Amaelles

What Amaelles does

Amaelles (legally Association Haut-Rhinoise d'Aide aux Personnes Agées, formerly APALIB') is a French non-profit association headquartered in Mulhouse that delivers a multi-service platform for seniors aged 55+ and people with disabilities across the Haut-Rhin department in Alsace. Founded in 1947 as "Aide aux Vieux" and recognized as a mission d'utilité publique by prefectural decree in 1996, the association operates 17 senior residences with more than 820 apartments, two physical activity centers (Maison du Temps Libre in Mulhouse and Amaelles Animations Colmar/Vosges), restaurant services across multiple locations, free home visit and phone companionship programs (Visites à Domicile, Allô Bonjour!, Écrivains du Lien), housekeeping and ironing services, and free administrative assistance. The organization serves more than 8,000 beneficiaries annually, is supported by 870 volunteers alongside roughly 100 salaried staff, and operates a partnership network spanning ARS Grand Est, CNSA, Conseil Départemental du Haut-Rhin, multiple insurance and banking partners, the Réseau APA umbrella, and various municipalities.

The technology layer is modest: Amaelles has deployed connected floor sensors ("Sols Connectés") for fall detection at the Les Jardins de Daphné residence, and offers digital-inclusion animations (Caravane de l'Informatique, Ronde des Tablettes) plus low-cost smartphone training sessions. Online activity registration runs through apalib.fr and an extranet client portal. Revenue is generated through a hybrid non-profit model comprising annual membership fees (€18), pay-as-you-go activity registration (€14 for four sessions, €36 for a second activity), multi-activity subscription discounts, restaurant revenues, residence rents, donations eligible for the 66% French tax deduction, and institutional funding from regional and national public bodies (CNSA, ARS, Conseil Départemental) and philanthropic foundations (Fondation AGES, Fondation de France, AG2R La Mondiale, Macif). The association is a member of Réseau APA and in 2019 co-founded the AMAELLES national collective of home care associations.

Name

Amaelles

Legal name

Association Haut-Rhinoise d'Aide aux Personnes Agées

Website

https://apalib.fr

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaelles (formerly APALIB') is a French non-profit association providing senior care services—including 17 residences, activity programs, home visits, phone companionship, and administrative assistance—to people aged 55+ and persons with disabilities in the Haut-Rhin department, supported by 870 volunteers and roughly 100 salaried staff.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care services
• Home help services
• Senior residence housing
• Social isolation prevention
• Health prevention programs

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees that grant access to activities and services. Membership is mandatory to participate in activities.
2. Activity Registration Fees: Fees charged for participation in animations, conferences, and events. Multiple payment options including cash, card, online, and check.
3. Donations and Legacies: Tax-deductible donations (66% tax deduction) from supporters to fund isolation-fighting actions and social programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Amaelles is a non-profit association that operates a multi-service platform for seniors aged 55+ in Haut-Rhin, combining independent-living residences (17 sites across the department), in-person activity programs at dedicated community centers, restaurant services, housekeeping/ironing home help, free administrative assistance, and a suite of isolation-combating services (home visits, phone companionship, letter writing). It also delivers turnkey health-prevention animations for partner municipalities and senior residences.

Product overview

Amaelles (formerly APALIB') operates a multi-service platform for seniors aged 55+ in Haut-Rhin, Alsace, combining housing (17 senior residences across the department), activity programs (animations offered through Maison du Temps Libre and Amaelles Animations Colmar/Vosges centers), and social support services (home visits via Visites à Domicile, phone companionship via Allô Bonjour!, letter-writing via Écrivains du Lien, and free administrative assistance). The portfolio also includes restaurant services across multiple locations and itinerant health prevention animations for partner municipalities and residences. Amaelles co-founded the first French collective for home care and services alongside other regional associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Residences (Résidences Seniors) 17 independent-living residences for seniors across Haut-Rhin offering adapted housing, common areas, restaurants, and on-site animations. Notable properties include Alfred Wallach, Bel Air, Hansi, Violette Schoen, Sainte Marie 1-5, Bartholdi, L'Ange, Bois Gentil, Les Jardins de Daphné, Saint Brice, Les Dahlias, Le Relais de Poste, Les Loges de la Thur, Les Châteaux, and Villa Symphorine.
• Animations / Activity Programs Comprehensive catalog of activities for seniors aged 55+ covering cultural activities, physical activities, manual arts, well-being, board games, music and singing, digital technology, and cultural trips and outings. Delivered through the Maison du Temps Libre in Mulhouse and Amaelles Animations Colmar/Vosges.
• Restaurants Restaurant services offering daily meals for seniors and visitors. Operates in multiple residences including Bartholdi (Colmar), Saint Brice (Illfurth), Alfred Wallach, Hansi, La Maison du Temps Libre, Maison Steinel, Sainte-Marie II, Violette Schoen (Mulhouse), and Bois Gentil (Riedisheim).
• Home Help Services (Ménage et Repassage) Housekeeping and ironing services helping seniors maintain their homes while preserving independence.
• Administrative Assistance Free administrative help assisting persons with loss of autonomy in their paperwork and bureaucratic procedures, helping combat social isolation. 400 interventions per year.
• Home Visits (Visites à Domicile) Free home visit service by volunteers providing friendly companionship through walks, conversations, and shared activities to combat isolation and loneliness. More than 4,400 visits per year.
• Allô Bonjour! (Phone Companionship) Phone-based companionship service where volunteers provide regular, friendly telephone contact to combat social isolation among seniors.
• Écrivains du Lien (Letter Writers) Volunteer service helping seniors with administrative correspondence and letter writing, providing both practical assistance and human connection.
• La Maison du Temps Libre (MTL) Historic activity center in central Mulhouse near the market, offering diverse activities for seniors aged 55+ including Tai-Chi, Computing, Games, and Manual Arts, managed by volunteer animators.
• Amaelles Animations Colmar/Vosges Activity center equivalent to MTL located in downtown Colmar, offering over 70 activities led by approximately 100 volunteers, supported by the Ville de Colmar.
• Itinerant Animations for Municipalities Turnkey health prevention activities offered to municipalities including digital inclusion programs (Caravane de l'Informatique, Ronde des Tablettes), sleep education (Train du Sommeil), cognitive preservation (Mémoire en Marche), and domestic accident prevention.
• Residence Animations Health prevention activities and animations provided to senior residences, including domestic accident prevention, adapted physical activity, art therapy, nutrition workshops, road safety education (Ensemble sur la route), sensory experiences (Réveil des Sens), and sophrology.

Quantifiable outcome

• More than 8,000 beneficiaries served annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered major and core.

• Ville de SoultzmajorStrategic or Co-development Partner · 25 November 2021Municipality co-hosting the Prevention Forum on malnutrition and cardiovascular diseases with Dieta Coach and Alsace Cardio
• Dieta CoachmajorStrategic or Co-development Partner · 25 November 2021Dietitian nutrition coaching service partnering for the Prevention Forum on malnutrition and cardiovascular health
• Alsace CardiomajorStrategic or Co-development Partner · 25 November 2021Cardiovascular health association partnering for prevention forum on cardiovascular diseases and malnutrition
• ARS Grand EstcoreStrategic or Co-development PartnerRegional Health Agency providing regulatory oversight and funding for healthcare and prevention programs in the Grand Est region
• Conseil Départemental du Haut-RhincoreStrategic or Co-development PartnerDepartmental council providing institutional support and funding for departmental social services
• Ville de MulhousecoreStrategic or Co-development PartnerMunicipality partner, including participation in 'Mulhouse Ville amie des aînés' (Age-Friendly City) initiative and joint technology application projects
• Ville de ColmarcoreStrategic or Co-development PartnerMunicipality providing support for senior animation programs and community services
• MSA AlsacemajorStrategic or Co-development PartnerAgricultural Social Mutual providing support for agricultural community members and retirees
• UNA (Union Nationale de l'Aide)majorStrategic or Co-development PartnerNational union of home care and services providers, part of the social services ecosystem
• Réseau APAcoreStrategic or Co-development PartnerParent network of which APALIB' is a member, providing umbrella organization and shared resources across multiple service associations
• AREIPAHmajorStrategic or Co-development PartnerRegional Association for Study and Information of volunteers for animations in favor of Elderly and Disabled persons, providing training for APALIB' volunteers

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Regional players

• CCAS (Centres Communaux d'Action Sociale): Network of municipal social action centers operating at commune level across France, providing senior animations, home help, and autonomy support services; Amaelles partners directly with Mulhouse and Colmar CCAS-equivalents (Villes) but CCAS networks cover comparable services in every French municipality.

Broad incumbents

• Croix-Rouge française: Large French humanitarian organization operating across the full social care spectrum including elderly services, home help, and companionship; broader scope and national scale than Amaelles but directly comparable on volunteer-driven senior support missions.
• Orpea: Major French and European commercial operator of nursing homes, assisted living, and home care services; while for-profit and focused on higher-acuity care, Orpea represents the commercial benchmark Amaelles' independent living residences compete against for senior housing demand.
• DomusVi: Leading French operator of senior residences (Ehpad, senior living, and serviced residences) and home care services; comparable to Amaelles on the residential side but operates as a national commercial chain with broader geographic reach.

Direct peers

• APAMAD: Sister organization spun off from APA in 2009 to handle loss-of-autonomy care; operates in the same Haut-Rhin territory with complementary home care services for the same elderly population, making it the closest structural peer despite mission separation.
• Petits Frères des Pauvres: French non-profit association dedicated to combating isolation and exclusion of seniors, particularly the elderly poor, through volunteer visits, accommodation, and social ties — directly comparable to Amaelles' home visit, phone companionship, and letter-writing services.
• UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles): National federation of French home care and personal services associations; Amaelles is itself a member, and UNA's federation structure mirrors the multi-association collective model Amaelles is building through the Amaelles Collectif.
• ADMR (Aide à Domicile en Milieu Rural): Federation of French non-profit associations delivering home-based personal services and care across rural France, overlapping with Amaelles on home help (ménage/repassage), companionship, and elderly support services.

Peers

• AGIRC-ARRCO Actions Sociales:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ReseauAPA?lang=fr
• YouTubeyoutube.com/watch?v=tIO85P8nTNo
• Facebookfacebook.com/AssociationReseauAPA
• LinkedInlinkedin.com/company/apalib

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaelles