Developer docs
API playgroundTry for free, no card

Search company profiles

AerServ

Full company profile

uuid003e336

Namestring
AerServ
Legal namestring
InMobi
Websiteurl
inmobi.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

AerServ was a mobile-focused Supply-Side Platform (SSP) and publisher monetization platform founded in 2012 in Irvine, California. The company provided mobile publishers with a free technology platform designed to manage header bidding, ad inventory optimization, and yield management across programmatic demand sources. Its core product was built to address the specific mechanics of mobile in-app and mobile web advertising, including mediation, real-time bidding, and demand source competition to maximize publisher revenue per impression. The business model was a free SSP model, with revenue likely generated via take-rates on ad spend transacted through the platform — a structure that lowers publisher acquisition friction but caps unit economics.

AerServ operated with a small team (11-50 employees) and raised a single disclosed funding round from Vista Venture Partners in 2016. The company was subsequently acquired by InMobi, as confirmed by the redirection of its web presence to inmobi.com. Post-acquisition, AerServ's technology has been integrated into InMobi's broader mobile programmatic and mediation stack, combining header bidding capabilities with InMobi's global demand relationships and GenAI-enabled creative and audience tools. As a standalone entity AerServ no longer maintains independent product or commercial operations.

Short descriptiontext

AerServ is a mobile supply-side platform acquired by InMobi, providing free header bidding and yield optimization technology to mobile publishers for programmatic ad monetization.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersIrvine, United States
HQ citystring
Irvine
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices19 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mobile SSP, publisher monetization, mobile ad serving, programmatic advertising, supply-side platform
NAICS code1 code
  • Software Publishers5132
Product category
Mobile Advertising Technology (Supply-Side Platform)
Social media profiles4 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Advertising Platform Services
TypeAdvertising
Description

Global advertising and engagement platform revenue from serving brands with mobile advertising, audience targeting, and campaign management capabilities across 150+ countries

inmobi.com
2Consumer Platform Commerce
TypeTransaction Fee
Description

Glance AI intelligent shopping agent enabling transactions and commerce on lock screen surfaces with 370M+ users generating 4,000+ prompts per user annually

inmobi.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 4 records shown
1Glance AI
Description

An intelligent shopping agent and immersive generative AI commerce platform transforming how consumers shop using AI.

inmobi.com
+3 more records
Core offering1 text field

AerServ is a free mobile Supply-Side Platform (SSP) and monetization platform that empowers mobile publishers with ad inventory management, header bidding, and yield optimization capabilities. It enables app developers and mobile publishers to maximize ad revenue through programmatic demand sources, mediation, and real-time bidding, and now operates as part of the InMobi Advertising platform ecosystem.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Second-largest in-app exchange in the industry with 39% year-over-year growth in 2022
+1 more record
Product overview1 text field

InMobi operates as a GenAI-powered consumer internet platform with a dual-engine architecture: the enterprise engine (InMobi Advertising) powers global advertising with Exchange, DSP, and Accelerate offerings serving 30,000+ brands across 2B+ users in 150+ countries; the consumer engine is led by Glance, an intelligent shopping agent on the lock screen serving 370M+ users. Consumer brands include Glance (AI shopping agent) and 1Weather (weather app). The platform integrates IAB-certified measurement and analytics tools including Adjust, AppsFlyer, and Kochava.

Product and service1 record
1AerServ Mobile SSP & Monetization Platform
CategoryMobile Advertising Technology / Supply-Side Platform
Description

A free mobile Supply-Side Platform (SSP) and monetization platform that empowers mobile publishers and app developers with header bidding, ad mediation, and programmatic demand connections to maximize ad revenue across multiple ad formats and demand sources.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1IAB (Interactive Advertising Bureau)
Strategic tierMinorTypeOthers
Description

InMobi Advertising Platform is a certified vendor under IAB frameworks, participating in industry standards and transparency initiatives

2IAB Tech Lab
Strategic tierMinorTypeOthers
Description

Participation in IAB Tech Lab initiatives for technical standards in digital advertising

3MMA (Mobile Marketing Association)
Strategic tierMinorTypeOthers
Description

Member of MMA for mobile marketing industry collaboration and standards

4TAG (Trustworthy Accountability Group)
Strategic tierMinorTypeOthers
Description

TAG certified vendor demonstrating commitment to brand safety and fraud prevention in advertising supply chain

5KLAY Childcare Services
Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Partnership for premium child day care services at reasonable rates for InMobi employees through KLAY's partnership with InMobi

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Liftoff
TypeDirect peer
Description

Mobile ad-tech and programmatic monetization focused on app user acquisition and retargeting. Directly comparable to InMobi/AerServ as a mobile-first programmatic exchange serving app publishers and brand advertisers.

2Unity Ads
TypeDirect peer
Description

Unity's mobile in-app advertising and monetization platform focused on game and app publishers. Directly comparable to AerServ/InMobi as a mobile SSP serving app developers with programmatic demand.

3Digital Turbine
TypeDirect peer
Description

Mobile advertising and app-install monetization platform with strong carrier and OEM relationships, directly comparable to InMobi's combination of in-app advertising and Glance's OEM/carrier lock-screen distribution model.

4Magnite
TypeDirect peer
Description

Largest independent omnichannel SSP (formerly Rubicon Project), directly comparable to InMobi Exchange as a programmatic exchange serving mobile and CTV publishers with brand-safe demand.

5Chartboost
TypeDirect peer
Description

Mobile ad-tech platform for in-app programmatic monetization, header bidding, and ad mediation serving mobile game and app publishers. Direct competitor to AerServ in the mobile SSP layer.

6PubMatic
TypeDirect peer
Description

Independent programmatic SSP with mobile header bidding, directly comparable to InMobi Exchange. Both compete for publisher inventory and programmatic advertiser spend across mobile and CTV.

7AppLovin
TypeDirect peer
Description

Mobile ad-tech platform with AXON engine and SparkLabs monetization stack, competing directly with AerServ/InMobi Exchange for app publisher monetization and brand advertiser demand.

8The Trade Desk
TypeDirect peer
Description

Leading independent demand-side platform buying programmatically across mobile, CTV, and display. InMobi's DSP competes alongside The Trade Desk for advertiser budgets, with InMobi Exchange also feeding demand into TTD-style buys.

9Google AdMob
TypeDirect peer
Description

Google's mobile ad network and SSP for app publishers, directly competing with AerServ/InMobi Exchange for in-app monetization. Both serve mobile publishers with header-bidding-style monetization and demand from brand advertisers.

10Meta Audience Network
TypeDirect peer
Description

Meta's mobile audience extension and SSP that monetizes third-party apps using Facebook's advertiser demand. Direct competitor to AerServ/InMobi Exchange in mobile header bidding and in-app ad serving.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

AerServ

Mobile Advertising Technology (Supply-Side Platform)inmobi.com

AerServ is a mobile supply-side platform acquired by InMobi, providing free header bidding and yield optimization technology to mobile publishers for programmatic ad monetization.

What AerServ does

AerServ was a mobile-focused Supply-Side Platform (SSP) and publisher monetization platform founded in 2012 in Irvine, California. The company provided mobile publishers with a free technology platform designed to manage header bidding, ad inventory optimization, and yield management across programmatic demand sources. Its core product was built to address the specific mechanics of mobile in-app and mobile web advertising, including mediation, real-time bidding, and demand source competition to maximize publisher revenue per impression. The business model was a free SSP model, with revenue likely generated via take-rates on ad spend transacted through the platform — a structure that lowers publisher acquisition friction but caps unit economics.

AerServ operated with a small team (11-50 employees) and raised a single disclosed funding round from Vista Venture Partners in 2016. The company was subsequently acquired by InMobi, as confirmed by the redirection of its web presence to inmobi.com. Post-acquisition, AerServ's technology has been integrated into InMobi's broader mobile programmatic and mediation stack, combining header bidding capabilities with InMobi's global demand relationships and GenAI-enabled creative and audience tools. As a standalone entity AerServ no longer maintains independent product or commercial operations.

AerServ firmographics

Firmographics
Name
AerServ
Legal name
InMobi
Website
https://inmobi.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
11–50 employees
Short description
AerServ is a mobile supply-side platform acquired by InMobi, providing free header bidding and yield optimization technology to mobile publishers for programmatic ad monetization.
Ownership category
akta.pro rank

Where AerServ is headquartered

Location

Headquarters

HQ city
Irvine
HQ country
United States
HQ region
North America

Offices19 records

Markets served

AerServ business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

  1. Advertising Platform Services: Global advertising and engagement platform revenue from serving brands with mobile advertising, audience targeting, and campaign management capabilities across 150+ countries
  2. Consumer Platform Commerce: Glance AI intelligent shopping agent enabling transactions and commerce on lock screen surfaces with 370M+ users generating 4,000+ prompts per user annually

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

AerServ product offering

Product offering

Core offering

AerServ is a free mobile Supply-Side Platform (SSP) and monetization platform that empowers mobile publishers with ad inventory management, header bidding, and yield optimization capabilities. It enables app developers and mobile publishers to maximize ad revenue through programmatic demand sources, mediation, and real-time bidding, and now operates as part of the InMobi Advertising platform ecosystem.

Product overview

InMobi operates as a GenAI-powered consumer internet platform with a dual-engine architecture: the enterprise engine (InMobi Advertising) powers global advertising with Exchange, DSP, and Accelerate offerings serving 30,000+ brands across 2B+ users in 150+ countries; the consumer engine is led by Glance, an intelligent shopping agent on the lock screen serving 370M+ users. Consumer brands include Glance (AI shopping agent) and 1Weather (weather app). The platform integrates IAB-certified measurement and analytics tools including Adjust, AppsFlyer, and Kochava.

Differentiator

Problem solved

Functional benefit

Brands

  • Glance AI: An intelligent shopping agent and immersive generative AI commerce platform transforming how consumers shop using AI.
  • InMobi Exchange
  • InMobi DSP
  • 1Weather

Products and services

  • AerServ Mobile SSP & Monetization Platform A free mobile Supply-Side Platform (SSP) and monetization platform that empowers mobile publishers and app developers with header bidding, ad mediation, and programmatic demand connections to maximize ad revenue across multiple ad formats and demand sources.

Quantifiable outcome

  • Second-largest in-app exchange in the industry with 39% year-over-year growth in 2022
  • +1 more outcomes

Companies that use AerServ

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

AerServ technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature3 records

AerServ partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor.

  • IAB (Interactive Advertising Bureau)minorOthersInMobi Advertising Platform is a certified vendor under IAB frameworks, participating in industry standards and transparency initiatives
  • IAB Tech LabminorOthersParticipation in IAB Tech Lab initiatives for technical standards in digital advertising
  • MMA (Mobile Marketing Association)minorOthersMember of MMA for mobile marketing industry collaboration and standards
  • TAG (Trustworthy Accountability Group)minorOthersTAG certified vendor demonstrating commitment to brand safety and fraud prevention in advertising supply chain
  • KLAY Childcare ServicesminorImplementation/ SI/ Consulting PartnerPartnership for premium child day care services at reasonable rates for InMobi employees through KLAY's partnership with InMobi

Scale indicators9 records

Recent moves3 records

Expansion highlights3 records

AerServ competitors and assessment

Company assessment

Direct peers

  • Liftoff: Mobile ad-tech and programmatic monetization focused on app user acquisition and retargeting. Directly comparable to InMobi/AerServ as a mobile-first programmatic exchange serving app publishers and brand advertisers.
  • Unity Ads: Unity's mobile in-app advertising and monetization platform focused on game and app publishers. Directly comparable to AerServ/InMobi as a mobile SSP serving app developers with programmatic demand.
  • Digital Turbine: Mobile advertising and app-install monetization platform with strong carrier and OEM relationships, directly comparable to InMobi's combination of in-app advertising and Glance's OEM/carrier lock-screen distribution model.
  • Magnite: Largest independent omnichannel SSP (formerly Rubicon Project), directly comparable to InMobi Exchange as a programmatic exchange serving mobile and CTV publishers with brand-safe demand.
  • Chartboost: Mobile ad-tech platform for in-app programmatic monetization, header bidding, and ad mediation serving mobile game and app publishers. Direct competitor to AerServ in the mobile SSP layer.
  • PubMatic: Independent programmatic SSP with mobile header bidding, directly comparable to InMobi Exchange. Both compete for publisher inventory and programmatic advertiser spend across mobile and CTV.
  • AppLovin: Mobile ad-tech platform with AXON engine and SparkLabs monetization stack, competing directly with AerServ/InMobi Exchange for app publisher monetization and brand advertiser demand.
  • The Trade Desk: Leading independent demand-side platform buying programmatically across mobile, CTV, and display. InMobi's DSP competes alongside The Trade Desk for advertiser budgets, with InMobi Exchange also feeding demand into TTD-style buys.
  • Google AdMob: Google's mobile ad network and SSP for app publishers, directly competing with AerServ/InMobi Exchange for in-app monetization. Both serve mobile publishers with header-bidding-style monetization and demand from brand advertisers.
  • Meta Audience Network: Meta's mobile audience extension and SSP that monetizes third-party apps using Facebook's advertiser demand. Direct competitor to AerServ/InMobi Exchange in mobile header bidding and in-app ad serving.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

AerServ social profiles

Digital presence

AerServ compliance and trust

Trust signal

Compliance1 record

AerServ financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AerServ leadership team

Management profile

Number of profiles

AerServ subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

AerServ funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AerServ M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AerServ

What does AerServ do?

AerServ is a free mobile Supply-Side Platform (SSP) and monetization platform that empowers mobile publishers with ad inventory management, header bidding, and yield optimization capabilities. It enables app developers and mobile publishers to maximize ad revenue through programmatic demand sources, mediation, and real-time bidding, and now operates as part of the InMobi Advertising platform ecosystem.

Is AerServ a public or private company?

AerServ is a private company. It is classified as corporate owned and is currently operating.

When was AerServ founded?

AerServ was founded in 2007. It employs 11 to 50 people.

Where is AerServ based?

AerServ is headquartered in Irvine, United States, in the North America region.

How does AerServ make money?

Two revenue lines are on record. Advertising Platform Services are the primary driver. The others are consumer Platform Commerce.

Who are AerServ's main competitors?

Direct peers on record are Liftoff, Unity Ads, Digital Turbine, Magnite, Chartboost, PubMatic, AppLovin, The Trade Desk, Google AdMob and Meta Audience Network.

Does AerServ have an API?

No public API is recorded for AerServ.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
Marketing DiveInMobi acquires AerServ for $90M to build in-app video programmatic platformMobile advertising platform InMobi has acquired ad tech firm AerServ for $90 million to create what the companies claim is the largest programmatic video platform for mobile publishers. The acquisition integrates AerServ's more than 90 billion monthly ad opportunities and access to over 2,000 apps into InMobi Exchange, while growing the exchange's global reach through AerServ's integrations with over 75 DSPs, exchanges, and agencies. Programmatic and video ad inventory will account for over 35% of InMobi's overall revenue following the deal, with the combined entity touting viewability rates exceeding 90% and video completion rates of 70%.The Times of IndiaInMobi acquires US-based AerServ for $90 millionInMobi acquired US-based AerServ for $90 million in cash and stock. AerServ, serving Warner Bros, Shazam, and Gameloft, focuses on mobile video ads and programmatic delivery. InMobi plans to expand the technology to China and India within six months.GlobeNewswireAerServ Expands Industry Sales Presence -- Opens New Offices in New York City and Chicago and Strengthens Leadership TeamAerServ opened new offices in New York City and Chicago to expand its sales presence. David DiAngelo joined as VP of Marketplace Development, previously at The Rubicon Project. The move underscores AerServ's growth and commitment to serving clients in current and new markets.GlobeNewswireAerServ Launches DataServAerServ launched DataServ, a data-as-a-service product connecting CRM and offline data to mobile data. It lets mobile publishers generate revenue beyond ad impressions by delivering anonymized data to advertisers. The product aims to help publishers monetize existing first-party data.PR NewswireStrata Partners with AerServ to Strengthen Mobile Video Ad Buying OpportunitiesStrata, a media buying and selling software provider, announced a partnership and integration with AerServ, a mobile ad management technology and supply-side platform, on March 16, 2017. The partnership enables agencies using Strata's software to access AerServ's premium mobile app inventory, covering over 200 designated market areas with guaranteed full-screen in-app video placements in 15 and 30 second formats. AerServ provides over 60 billion monthly ad opportunities with 99% viewability and an 85% ad-view completion rate, allowing agencies to extend broadcast campaigns to smartphone and tablet users.GlobeNewswireGameloft selects AerServ as Partner to Drive In App Brand AdvertisingAerServ and Gameloft Advertising Solutions announced a partnership to monetize and optimize in-app advertising units. The collaboration integrates AerServ's video mediation platform into Gameloft games for rewarded video and display ads. Both companies aim to increase yield and bring unique advertisers to Gameloft's placements.GlobeNewswireAerServ and Mediaocean Partner to Provide Local Broadcast Buyer's Proprietary Technology to Mobile AudiencesAerServ and Mediaocean announced a partnership to give local broadcast buyers access to mobile video inventory. AerServ reports over 98% viewability and an 80% completion rate for its in-app videos. The partnership lets buyers purchase AerServ media through Mediaocean's Spectra platform.GlobeNewswireWildTangent Utilizes AerServ's Mobile Mediation Platform for Transparency, Flexibility and True Partnership to Drive YieldWildTangent selected AerServ as its mobile mediation platform and SSP for its games. Fill rates increased 32.29% since switching from an in-house solution. The partnership exposes inventory to brand campaigns from advertisers like Pandora, AT&T, and Wal-Mart.GlobeNewswireAerServ Partners With Unreel.me As Exclusive Connected TV Mediation PlatformAerServ partnered with Unreel.me as its exclusive connected TV mediation platform, giving Unreel customers access to AerServ's monetization tools. The partnership adds desktop, mobile, and OTT monetization capabilities, including programmatic buyers and VPAID. Unreel.me has partnered with thousands of creators and over a dozen premium networks since its April 2016 launch.GlobeNewswireAerServ Partners With The Media Trust to Ensure Ad Security for PublishersAerServ announced a partnership with The Media Trust to detect and remove malicious ad creatives, using The Media Trust's Media Scanner service. The service has already identified multiple instances of malicious creative that AerServ eliminated. The partnership aims to protect mobile publishers from malvertising.