Zumbrota Ford

What Zumbrota Ford does

Zumbrota Ford is a privately-held, single-point Ford automobile dealership located in Zumbrota, Minnesota. Founded in 1999, the company operates as a franchised retailer of Ford Motor Company, selling new and used Ford vehicles, providing vehicle servicing and repair, supplying parts and accessories, and offering retail financing options. The dealership serves individual retail customers in Zumbrota and the surrounding southeastern Minnesota trade area, operating a full-line dealership model rather than a standalone sales or service operation.

The business is owned by founder Steve Johnson, who serves as the owner of record. With a workforce of 51 to 100 employees, Zumbrota Ford runs an integrated sales-service-parts operation that captures revenue across multiple stages of the vehicle ownership lifecycle. As a Ford authorized dealer, the dealership is bound by manufacturer franchise agreement terms governing operational standards, vehicle allocation, brand presentation, and service certifications; these agreements simultaneously grant it protected territorial rights that constrain competing Ford franchisees in the immediate market.

The revenue model rests on four core streams — new vehicle sales (with associated manufacturer holdback and finance reserve), used vehicle sales (including trade-in reconditioning margins), parts and accessories retail, and service and repair labor — supplemented by finance and insurance (F&I) commissions from third-party lenders and Ford Motor Credit on retail contracts. Customer acquisition is driven primarily by local brand reputation, Ford national advertising co-op support, walk-in traffic, and community presence typical of small-market rural dealers. No public financial disclosures, ownership structure details beyond the founder, expansion plans, or technology investments are documented in the available source material.

Name

Zumbrota Ford

Legal name

Zumbrota Ford

Website

https://zumbrotaford.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Zumbrota Ford is a privately-owned Ford automobile dealership in Zumbrota, Minnesota, founded in 1999 by Steve Johnson. It sells new and used Ford vehicles and provides parts, service, and financing to local retail customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zumbrota

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Zumbrota Ford is a retail Ford franchise dealership that sells new and pre-owned Ford vehicles, provides automotive service and repair, supplies Ford parts, and arranges vehicle financing for individual retail customers in and around Zumbrota, Minnesota. The dealership has operated continuously since 1999 and functions as a full-service single-rooftop auto retailer.

Product overview

Zumbrota Ford is an automobile dealership representing Ford Motor Company. The available source content is extremely limited, containing only a tracking pixel and a privacy policy navigation link. No substantive product catalog, vehicle listings, or service offerings could be extracted from the provided page content.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicle Sales Retail sale of new Ford brand vehicles (cars, SUVs, and trucks) to individual consumers at the Zumbrota, MN dealership.
• Pre-Owned Vehicle Sales Retail sale of used and pre-owned vehicles to individual consumers through the Zumbrota dealership.
• Automotive Service and Repair Factory-supported automotive maintenance and repair services for Ford vehicles and other makes, provided to local vehicle owners.
• Ford Parts and Accessories Retail sale of genuine Ford parts and accessories to vehicle owners and service customers.
• Vehicle Financing Arrangement of retail vehicle financing and loans for vehicle purchasers through dealer finance sources.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• CarMax: Largest U.S. used-vehicle retailer with fixed-price no-haggle model and in-house financing. Competes with the used-vehicle and F&I side of a traditional franchise dealer like Zumbrota Ford.
• Asbury Automotive Group: Franchised dealer group that has rolled up independent regional stores, including Clicklane digital retailing. Comparable in core dealership model; relevant for assessing scale and capital efficiency benchmarks for independent Ford dealers.
• Sonic Automotive: Franchised dealer group operating EchoPark used-car stores alongside traditional dealerships. Comparable to Zumbrota Ford in core franchised retail and F&I economics; relevant for benchmarking parts/service contribution.
• Group 1 Automotive: Multi-brand franchised dealer group with U.S. and U.K. operations. Comparable business model and revenue mix (new vehicles, used vehicles, F&I, parts/service) to a single-point Ford store, though at scale.
• Penske Automotive Group: Diversified franchised dealer group with premium-brand concentration. Provides a public benchmark for dealership-level gross profit per unit, F&I per unit, and parts/service absorption ratios that apply equally to a single Ford store.
• Lithia Motors: One of the largest U.S. franchised dealer groups with a broad brand portfolio. Operates the same four-pillar dealership business model (new/used sales, F&I, parts, service) that Zumbrota Ford runs, making it a structural comparable for revenue mix and margin economics.
• AutoNation: The largest U.S. automotive retailer, operating hundreds of franchised dealerships across multiple brands. Comparable to Zumbrota Ford as a franchised new-vehicle retailer generating revenue from new and used sales, F&I, parts, and service, though at vastly larger scale.

Regional players

• Kunes Auto Group: Multi-store dealer group based in the upper Midwest (Wisconsin/Illinois/Indiana), including Ford franchises. Comparable as a regional franchised retailer operating in rural/small-market geographies similar to Zumbrota, Minnesota.
• Morrie's Automotive Group: Minnesota-based dealer group with multiple brand franchises across the Twin Cities and greater Minnesota. Comparable as a regional peer competing for the same Ford customers in nearby Minnesota markets.

Emerging players

• Carvana: Online used-vehicle retailer bypassing traditional dealerships. Directly threatens the used-vehicle and F&I revenue that small-town Ford dealers like Zumbrota Ford rely on, particularly for consumers willing to purchase without an in-person experience.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/zumbrotaford
• Facebookfacebook.com/ZumbrotaFordMN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zumbrota Ford