Wingate and Finchley Football club

What Wingate and Finchley Football club does

Wingate and Finchley Football Club is a non-league football club competing in the Isthmian League (Step 3 of the English football pyramid) and based at The Maurice Rebak Stadium on Summers Lane in North London. The club traces its roots to Finchley Football Club (founded 1874) and Wingate FC (founded 1946), which merged in 1991 to form the current entity, legally registered as Wingate & Finchley Development Ltd (Company No. 6014465). It is privately owned by Aron Sharpe, who assumed control in 2006, and is managed by Ahmet Rifat, a former player with over 450 appearances for the club. The club operates across five primary revenue streams: matchday ticketing (adults £13-14 online, concessions £8-9, youth £5, free for under 10s), a £180 annual Community Membership / season ticket, merchandise (kits, raffle tickets) sold through a Shopify e-commerce storefront, tiered sponsorship packages ranging from £150 player sponsorship to £10,000 two-year electric scoreboard deals, and venue hire for functions, pitch events, and filming. The club also runs a youth development programme serving over 300 players across multiple age groups in partnership with the Hadley Wood Sports Trust and APB Barnet.

The business model is a community-led, event-driven operation typical of Step 3 English non-league football, monetising matchday attendance, kit/merchandise sales, and stadium facilities to a primarily local North London audience. The Maurice Rebak Stadium offers a 3,000+ capacity with 500+ covered seats and an award-winning pitch (ranked top 2 in the Isthmian League), which underpins its venue hire proposition for corporate events, private functions, and production filming. Recent commercial activity — including a 2026/27 kit partnership with Admiral and streetwear labels Adsum (New York) and Frizmworks (Seoul) — suggests an effort to elevate merchandise pricing (£45 per kit) and brand positioning beyond traditional non-league economics. There are no proprietary technology platforms, no AI/ML capabilities, and no developer-facing APIs; the digital infrastructure is limited to Shopify for commerce and standard social media channels (Instagram, X, Facebook, YouTube, TikTok) for fan engagement.

Operationally, the club employs 51-100 staff and volunteers across coaching, youth development, matchday operations, and administration. Its competitive performance has trended positively: a 2023/24 record of 76 points and 78 goals, a 2026 Isthmian League Cup victory (the first senior trophy in fifteen years), and a 2024 play-off semi-final that drew 2,225 spectators at the QE II Stadium. Customer concentration is low and distributed across local fans, youth families, SMB sponsors, event organisers, and production companies. Revenue is not publicly disclosed, but the scale of operations, sponsorship menu, attendance profile, and staffing place the club firmly in the small-business tier of English football, with growth trajectory best characterised as moderate and reliant on continued community engagement, on-pitch success, and venue utilisation.

Name

Wingate and Finchley Football club

Legal name

Wingate & Finchley Development Ltd

Website

https://wingatefinchley.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Wingate and Finchley FC is a privately-owned Step 3 non-league football club in North London generating revenue from matchday tickets, Community Memberships, merchandise, sponsorships, and venue hire at The Maurice Rebak Stadium (3,000+ capacity), serving local fans, 300+ youth players, SMB sponsors, and event organisers.

Ownership category

akta.pro rank

Product category

Sports Club / Non-League Football

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Non-league football
• Community football club
• Sports venue hire
• Youth football development
• Football sponsorship packages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Matchday Ticket Sales: Revenue from matchday admission tickets sold online and at the gate for first team home games in the Isthmian League.
2. Community Membership / Season Tickets: Season tickets (Community Membership) offering fan benefits and local business partnerships, priced at £180 for adults.
3. Merchandise Sales: Sale of club kits, merchandise, and memorabilia through the Shopify e-commerce storefront.
4. Sponsorship Packages: Various sponsorship tiers including Electric Scoreboard (£10,000), Pitchside Board (£400), Player Sponsorship (£150), and Social Media Sponsorship (£1,000).
5. Venue Hire: Function room hire for events (up to 230 guests), pitch hire for cup finals and corporate events, and filming/stadium hire for productions.
6. Youth Team Fees: Recurring payments for youth team participation, with 5 x £100 payment plans available.
7. Raffle Tickets: Raffle ticket sales to supporters, available in strip quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wingate & Finchley FC is a non-league football club competing in the Isthmian League, delivering competitive matchday football at The Maurice Rebak Stadium in North London. The club sells matchday and season tickets, kit merchandise (collaborations with Admiral, Adsum and Frizmworks), sponsorship packages to local businesses, and offers venue hire services for events, pitch games, and filming productions.

Product overview

Wingate & Finchley FC operates as a non-league football club offering a portfolio of products and services centered around matchday experiences, merchandise, and venue hire. The core offerings include home and away kit merchandise (collaborations with Admiral, Adsum NYC, and Frizmworks), ticketing and community membership passes, and various sponsorship packages (electric scoreboard, pitchside boards, player sponsorship, social media). The club also generates revenue through food and beverage sales (including the house beer 'Gigglemug' from London Brewing Co), venue hire services (function room events, pitch hire for cup finals, and stadium filming), and youth team participation programs. The Maurice Rebak Stadium at Summers Lane serves as the primary venue with a capacity of over 3,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets Matchday tickets for home games in the Isthmian League, available online and at the stadium gate. Available for adults, concessions, youth, NHS staff, and under 10s.
• Community Membership (Season Tickets) 26/27 Season Annual season membership offering fan benefits and local business partnerships. Connects supporters with local businesses and unlocks benefits beyond matchday access. Priced at £180 for adults.
• Wingate & Finchley Home Kit 26/27 Official 2026/27 home kit, a collaboration between US label Adsum and Admiral, available for pre-order at £45.00 GBP. Sizes XS to 2XL.
• Wingate & Finchley Away Kit 26/27 Official 2026/27 away kit, a collaboration between Korean label Frizmworks and Admiral, available for pre-order at £45.00 GBP. Sizes XS to 2XL.
• Electric Scoreboard Sponsorship Two-year electronic scoreboard sponsorship with company logo displayed at every match. High-impact partnership reaching supporters in person and across digital channels. Priced at £10,000.
• Pitchside Board Sponsorship One-year pitchside advertising board sponsorship positioned along the pitch during all home matches, reaching supporters in the stadium and across broadcast coverage. Priced at £400.
• Player Sponsorship One-year sponsorship supporting player development costs including training facilities, coaching, matchday kit and equipment. Includes brand association with player development and kit visibility. Priced at £150.
• Social Media Sponsorship Year-long social media page sponsorship with company branding appearing in introductions for every new post across all channels. Priced at £1,000.
• Venue Hire - Function Room Event venue hire for parties, weddings, christenings, bar/bat mitzvahs, anniversaries and wakes. Function room accommodates up to 230 guests standing or 100 seated, with fully licensed bar and onsite parking for 50 cars.
• Pitch Hire Stadium pitch hire for cup finals, corporate events, and special matches. Ground capacity over 3,000 with facilities to seat over 500 spectators under cover. Includes dressing room hire and parking for up to 50 cars.
• Stadium Filming Hire Football stadium available to hire for filming and production including adverts, TV shows, interviews and more. Facilities include licensed bar, catering kitchen, sound system, free parking, accessible facilities and grass pitch.
• Youth Team 5 x £100 Payments Subscription payment plan for youth team participation with five £100 monthly payments, providing structured access to competitive youth football, coaching, and facilities for players in the local community.
• Raffle Tickets Raffle tickets for club fundraising events. Available in strips priced at £2.00 GBP per ticket.
• Gigglemug (Juicy Pale Ale) A juicy pale ale brewed by London Brewing Co, sold at Wingate & Finchley FC matches and bar. Priced at £3.95 GBP per pint.

Quantifiable outcome

• First trophy in fifteen years: 2026 Isthmian League Cup victory over Ramsgate 1-0
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Adsum NYCflagshipGTM or Marketing Partner · 1 January 2026Home Kit Sponsors for the 26/27 season. Adsum is an American clothing company focused on high quality manufacturing and design, making products inspired by cities and countryside of the American Northeast. Founded in Brooklyn NY in 2015. The collaboration creates 'New York meets North London' kit designs.
• FrizmworksflagshipGTM or Marketing Partner · 1 January 2026Away Kit Sponsors for the 26/27 Season. Established in 2010 in South Korea, Frizmworks is a fashion brand making apparel full of detail and high quality at reasonable prices, merging vintage workwear character with everyday comfort. The collaboration creates 'Seoul meets North London' kit designs.
• Admiral SportsflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2026Kit Provider for the 26/27 season. One of the most important and influential brands in football kit history, having pioneered the modern replica football shirt market in the 1970s. Famous for iconic kits for Manchester United, Tottenham Hotspur, and the England national team.
• Ashleigh SignscoreGTM or Marketing PartnerSignage partner helping brands make their mark since 1985. Ashleigh Signs exists to unite people and businesses through innovative, creative, quality signage delivered with 'wow' every step of the way.
• DC Electrical SupplyminorGTM or Marketing PartnerIndependent electrical wholesalers based on High Road in North Finchley, providing quality electrical goods to tradespeople and members of the public.
• Willy's PiescoreGTM or Marketing PartnerFood partner serving quality pies at Wingate & Finchley. Described as not a cheap, generic pie brand - focused on good produce treated with respect and cooked with care.
• Rack City RibscoreGTM or Marketing PartnerLondon-based barbecue venture providing beef brisket baps at the club. Menu features slow-cooked, applewood-smoked ribs, brisket, wings, and sides inspired by Southern American barbecue and Caribbean flavours.
• London Brewing CocoreGTM or Marketing PartnerBased in North Finchley at The Bohemia with a 6.6 barrel brew kit producing 20,000 pints per week capacity. Their beers including Rhapsody Lager and Gigglemug Juicy Pale Ale are served in the club bar.
• Grahams ButchersminorGTM or Marketing PartnerFamily run business spanning 3 generations aiming to source and supply finest quality products. Their Smokey Joe Sausages are available at Wingate & Finchley matches.
• Hadley Wood Sports TrustcoreStrategic or Co-development PartnerPartnership providing the Football Pad facility (Barnet Lane, EN5 2DN) as home venue for Wingate & Finchley Youth Team matches.
• APB BarnetminorStrategic or Co-development PartnerPartner for APB Wingate initiative providing younger youth age groups (below U13) competing in the Watford Friendly League.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the club's online store for merchandise, tickets, and sponsorship sales. Shopify handles payment processing and provides the technical infrastructure for the online shopping experience.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Enfield Town FC: Direct league competitor in the Isthmian Premier Division and geographic North London rival; matches Wingate & Finchley on competition level, community engagement and matchday-driven economics.
• Corinthian-Casuals FC: Historic London non-league club with heritage-driven identity, community focus and Step 3/4 competition footprint similar to Wingate & Finchley.
• Hampton & Richmond Borough FC: Long-running Isthmian Premier Division club operating a comparable community-led model with venue hire, sponsorship tiers and youth pathway revenues.
• Dulwich Hamlet FC: Long-established London non-league club with strong community support, fan-owned ethos and Isthmian Premier Division participation; highly comparable to Wingate & Finchley in mission, audience and scale.
• Cray Wanderers FC: Isthmian League club with a comparable community-club structure, historic roots and revenue mix anchored on matchday, sponsorship and modest venue activity.
• Tonbridge Angels FC: Isthmian League Premier Division competitor with similar scale, community focus and Step 3 commercial constraints; comparable benchmark for matchday economics and sponsorship rates.
• Hendon FC: Another historic North London non-league club competing in the Isthmian League; operates a similar community-based model with comparable Step 3/4 status, youth setup and local sponsorship-driven revenue mix.
• Haringey Borough FC: North London-based non-league club competing at a similar level, sharing the same local sponsor pool, supporter base and venue-hire market as Wingate & Finchley.

Broad incumbents

• AFC Wimbledon: Larger London football club with a fan/community-led origin story and modern commercial operation; illustrates the upper trajectory a community-rooted London club can pursue.
• Barnet FC: Local North London club one tier above (National League) — same geographic catchment and supporter pool but at a larger commercial scale with full-time professional operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WinFinchleyFC
• YouTubeyoutube.com/channel/UCZIaT15F5NqDbBvFfyOWlUA
• Facebookfacebook.com/WingateFinchley
• Instagraminstagram.com/wingatefinchley
• TikToktiktok.com/@wingatefinchleyfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingate and Finchley Football club