Unafor

What Unafor does

Unafor is a Danish-headquartered hostile vehicle mitigation (HVM) company that designs and supplies design-integrated bollards, planters, and barriers for luxury retailers, sports and entertainment venues, and city councils globally. Spun off from Milford in 2021 after more than 20 years of parent-company expertise in urban design, the company operates from offices in the United Kingdom, Denmark, France, Australia, and the United States, serving clients across Europe, North America, and APAC.

The company's core technology is the patented Unafor Core™ system — a precision-engineered, shallow-mount foundation unit (250mm depth) that is pre-assembled, pre-reinforced, and certified to IWA 14-1:2013 impact standards (V/1500[M1]48/90:0.0). The Core™ is paired with decorative "Shroud" elements available in concrete, steel, solid surface, timber, and various metal finishes, allowing HVM installations to blend with brand identity, heritage architecture, or urban design schemes. A modular removable/deployable variant allows bollards to be taken out by two persons in seconds for event-day flexibility. The product portfolio is organized in three tiers — Bespoke (fully custom), Urban (pre-designed range for faster deployment), and LUXE (premium solutions for luxury brand identity protection) — all built around the same Core™ engineering platform.

Unafor generates revenue through one-time product sales, bespoke design services, and installation and maintenance contracts. Pricing is quote-based and project-specific, with no public price list; the company sells direct to enterprise clients via a field sales motion, working closely with architects, designers, store visual merchandisers, and brand security teams. Marquee customers include Louis Vuitton, Gucci, Excel London, Aston Villa FC, Alexandra Palace, Motorpoint Arena Nottingham, Chester Racecourse, and multiple UK city councils. Implementation is supported through partnerships with Crowdguard (assessment and installation), RSES Registered Engineers (certification sign-off), and a network of artisan manufacturers for bespoke shrouds.

Name

Unafor

Legal name

Unafor

Website

https://unafor.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Unafor is a Danish-headquartered hostile vehicle mitigation company that designs patented, design-integrated bollards, planters, and barriers for luxury retailers, sports and entertainment venues, and city councils globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Værløse

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. HVM Products (Bollards, Planters, Barriers): Sale of hostile vehicle mitigation products including bollards, planters, and barriers with the Unafor Core™ system. Products are available in standard Urban range or custom Bespoke designs.
2. Bespoke Design Services: Custom design solutions working collaboratively with architects, designers, and brands to create security elements that match brand identity and building architecture.
3. Installation and Maintenance: Installation and ongoing maintenance services for HVM solutions, managed by experienced team ensuring seamless execution.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Unafor designs, manufactures, and supplies design-led hostile vehicle mitigation (HVM) products—bollards, planters, and barriers—built around its patented Unafor Core™ system. The offering is delivered through three product lines (Bespoke, Urban, LUXE), supported by in-house design, accredited crash-testing, manufacturing, installation, and aftercare services delivered via certified regional hubs.

Product overview

Unafor offers a design-led hostile vehicle mitigation (HVM) product portfolio consisting of three tiers: Bespoke (fully custom solutions), Urban (pre-designed HVM products), and LUXE (premium brand-focused solutions). All products are built around the proprietary UNAFOR Core™ system—a patented, precision-engineered foundation unit with 250mm shallow-mount depth and removable bollards—combined with decorative Shroud elements that allow security measures to blend seamlessly into urban environments. The system utilizes a modular approach with three key elements: the engineered inner Core (meeting international impact standards), the outer crafted Shroud (delivering bespoke design), and Ready-to-Go deployment (fast installation and maintenance).

Differentiator

Problem solved

Functional benefit

Brands

• UNAFOR Urban™: Planters, bollards and barriers that are HVM approved but stylish enough to complement any urban space. Safety that looks good, right out of the box.
• UNAFOR LUXETM
• UNAFOR Core™
• UNAFOR Bespoke

Products and services

• Unafor Core™ The patented, crash-rated hostile vehicle mitigation foundation system used across Unafor's product range, engineered to international standards such as IWA 14-1 and PAS 68 and delivered with internationally accredited in-house crash-testing. Sold to brand owners, venue operators, city authorities, and their architects/specifiers who need certified protective infrastructure.
• Unafor Bespoke Project-specific, fully bespoke HVM bollards, planters, and barriers built on the Core™ platform for clients with unique design or site requirements. Targeted at luxury brands, venues, and public-realm clients needing one-off, design-led protective products.
• Unafor Urban Streetscape-oriented HVM bollards, planters, and barriers built on Core™ for urban and civic environments such as plazas, high streets, and public-realm projects. Designed for city authorities, transport operators, and public-realm stakeholders.
• Unafor LUXE A premium sub-range of Core™-based HVM products using materials and finishes aimed at high-end retail, hospitality, and luxury brand environments, enabling protective street furniture that aligns with luxury design language.
• Unafor Bespoke Design Service

Quantifiable outcome

• IWA certified protection compliant with international impact and delay standards
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CrowdguardcoreImplementation/ SI/ Consulting PartnerPartnered with Crowdguard to implement Unafor Core™ security system at Excel London venue. Crowdguard conducted TVRA and recommended proportionate HVM scheme utilizing Unafor's semi-permanent system. Provides turnkey solution from assessment through installation.
• RSES Registered EngineerscoreTechnology or IntegrationRSES (Registered Security Engineer) professionals involved in adapting tested and certified configurations to site-specific requirements and providing design sign-off approval to meet all standards.
• Artisan Manufacturing PartnersminorOEM/ Whitelabel/ Licensing PartnerNetwork of artisan manufacturing partners for creating bespoke shroud designs with extensive sustainable materials including concrete, steel, solid surface, and timber.
• Group G4minorStrategic or Co-development PartnerArchitectural firm for Palma de Mallorca luxury store project. Collaborated on heritage-sensitive security solution with shallow excavation requirements due to archaeological significance.
• Ink AssociatesminorStrategic or Co-development PartnerArchitectural firm for Gucci Sloane Street project. Close collaboration to ensure security became invisible partner reinforcing safety without sacrificing brand's desired openness.
• MilfordcoreStrategic or Co-development PartnerParent company with 20+ years of expertise creating liveable cities. Unafor was born as a division of Milford to focus on ensuring safety in urban spaces in pursuit of the vision of creating liveable cities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Saferoads: Australia-based HVM and traffic safety product manufacturer serving government, venue and road infrastructure customers. Comparable product category with regional overlap where Unafor also has an APAC presence (North Sydney office).

Direct peers

• ATG Access: UK-based manufacturer of hostile vehicle mitigation bollards, barriers and road blockers with IWA-rated product lines. Directly comparable to Unafor in product category (HVM bollards), customer base (venues, councils, retail) and UK regulatory exposure.
• Nasatka Security: US manufacturer of high-security vehicle barriers, bollards and crash-rated gates serving federal, military and critical infrastructure customers. Comparable HVM product category and certification-led positioning.
• Delta Scientific: US-based manufacturer of vehicle access control and HVM barriers (bollards, gates, barriers) serving government, military, stadium and high-security commercial customers. Comparable to Unafor in HVM product category with overlap in venue and government end markets.
• Calpipe Security Bollards: US manufacturer of security bollards including crash-rated and decorative bollards. Directly comparable on bollard product category with some design/aesthetic emphasis, though less specialism in removable and shallow-mount systems.
• Cova Security Gates: UK designer and manufacturer of hostile vehicle mitigation bollards, barriers and gates. Comparable on HVM product range and UK/European customer base, particularly for venue and public realm deployments.
• Heald Ltd: UK manufacturer of HVM bollards, road blockers and security barriers with patented shallow-mount and removable products. Directly comparable to Unafor on HVM product range, IWA certification positioning and venue/public-sector customer overlap.

Broad incumbents

• Hill & Smith (Marshalls Landscape & Security): Public-listed infrastructure group whose Marshalls division produces a broad range of street furniture, bollards and HVM-rated products. Overlaps with Unafor on urban bollard and barrier supply but at much broader portfolio scale and lower design specialism.

Emerging players

• Barkers Fencing: UK manufacturer of perimeter security fencing, bollards and gates with some HVM-rated offerings. Adjacent product overlap with Unafor, particularly on perimeter and urban security installations for public-sector clients.
• Autopa: UK manufacturer of street furniture, bollards and barrier systems for urban and commercial environments. Adjacent to Unafor on bollard manufacturing and UK urban customer base, though with less specialism in IWA-rated HVM and bespoke design.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unafor-global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unafor