Partners Advertising Agency

Name

Partners Advertising Agency

Legal name

Партнърс Медия Груп ЕООД

Website

https://partners-adv.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Production and Signage Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Corporate Event Decor, Branding & Signage (HSACADAJ), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Outdoor advertising
• Print advertising
• Interior signage
• Advertising production
• Promotional souvenirs

Headquarters

HQ city

Varna

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Outdoor Advertising Production: Design, manufacturing, and installation of illuminated and non-illuminated signs, LED/neon signs, totems, billboards, and building facades. Includes vehicle fleet branding and transport advertising services.
2. Print Advertising: Production of menus, catalogs, flyers, leaflets, business cards, PVC cards, posters, folders, and other printed materials.
3. Souvenir/Promotional Advertising: Corporate souvenirs including calendars (12-sheet, one-section, three-section, desk, one-sheet), notebooks, pens, gifts catalog, and workwear with branding.
4. Interior Signage and Communication: Interior information signs, wayfinding boards, display stands, display cases, acrylic products, and interior design solutions.
5. Design Services: Graphic design, 3D interior design, and file preparation services for advertising projects.
6. Vehicle Fleet Branding: Full-service vehicle branding including design, production, installation, and 5-year warranty on PVC film applications for cars, vans, buses, trucks, bicycles, and yachts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Partners Advertising Agency is a Bulgarian full-service advertising production company that designs, fabricates, and installs outdoor advertising, print advertising, souvenir/promotional products, and interior signage for business clients. The company operates in-house production capabilities including CNC milling, laser cutting, wide format printing, plotter cutting, acrylic bending, and 3D polystyrene figure fabrication, and is ISO 9001:2015 certified.

Product overview

Partners Advertising Agency is a full-service Bulgarian advertising company founded in 1997, offering four main product categories: OUTDOOR advertising (illuminated signs, LED/neon displays, totems, vehicle fleet branding, own billboards, stock letters), PRINT advertising (menus, catalogues, business cards, PVC cards, folders, posters), SOUVENIR advertising (gifts, calendars, notebooks, workwear), and interior signage solutions. Production capabilities include CNC milling, laser cutting/engraving, wide format printing, plotter cutting, acrylic bending, 3D polystyrene figures, and hung facade installation. The company operates ISO 9001:2015 certified production facilities in Varna with a showroom in Sofia.

Differentiator

Problem solved

Functional benefit

Brands

• Mr.Advert.bg: Trademark for trading produced advertising equipment, including luminous letters and signage, launched in 2011.

Products and services

• Outdoor Advertising Design, production, and installation of outdoor advertising structures, displays, and signage for businesses across Bulgaria. Serves corporate clients needing visibility in public and commercial spaces.
• Print Advertising Production of printed advertising materials and graphics for business clients. Includes wide format printing services for marketing and promotional campaigns.
• Souvenir Advertising Production of branded promotional souvenirs and corporate gifts for businesses. Designed for marketing campaigns, corporate events, and brand visibility initiatives.
• Interior Signage Design, fabrication, and installation of interior signage for commercial spaces including retail stores, offices, malls, hotels, and public facilities. Produced using in-house capabilities such as CNC milling, laser cutting, acrylic bending, and 3D polystyrene figure fabrication.

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YESCO: YESCO is a U.S.-based signage manufacturer specializing in custom electric signs, neon, LED displays, and large-format signage fabrication and installation. Comparable in production-focused signage manufacturing and installation services for B2B customers, particularly in illuminated/electric signs.
• FASTSIGNS: FASTSIGNS is a global signage and visual communications franchise specializing in custom signs, graphics, vehicle wraps, and printed materials for B2B customers. Highly comparable to Partners Advertising Agency in product mix (signage, vehicle branding, print) and B2B direct-sales model.

Regional players

• IGPDecaux: IGPDecaux is a leading Italian outdoor advertising and street furniture company operating across Italy and internationally. Comparable as a regional outdoor advertising incumbent in Southern/Eastern Europe, with overlapping customer segments (transit, retail, municipalities).

Broad incumbents

• Clear Channel Outdoor: Clear Channel Outdoor is one of the world's largest outdoor advertising companies, operating billboards, street furniture, and digital displays globally. Comparable as an outdoor advertising incumbent with owned billboard inventory, though focused on media rather than production.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, billboard, and transit advertising across 80+ countries. Comparable as a broader incumbent in the outdoor advertising space, though it operates at vastly greater scale and focuses on media ownership rather than production.
• Lamar Advertising: Lamar Advertising is one of the largest outdoor advertising companies in North America, operating billboards, digital displays, and transit advertising. Comparable as a broader outdoor advertising incumbent with owned media inventory, though it is a media owner rather than a producer.
• Signify (Philips Lighting): Signify is the global market leader in lighting (formerly Philips Lighting) including LED-based signage and illuminated display solutions. Comparable as a broader supplier of LED/illuminated signage technology underlying Partners' luminous letter business, though it operates at much larger scale and upstream in the value chain.
• Ströer: Ströer is a major German outdoor and digital out-of-home advertising operator with billboard and street furniture portfolios across Europe. Comparable as a regional European incumbent in outdoor advertising, though its primary business is media sales rather than production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@partnersadvertisingagency
• Facebookfacebook.com/PartnersAdvertisingMedia
• LinkedInlinkedin.com/company/partners-advertising

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners Advertising Agency