Blue Sky School of Professional Massage & Therapeutic Bodywork

What Blue Sky School of Professional Massage & Therapeutic Bodywork does

Blue Sky School of Professional Massage & Therapeutic Bodywork is a privately-held Wisconsin-based vocational institution operating under Achieve Inc., founded in 1985 and headquartered in Grafton with a secondary campus in Green Bay. The school delivers three massage therapy program tracks — Medical Intensive (824 clock hours), Kinesio Taping (844 clock hours), and Therapeutic (681 hours) — all exceeding Wisconsin state hour requirements, plus a 450 clock-hour Aesthetics (skincare) program launched at both campuses in 2022-2023. Programs are delivered in a hybrid model using Canvas LMS for online coursework combined with in-person hands-on training.

Revenue is generated across seven streams: tuition for massage and aesthetics programs (with 0% interest in-house payment plans and a $50 non-refundable application fee), student training clinic services at $40-$50/hour, a professional massage clinic at Grafton ($45-$160 per session), NCBTMB-approved continuing education seminars, a wellness store retailing doTERRA essential oils and local art, gift cards, and alumni referral network activity. The school does not participate in Federal Financial Aid (voluntarily withdrawn in 2015) and does not hold national institutional accreditation, but maintains WEAP, NCBTMB Assigned School, AMTA membership, and GI Bill veterans benefits approval.

Go-to-market is direct-to-consumer and community-led: a 5-step admissions process, self-serve catalog downloads, online scheduling via Thryv, open house events, alumni referrals, and email newsletter outreach. Customer segments span aspiring massage therapists, aspiring aestheticians, veteran career-changers, budget-conscious clinic clients, practicing LMTs seeking CE, and local wellness retail buyers. The institution is locally owned with no disclosed external funding or institutional investors.

Name

Blue Sky School of Professional Massage & Therapeutic Bodywork

Legal name

Achieve Inc., d.b.a. Blue Sky School of Professional Massage & Therapeutic Bodywork

Website

https://blueskymassage.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Sky is a privately-held Wisconsin vocational school in Grafton and Green Bay operating since 1985, offering state-approved massage therapy and aesthetics programs, student and professional massage clinics, continuing education seminars, and a doTERRA wellness retail store serving aspiring therapists, veterans, and local wellness consumers.

Ownership category

akta.pro rank

Product category

Vocational Massage Therapy and Aesthetics Education

NAICS

Technical and Trade Schools (6115), All Other Schools and Instruction (61169), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAOALAH

Massage Therapy & Bodywork

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYEDAOALAE

Esthetics / Skincare

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSALANAI

Spa & Body Treatment Training (Body Wraps/Scrubs/Hydrotherapy)

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

Keywords

• Massage therapy education
• Aesthetics training
• Vocational wellness programs
• Continuing education seminars
• Student massage clinic

Headquarters

HQ city

Grafton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tuition - Massage Therapy Programs: Three program tracks with varying clock hours: Medical Intensive Track (824 hours), Kinesio Taping Track (844 hours), and Therapeutic Program (681 hours). Programs offered in full-time (11.5 months) and part-time (23 months) formats. Customizable zero percent interest payment plans available.
2. Tuition - Aesthetics Program: 450 clock hour aesthetician program. Zero percent interest customizable payment plans available. Application fee of $50 non-refundable.
3. Professional Massage Clinic Services: Licensed professional massage therapists provide massage services at Grafton location. Services include relaxation massage, neuromuscular therapy, craniosacral therapy, and Reiki. Price tiers from $45 (30 min) to $160 (2 hours).
4. Student Training Clinic Services: Discounted massage services provided by students in training at Grafton and Green Bay locations. Regular rate $50/hour, Senior rate $40/hour for ages 60+. Also includes aesthetics student clinic services.
5. Continuing Education Seminars: NCBTMB-approved CE seminars for massage therapists including MLD Refresher, Introduction to Lomi Lomi Massage, Massage for Aging Adult, PNMT courses. Also offers non-NCBTMB public classes including crystal healing, reiki, and oracle cards. $50 non-refundable deposit required for most seminars.
6. Wellness Store Retail: Retail wellness products including doTERRA essential oils and local art. Multiple purchase options: in-stock, 2-3 day order delivery, direct online retail, or wholesale wellness advocate accounts.
7. Gift Cards: Monetary gift cards redeemable for student clinic, aesthetics services, professional massage, wellness store, or classes/seminars. E-gift cards and plastic gift cards available at locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Blue Sky School delivers state-approved vocational education in professional massage therapy through three program tracks (Medical Intensive 824 hours, Kinesio Taping 844 hours, and Therapeutic 681 hours) and a 450-hour Aesthetics Program, delivered in hybrid format using Canvas LMS and in-person hands-on training. The school also operates student and professional massage clinics, NCBTMB-approved continuing education seminars, and a wellness retail store carrying doTERRA products and local art.

Product overview

Blue Sky School of Professional Massage & Therapeutic Bodywork is an educational institution offering three distinct massage therapy programs (Medical Intensive Track 824 hours, Kinesio Taping Track 844 hours, and Therapeutic Program 681 hours) and an Aesthetics Program (450 hours). The school operates training clinics where students gain practical experience, and a professional massage clinic providing licensed therapist services. Additional offerings include a wellness store featuring doTERRA products, continuing education seminars for LMTs and aestheticians, and gift cards usable across all services and the store.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Intensive Track Massage Program 824 clock-hour massage therapy program focused on clinical techniques and analytical reasoning for musculoskeletal pain conditions, designed for those seeking to work alongside medical professionals. Available in full-time (11.5 months) and part-time (23 months) formats at Grafton and Green Bay.
• Kinesio Taping Track Massage Program 844 clock-hour massage therapy program that includes all Medical Intensive Track coursework plus additional Kinesiology Taping seminar, qualifying graduates for sports and therapeutic taping roles.
• Therapeutic Program 681 clock-hour condensed massage therapy program covering essential techniques without additional seminars, suitable for those seeking basics or those with complementary licenses.
• Aesthetics Program 450 clock-hour esthetics program with a holistic/botanical approach covering skincare techniques including hair removal, facials, chemical exfoliation, microdermabrasion, and makeup application. Includes $50 non-refundable application fee (waived for Blue Sky massage graduates) and 0% interest payment plans.
• Student Massage Training Clinic Discounted massage services at Grafton and Green Bay provided by supervised student therapists as part of their training. Includes relaxation Swedish massage, oncology, lymphatic, and sports massage modalities. Regular rate $50/hour, senior rate $40/hour for clients 60+.
• Student Aesthetics Training Clinic Student-run skincare clinic offering aesthetician services at Grafton and Green Bay locations, providing practical training experience for aesthetics students. Appointments by calling 262-376-1011.
• Professional Massage Clinic Professional LMT services at Grafton location offering relaxation massage, neuromuscular therapy, craniosacral therapy, and Reiki by licensed massage therapists. Price tiers from $45 (30 min) to $160 (2 hours), with $10 aromatherapy and $20 CBD add-ons. Online scheduling via Thryv.
• Blue Sky Wellness Store Retail wellness store at Grafton featuring doTERRA essential oils and products plus local art. Customers can purchase in-stock items, order for 2-3 day delivery, shop direct retail online, or become wholesale wellness advocates.
• LMT Continuing Education Seminars NCBTMB-approved continuing education seminars for licensed massage therapists including MLD Refresher, Introduction to Lomi Lomi Massage, Massage for Aging Adult, and PNMT courses (7-21 CE hours each). Blue Sky alumni receive special discount rates. $50 non-refundable deposit required for most seminars.
• Aesthetics CE Seminars Continuing education seminars for aestheticians, cosmetologists, and massage therapists covering Brazilian Wax, Eyelash/Eyebrow Tinting, Chemical Peels, Microdermabrasion, and Facial Massage Techniques. Brazilian Wax seminar priced at $175 (10am-3pm) at Green Bay or Grafton locations.
• Gift Cards Monetary gift cards redeemable for student clinic, aesthetics services, professional massage, wellness store, or classes/seminars. E-gift cards available online via Square, plastic gift cards available at Grafton and Green Bay locations.

Quantifiable outcome

• Programs exceed Wisconsin state-required massage therapy hours
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• doTERRAminorOthersBlue Sky Wellness Store offers doTERRA essential oils and wellness products. Customers can purchase in-stock items, order for 2-3 day delivery, shop direct retail online, or become wholesale wellness advocates for up to 25% off retail pricing.
• Glymed (Glymed Plus)minorOthersBlue Sky is a Glymed Regen Retail Provider. Aestheticians and aesthetics students can sign up to access this product line with great pricing and direct shipping. Students graduate with knowledge to work with various skin care and makeup lines including Glymed products.
• Alumni Referral Program NetworkminorGTM or Marketing PartnerBlue Sky graduates can opt into the Alumni Referral Program to receive client referrals for massage services in other cities, states, or modalities the school doesn't specialize in. Alumni submit name, business name, contact info, and modality specialties.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Swedish Institute College of Health Sciences: NYC-based health sciences college offering massage therapy, aesthetics, and allied health programs with student clinic services. Directly comparable dual-program (massage + aesthetics) and clinic-driven model.
• Denver Integrative Massage School: Colorado-based massage therapy school with integrated wellness curriculum and student/professional clinic services. Comparable in holistic curriculum approach and clinic-based revenue model.
• Atlanta School of Massage: Long-standing Georgia-based professional massage therapy school offering multiple program tracks with student clinic and continuing education. Comparable in multi-track offerings and established regional reputation.
• Christine Valmy International School: Esthetics and skincare training school with state-approved programs, student clinic services, and continuing education. Most directly comparable peer for Blue Sky's Aesthetics School program line.
• National Holistic Institute: California-based chain of professional massage therapy schools offering 600-750+ hour programs with holistic curriculum emphasis and student clinic model. Closest direct peer to Blue Sky in mission, curriculum philosophy, and student-clinic-driven business model.
• Myotherapy College of Utah: Regional massage therapy school with similar program-hour scale, clinical services, and continuing education offerings. Comparable in operating model, regulatory approval posture, and small-school footprint.
• Center for Natural Wellness School of Massage Therapy: Albany, NY-based massage therapy school emphasizing holistic wellness curriculum and continuing education. Closely comparable in curriculum philosophy (holistic/natural wellness emphasis) and program length.

Broad incumbents

• Pacific College of Health and Science: Multi-campus health sciences college offering massage therapy, acupuncture, and nursing programs with student clinics. A broader incumbent in the holistic health education space, with overlapping massage curriculum and clinic offerings.
• Aveda Institutes: Network of beauty and wellness education institutions offering esthetics and cosmetology programs with strong brand affiliation (Aveda products) analogous to Blue Sky's doTERRA wellness store integration. Broader incumbent with comparable retail-education crossover.
• Empire Beauty School: Large national chain of cosmetology and aesthetics schools offering state-approved clock-hour programs, student clinics, and financial aid. Comparable aesthetics curriculum and student-clinic model, but at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlueSkySchoolofMassage
• LinkedInlinkedin.com/company/blue-sky-school-of-professional-massage-&-therapeutic-bodywork

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Sky School of Professional Massage & Therapeutic Bodywork