Valloire Tourisme

What Valloire Tourisme does

Valloire Tourisme (legal name: Office de Tourisme de Valloire) is the municipal public tourism office for the Valloire Galibier ski resort, located in the Maurienne valley of Savoie, France, between the Col du Télégraphe and the legendary Col du Galibier. Founded in 2007 and operating with 11-50 employees, the organization functions as a destination marketing and visitor services entity rather than a commercial enterprise, promoting the resort year-round and serving as the gateway for both winter ski tourism and summer outdoor and cultural visitation. Its primary customer segments are families with children (reinforced by the Famille Plus label), road cycling and mountain biking enthusiasts (drawn by Col du Galibier and Tour de France exposure), and ski/snow sports visitors, with secondary segments in outdoor activities and cultural tourism.

Its core offering is a digital ecosystem fronted by the valloire.net content website and supported by an accommodation booking platform (valloire.com), a leisure e-pass ticketing platform (epass.valloire.com), and the Valloire Galibier Expériences mobile application. Additional digital touchpoints include live webcams, an interactive resort map, a real-time ski piste map, an event calendar, a cinema program, and a newsletter system. The organization also produces an institutional podcast distributed across Spotify, Apple Podcasts, Deezer, and YouTube. Underlying technology is a standard CMS/booking stack; no proprietary software, AI/ML capabilities, or patented technology is referenced.

Valloire makes money through a combination of accommodation booking commissions on the central platform, transaction fees on ski lift passes and the e-pass loisirs, and promotional/advertising-related activity across its ~200+ partner businesses (hotels, ski schools, restaurants, activity operators, retailers). Go-to-market is predominantly direct-to-consumer via the owned digital properties and the physical Office de Tourisme at 210 rue des Grandes Alpes, supplemented by event-driven demand generation anchored by the Tour de France, international sculpture competitions, the Valloire Montagne Festival, and Festival Valloire Baroque. The organization does not accept external equity funding and is funded through municipal and tourism-related public sources.

Name

Valloire Tourisme

Legal name

Office de Tourisme de Valloire

Website

https://valloire.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Valloire Tourisme is the municipal tourism office for the Valloire Galibier ski resort in Savoie, France. It operates an integrated digital ecosystem (valloire.net, booking platform, e-pass, mobile app) serving families, cyclists, and skiers visiting the destination year-round.

Ownership category

akta.pro rank

Product category

Mountain Resort Destination Services

NAICS

Tour Operators (561520), Skiing Facilities (713920), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Mountain & Ski Luxury Resorts (THAGACAB), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Destination marketing services
• Mountain resort tourism
• Ski lift passes
• Accommodation booking
• Outdoor recreation

Headquarters

HQ city

Valloire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ski Lift Passes (Remontées mécaniques): The resort sells ski lift passes for the Valloire Galibier-Thabor ski domain, which is a major revenue stream for the station. Forwards to a dedicated ski pass booking page.
2. Accommodation Booking Commission: The main booking portal (valloire.com) drives reservations for hotels, apartments, chalets, campsites, and other accommodation providers in Valloire, likely earning commission on bookings.
3. E-pass Loisirs: The destination sells an 'e-pass loisirs' (leisure e-pass) via epass.valloire.com, bundling or providing access to various summer and winter activities and attractions.
4. Retail and Restaurant Operations: The station and local businesses listed on the platform (shops, restaurants, bars, activity providers) generate commerce through the destination ecosystem. Valloire Tourisme acts as the promotional gateway.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Valloire Tourisme is the municipal Office de Tourisme for the Valloire Galibier ski resort in Savoie, France. It functions as the official destination marketing and visitor-services organization, selling ski lift passes for the Valloire Galibier-Thabor ski domain, brokering accommodation reservations across hotels, apartments, chalets, campsites and B&Bs, selling the E-pass Loisirs bundled leisure-activity pass, and providing destination information, event calendars, webcams, mobile app content, and a physical visitor center.

Product overview

Valloire Tourisme operates as a mountain resort destination management organization offering a comprehensive digital ecosystem for visitors. The core offering consists of the official tourism website (valloire.net) which serves as the primary information portal, integrated with accommodation booking services (valloire.com), an e-pass leisure card system (epass.valloire.com), and a mobile application (Valloire Galibier Expériences). Additional digital touchpoints include live webcam feeds, an interactive map, a cinema program, event calendar, and ski pass system. The resort also produces a podcast for institutional promotion. The portfolio covers the complete visitor journey from pre-trip planning through on-site experience, all managed through interconnected digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Booking Service (valloire.com) Centralized booking platform for finding and reserving lodging in Valloire across multiple property types (hotels, apartments, chalets, campsites, B&Bs, unique stays), targeted at leisure travelers planning a stay in the resort.
• Ski Lift Passes (Valloire Galibier-Thabor) Ski lift passes for the Valloire Galibier-Thabor ski domain, sold online to winter visitors for alpine skiing, snowboarding, and other on-domain snow sports access.
• E-pass Loisirs (Leisure Pass) Digital leisure pass providing bundled or discounted access to multiple activities and attractions at the Valloire Galibier destination, sold directly to visitors through a dedicated ticketing platform.
• Valloire Galibier Expériences Mobile App Mobile application delivering interactive maps, activity recommendations, real-time resort information, and digital experiences for visitors of the Valloire Galibier destination.

Quantifiable outcome

• The Tour de France 2026 20th stage will pass through Valloire, reinforcing the station's status as a top European cycling destination and expected to drive significant visitor volumes.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Atout FrancecoreStrategic or Co-development PartnerAtout France is the French Tourism Development Agency that awards the official 'Qualité Tourisme' quality label to tourism offices. Valloire's Office de Tourisme displays the Qualité Tourisme label, indicating an official relationship with Atout France for quality certification.
• Route des Grandes AlpescoreStrategic or Co-development PartnerThe Route des Grandes Alpes® is a legendary scenic touring route through the French Alps. Valloire is positioned along this route, and the partnership reinforces Valloire's positioning as an Alpine touring destination. The logo is displayed in the website footer.
• Flocon VertminorStrategic or Co-development PartnerFlocon Vert is a sustainability certification for ski resorts and mountain destinations. Valloire holds this certification and displays the Flocon Vert logo, indicating a sustainability partnership.
• Famille PluscoreStrategic or Co-development PartnerFamille Plus is a family tourism certification programme in France. Valloire holds the label and promotes its family-friendly credentials through dedicated sections and partner listings on the website.
• Université Grenoble AlpesminorStrategic or Co-development PartnerUniversité Grenoble Alpes is an academic partner referenced in the footer. The nature of the partnership is likely educational (student programs, research, or seasonal employment pipelines), though specifics are not detailed.
• La Maurienne – Galibier (Communauté de communes)coreStrategic or Co-development PartnerValloire belongs to the Maurienne-Galibier community of municipalities (CCMG), which likely provides regional development funding, infrastructure support, and joint tourism promotion. The logo appears in the footer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Méribel Tourisme: Tourism office for Méribel, another premium Savoie ski resort within 3 Vallées. Comparable OT with similar accommodation marketplace, ski pass distribution, and family/cycling audience.
• Office de Tourisme de La Plagne: Municipal tourism office for La Plagne, a large Paradiski-area ski resort in Savoie. Direct peer of comparable scale running a multi-domain ski pass, accommodation booking portal, and event calendar across winter and summer.
• Val d'Isère Tourisme: Municipal tourism office for Val d'Isère, a premium French Alpine ski resort in Savoie. Closest direct peer: another Tarentaise/Valley OT operating ski lift pass sales, accommodation booking commissions, and year-round activity promotion with similar GTM and revenue model.
• Office de Tourisme Les Deux Alpes: DMO for Les Deux Alpes, an Isère-based French Alpine ski resort with a similar integrated lift-pass, accommodation, and event-driven model. Comparable destination size and GTM stack.
• Office de Tourisme des Saisies: DMO for Les Saisies, a mid-sized Beaufortain ski resort in Savoie. Comparable sized Savoyard OT with similar dual-season (ski + summer cycling/hiking) positioning and Famille Plus credentials.
• Tignes Tourisme: Tourism office for Tignes, a large French Alpine ski resort in Savoie. Comparable DMO model: lift passes, accommodation booking portal, event-driven demand generation, and dual-season positioning.
• Courchevel Tourisme: Municipal tourism office for Courchevel (part of 3 Vallées) in Savoie. Direct peer of comparable size and positioning, offering ski lift pass distribution, accommodation booking, and a comprehensive digital platform across luxury family and cycling segments.
• Office de Tourisme Les Arcs - Bourg Saint Maurice: DMO for Les Arcs ski resort in Savoie, neighboring Valloire in the Tarentaise/Arc valley system. Same business model (lift pass distribution, accommodation marketplace, dual-season activity bundling) and similar size tier.
• Office de Tourisme de Val Thorens: DMO for Val Thorens, Europe's highest ski resort and part of 3 Vallées. Direct peer with luxury/mountain positioning, accommodation marketplace, ski pass distribution, and similar event-led demand generation.

Broad incumbents

• Compagnie des Alpes: Listed French operator that owns and operates ski lifts and attractions at many major French resorts (including Val d'Isère, Méribel, Courchevel via subsidiaries). BROAD_INCUMBENT: comparable French mountain tourism operator at much larger scale, but with a private lift-operations ownership model rather than public OT/distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/valloire
• Facebookfacebook.com/valloiregalibier
• LinkedInlinkedin.com/company/office-de-tourisme-de-valloire

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valloire Tourisme