Shell Bay Club

What Shell Bay Club does

Shell Bay Club is a private, invitation-only membership club operating a 150-acre luxury lifestyle property in Hallandale/Miami, South Florida. The club opened in October 2024 and is anchored by what is described as South Florida's first new golf course in over 25 years, supplemented by clay tennis courts (Tennis Pavilion), racquet sports, fitness facilities, yachting experiences, and culinary/dining programming. Membership is curated and not publicly priced; prospective members submit inquiries and are reportedly vetted through sponsorship or invitation by existing members, targeting high-net-worth individuals seeking exclusivity and a residential-style resort lifestyle. The club employs a recurring subscription revenue model (annual membership fees) supplemented by ancillary facility-driven spend (dining, events, services).

Adjacent to — but commercially distinct from — the club itself, The Residences at Shell Bay is a 20-story, 108-residence Mediterranean-inspired condominium tower developed under a joint venture between Witkoff Group and PPG Development, financed in part by a $273 million construction loan secured in February 2025. The residential product achieved approximately $100 million in sales since October 2024 and broke ground on vertical construction in October 2025, with buyers purchasing bundled access to club amenities. The combined offering creates a vertically integrated club-residence ecosystem, while legally and operationally the club itself runs as a separate private membership entity with no disclosed parent-subsidiary relationship to the developers. Underlying technology is limited to a standard club-management platform (ClubEssential-class); the company has no disclosed AI/ML, data, or proprietary technology assets.

Name

Shell Bay Club

Legal name

Shell Bay Club

Website

https://shellbayclub.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shell Bay Club is an invitation-only private membership club in South Florida offering golf, tennis, yachting, fitness, and dining on a 150-acre property, targeting high-net-worth individuals and linked to the 108-residence Shell Bay Residences condominium tower developed by Witkoff Group and PPG Development.

Ownership category

akta.pro rank

Product category

Luxury Private Club Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Luxury membership club
• Country club amenities
• Racquet sports facility
• Luxury resort lifestyle

Headquarters

HQ city

Hallandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Private Membership Fees: Shell Bay Club generates revenue through private membership fees, offering exclusive access to world-class golf, tennis, yachting, fitness facilities, and culinary experiences. The club is invitation-only and targets affluent individuals seeking an exceptional lifestyle.
2. Real Estate Sales - The Residences at Shell Bay: The 20-story condominium tower with 108 residences generates revenue through property sales. Achieved approximately $100 million in sales since October, developed by Witkoff Group and PPG Development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shell Bay Club operates as an invitation-only private membership club on a 150-acre property in South Florida, offering exclusive access to championship golf (the region's first new golf course in over 25 years), clay tennis courts, yachting, fitness, and dining experiences for high-net-worth individuals. The affiliated Residences at Shell Bay, developed by Witkoff Group and PPG Development, comprises 108 luxury condominium units in a 20-story Mediterranean-inspired tower, with approximately $100 million in sales since October 2024.

Product overview

Shell Bay Club is a private, invitation-only membership club located in South Florida, offering a unified luxury lifestyle experience. The core offering is the club membership providing access to world-class amenities including golf (the region's first new golf course in 25 years), racquet sports, fitness activities, and dining. The portfolio also includes The Residences at Shell Bay, a separate luxury condominium development by Witkoff Group and PPG Development offering 108 residences in a 20-story Mediterranean-inspired tower, which provides buyers with access to the club's resort lifestyle amenities. The development achieved approximately $100 million in sales since October 2024, anchored by the opening of the golf club.

Differentiator

Problem solved

Functional benefit

Brands

• The Residences at Shell Bay: A 20-story condominium tower comprising 108 residences, developed by Witkoff Group and PPG Development.

Products and services

• Shell Bay Club Membership An invitation-only private club membership that grants access to world-class amenities including golf, racquet sports, fitness, dining, and yachting experiences at the 150-acre Shell Bay property in South Florida for high-net-worth individuals and their guests.
• Shell Bay Golf Club The club's championship golf facility offering a course, world-class caddie program, and practice facilities available to members and their guests.
• Racquet Sports Tennis programming and facilities, including clay courts in the Tennis Pavilion, offered to members and their guests.
• Dining Culinary and dining services at the club offered to members and their registered guests.
• Guest Services Comprehensive guest services including registration, gate security, valet parking, caddie program, and dress code enforcement for visitors to the club.
• The Residences at Shell Bay A 20-story Mediterranean-inspired condominium tower comprising 108 luxury residences developed by Witkoff Group and PPG Development, offering buyers resort lifestyle amenities including access to the private club; approximately $100 million in sales since October 2024.

Quantifiable outcome

• $100 million in residence sales since October
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Witkoff GroupcoreStrategic or Co-development PartnerWitkoff Group is the developer of The Residences at Shell Bay, a 20-story condominium tower with 108 residences. The company is a co-development partner with PPG Development on this luxury residential project.
• PPG DevelopmentcoreStrategic or Co-development PartnerPPG Development co-develops The Residences at Shell Bay with Witkoff Group. The company provides development expertise for the 108-residence Mediterranean-inspired residential tower.
• Kyle Kuzma Family FoundationminorGTM or Marketing PartnerThe Kyle Kuzma Family Foundation hosts its 2nd Annual Celebrity Golf Tournament at Shell Bay Club in July 2025, bringing celebrity participants and media attention to the venue.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boca West Country Club: Large private country club in Boca Raton offering golf, tennis, fitness, dining, and social amenities to a membership of affluent residents. Comparable in amenity breadth and Florida luxury residential-club model.
• The Bear's Club: Jack Nicklaus-designed private golf club and residential community in Jupiter, Florida. Comparable as a high-end Florida private club built around a signature golf course with residential tie-ins.
• Jupiter Island Club: Highly exclusive private club on Jupiter Island serving ultra-high-net-worth Florida residents. Comparable in small-membership exclusivity and South Florida positioning, though without a new-course launch narrative.
• Fisher Island Club: Ultra-exclusive private membership club located on Fisher Island in Miami, offering golf, tennis, marina, spa, and dining. Closely comparable to Shell Bay in geography, exclusivity positioning, and integrated lifestyle amenity mix.
• Indian Creek Country Club: Invitation-only private club on Indian Creek Island in Miami Beach with a championship golf course and tight membership. Mirrors Shell Bay's curated-membership, premier-golf positioning in the South Florida HNW market.
• Sailfish Point Club: Private, gated oceanfront club and golf community in Stuart, Florida. Comparable as a Florida private club combining golf, marina, and beach amenities for an exclusive HNW membership.
• The Bath Club: Historic private social and beach club in Palm Beach with dining, tennis, and aquatic amenities. Comparable as a long-standing exclusive Florida members club competing for the same HNW demographic.

Broad incumbents

• The Breakers Palm Beach: Iconic luxury oceanfront resort and private club in Palm Beach with golf, tennis, dining, and beach amenities. Comparable in Florida luxury hospitality positioning and amenity breadth, but operates at a much larger scale and is also open to resort guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shellbayresidences
• Facebookfacebook.com/61550859340375
• LinkedInlinkedin.com/company/shell-bay-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shell Bay Club