Jericho Beach Kayak Centre LTD

What Jericho Beach Kayak Centre LTD does

Jericho Beach Kayak Centre LTD is a privately held recreational kayaking operator headquartered at 1300 Discovery Street in Vancouver, British Columbia, operating from within the Jericho Sailing Centre compound at Jericho Beach. Founded in its current legal form in 2019 when Bob Putnam and Erian Baxter of Deep Cove Kayak Centre acquired the operation from Ecomarine, the company carries forward over 45 years of combined paddlesport heritage from Ecomarine (established 1980) and Deep Cove Kayak (established 1981). The business operates strictly on a regional basis, serving individual paddlers, families, youth, corporate groups, and inclusive community paddles in the Vancouver area.

The core offering is a vertically integrated kayaking platform spanning hourly kayak and surfski rentals, Paddle Canada-certified instruction (Basic through Level 2 and Instructor Trainer), guided tours (Jericho Explorer, Sunset, Full Moon, Family, Private), seasonal youth summer camps for ages 7-15, corporate team-building, and inclusive community paddles for BIPOC, Pride/2SLGBTQAI+, Women on Water, Mandarin-speaking, and EAL communities. Pass-based products (Season's Pass at $349, Save on Six Pass at $149, Triple Pass at $119) provide subscription-like recurring revenue and cross-location access. Retail hardware sales of kayaks, equipment, and clothing are handled through the sister store Coast Outdoors in North Vancouver.

The company is a certified Social Purpose Company and employs over 60 team members, including more than 45 certified Paddle Canada instructors and 15 rental staff, led day-to-day by General Manager and School Director EJ Lange. The technology footprint is minimal and operational: a WordPress website, theflybook.com online booking integration, and standard email and social channels. Revenue mechanics are split across usage-based rentals, one-time lesson/tour/camp purchases, subscription passes, and retail hardware sales. There is no institutional investment or public listing.

Name

Jericho Beach Kayak Centre LTD

Legal name

Jericho Beach Kayak Centre LTD

Website

https://jerichobeachkayak.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Jericho Beach Kayak Centre LTD is a Vancouver-based, privately held recreational kayaking operator offering rentals, Paddle Canada-certified lessons, guided tours, youth summer camps, corporate team-building, and inclusive community paddles from its Jericho Beach site, with pass-based recurring revenue across three Vancouver-area locations.

Ownership category

akta.pro rank

Product category

Recreational Kayaking Services

NAICS

Sports and Recreation Instruction (61162), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

akta.pro secondary industries

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

Keywords

• Kayak rental services
• Paddlesport instruction
• Guided kayak tours
• Youth kayaking camps
• Paddle canada certification

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Kayak Rentals: Hourly and multi-hour kayak and surfski rentals at Jericho Beach location. Single and double kayaks available. Starting at $49 per rental.
2. Kayak Lessons: Paddle Canada certified courses from introductory to Level 2 instructor training. Includes beginner, intermediate, advanced clinics, rolling, Greenland paddling, VHF radio certification, and instructor courses.
3. Guided Tours: Guided kayak tours including Sunset Tours, Full Moon Tours, Family Tours, Jericho Explorer Tours, and Private Tours. Priced per person.
4. Summer Camps: Half-day and full-day kayak camps for youth ages 7-14, including specialized intermediate camps and private camps for groups.
5. Rental Passes: Season Pass ($349), Save on Six Pass (starting $149 for 6 rentals), and Triple Pass ($119 for all three locations). Subscription-like recurring revenue from passes.
6. Retail Sales: Sale of kayaks, kayaking equipment, and clothing through sister retail store Coast Outdoors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jericho Beach Kayak Centre operates a paddlesport service center at Vancouver's Jericho Beach offering single and double kayak and surfski rentals (with equipment included), Paddle Canada certified lessons from introductory through Level 2 instructor training, guided tours (sunset, full moon, family, explorer), youth summer camps, and community paddles for diverse groups. The business combines recreational rentals, professional instruction, guided experiences, and youth/community programming into an integrated waterfront service offering.

Product overview

Jericho Beach Kayak Centre operates as a unified service platform offering kayaking rentals, lessons, tours, youth programs, and community paddles from Jericho Beach in Vancouver. The core offering centers on kayak and surfski rentals (single, double, and fitness-oriented craft) with equipment included. Instruction is delivered through Paddle Canada-certified courses ranging from 3-hour introductory sessions through multi-day Level 2 certification programs, including specialized clinics for Greenland paddling, rolling, surfski, and VHF radio. Guided tours include daily Jericho Explorer and Sunset tours plus specialty Full Moon experiences. Youth programming encompasses summer camps for ages 7-15, birthday parties, school groups, and home-learner programs. Community paddles serve specific populations including BIPOC, Pride/2SLGBTQAI+, Women on Water, and Mandarin-speaking paddlers. Group services include corporate teambuilding, student groups, and EAL programs. Membership options include Season's Pass, Save on Six Pass, and Triple Pass for multi-location access.

Differentiator

Problem solved

Functional benefit

Products and services

• Kayak Rentals
• Surfski Rental
• Kayak Lessons and Certification Courses
• Paddle Canada Instructor Training
• Guided Kayak Tours
• Youth Summer Camps
• Birthday Party Packages
• Community Paddles
• Corporate Teambuilding Programs
• School and Youth Group Programs
• EAL Paddling Groups
• Season's Pass
• Save on Six Pass
• Triple Pass
• Gift Cards and Certificates

Quantifiable outcome

• Over 44 years of welcoming paddlers from around the world
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Deep Cove KayakcoreStrategic or Co-development PartnerSister paddling school located in picturesque Deep Cove offering kayaking and stand up paddleboarding lessons, tours, and rentals. Part of the same ownership group (Bob Putnam and Erian Baxter) that operates Jericho Beach Kayak. Joint Triple Pass offers access to all three locations.
• Cates Park Paddling CentrecoreStrategic or Co-development PartnerLocation in North Vancouver just 5 minutes from Deep Cove. Offers excellent paddling in North Van area. Included in Triple Pass program alongside Jericho Beach and Deep Cove locations.
• Coast OutdoorscoreChannel Partner/ Reseller/ DistributorRetail store selling kayaks, kayaking equipment, and clothing. Located near Iron Workers Bridge. Offers 10% discount to Jericho Beach Kayak lesson customers. Provides equipment for program participants.
• Colour the TrailsminorGTM or Marketing PartnerCommunity organization offering accessible outdoor programs for BIPOC and 2SLGBTQAI+ folks. Partnership provides discounted kayak programs at Jericho Beach and supports community building on trails, waves, and slopes.
• Jericho Sailing CentrecoreOthersHome facility within which Jericho Beach Kayak operates. Provides infrastructure, parking, washroom facilities, and rescue services. JBK is located on the east side of the compound.
• Paddle CanadacoreStrategic or Co-development PartnerNational association for recreational paddling that provides instructor certification standards. Jericho Beach Kayak offers Paddle Canada certified courses from Basic to Level 2 and instructor training. All instructors hold Paddle Canada certifications.
• Sea Kayak Guides Alliance of BC (SKGABC)minorStrategic or Co-development PartnerNon-profit society for sea kayak guides and operators in BC. Jericho Beach Kayak instructors hold certifications recognized by SKGABC.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Paddle Vancouver: Vancouver-based kayak and paddleboard rental and tour operator servicing False Creek, English Bay, and surrounding waters. Directly competes with JBK on urban paddlesport rentals and beginner experiences.
• Lotus Surf & Paddle Adventures: Vancouver paddlesport provider offering kayak and SUP rentals, lessons, and tours in English Bay and False Creek. Comparable beginner-friendly rental and instructional offering serving the same Vancouver tourist and resident market.
• Ecomarine Ocean Kayak Centre: Predecessor operator at Jericho Beach, founded in 1980, providing kayak rentals, lessons, and tours on Vancouver's English Bay. Highly comparable service offering and customer base, sharing historical instructors (e.g., Chris Ladner) with JBK.
• Wild Coast Kayak: BC-based sea kayak outfitter offering guided tours, lessons, and rentals on the Vancouver Island coast. Comparable in instruction-led touring model and Paddle Canada certification pathway, though geographically distinct.
• Cates Park Paddling Centre: North Vancouver paddlesport operator offering kayak and paddleboard rentals and instruction, included in the Triple Pass alongside Jericho Beach and Deep Cove. Directly comparable in product mix and target customer.
• Deep Cove Kayak: Sister paddlesport school in Deep Cove, North Vancouver, offering kayak and SUP lessons, tours, and rentals in Indian Arm. Operated by the same ownership group as Jericho Beach Kayak and bundled via the Triple Pass, making it the closest direct comparable.

Others

• Coast Outdoors: Sister retail store near Iron Workers Bridge selling kayaks, paddling equipment, and clothing with a cross-promotion discount to JBK lesson customers. Functionally a vertical channel partner capturing equipment wallet share from JBK's graduating customers.
• Jericho Sailing Centre: Host facility at Jericho Beach providing shared infrastructure (parking, washrooms, rescue services) under which JBK operates. Adjacent rather than competitive, but a critical ecosystem partner whose policies and capital plans directly affect JBK's operations.

Regional players

• Northwest Outdoor Center: Seattle-based paddlesport center on Lake Union offering kayak, rowing, and paddleboard rentals, lessons, and youth programs. Closest US comparable by service mix and urban-waterfront facility model, though in a different geography.
• La Jolla Kayak: Southern California kayak and snorkel tour and rental operator serving a major urban waterfront. Comparable business model combining rentals, guided tours, and beginner instruction, but in a different climate and geography.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/coastoutdoors
• Facebookfacebook.com/jerichobeachkayak
• Instagraminstagram.com/jerichobeachkayak
• LinkedInlinkedin.com/company/jerichobeachkayak

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jericho Beach Kayak Centre LTD