PPG Development
PPG Development is a South Florida luxury real estate developer specializing in golf course redevelopment, multifamily rentals, and integrated resort-residential communities, serving high-net-worth buyers and renters through projects including Slate Hallandale Beach, Shell Bay Residences, and Shell Bay Club.
- Company typePrivate
- Founded2000
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PPG Development does
PPG Development, LLC is a privately held South Florida real estate development firm founded by Ari Pearl, operating from its headquarters at 501 Diplomat Parkway in Hallandale Beach, Florida. The company identifies underperforming assets — particularly distressed golf courses — and redevelops them into luxury residential, hospitality, and integrated resort-residential communities. Its eight named projects span multifamily rentals (Slate Hallandale Beach at 250 units, Palm Aire at 728 units, 58 Oak at 339 units), luxury condominiums (Shell Bay Residences at 108 units, Bay Harbor Towers replacement at 44 units), hospitality (The Altair Hotel, Shell Bay's 60-key Auberge-managed boutique resort), and private golf clubs (Shell Bay Club with a Greg Norman-designed championship course, The Club at Emerald Hills with a Nicklaus Design course). Cumulative firm-level activity exceeds $4 billion in real estate transactions, 2,500 residential units in various stages of development, and 2 million+ square feet delivered.
The firm's revenue model blends episodic one-time recognition (condominium sales at Shell Bay Residences and Bay Harbor Towers, with unit minimums of $3M and penthouses from $11M) with recurring streams from luxury rental operations (Slate rents range $3,200–$18,000/month across 1–4 bedroom units and penthouses) and hospitality operations managed by Auberge Resorts Collection. Go-to-market combines direct developer sales, broker partnerships (Douglas Elliman for leasing, Atlantic Pacific Cos. for property management), branded project websites (shellbayresidences.com, liveatslate.com), and earned media in The Real Deal, Forbes, and CNN. The customer base is bifurcated into affluent residential buyers and renters seeking resort-style living and ultra-high-net-worth resort guests.
PPG's go-to-market relies on a network of strategic capital and operating partners — Witkoff Group, BH3 Management, Premium Capital Resources, EquiShares, ARK Ventures, L3C Capital, and GCF Development — alongside institutional lenders (Arbor Realty Trust, ConnectOne Bank, Sheridan Capital). Architectural and sustainability work is anchored by Kobi Karp Architecture and Spinnaker Group (SOCOTEC USA), with the latter helping Slate Hallandale Beach secure an FGBC v3 High-Rise Residential Gold certification — the only one in Hallandale Beach and the third in Broward County. Notable capital events include a $150M refinancing from Arbor Realty Trust (April 2022), a $273M construction loan with Witkoff (November 2024), and a $225M refinancing with BH3 (March 2025); the firm is also defending a lawsuit from Monroe Capital over a $70M mezzanine loan allegedly in default (March 2026).
PPG Development firmographics
Firmographics- Name
- PPG Development
- Legal name
- PPG Development, LLC
- Website
- https://ppgdevelopment.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PPG Development is a South Florida luxury real estate developer specializing in golf course redevelopment, multifamily rentals, and integrated resort-residential communities, serving high-net-worth buyers and renters through projects including Slate Hallandale Beach, Shell Bay Residences, and Shell Bay Club.
- Ownership category
- akta.pro rank
Where PPG Development is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PPG Development business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Real Estate Development Sales: PPG generates revenue through the sale of residential units (condominiums and condo-hotel units) and luxury rental apartment communities. Revenue is realized upon the sale of completed units or through developer stake sales. The firm also generates income through ground-up development of multifamily, hospitality, and commercial projects.
- Property Rental Income: PPG Development earns rental income from completed luxury rental communities such as Slate Hallandale Beach (250 units). Monthly rents range from approximately $3,200 to $18,000/month depending on unit type and size.
- Hospitality/Hotel Operations: Revenue from hospitality operations including boutique resort management (e.g., The Altair Hotel, Shell Bay's 60-key boutique resort managed by Auberge Resorts Collection).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Slate Hallandale Beach luxury rentals - one to four bedroom apartments and penthouses |
| One time/ perpetual license | Multi-year contract | Shell Bay Residences condo units - luxury condominiums and penthouses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PPG Development product offering
Product offeringCore offering
PPG Development is a South Florida-based real estate development firm that acquires, finances, builds, and operates luxury residential, multifamily, hospitality, and golf course community projects. The firm specializes in the redevelopment of underperforming golf course assets into luxury branded resort-residential communities, anchored by flagship projects including Slate Hallandale Beach (250 luxury rentals), Shell Bay Residences (108 luxury condos managed with Auberge Resorts Collection), Shell Bay Club (private members golf club), Bay Harbor Towers, Palm Aire (728 multifamily units), and The Club at Emerald Hills.
Product overview
PPG Development is a commercial and residential real estate development firm focused on the South Florida market. The company operates a portfolio of luxury real estate products including multifamily rental communities (Slate Hallandale Beach, Palm Aire, 58 Oak), hospitality properties (The Altair Hotel), luxury condominiums (Bay Harbor Towers, Shell Bay Residences), and exclusive golf club communities (Shell Bay Club, The Club at Emerald Hills). The firm leverages expertise in acquisitions, planning, development, management, operations, and financing across its development pipeline, with a specialized focus on golf course redevelopment projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Slate Hallandale Beach A 26-story luxury rental community with 250 modern residences located at 101 Diplomat Parkway in Hallandale Beach, featuring resort-inspired amenities, sustainable design with FGBC v3 High-Rise Residential Gold certification, and proximity to the Greg Norman-designed golf course. Unit sizes range from 859 to 3,230 square feet with monthly rents from $3,200 to $18,000.
- Shell Bay Residences A 20-story residential tower with 108 luxury residences developed in partnership with Auberge Resorts Collection, featuring private golf club access, yacht club, and resort-managed services. Minimum unit cost is $3 million, with penthouses starting from $11 million. This is Auberge Resorts Collection's first combined resort and residential project in Florida.
- Shell Bay Club South Florida's first new private members golf club in over 20 years, featuring a 7,250-yard championship golf course designed by Greg Norman, a 48-slip private yacht club, tennis center, and spa facilities. Membership initiation fees for The Shell Bay Club are $1 million for golf course access.
- Bay Harbor Towers
Quantifiable outcome
- Over $4 billion in real estate transactions managed by the firm and its leadership
- +3 more outcomes
Companies that use PPG Development
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
PPG Development technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PPG Development partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Auberge Resorts CollectioncoreAuberge Resorts Collection manages the boutique resort component at Shell Bay (approximately 60 hotel keys) and provides residential management services for the 108 Residences at Shell Bay. Auberge is a globally recognized luxury hospitality brand managing properties including Hotel Jerome (Aspen), Auberge du Soleil (Napa), and others. This is Auberge Resorts Collection's first combined resort and residential project in Florida.
- Chip Abele (GCF Development)minorPPG Development (led by Ari Pearl) partnered with Chip Abele's GCF Development to win the public-private partnership bid to redevelop the city-owned Orangebrook Golf & Country Club in Hollywood, FL. The team was ranked first by the Hollywood City Commission in a 4-3 vote. Plans include upgrading the course and leasing land for a 175-room hotel and 750 apartments.
- Douglas Elliman Development MarketingminorPPG Development hired Douglas Elliman's new development renting arm to handle leasing for Slate Hallandale Beach months after its opening. Douglas Elliman is a major luxury real estate brokerage with extensive development marketing capabilities. The building was approximately 30% leased at the time, and Elliman hoped to reach full lease-out in six to eight months.
- Jonathan Leifer (L3C Capital)minorPPG BHT Owner LLC, managed by Ari Pearl, partnered with Jonathan Leifer of L3C Capital for the acquisition and redevelopment of Bay Harbor Towers. The partnership acquired the 30-unit waterfront condo for $32 million with plans to demolish and replace it with a 44-unit luxury condo building.
- Premium Capital Resources (Michael Herman)corePPG Development partnered with Michael Herman's Premium Capital Resources for the development of Slate Hallandale Beach and the broader Shell Bay mixed-use project. Premium Capital co-financed the 26-story Slate tower and co-secured the $150 million refinancing from Arbor Realty Trust. Premium Capital was also part of the JV with Witkoff for phase two.
- BH3 ManagementcorePPG Development developed Slate Hallandale Beach in partnership with BH3 Management (Paramus, NJ-based). BH3 Management acquired a 50% stake in the Slate tower in May 2022 and the partnership continues across multiple projects, including a $225M refinancing for the Hallandale Beach apartment tower (March 2025). Monroe Capital's lawsuit (March 2026) references the PPG-BH3 partnership in the context of a $70M mezzanine loan default.
- Witkoff GroupcorePPG Development formed a joint venture with Witkoff Group for the second phase of the Shell Bay mixed-use golf resort development in Hallandale Beach. Witkoff joined as a co-development partner alongside PPG and Premium Capital Resources. The second phase includes extending the Greg Norman-designed golf course, a 15-acre practice facility, clubhouse, spa and wellness center, ballroom and entertainment space, 60 hotel suites, and condo-hotel units. Witkoff Co-CEO Alex Witkoff called it a 'generational opportunity' to build a golf community in South Florida.
- Matt Press (EquiShares) and Isaac Khabie (ARK Ventures)minorPPG Development partnered with Matt Press of EquiShares and Isaac Khabie of ARK Ventures for the Palm Aire (728-unit multifamily) and 58 Oak (339-unit multifamily) projects in North Miami Beach and Hollywood, respectively. These partners are co-investors and project partners for the developments on former NSU campus land.
- Spinnaker Group (Division of SOCOTEC USA)minorSpinnaker Group, a division of SOCOTEC USA, provided sustainability consulting to guide Slate Hallandale Beach to its FGBC v3 High-Rise Residential Gold certification. Jonathan Burgess from Spinnaker Group noted the firm's commitment to promoting sustainability in South Florida real estate.
- Atlantic Pacific CompaniesminorAtlantic Pacific Companies (Atlantic Pacific Cos.) handles the leasing and property management of Slate Hallandale Beach. COO Randy Weisburd stated the company was 'handling the leasing and management of the property.'
- Kobi Karp Architecture & Interior DesigncoreKobi Karp Architecture & Interior Design is PPG Development's primary architectural partner, designing Slate Hallandale Beach, Palm Aire, 58 Oak, The Club at Emerald Hills, Bay Harbor Towers replacement condo, and other projects. Kobi Karp is a prominent Miami-based architect known for luxury South Florida developments.
Scale indicators21 records
Recent moves7 records
Expansion highlights5 records
PPG Development competitors and assessment
Company assessmentDirect peers
- Related Group: One of the largest luxury residential developers in South Florida, with a similar focus on high-rise condos, multifamily, and branded residences in Miami and Fort Lauderdale. Directly comparable business model and target market to PPG.
- Terra Group: Miami-based luxury residential and mixed-use developer with projects across South Florida including branded residences and hotels. Comparable product mix and geography to PPG's portfolio.
- Dezer Development: South Florida luxury developer known for large-scale branded condo and mixed-use projects (e.g., Porsche Design Tower, Aston Martin Residences). Closely comparable in geography, product type, and ultra-luxury positioning.
- Witkoff Group: PPG's active JV partner on Shell Bay Phase 2 and a luxury condo/hotel developer with South Florida exposure. Directly comparable in product and is one of PPG's most relevant operating partners.
- BH3 Management: Paramus, NJ-based real estate investment and development firm that partnered with PPG on Slate Hallandale Beach and other projects. Comparable in mid-market luxury multifamily and condo development.
Broad incumbents
- The Related Companies: National luxury and mixed-use developer with a major South Florida presence. Wider portfolio and scale than PPG, but overlapping on branded luxury residential and hospitality product.
Others
- Auberge Resorts Collection: Luxury boutique hospitality brand that manages Shell Bay's resort and residences. Operates as a partner/service provider in PPG's hospitality offering rather than as a competitor.
- Douglas Elliman: Major luxury real estate brokerage engaged as PPG's leasing and marketing partner at Slate Hallandale Beach. Comparable customer base and luxury South Florida exposure, but operating in brokerage rather than development.
- Atlantic Pacific Companies: Multifamily property manager and operator handling leasing and management of Slate Hallandale Beach. Comparable in South Florida luxury rental operations but functions as a third-party operator partner to PPG.
Emerging players
- OKO Group: Miami-based luxury developer led by Vlad Doronin with branded residential and mixed-use projects. Comparable in luxury South Florida positioning with a similar emphasis on branded trophy product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PPG Development social profiles
Digital presencePPG Development compliance and trust
Trust signalCompliance1 record
PPG Development financial estimates
Financial estimateRevenue estimate
Valuation estimate
PPG Development leadership team
Management profileNumber of profiles
Profiles8 records
PPG Development funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PPG Development M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PPG Development
What does PPG Development do?
PPG Development is a South Florida-based real estate development firm that acquires, finances, builds, and operates luxury residential, multifamily, hospitality, and golf course community projects. The firm specializes in the redevelopment of underperforming golf course assets into luxury branded resort-residential communities, anchored by flagship projects including Slate Hallandale Beach (250 luxury rentals), Shell Bay Residences (108 luxury condos managed with Auberge Resorts Collection), Shell Bay Club (private members golf club), Bay Harbor Towers, Palm Aire (728 multifamily units), and The Club at Emerald Hills.
Is PPG Development a public or private company?
PPG Development is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PPG Development founded?
PPG Development was founded in 2000. It employs 11 to 50 people.
Where is PPG Development based?
PPG Development is headquartered in Miami, United States, in the North America region.
How does PPG Development make money?
Three revenue lines are on record. Real Estate Development Sales are the primary driver. The others are property Rental Income and hospitality/Hotel Operations.
Who are PPG Development's main competitors?
Direct peers on record are Related Group, Terra Group, Dezer Development, Witkoff Group and BH3 Management. The Related Companies is listed as a broad incumbent. Others are Auberge Resorts Collection, Douglas Elliman and Atlantic Pacific Companies. OKO Group is listed as an emerging player.
Does PPG Development have an API?
No public API is recorded for PPG Development.