Myotherapy Institute

What Myotherapy Institute does

Myotherapy Institute is a private, ACCSC-accredited massage therapy college founded in 1993 and headquartered at 245 S 84th St #100, Lincoln, Nebraska, operating within an 11-50 employee range. The institution delivers two core educational products: an Associate of Applied Science (A.A.S.) Degree in Massage Therapy (90 quarter credits, $16,800 tuition, 12-month duration) offered in residential or hybrid format using Canvas LMS for the distance-education component, and a Massage Therapy Diploma program (1,002 clock hours, $15,300 tuition) covering the minimum Nebraska licensure curriculum. Both pathways prepare graduates for the MBLEx and Nebraska state licensure, supported by a documented 95% first-time MBLEx pass rate, supervised clinical practicum, and career placement assistance.

The business model is tuition-driven, with revenue generated primarily from one-time tuition payments per enrolled student ($15,300-$16,800) and supplemented by a Student Spa offering discounted Swedish, deep tissue, hot stone, couples, aromatherapy, and spa treatments at $50-$150 per session. Enrollment is direct-to-consumer via campus tours, phone inquiries, online information requests, and quarterly cohorts in January, March, May, August, and October. Distribution is regional, targeting the Lincoln and Omaha-metro populations within roughly an hour's drive of campus. Marketing channels include content-driven web presence, email/newsletter, campus visits, and community engagement via the public Student Spa; booking flows through MassageBook.

Customers split into two segments: prospective massage therapy students seeking accredited, MBLEx-prep education and financial aid access, and Lincoln-area consumers purchasing affordable student-delivered spa services. The institution holds ACCSC accreditation (since 1998), Nebraska Department of Health licensure, Nebraska Department of Education authorization, Title IV eligibility (FAFSA School Code 032793), and WIOA/MyCAA approvals; it is notably not VA-benefits-approved. Technology integration is limited to Canvas for LMS and MassageBook for scheduling — no proprietary platforms, AI features, or APIs are documented.

Name

Myotherapy Institute

Legal name

Myotherapy Institute

Website

https://myotherapy.edu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Private ACCSC-accredited massage therapy college founded in 1993 in Lincoln, Nebraska, offering A.A.S. Degree and Diploma programs preparing students for MBLEx licensure, plus a Student Spa serving Lincoln-area consumers.

Ownership category

akta.pro rank

Product category

Massage Therapy Education

NAICS

Educational Support Services (6117), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industries

Massage Therapy Schools & Certification Programs (HSALANAJ), Spa & Body Treatment Training (Body Wraps/Scrubs/Hydrotherapy) (HSALANAI)

Keywords

• Massage therapy education
• Vocational training
• Licensed massage therapy
• Healthcare career programs
• Massage training programs

Headquarters

HQ city

Lincoln's New Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition - A.A.S. Degree Program: One-time tuition payment of $16,800 for comprehensive 90-quarter-credit degree program including clinical practicum, anatomy/physiology coursework, business training, and MBLEx preparation
2. Tuition - Diploma Program: One-time tuition payment of $15,300 for 1,002-clock-hour diploma program meeting Nebraska licensure requirements
3. Student Spa Services: Affordable massage and spa services performed by advanced students under instructor supervision, ranging from $50-$150 per session

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Myotherapy Institute is a private, ACCSC-accredited massage therapy college founded in 1993 in Lincoln, Nebraska. It offers an Associate of Applied Science (A.A.S.) Degree program (90 quarter credits, $16,800) and a Diploma program (1,002 clock hours, $15,300) that prepare students for the MBLEx exam and Nebraska massage therapy licensure. The institute complements classroom education with a public-facing Student Spa where advanced students provide supervised, affordable massage services ($50–$150 per session) to the Lincoln community.

Product overview

Myotherapy Institute offers two primary educational programs: the A.A.S. Degree Program in Massage Therapy (90 quarter credits, $16,800) and the Massage Therapy Diploma Program (1,002 clock hours, $15,300). Both programs prepare graduates for Nebraska licensure and MBLEx. The institution also operates a Student Spa offering affordable massage services including Swedish, deep tissue, hot stone, couples massage, aromatherapy wrap, Spa of Bliss, and firming face massage. General education courses support degree completion. Programs are available in residential or hybrid formats using Canvas for distance education.

Differentiator

Problem solved

Functional benefit

Products and services

• A.A.S. Degree Program in Massage Therapy Associate of Applied Science degree providing 90 quarter credit hours of comprehensive massage therapy education, including anatomy, physiology, pathology, business development, professional ethics, supervised clinical practicum, and MBLEx preparation. Available in residential or hybrid format with three elective specialization options; designed for those pursuing leadership roles in healthcare settings. Total cost $16,800.
• Massage Therapy Diploma Program 1,002 clock-hour diploma program delivering the minimum course of study required for Nebraska massage therapy licensure. Includes core therapeutic techniques training, anatomy and physiology fundamentals, clinical internship experience, career placement assistance, and state licensure preparation. Completes in approximately 11 months. Total cost $15,300.
• Student Spa (Instructor-Supervised Public Clinic) Public-facing student massage clinic open to the Lincoln community, offering Swedish, deep tissue, hot stone, couples massage, aromatherapy wrap, and specialty spa treatments performed by advanced students under instructor supervision. Sessions range from $50-$150. Serves as both a clinical training environment and a community wellness service.
• General Education Courses Three required general education courses (Mathematics Survey, Writing for Success, Speaking with Ease) for A.A.S. degree completion, totaling 9 quarter credits. Available for transfer or completion at the institute.

Quantifiable outcome

• 95% first-time MBLEx licensure exam pass rate
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• MassageBookcoreTechnology or IntegrationMassageBook is the online booking platform used by Myotherapy Institute's student spa for appointment scheduling. Students and clients can view services and book appointments through the MassageBook widget embedded on the school's website.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Maryland School of Massage: Regional accredited massage therapy school with comprehensive training program and student clinic offering; comparable in program structure, accreditation posture, and tuition model to Myotherapy Institute.
• ASIS Massage Education: Accredited massage therapy school with diploma programs and student clinic; overlaps with Myotherapy Institute on MBLEx preparation, clinical practicum hours, and student spa revenue model.
• Cortiva Institute: Multi-campus massage therapy and skin care school network; directly comparable to Myotherapy Institute in curriculum (MBLEx prep, diploma/degree pathways, hands-on clinical training) and student spa model, but at materially larger geographic scale.
• Healing Hands Massage School: Accredited massage therapy school offering diploma-level training with hands-on clinical practicum; comparable curriculum, accreditation, and tuition-based revenue model.
• Blue Sky School of Professional Massage & Therapeutic Bodywork: Accredited massage therapy diploma program with student clinic services; directly comparable on program design, MBLEx preparation, and applied learning model.
• National Holistic Institute (NHI): One of the largest accredited massage therapy schools in the U.S., offering diploma and degree programs with student clinic experience; directly comparable programs, student outcomes focus, and ACCSC-style accreditation positioning.
• Potomac Massage Training Institute (PMTI): Accredited massage therapy school offering professional licensure programs with supervised student clinic; comparable curriculum structure, MBLEx preparation, and public-facing clinic revenue stream.

Broad incumbents

• Northwestern Health Sciences University: Established institution offering massage therapy and broader integrative health programs with degree pathways; comparable educational content for massage licensure but operates at significantly larger scale and broader scope than a single-program vocational school.

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/277894022326
• LinkedInlinkedin.com/company/myotherapy-massage-therapy

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myotherapy Institute