APAMAD devient Amaelles

Name

APAMAD devient Amaelles

Legal name

APAMAD

Website

https://apamad.fr

Company type

Private

Founded year

1947

Operating status

Operating

Ownership category

akta.pro rank

Product category

Home Healthcare and Personal Assistance Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHLADAIAA

Medical Adult Day Health Centers (ADHC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYHSABACAB

Home Health Aide (HHA) Services (Medically Directed)

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHSABAEAD

Memory Care Respite (Short-Term)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSAEAAAL

Recurring Housekeeping for Seniors/In-Home Support

Home & Personal Services/Home Cleaning & Housekeeping/Standard/Recurring House Cleaning

Keywords

• Home care services
• Elderly assistance
• Home nursing care
• Meal delivery service
• Caregiver support

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home care and assistance services: APAMAD generates revenue through service fees for home care, nursing care, meal delivery, and other assistance services. Fees are calculated based on beneficiary income and can be covered by various financial aids including APA (Allocation Personnalisée d'Autonomie), PCH (Prestation de Compensation du Handicap), retirement funds, and mutual insurance. The organization operates as a non-profit association.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

APAMAD (now Amaelles) is a French non-profit association providing home care, personal assistance, and nursing services to elderly, disabled, and dependent persons across Haut-Rhin and Territoire de Belfort. Its portfolio covers housekeeping, personal care, home meal preparation and delivery, home nursing, teleassistance, day care centers for Alzheimer's patients, hospital discharge support, and caregiver respite. Services are delivered directly to beneficiaries' homes 7 days a week by trained professionals and supported by volunteer networks.

Product overview

APAMAD (now Amaelles) is a non-profit home care and personal assistance association operating in Haut-Rhin, France, regulated under the Code Civil Local and recognized as a public utility mission organization. The organization offers a broad portfolio of 25+ coordinated services organized around three pillars: home help and personal care (housekeeping, personal assistance, meal preparation/delivery, shopping, home vigilance), specialized care (home nursing, day care centers for Alzheimer's and cognitive disorders, protected living units, nursing homes, autism spectrum support), and support for caregivers (RIVAGE respite platform). Key service sub-brands include Facilien (a digital portal for seniors developed with Hakisa.com), Escapassions (out-of-facility programs for early-stage dementia), and the RIVAGE caregiver support platform. APAMAD is a member of the Réseau APA, and in late 2021 it rebranded as Amaelles, co-founding the first French collective for home care and personal services under the Amaelles banner.

Differentiator

Problem solved

Functional benefit

Brands

• RIVAGE: Platform for caregiver support and respite services for families of Alzheimer's patients
• Facilien
• Escapassions
• Fanal

Quantifiable outcome

• 97/100 gender equality index score
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Réseau APAcoreStrategic or Co-development PartnerAPAMAD is a member of Réseau APA, a grouping of non-profit associations providing home care and assistance services in Alsace. The network includes APAMAD, APALIB', ASHPA, and DSHA, sharing resources, expertise, and providing access to comprehensive services.
• Hakisa.comcoreTechnology or IntegrationTechnology startup that developed the Facilien digital platform in partnership with Réseau APA and ABRAPA. Hakisa.com provides the web technology enabling simplified internet access and service management for seniors.
• ABRAPAcoreStrategic or Co-development PartnerCo-founded the Facilien platform together with Réseau APA and Hakisa.com startup. ABRAPA is a key leader in Alsace for home care and services to persons.
• Maison de l'ArccoreImplementation/ SI/ Consulting PartnerEHPAD partner providing temporary housing services for elderly persons when home care is temporarily compromised. Located in Mulhouse, provides 24/7 care, medical services, and respite for family caregivers.
• APALIB'coreStrategic or Co-development PartnerPartner managing 12 autonomous residences for seniors across 8 municipalities in Haut-Rhin. APALIB' provides adapted housing solutions for autonomous seniors aged 60+ seeking security and community living.
• ASHPAcoreStrategic or Co-development PartnerAssociation managing EHPAD facilities (La Maison de l'Arc and Les Ecureuils) in Mulhouse, providing medicalized housing for dependent elderly persons. ASHPA is part of the Réseau APA group.
• UGECAMminorStrategic or Co-development PartnerExperimental partnership with UGECAM's Soins de Suite et de Réadaptation (post-acute care) for a new hospital discharge service in South Alsace, improving transition from hospital to home.
• Lions Club Colmar SchweitzerminorOthersPhilanthropic club donated €1,000 to the Fanal night care service to fund protective equipment for caregivers during COVID-19 crisis, recognizing frontline workers' dedication.
• APALIB' (Visitors Network)coreStrategic or Co-development PartnerProvides volunteer home visitors throughout Haut-Rhin to combat social isolation among elderly persons. Volunteers are trained and provide companionship, conversation, reading, and outings.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles): The national French federation of home care and personal service associations - of which APAMAD is a member (UNA logo visible on APAMAD's website footer). UNA groups hundreds of local nonprofit home care providers like APAMAD, providing network-level scale, advocacy, and shared standards against which APAMAD positions itself.
• O2 Care Services: France's largest private franchised home care and child care provider with national agency coverage, including a dedicated O2 Seniors offer. Competes with APAMAD's home aide and personal care services across France, representing the capitalized private-sector benchmark.
• Générale des Services: French home services franchise covering housekeeping, childcare, elderly assistance, and gardening. Competes with APAMAD's recurring housekeeping-for-seniors and household daily living services, particularly in the Haut-Rhin territory.
• ASSAD (Associations de Soins et Services à Domicile): Federation of French nonprofit associations providing home nursing and personal care services, structurally and operationally aligned with APAMAD's nonprofit model. Overlaps on SSIAD, SAAD, and APA-funded home care services across French regions.

Direct peers

• ADMR (Fédération ADMR): France's leading nonprofit home care network with thousands of local associations delivering personal care, housekeeping, meal delivery, and family services nationwide. Directly comparable to APAMAD as a French nonprofit home care association built on a federated model, competing for the same APA/PCH-funded beneficiaries.
• Petits-Fils: Specialized French private network focused exclusively on in-home elderly assistance and personal care, with 200+ agencies. Directly competes for the same Haut-Rhin-adjacent elderly clientele that APAMAD serves, with overlapping services (ADL assistance, accompaniment, Alzheimer's support).
• Domidom: French home care and personal services franchise network providing personal care, housekeeping, and elder care assistance nationwide. Closely comparable in service portfolio to APAMAD's home aide and personal assistance lines.

Regional players

• AIDADOM: French home care network operating primarily in Alsace-Lorraine and eastern France, providing personal care, nursing, and assistance services to elderly and disabled persons. Direct geographic and service overlap with APAMAD in the Alsace region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apamad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APAMAD devient Amaelles