Verein Internationale Lauberhornrennen

What Verein Internationale Lauberhornrennen does

Verein Internationale Lauberhornrennen (VIL) is a Swiss association (Verein) founded in 1930 that organizes the International Lauberhorn Races, Switzerland's largest annual winter sports event, held each January in Wengen, Berner Oberland. The association operates as a non-profit event-management body, not a traditional product company, and delivers three days of FIS Audi Ski World Cup racing — Super-G (Friday), the iconic Lauberhorn Downhill (Saturday, the world's longest at 4.5 km), and Slalom (Sunday) — for ski racing spectators, VIP and corporate clients, and a Members' Club community. Its core deliverable is a multi-tiered ticketing and hospitality portfolio spanning standard Lauberhorn tickets (CHF 65-105), Grandstand seats (CHF 85-160), Gold Card (CHF 290-750), and premium VIP experiences — Canadian Corner at 1,800m elevation (CHF 790-1,030), SWISS Lounge (CHF 610-790), and Home of Legends Lounge (CHF 175) — complemented by annual Gold (CHF 2,500), Silver (CHF 650), and Silver Plus (CHF 750) memberships.

VIL has no proprietary technology platform; it relies on third-party infrastructure including the Swiss-Ski booking profile for ticketing, Jungfrau Railway for spectator transportation, Infront Sports & Media for international broadcast rights, and SRG SSR for Swiss national coverage. Revenue is generated across five streams: ticket sales, sponsorship (title sponsor Audi plus core sponsors Longines, SWISS, Helvetia, Emmi, BKW, Sunrise, Ochsner, Raiffeisen), merchandise via the Pandinavia eShop, Members' Club subscriptions, and broadcast rights. Go-to-market is a hybrid of direct-to-consumer online ticketing and event-driven enterprise/B2B relationships for VIP packages and sponsorships. The organizing committee of approximately 20-30 core staff is supported by a ~2,000-volunteer base and a multi-stakeholder Trägerverein (Support Association) of regional political, transport, tourism, and trade organizations that underwrites the event's continuity.

Name

Verein Internationale Lauberhornrennen

Legal name

Verein Internationale Lauberhornrennen

Website

https://lauberhorn.ch

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Verein Internationale Lauberhornrennen is a Swiss association founded in 1930 that organizes the annual International Lauberhorn Races in Wengen — a three-day FIS Ski World Cup event featuring the world's longest downhill — serving spectators, VIP/corporate clients, and a Members' Club.

Ownership category

akta.pro rank

Headquarters

HQ city

Wengen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets across multiple categories including Grandstand tickets, Lauberhorn tickets, Gold Cards, VIP hospitality (Canadian Corner, SWISS Lounge), and Home of Legends Lounge access. Prices range from CHF 65-1,030 depending on category and day.
2. Sponsorship: Title sponsorship from Audi, FIS, Swiss Ski; official timekeeper (Longines); official sponsors (Helvetia, Emmi, BKW, Sunrise, Ochsner, Raiffeisen); official airline (SWISS); event sponsors and media partners provide revenue and in-kind support.
3. Merchandise Sales: Fanshop selling branded merchandise including apparel, accessories, limited edition items through external e-commerce platform (eshop.pandinavia.ch).
4. Member Club Memberships: Annual membership program with Gold (CHF 2,500/year), Silver (CHF 650/year), and Silver Plus (CHF 750/year) tiers providing exclusive benefits and ticket access.
5. Broadcasting Rights: International media rights owned by Infront Sports & Media; Swiss national rights held by SRG SSR. Live broadcasts on SRF2 generate revenue and visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Verein Internationale Lauberhornrennen is a Swiss non-profit association that owns, organizes and markets the annual International Lauberhorn Races — three FIS Alpine Ski World Cup races (Lauberhorn Downhill, Super-G and Slalom) held in Wengen since 1930. It generates revenue through spectator ticketing (grandstand and free-standing tickets), premium VIP hospitality offerings (Canadian Corner, SWISS Lounge, Gold Card), the Lauberhorn Members' Club, the official Fan Shop, and commercial sponsorship and broadcasting rights.

Product overview

The International Lauberhorn Races (Verein Internationale Lauberhornrennen) organizes Switzerland's largest annual winter sports event, held each January in Wengen. The organization operates as an event management body rather than a traditional product company, offering a portfolio of ticketing products and hospitality experiences centered around three days of World Cup alpine ski racing: Super-G (Friday), Lauberhorn Downhill (Saturday), and Slalom (Sunday). Ticketing spans five tiers from standard grandstand tickets (CHF 85-160) to premium VIP experiences including Canadian Corner (CHF 790-990) and SWISS Lounge (CHF 610-750), with the Gold Card and Home of Legends Lounge providing mid-tier premium options. The organization also operates a Members' Club (Gold CHF 2,500/year, Silver CHF 650/year) and provides ancillary services including coach travel, VIP shuttles, and merchandise through an external e-shop. The 'Home of Legends' branding, launched toward the 100th anniversary in 2030, serves as the narrative umbrella for the event's heritage storytelling platform.

Differentiator

Problem solved

Functional benefit

Brands

• Canadian Corner: Exclusive VIP platform at over 1,800 metres above sea level with unobstructed views of key sections of the downhill run
• SWISS Lounge
• Gold Card
• World Cup Village
• Home of Legends Lounge
• Lauberhorn Members' Club

Products and services

• Lauberhorn Downhill Race

Quantifiable outcome

• Switzerland's largest annual winter sports event
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

17 partnerships are on record, tiered minor, title sponsor and core.

• Mauro CaviezelminorStrategic or Co-development Partner · 16 September 2024Professional alpine ski racer partnering with Lauberhorn to create added value for partners, sponsors, and fans through his charisma and expertise in ski racing.
• Audititle sponsorGTM or Marketing PartnerTitle sponsor of FIS Ski World Cup. Audi supports the Lauberhorn races as part of their global alpine ski racing sponsorship portfolio.
• FIS (International Ski Federation)title sponsorStrategic or Co-development PartnerInternational governing body for ski racing that sanctions the World Cup events including Lauberhorn races.
• Swiss Skititle sponsorStrategic or Co-development PartnerSwiss national ski federation, co-title sponsor of the Lauberhorn races.
• LonginescoreGTM or Marketing PartnerOfficial timekeeper for the Lauberhorn races, providing precision timing for race results.
• SWISS (Swiss International Air Lines)coreGTM or Marketing PartnerOfficial airline partner, transporting athletes and officials to Lauberhorn races.
• SRF SportcoreGTM or Marketing PartnerOfficial Swiss broadcaster providing live TV coverage on SRF2 and digital platforms.
• Infront Sports & MediacoreGTM or Marketing PartnerInternational media rights holder for the Lauberhorn races, licensing coverage to international broadcasters.
• Jungfrau RailwayscoreOthersProvides railway and cable car infrastructure connecting spectators to viewing locations including Wengernalp, Kleine Scheidegg, and Männlichen.
• Swiss HelicopterminorOthersHelicopter service partner for scenic arrivals to the Lauberhorn races.
• Air-GlaciersminorOthersHelicopter service partner offering convenient and scenic arrival options for VIP guests.
• Patrouille SuisseminorOthersSwiss Air Force display team performing at Lauberhorn races on Friday during Super-G event.
• RaiffeisencoreGTM or Marketing PartnerOfficial sponsor operating the Raiffeisen Fondue Chalet at the event venue.
• BKWcoreGTM or Marketing PartnerEnergy solutions provider sponsoring sustainability initiatives at the Lauberhorn races.
• HelvetiacoreGTM or Marketing PartnerSwiss insurance company as official sponsor of the Lauberhorn races.
• Emmi Caffè LatteminorGTM or Marketing PartnerOfficial sponsor providing refreshments at the event.
• Jungfrau Region TourismcoreStrategic or Co-development PartnerRegional tourism organization supporting the Lauberhorn as a major winter tourism event in the Jungfrau region.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FIS (International Ski Federation): The global governing body for skiing, which sanctions the World Cup calendar including the Lauberhorn races (and is itself a title sponsor). As a broad incumbent, FIS defines the regulatory, calendar, and broadcasting framework that governs how VIL operates — making it the most strategically significant peer/partner in the value chain.
• Swiss-Ski: Swiss national ski federation and co-title sponsor of the Lauberhorn races, which also operates the Swiss-Ski booking profile ticketing platform used for VIL ticket sales. Functions as a broad-incumbent national-federation peer with overlapping event-organization and athlete-development scope.

Direct peers

• Cortina d'Ampezzo World Cup: Italian World Cup stop in Cortina d'Ampezzo, hosting women's speed events on a historic Olympic-grade downhill. Compares to the Lauberhorn as a heritage mountain World Cup venue with steep terrain, multiple VIP hospitality tiers, and strong brand storytelling tied to a UNESCO mountain setting.
• Hahnenkamm-Rennen Kitzbühel: The Austrian Hahnenkamm downhill held annually in Kitzbühel — the most direct international counterpart to the Lauberhorn. Both anchor the men's FIS World Cup speed calendar, share a near-identical event model (3-day race format, premium VIP hospitality tiering, century-old heritage brand), and compete for the same global TV audience and title-sponsor pool.
• Kandahar Rennen (Garmisch-Partenkirchen): The historic Kandahar downhill held on the Kandahar piste in Garmisch-Partenkirchen, Germany. Directly comparable to the Lauberhorn as another classic Alpine World Cup downhill with heritage dating to the 1930s, parallel race format (Super-G + downhill), and similar premium VIP hospitality offerings anchored to a steep mountain course.
• Plan de Corones / Kronplatz World Cup: Italian World Cup stop at Kronplatz featuring a steep downhill on the Erta piste. Directly comparable to the Lauberhorn as a World Cup speed event with mountain venue, premium spectator access, similar organizing-committee scale, and comparable reliance on integrated mountain transport infrastructure.
• Val Gardena / Saslong World Cup: Italian World Cup stop in Val Gardena featuring the legendary Saslong downhill. Directly comparable to the Lauberhorn in operating a classic FIS alpine downhill with similar spectator viewing platforms, premium VIP infrastructure, heritage brand positioning, and a Dolomites mountain-railway-integrated transport model.
• Bormio World Cup (Stelvio): Italian World Cup venue hosting the Stelvio downhill. Highly comparable to the Lauberhorn as a World Cup downhill organizer with steep technical terrain, similar premium VIP hospitality tiering, multi-day race format, and a Bergbahn-integrated transport model mirroring VIL's Jungfrau Railway dependency.
• Adelboden FIS Ski World Cup: Swiss World Cup stop in Adelboden famous for its slalom on the Chuenisbärgli slope. Operates a near-identical business model to VIL: Swiss organizing committee, FIS-sanctioned race, ticketed viewing, premium VIP zones, Swiss Top Events membership, and Jungfrau-adjacent regional tourism integration.
• Kvitfjell World Cup: Norwegian World Cup stop at Kvitfjell with downhill and Super-G on the Olympiabakken course. Comparable to the Lauberhorn as a classic men's speed World Cup venue with similar course length, steep sections, multi-day race format anchored on one signature downhill, and similar organizing-committee revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeltcupWengen
• YouTubeyoutube.com/@WeltcupLauberhorn
• Facebookfacebook.com/Lauberhornrennen
• LinkedInlinkedin.com/company/verein-internationale-lauberhornrennen
• Instagraminstagram.com/lauberhornrennen
• TikToktiktok.com/@lauberhornrennen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verein Internationale Lauberhornrennen