Hendon Football Club

What Hendon Football Club does

Hendon Football Club is a supporter-owned non-league football club founded in 1908, competing in the Isthmian League Division One South Central at Step 4 of the English football pyramid. The club operates from its home ground, Silver Jubilee Park, in Kingsbury, North London, under a mutual ownership structure: the trading entity Hendon Football Club (2008) Limited is a wholly owned subsidiary of the Hendon Football Club Supporters' Society Limited, which acquired the club in 2010. The senior first team sits atop a comprehensive grassroots pyramid of 16 teams covering U7s through Open Age, including female and disability football pathways, with over 300 registered players.

Core operations centre on competitive matchday activity (Isthmian League, FA Cup, FA Trophy, Middlesex county cups, pre-season friendlies), youth and community football development, and supporter-led fundraising. The club's digital infrastructure runs on "Greensnet," a proprietary website/CMS hosting fixtures, results, squad data, news, and commercial information, complemented by the HFCTV video channel and active accounts on Twitter, Facebook, Instagram, and TikTok. Tech-adjacent features include the Snowball Lottery, EasyFundraising affiliate integration, and a Fan Sponsorship Programme.

Revenue is generated through five streams: matchday ticket sales and season tickets (with frozen year-on-year pricing and a 10% early bird discount), commercial sponsorship (shirt, stadium/Gary McCann Stand, programme, social media advertising, tiered packages), merchandise (kit manufactured by Hummel, sold via the online shop at hfcsa.org/shop), the Snowball Lottery and EasyFundraising, and individual fan sponsorship. The club operates as a non-profit with 18 employees, drawing on a wider volunteer base across senior and youth sections.

Name

Hendon Football Club

Legal name

Hendon Football Club (2008) Limited

Website

https://hendonfc.net

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Supporter-owned non-league football club founded in 1908, competing at Step 4 of the English football pyramid at Silver Jubilee Park, London, serving the local community through a 16-team grassroots pyramid from U7s to Open Age with 300+ registered players.

Ownership category

akta.pro rank

Product category

Non-League Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Non-league football
• Community football club
• Youth football development
• Matchday entertainment
• Club sponsorship

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales for home fixtures at Silver Jubilee Park. Season tickets available with early bird discounts.
2. Commercial Sponsorship: Shirt sponsorship, stadium sponsorship (Gary McCann Stand), programme advertising, social media advertising, commercial brochure offers various tiers
3. Merchandise: Online club shop selling merchandise. Kit manufactured by Hummel.
4. Lottery and Fundraising: Snowball Lottery (55% to prizes, 45% to Trust), EasyFundraising (commission from online shopping), general fundraising
5. Fan Sponsorship: Individual player/kit sponsorship opportunities for supporters

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Hendon Football Club is a supporter-owned non-league football club that fields a senior first team competing in the Isthmian League Division 1 South Central (Step 4), alongside 16 youth, female, and disability teams from U7s to Open Age. The club sells matchday and season tickets at Silver Jubilee Park, branded merchandise via its online club shop, tiered sponsorship packages to local businesses, and runs supporter lottery and EasyFundraising initiatives. Kit is manufactured by Hummel.

Product overview

Hendon Football Club is a supporter-owned football club competing in the Isthmian League Division One South Central at Step 4 of the English football league system. The club operates a senior first team, youth teams (Under 19s, Under 18s, Under 23s), and community programs. The club's digital presence includes a website providing fixtures, results, news, match reports, player appearances, and video content (HFCTV). Commercial offerings include sponsorship packages, shirt/stadium sponsorship, programme advertising, social media advertising, and merchandise through an online club shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior First Team Matchday Football Competitive football matches played by the senior first team at Silver Jubilee Park in the Isthmian League Division 1 South Central, FA Cup, FA Trophy, and other cup competitions. Sold to spectators via matchday and season tickets.
• Season Tickets

Quantifiable outcome

• Over 300 players across club
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HummelcoreOEM/ Whitelabel/ Licensing PartnerOfficial kit manufacturer for Hendon FC. Provides match and training kits for club.
• Triangle PensionsminorGTM or Marketing PartnerFinancial services sponsor providing flexible advice and solutions.
• The Neville GroupminorGTM or Marketing PartnerIT services sponsor via The IT Support Hub.
• Gyoury SelfminorGTM or Marketing PartnerSponsor partner.
• PP WealthminorGTM or Marketing PartnerWealth management sponsor.
• Richman & Co AccountantsminorGTM or Marketing PartnerAccountancy sponsor based in Harrow.
• Garden House HospiceminorGTM or Marketing PartnerCharitable sponsor - local hospice.
• SRM LogisticsminorGTM or Marketing PartnerLogistics sponsor.
• The Silver Jubilee Park Charitable FoundationcoreStrategic or Co-development PartnerCharitable partners of Hendon FC for 2025/26 season. Launched dedicated website for foundation activities.
• Pitching In (Entain Foundation)coreGTM or Marketing PartnerNon-League football initiative sponsored by Entain Foundation. Hendon FC is a Pitching In club.
• Hendon Football Club Supporters' Society LimitedcoreStrategic or Co-development PartnerWholly owned subsidiary ownership structure. Club is supporter-owned since 2010. Trading name: Hendon Football Club (2008) Limited.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Barnet FC: Professional club based in the same North London borough as Hendon FC (Barnet). Operates several tiers above Hendon but competes for the same local fan base and sponsorship pool.

Emerging players

• Clapton CFC: Newer community-owned East London non-league club built on a supporter-cooperative model, operating at a lower Step but ideologically aligned with Hendon FC's ownership and community ethos.

Direct peers

• Hayes & Yeading United FC: West London non-league club operating in the same Step of the pyramid, with a similar mix of first-team play, youth development, and community-facing activities.
• Wingate & Finchley FC: North London non-league club operating in the same geographic catchment around Barnet, competing in the Isthmian League at a similar Step. Highly comparable local rival.
• Dulwich Hamlet FC: South London non-league club with a similarly strong community focus and supporter-led culture, operating in the same Step 3–4 tier of the football pyramid. Comparable in ethos and operational scale to Hendon FC.
• Wealdstone FC: Historically close North London non-league club now competing in the National League (Step 1), with shared history in the Isthmian League alongside Hendon FC. Useful as a peer showing the trajectory available to Step 4 clubs.
• Enfield Town FC: Community-owned North London non-league club that mirrors Hendon FC's supporter-owned model, competing at a similar Step of the pyramid with comparable matchday-driven revenues.

Others

• Entain Foundation (Pitching In): Non-League football initiative sponsored by Entain Foundation; Hendon FC is a partner club. Represents the funding ecosystem that underpins Step 4 clubs like Hendon.
• The Football Association (FA): National governing body under which Hendon FC holds FA Charter Standard accreditation and competes in FA Cup and FA Trophy competitions. Defines the regulatory and competitive framework.

Regional players

• Maidenhead United FC: Berkshire-based non-league club operating at a similar Step to Hendon FC, providing a useful benchmark for community-club operations in the wider Thames Valley region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/hendon-fc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendon Football Club