play at the enterprise level, with much broader geographic reach.
• Shopify: Global e-commerce platform incumbent. Comparable to EC-CUBE as an EC platform, but with global scale, broader merchant base, and a much larger capital and partner ecosystem.
• Adobe (Adobe Analytics / Experience Cloud): Broad enterprise martech/analytics incumbent. Overlaps with AD EBiS in advertising measurement and analytics, but as part of a much larger cross-channel marketing suite.

Regional players

• FreakOut Holdings: Japanese digital ad-tech company (DSP, ad platform). Regional comparable in Japanese ad-tech infrastructure; less direct overlap with measurement but operates in the same Japan ad ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yrglm.fanpage
• Xx.com/yrglm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YRGLM