SpaLife
SpaLife is a US-based direct-to-consumer skincare brand selling mood-boosting at-home spa products — including themed hydrogel undereye masks, pimple patches, serums, and body and hair care — through its Shopify storefront and national retailers Target, TJ Maxx, and Five Below.
- Company typePrivate
- Founded2009
- HeadquartersRahway, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SpaLife does
SpaLife, doing business as SpaLife Beauty, is a US-based direct-to-consumer skincare brand founded in 2009 and headquartered in Rahway, New Jersey, with an employee count in the 11–50 range. The company designs and sells an at-home spa-oriented product line built around hydrogel and hydrocolloid formats — most notably themed undereye masks and pimple patches — and has expanded into facial serums (Vitamin C, Hyaluronic Acid, Retinol, Collagen, 24K Gold), cleansers, toners, primers, body care (lotions, oils, scrubs, washes, after-sun), hair and scalp oils, and lip oils, with unit retail prices between $5 and $16. Product differentiation is driven by playful shape and food-themed design IP (puppy eyes, corgi, pickle, pasta, butterfly, rodeo, pickle-corgi crossover) layered on commodity active ingredients rather than proprietary formulation technology; no patents or trademarks were disclosed in the source data.
The company operates a multi-channel go-to-market combining a Shopify-powered DTC storefront at spalifebeauty.com, a presence in three national US mass and discount retail chains (Target, Five Below, TJ Maxx), a wholesale B2B channel through the Faire marketplace, and an Amazon storefront. Revenue mechanics are one-time unit sales across roughly 50+ SKUs at low price points, with free USA shipping on orders over $40. Marketing is social-commerce-led across Instagram, TikTok, Pinterest, YouTube, and Facebook, supported by an ambassador program run through Shopify Collabs, regular giveaways, and a community hashtag campaign (#createmomentsofyou). Customer segments split between individual self-care consumers (primary) and retail/wholesale buyers (secondary). The company is privately held, has no disclosed funding rounds, and generates no disclosed revenue, with management team and ownership details absent from the source data.
SpaLife firmographics
Firmographics- Name
- SpaLife
- Legal name
- SpaLife
- Website
- https://myspalife.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpaLife is a US-based direct-to-consumer skincare brand selling mood-boosting at-home spa products — including themed hydrogel undereye masks, pimple patches, serums, and body and hair care — through its Shopify storefront and national retailers Target, TJ Maxx, and Five Below.
- Ownership category
- akta.pro rank
SpaLife industry classification
Industry- Product category
- Beauty and Personal Care Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where SpaLife is headquartered
LocationHeadquarters
- HQ city
- Rahway
- HQ country
- United States
- HQ region
- North America
Markets served
SpaLife business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered e-commerce storefront at spalifebeauty.com. Products are sold at various price points ranging from $5-$16 with free shipping on orders over $40.
- Retail Distribution: Wholesale distribution to retail partners including Target, Five Below, and TJ Maxx where products are sold through their physical and digital store channels.
- Wholesale B2B: Wholesale program for bulk purchases by retailers and businesses, with dedicated wholesale ordering through Faire marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Undereye Masks and Patches |
| Unit Pricing | Pay-as-you-go | Serums and Treatments |
| Unit Pricing | Pay-as-you-go | Body and Hair Care |
| Unit Pricing | Pay-as-you-go | Face Care and Cleansers |
| Unit Pricing | Pay-as-you-go | Lip Care |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
SpaLife product offering
Product offeringCore offering
SpaLife is an at-home spa skincare brand that designs, brands, and sells affordable skincare and beauty products including hydrogel undereye masks, hydrocolloid pimple patches, facial serums, body care items, hair and scalp oils, cleansers, toners, lip oils, and beauty tools. The company sells its own branded products primarily through a Shopify-powered direct-to-consumer e-commerce storefront and through retail distribution partnerships with Target, Five Below, and TJ Maxx, with a wholesale program via Faire.
Product overview
SpaLife is an at-home spa skincare brand offering a comprehensive portfolio of mood-boosting, affordable skincare products. The product lineup centers around several key categories: (1) Under-eye masks and patches (including brightening, de-puffing, hydrating, and anti-aging variants in playful shapes like puppy, corgi, pickle, and pasta designs); (2) Serums (vitamin C brightening, hyaluronic acid hydrating, collagen firming, retinol smoothing, and anti-aging gold serums); (3) Facial care (cleansers, toners, primers, and face creams); (4) Body care (lotions, body oils, body scrubs, body washes, and after-sun products); (5) Hair and scalp care (rosemary mint and castor oil hair oils); (6) Pimple patches (hydrocolloid patches in various fun designs); (7) Lip care (lip oils with peptides and fruit oils). Products feature key active ingredients including Vitamin C, Hyaluronic Acid, Retinol, Collagen, 24K Gold, Castor Oil, Niacinamide, Peptides, and various botanical extracts. The brand sells through its direct-to-consumer e-commerce site and through retail partners including Target, TJ Maxx, Five Below, and Faire for wholesale.
Differentiator
Problem solved
Functional benefit
Products and services
- So Fetch Brightening Undereye Masks Dog-shaped hydrogel brightening undereye masks designed to brighten dark circles and revive the undereye area for individual consumers seeking affordable at-home self-care.
- Puppy Eyes Undereye Masks Corgi eye-shaped hydrating undereye masks for a brighter-looking undereye area.
- Fresh Catch De-Puffing Undereye Masks Sardine-inspired de-puffing undereye masks infused with hyaluronic acid and niacinamide for individual consumers.
- Pasta Party Undereye Brightening Patches Pasta-themed brightening undereye patches for a radiant undereye area.
- Rejuvenating Under Eye Masks (Gold Shimmering) Gold shimmering under-eye treatment masks for a more youthful, radiant undereye area.
- Anti-Aging Undereye Masks Undereye masks formulated with 14K gold and colloidal silver targeting a more radiant, youthful, and plumper-looking eye area.
- Bright Eyed Undereye Masks - 8 Pack Soothing, smoothing undereye masks with cica, green tea, and Vitamin E to awaken tired eyes.
- Cosmic Dreams Sleeping Warming Eye Masks Sleeping warming eye masks infused with calming essential oils to combat eye strain and stress.
- Clear Pimple Patches Nearly-invisible hydrocolloid pimple patches that heal and protect skin while absorbing oil from blemishes.
- In a Pickle Hydrocolloid Pimple Patches Pickle-themed hydrocolloid pimple patches for healing blemishes with playful branded design.
- Butterfly Hydrocolloid Pimple Patches Butterfly-shaped hydrocolloid pimple patches for blemish treatment with playful branding.
- Rise & Shine Pimple Patches Hydrocolloid pimple patches in a 42-count format positioned for morning confidence.
- Hyaluronic Pearl Serum Brightening serum with pearl beads and hyaluronic acid for plumping and hydrating skin.
- Anti-Aging Serum (24K Gold + Collagen) 24K gold and collagen-infused daily anti-aging serum for smoothing and firming skin.
- Glow Vitamin C Brightening Facial Serum Radiance-boosting facial serum with skin-brightening Vitamin C to combat dullness and dark spots.
- Dew Hyaluronic Acid Hydrating Facial Serum Facial serum with hyaluronic acid for combating dehydration and loss of firmness.
- Firm Collagen Serum Skin-plumping collagen serum that helps the face look more lifted and glowing.
- Hyaluronic Acid Korean Rice Serum Korean-made rice serum infused with hyaluronic acid for brighter, better hydrated skin.
- Glow Vitamin C Brightening Serum Stick Travel-friendly brightening serum stick with Vitamin C for on-the-go application targeting discoloration and dark spots.
- Daily Glow Brightening Facial Cleanser Deep foaming brightening facial cleanser with Vitamin C and turmeric to highlight natural glow.
- Daily Calm Soothing Foam Cleanser Deep foaming soothing facial cleanser with green tea and Vitamin B3 for calming skin.
- Love + Light Brightening Toner Pads Brightening toner pads with Vitamin B3 and Vitamin C formulated as a potent exfoliant for lackluster skin.
- Glow Vitamin C Hydrojelly Face Cream Plumping moisturizer with Vitamin C and hyaluronic acid that combats lackluster complexions.
- Luminous Face Primer Face primer for a luminous base before makeup application.
- Awaken Depuffing Eye Serum Roller Caffeine-fueled under-eye serum roller with cooling roller ball to soothe and depuff for a revitalized look.
- Hyaluronic Acid Body Lotion Body lotion with hyaluronic acid formulated for deep hydration.
- Hyaluronic Acid Body Oil Hyaluronic acid body oil enriched with moisture-boosting ceramides, squalene, and jojoba oil.
- Glow Vitamin C Brightening Body Serum Vitamin C-powered body serum that promotes a more even and radiant skin tone.
- Dew Hyaluronic Acid Hydrating Body Serum Hyaluronic acid-powered body serum that helps skin look plumper, better hydrated, and more replenished.
- Plump Retinol Smoothing Body Serum Oil Retinol-powered body serum that helps skin appear smoother, firmer, and more youthful.
- Scalp Care Rosemary & Mint Hair & Scalp Oil Hair and scalp oil infused with rosemary and mint for skin-soothing and oil-balancing benefits.
- Pro Growth Castor Oil Root-Boosting Hair & Scalp Oil Growth-boosting castor oil serum for stronger, shinier hair and a balanced scalp.
- 100% Pure Castor Oil Multitasking pure castor oil for hair care, nail care, and eyebrows and eyelashes.
- Glow Multi-Purpose Dry Oil (Mango) Mango-scented, multi-use moisturizing dry oil with tropical scent and instant glow benefits.
- After Sun Gel-Lotion Aloe Vera & Coconut Oil 2-in-1 Formula 2-in-1 moisturizer and gel with aloe vera and coconut oil to hydrate and soothe skin post sun exposure.
- Intensive Repair Foot Mask - 2 Pack Intensive repair foot masks designed to rejuvenate and soften feet.
- Good Girl Snacks x SpaLife Limited Edition Pickle Undereye Masks Limited edition collaboration pickle-shaped undereye masks with Good Girl Snacks for cooling and rejuvenating tired eyes.
- SpaLife Wholesale Program Wholesale program offering bulk pricing for retailers and businesses to stock SpaLife products for resale, accessed via the Faire marketplace.
Companies that use SpaLife
Customer profileSegments2 records
Ideal customer profiles2 records
SpaLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SpaLife partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Good Girl SnacksminorCollaborative partnership on limited edition pickle undereye masks. The Good Girl Snacks x SpaLife Limited Edition Pickle Undereye Masks were sold at $5.00 as a special crossover product targeting food-themed skincare enthusiasts.
- TargetcoreMajor retail distribution partnership. Best-selling hydrogel undereye masks are available at Target stores nationwide. Products featured on social media with promotional posts announcing Target availability.
- Five BelowcoreRetail distribution partnership featuring after-sun self-care products. Products including Brightening Toner Pads, After-Sun Gel Lotion, and Scalp Care Oil are sold at Five Below locations.
- TJ MaxxcoreRetail distribution partnership through TJ Maxx discount retail chain. Products are available at TJ Maxx store locations.
- Shopify CollabscorePlatform partnership for ambassador and community program. SpaLife uses Shopify Collabs to manage their ambassador community, recruit influencers, and facilitate affiliate partnerships.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
SpaLife competitors and assessment
Company assessmentBroad incumbents
- CeraVe: Mass-market skincare giant backed by L'Oréal with dominant drugstore and Target presence — represents the scale and efficacy-led incumbent SpaLife must differentiate against.
- e.l.f. Cosmetics: Large, well-capitalized affordable beauty company with deep Target, Five Below, and TJ Maxx penetration — sets the competitive bar for price, distribution, and trend velocity SpaLife must match.
- Bliss: Spa-inspired skincare brand repositioned as affordable self-care — conceptually aligned with SpaLife's 'at-home spa' brand positioning and bath/body treatment product mix.
Direct peers
- The Ordinary: Affordable, ingredient-forward skincare brand selling serums and treatments in similar price tiers to SpaLife's Glow Vitamin C and Hyaluronic Acid lines, with overlapping target customer.
- Patchology: Specialist in hydrogel eye patches, lip patches, and targeted treatment masks — directly comparable product format and self-care positioning to SpaLife's undereye mask portfolio.
- Hero Cosmetics: Mighty Patch pioneer and dominant hydrocolloid pimple patch brand sold across mass and DTC channels — directly overlaps SpaLife's pimple patch category and channel mix.
- Starface World: Social-native pimple patch brand with playful, themed hydrocolloid patches targeting Gen Z — directly comparable to SpaLife's pimple patch line and mood-boosting aesthetic positioning.
- Pacifica Beauty: Vegan, affordable beauty and skincare brand selling through DTC and mass retailers — comparable price points, target demographic, and multi-channel distribution to SpaLife.
- Glow Recipe: Aesthetic-led, affordable skincare brand with viral social presence and Walmart/Target distribution — highly comparable brand-building playbook and channel strategy to SpaLife.
Emerging players
- Peach Slices: Affordable K-beauty inspired skincare brand selling patches, serums, and treatments at Ulta and DTC — comparable assortment, aesthetic, and demographic overlap with SpaLife.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SpaLife social profiles
Digital presenceSpaLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpaLife leadership team
Management profileNumber of profiles
SpaLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpaLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpaLife
What does SpaLife do?
SpaLife is an at-home spa skincare brand that designs, brands, and sells affordable skincare and beauty products including hydrogel undereye masks, hydrocolloid pimple patches, facial serums, body care items, hair and scalp oils, cleansers, toners, lip oils, and beauty tools. The company sells its own branded products primarily through a Shopify-powered direct-to-consumer e-commerce storefront and through retail distribution partnerships with Target, Five Below, and TJ Maxx, with a wholesale program via Faire.
Is SpaLife a public or private company?
SpaLife is a private company. It is classified as unknown and is currently operating.
When was SpaLife founded?
SpaLife was founded in 2009. It employs 11 to 50 people.
Where is SpaLife based?
SpaLife is headquartered in Rahway, United States, in the North America region.
How does SpaLife make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and wholesale B2B.
Who are SpaLife's main competitors?
Broad incumbents on record are CeraVe, e.l.f. Cosmetics and Bliss. Direct peers are The Ordinary, Patchology, Hero Cosmetics, Starface World, Pacifica Beauty and Glow Recipe. Peach Slices is listed as an emerging player.
Does SpaLife have an API?
No public API is recorded for SpaLife.
What industry is SpaLife in?
SpaLife's product category is Beauty and Personal Care Skincare. Its primary akta.pro industry code is CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps). Its NAICS code is 456120 and its SIC code is 2840.