Lance Surety Bonds
Lance Surety Bonds is a U.S. surety bond agency that distributes license & permit, contract, court, and fidelity bonds in all 50 states to small businesses and licensed professionals via its proprietary SuretyCloud online platform.
- Company typePrivate
- Founded2010
- HeadquartersDoylestown, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Lance Surety Bonds does
Lance Surety Bonds (legal entity Lance Surety Bond Associates, Inc.) is a U.S. surety bond agency that distributes license & permit, contract, court, and fidelity bonds across all 50 states. Founded in 2010 by Victor Lance, a U.S. Marine Corps veteran, the company now operates as part of Risk Strategies, a national specialty insurance brokerage. It claims the position of the largest writer of BMC-84 Freight Broker Surety Bonds in the country and is recognized on the Inc. 5000 list of America's fastest-growing private companies. Its principal customers are small businesses and individual professionals — freight brokers, contractors, auto dealers, mortgage brokers, collection agencies, insurance producers, and title agents — who require bonds to obtain state or federal licensing. The Bad Credit Program extends accessibility to applicants with credit scores below 600, bankruptcy filings, tax liens, or limited credit history.
The company's core technology is SuretyCloud, a proprietary web platform that handles online application, instant or hours-fast underwriting, payment, digital bond issuance, and 24/7 account access. Underwriting is executed across a captive network of ten A-rated, T-listed surety carriers (Great American, Philadelphia Insurance, Markel, Liberty Mutual, Suretec, HCC, Hudson, Lexon, Can Surety, IFIC). Distribution is anchored by a digital-first, product-led growth motion: an extensive SEO footprint of state-specific and city-specific landing pages captures organic intent-driven traffic, complemented by inside-sales support via phone (877-514-5146) and earned media coverage in Forbes, Inc., Entrepreneur, and the Washington Post.
Revenue is generated primarily through annual surety bond premiums, which typically range from 1–10% of the bond amount (with 1–3% for 700+ credit, 3–5% for 600–699, and 5–10% for sub-600 applicants) and renew annually. The combination of an automated self-service platform and multi-carrier access underwrites a stated 99%+ application approval rate and a 100% money-back guarantee. The company is privately held, has not disclosed outside funding rounds, and does not publish revenue figures.
Lance Surety Bonds firmographics
Firmographics- Name
- Lance Surety Bonds
- Legal name
- Lance Surety Bond Associates, Inc.
- Website
- https://lancesuretybonds.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Lance Surety Bonds is a U.S. surety bond agency that distributes license & permit, contract, court, and fidelity bonds in all 50 states to small businesses and licensed professionals via its proprietary SuretyCloud online platform.
- Ownership category
- akta.pro rank
Lance Surety Bonds industry classification
Industry- Product category
- Surety Bonds
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Surety Insurance (6351)
- akta.pro primary industry
- Surety & Bond Brokerage (FSAEADAI)
- akta.pro secondary industries
- License & Permit Bonds (FSAJAIAF), Commercial Surety Bonds (FSAJAIAB), Contract Surety Bonds (FSAJAIAA), Court / Judicial Bonds (FSAJAIAC)
Keywords
Where Lance Surety Bonds is headquartered
LocationHeadquarters
- HQ city
- Doylestown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lance Surety Bonds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Surety Bond Premiums: The primary revenue stream is the sale of surety bond premiums. Customers pay a fraction of the bond amount (typically 1-10%) as an annual premium rather than the full bond sum. Premiums are collected upfront upon bond issuance and renewed annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Bond Premium (Credit Score 700+) |
| Subscription | Annual | Moderate Credit Bond Premium (Credit Score 600-699) |
| Subscription | Annual | Challenged Credit Bond Premium (Credit Score Below 600) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Lance Surety Bonds product offering
Product offeringCore offering
Lance Surety Bonds is a surety bond agency that sells a full portfolio of surety bonds—including license and permit bonds, contractor bonds, court bonds, and fidelity bonds—to small businesses and individual professionals in all 50 U.S. states. Customers apply through the proprietary SuretyCloud online platform, receive instant quotes, purchase bonds, and print original bond documents digitally 24/7, with bond premiums typically ranging from 1% to 10% of the total bond amount based on creditworthiness.
Product overview
Lance Surety Bonds operates as a surety bond agency offering a comprehensive portfolio of bond products across all 50 U.S. states. The core offering consists of License & Permit Bonds (including auto dealer, contractor license, freight broker, mortgage broker, and collection agency bonds), Contractor Bonds (bid, performance, payment, and maintenance bonds), Court Bonds (appeal, probate, guardianship bonds), and Fidelity Bonds (employee dishonesty, business services bonds). The company also offers specialized programs including a Bad Credit Program for applicants with credit challenges. All products are distributed through the SuretyCloud online platform, which enables instant applications, rapid approval (often within minutes), and immediate bond printing. Founded in 2010 and headquartered in Doylestown, PA, the company works with multiple A-rated, T-listed bonding companies including Great American Insurance Group, Philadelphia Insurance, Markel, Liberty Mutual, Suretec, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- License & Permit Bonds Surety bonds required by government agencies for businesses to obtain professional licenses and permits to operate in regulated industries. Category includes auto dealer bonds, contractor license bonds, freight broker bonds, mortgage broker bonds, collection agency bonds, liquor tax bonds, seller of travel bonds, telemarketing bonds, and other license/permit bond types.
- Contractor Bonds Surety bonds for construction and contracting projects and licensing, including bid bonds, performance bonds, payment bonds, payment & performance bonds, maintenance bonds, and subdivision bonds.
- Court Bonds Surety bonds required for legal and judicial proceedings, including appeal bonds, guardianship bonds, probate bonds, and VA fiduciary bonds.
- Fidelity Bonds Bonds that protect businesses from losses due to employee dishonesty or fraudulent acts. Category includes business services bonds, janitorial bonds, employee dishonesty bonds, financial institution bonds, and ERISA bonds.
- Freight Broker Bond (BMC-84) A $75,000 surety bond required by the FMCSA for freight brokers and forwarders to operate legally. Lance Surety offers industry-lowest rates with no collateral required.
- Auto Dealer Bond Surety bond required for new, used, and wholesale auto dealers to obtain state licensing. Amounts vary by state, e.g., $30,000 in Washington, $50,000 in North Carolina, $35,000 in Georgia, $25,000 in Florida.
- Contractor License Bond Surety bond required for contractors to obtain state licensing. Bond amounts vary by state, e.g., $4,000-$30,000 in Washington, $175,000-$1,000,000 in North Carolina, $25,000 in Georgia.
- Mortgage Broker Bond Surety bond required for mortgage brokers, lenders, and servicers for state licensing. Amounts range from $75,000 to $250,000 depending on loan volume and state requirements.
- Collection Agency Bond Surety bond required for collection agencies to operate legally. Amounts vary by state, e.g., $5,000 in Washington, $10,000-$20,000 in North Carolina.
- Insurance Producer Bond Surety bond required for insurance producers in Washington and other states. Amounts range from $2,500 to $100,000 based on premium volumes.
Quantifiable outcome
- Over 99% of applicants receive bond approval
- +2 more outcomes
Companies that use Lance Surety Bonds
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Lance Surety Bonds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lance Surety Bonds partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Great American Insurance GroupcoreA-rated surety bond provider representing one of the strongest bonding companies. Part of the network of carriers that enables Lance Surety to offer competitive rates and 100% money-back guarantee.
- Philadelphia Insurance CompaniescoreA-rated surety bond provider in the company's network of bonding companies.
- MarkelcoreA-rated surety bond provider in the company's network of bonding companies.
- Liberty MutualcoreA-rated surety bond provider in the company's network of bonding companies.
- SureteccoreA-rated surety bond provider in the company's network of bonding companies.
- IFIC Surety GroupcoreA-rated surety bond provider in the company's network of bonding companies.
- HCC Surety GroupcoreA-rated surety bond provider in the company's network of bonding companies.
- Hudson Insurance GroupcoreA-rated surety bond provider in the company's network of bonding companies.
- Lexon Surety GroupcoreA-rated surety bond provider in the company's network of bonding companies.
- Can SuretycoreA-rated surety bond provider in the company's network of bonding companies.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lance Surety Bonds competitors and assessment
Company assessmentEmerging players
- Next Insurance: Digital-first SMB insurance carrier selling liability, workers' comp, and commercial policies online. An emerging threat as it expands into bonding-adjacent products for contractors and small businesses.
- Sure (formerly Surety.com): Insurance infrastructure platform enabling digital surety and bond issuance for partners. Adjacent competitor because it powers similar embedded surety experiences for downstream distributors.
Direct peers
- SuretyBonds.com: Online-focused surety bond agency offering similar license, contractor, court, and fidelity bonds with state-specific pages. Direct head-to-head competitor in the digital surety brokerage space.
- Viking Bond Service: Independent surety bond agency offering a broad range of license, permit, contract, and court bonds across multiple states. Closely comparable online distribution model and product portfolio to Lance Surety Bonds.
Broad incumbents
- Liberty Mutual Surety: One of the largest U.S. surety underwriters; also a Lance carrier partner. Comparable because it underwrites the same bond types but operates broadly across insurance lines rather than as a specialty digital agency.
- Travelers Surety: Major U.S. carrier with a substantial surety operation covering contract, license, and court bonds. Overlaps with Lance on bond underwriting but distributes through traditional brokerage channels.
- The Hartford Surety: Large national carrier with a dedicated surety division underwriting contract, commercial, and court bonds. Competes for the same underlying customer base but as part of a much broader commercial insurance portfolio.
- Chubb Surety: Global specialty insurer underwriting contract and commercial surety. Comparable product set but positioned as a global incumbent rather than a digital-first SMB agency.
- Hiscox: Specialty insurer focused on small business and professional lines with growing surety offerings. Targets the same SMB customer base as Lance, but through digital brokerage partners rather than direct.
Others
- Applied Surety (Applied Systems): Insurance technology vendor whose surety agency management systems are used by many competing bond agencies. Relevant ecosystem peer whose tooling Lance Surety's competitors leverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lance Surety Bonds social profiles
Digital presenceLance Surety Bonds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lance Surety Bonds leadership team
Management profileNumber of profiles
Profiles4 records
Lance Surety Bonds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lance Surety Bonds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lance Surety Bonds
What does Lance Surety Bonds do?
Lance Surety Bonds is a surety bond agency that sells a full portfolio of surety bonds—including license and permit bonds, contractor bonds, court bonds, and fidelity bonds—to small businesses and individual professionals in all 50 U.S. states. Customers apply through the proprietary SuretyCloud online platform, receive instant quotes, purchase bonds, and print original bond documents digitally 24/7, with bond premiums typically ranging from 1% to 10% of the total bond amount based on creditworthiness.
Is Lance Surety Bonds a public or private company?
Lance Surety Bonds is a private company. It is classified as corporate owned and is currently operating.
When was Lance Surety Bonds founded?
Lance Surety Bonds was founded in 2010. It employs 5,001 to 10,000 people.
Where is Lance Surety Bonds based?
Lance Surety Bonds is headquartered in Doylestown, United States, in the North America region.
How does Lance Surety Bonds make money?
One revenue line is on record: surety Bond Premiums.
Who are Lance Surety Bonds's main competitors?
Emerging players on record are Next Insurance and Sure (formerly Surety.com). Direct peers are SuretyBonds.com and Viking Bond Service. Broad incumbents are Liberty Mutual Surety, Travelers Surety, The Hartford Surety, Chubb Surety and Hiscox. Applied Surety (Applied Systems) is listed as an others.
Does Lance Surety Bonds have an API?
No public API is recorded for Lance Surety Bonds.
What industry is Lance Surety Bonds in?
Lance Surety Bonds's product category is Surety Bonds. Its primary akta.pro industry code is FSAEADAI, Surety & Bond Brokerage, with a secondary code of FSAJAIAF, License & Permit Bonds. Its NAICS code is 5231 and its SIC code is 6351.